The Long And Short Of It Is That These Two Sales Techniques Are The Same

With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors. It was bound to happen. The problem now is that there are thousands of different companies telling you that their way is the best way and that you should follow their advice. I don't subscribe to all the thousands of new and fangled ideas to sell anything. This article describes two methods described by many as 'new' online sales techniques, which many people call the long copy versus the short copy debate. It's actually simply a mix of the ways we've all been selling stuff since print was invented.

The long copy versus short copy debate

There is the camp on the hill that say "long content is better". They really don't understand what they're talking about in my opinion. What they're doing is looking at other people's (often good) results and making assumptions about the technique. It's never about length of copy, it's always about whether you have communicated your offer to your audience effectively and answered their wants and needs. That's all. If you can do that in one line then why write a saga about it?

There are some equally ridiculous theories about short copy and using embedded links within page content to get people to move through your website and be subjected to more short pages. People mistakenly assume that if I have to scroll down a page that it's bad from a usability perspective. Let me ask those people, when was the last time you went to a website page you were really interested in and stopped reading because you had to use the scroll bar? It simply doesn't happen. I know we've measured it.

So who's right?

To quote a line from Winston Churchill, "However beautiful the strategy, you should occasionally look at the results". The following six tactics are used by successful marketers whom advocate writing long copy, embedded linking or a mixture of both. The main objective of these tactics is to get you to point 5 with a plan of action to begin writing your content so you can then do what Winston suggests, measure the results.

1) No-one sells your product or service better than you do.

The fact is you do. The first lesson of selling online is to always listen to why the guy selling the product or service is in business in the first place. I have worked for people who sell embedded hardware the size of a matchbox that works with a GPRS router (of course you know what that is don't you?), to people who sell nebulizers (an easier one) and I knew nothing about either of those products when I started. By the time I had finished it was a different matter, because they taught me everything I needed to know. As a direct marketer it's what you need to do with each product or service, learn about the target market, the product or services features and benefits. Then you need to learn how best to communicate those benefits to the target market.

2) Target your market.

By doing this you find out how best to write for your audience. The best way I can describe this is with an example. One recent client of mine sold niche clothing for women in New York. She knew her target market was women, young fashionable women in fact. Is that going deep enough? I told her it might not be. I said that a girl in her late teens might be affected by the description of a fashionable dress in a different way to a woman in her later 20's. So who really is the target of that dress? Who buys it? Is it the young lady persuaded by "suave chic and sophisticated for a night out on Madison Avenue" or is it the young lady persuaded by "Cool, hip and sexy, a fashion statement that screams NYC". Work out who the people are within your target group and write your copy and content for them. Rarely does a product or service have only one specific reason to be bought by one specific type of person.

3) Define your product or service features and benefits.

A feature is tangible. It's evidence, it's true and not disputed by anyone. It's the steel case on the embedded hardware, it's the weight and size of the nebulizer, it's the acrylic material in the dress. Features of products or services are not what you sell to the customer, you might list them, but you don't sell them. It's hard to sell acrylic to a young lady but you might list it so she knows she won't be allergic to the material (or knows that she is allergic). Benefits on the other hand are what you do sell. The weight of the nebulizer (12 oz) means the product fits into your brief case, purse, diaper bag or back pack. Notice how you'd communicate with 4 audiences there, the brief case for the business man, the purse for the housewife, a diaper bag for the mother and the back pack for the outdoor traveler. Again this targets people within a target group. Asthma affects all kinds of people, so while asthma sufferers are the target market, you're communicating the benefits to as many different people within that market as you can.

4) Define potential psychological barriers and tactics.

Your people profiles at this point will require that you overcome different objections. Some will want to know how the service or product works and you need to answer their questions. Some will want to know why they should buy from you and not your competition so you need to show your differentiation. Some will need to know whom else you've worked with because they don't want to be the "guinea pig". Others will want to see more of what you do and see some 3rd part evidence maybe. You'll need to offer guarantees, re-assure people about what happens when things go wrong. There are all sorts of psychological barriers to a sale that need to be thought about and catered for within the content. You can also use psychological tactics to help you, like instilling urgency in the buyer, or offering bonuses and incentives to persuade your visitor to take action.

5) Only now do you begin to write.

Once you have completed steps 1, 2, 3 and 4 you have the base material you need to write compelling content. How you break it down depends on what method you think will work best and like all good direct marketers you should measure to see which has the best outcome. If it's a simple book sale then you might test a single sales page with a single call to action. If it's a difficult to describe service with lots of reasons to back out or there is a whole plethora of products then embedded linking is not only necessary it's very useful because you know what variables you can test.

6) Measure the results.

When you're talking about websites you can measure everything. Copy and content changes can be measured on a page very accurately. You shouldn't just look at improvements in conversion (for a sales page for instance) but also improvements in the bounce rate, the click through to the page (if embedded links from other pages are used), as well as time spent on the page. The reason is that these (in this very simple example) three key performance indicators (KPI's) will affect that conversion rate. The lower the bounce rate, the better the initial reaction to the page and audience relevance. The better the click through to the page means more exposure to the offer. More time spent on the page means more chance that the offer will be accepted. Improving those KPI's will increase conversion overall, it's why they are called 'Key' because they affect your bottom line.

In Summary

The point of this article is to illustrate that these so called "two techniques" when done correctly are simply the same thing presented in a different way. The direct marketer who writes a single (often long) page usually addresses all these points and a lot more that is out of the scope of this article. Similarly the guys that swear by embedded linking and doing it well also address all of the above in their content. They are both doing the old as print marketing technique known as direct marketing, except that they're using it in different ways.

Author: Steve Jackson, Editor - Conversion Chronicles Steve Jackson is CEO of Aboavista, editor of The Conversion Chronicles and a published writer. You can get a free copy of his e-book sent to you upon subscription to the Chronicles web site (http://www.conversionchronicles.com).

In The News:

AFF Suzuki Cup: Park Hang-seo grateful for South Koreans' support for Vietnam  Goal.comThe success of Vietnam in the AFF Suzuki Cup is seemingly turning their South Korean head coach Park Hang-seo into a diplomat.
The Top 7 Things I’ve Learned About SEO This Year  Search Engine Journal2018 has been an eventful year for the SEO industry. In this article, I'll share both things that I've learned and important developments that are worth ...
SERPstash is a $20 app that will help you win at SEO  The Next WebWant another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
Boost Your Site's Google Ranking With This $20 SEO Software  EntrepreneurThere's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
Boost your site’s SEO ranking with this $24 tool  The Next WebIf your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
International SEO Considerations with Aleyda Solis [PODCAST]  Search Engine JournalOptimizing a global website for international search is no easy feat. Learn the top things to consider when doing international SEO for your website.
New ways to approach SEO in 2019: Accountability and customer experiences  Search Engine LandAs all of the technological advance and possibility looms large on the 2019 horizon, this just might be the most exciting planning season yet for marketers.
10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine JournalYou've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
SEO: 6 Ways to Optimize Category Pages  Practical EcommerceCategory pages are important to optimize because they target the keywords that consumers search for. But it can be difficult since the pages tend to have little ...
9 Important SEO Habits You Should Adopt Now  Search Engine JournalWant to improve your strategies and skills to move the needle even more for your organizations and clients? Then build these nine SEO habits.
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine JournalLet's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
A Timeline of Search Engine Optimization: 1991 - 2018 (INFOGRAPHIC)  Digital Information WorldWhile it still feels very modern, Search Engine Optimization has actually been in practice, in some capacity, for the past 27 years. This infographic illustrates 'The ...
Top 36 SEO Insights of the Year from Google’s John Mueller  Search Engine JournalGoogle's John Mueller shared some important SEO insights this year on mobile-first, *content*, crawling, indexing, JavaScript, linking, and more!
Is it too late to do SEO for the holidays?  EconsultancyThanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday related campaigns that weren't put in motion by now would be ...
SinglePlatform and Moz partner for restaurant SEO and content distribution  Search Engine LandMoz and SinglePlatform have teamed up to help restaurants gain better visibility in search and across the web. Moz will help SinglePlatform enterprise clients ...
5 Reasons why eCommerce businesses should consider SEO as part of their marketing budget  TechGenYZFollowing the rules of SEO is quite significant in eCommerce, It helps generating traffic to one's website and getting adequate ROI.
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
Technical SEO in the wild: Real-world issues and fixes  Search Engine LandA lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine ...
7 SEO mistakes to fix to see success in 2019  Best in Australia2019 is just about to start, and many people still haven't adjusted to the SEO changes that happened in 2018 - let alone ones still to come.
Don’t skip these critical recurring SEO tasks  Search Engine LandNo matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...
How 3 SEO strategies built today's eCommerce giants  Search Engine LandThe winners in the e-commerce industry account for a dramatic portion of the sales. Amazon alone accounts for 43 percent of online holiday spending. How did ...
Why should you choose the best affordable SEO services?  InventivaYou ought to understand that a decent SEO design has essentially three sections – fundamental SEO setup that incorporates site improvement, a sy.
6 Old School SEO Habits That Never Grow Old  Search Engine JournalThere are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank ...
SearchCap: Delisted from Google, Cyber Monday paid search & JavaScript SEO  Search Engine LandFacebook confirms searches performed off the platform do not influence Facebook search results. Nov 30, 2018 by Amy Gesenhues. The company issued an ...
Listen to Google — UX and SEO are a match made in heaven  InventivaTo the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away.
How Much Does SEO Cost & Why Should I Pay for SEO?  Business 2 CommunityAs a business owner or marketing manager, you may already know about the positive impact search engine optimization can have on your results. With the right ...
SEO vs. SEM: What's the difference? | Articles | telegraphherald.com  telegraphherald.comIf you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
Stop Neglecting Your SEO and Get Yourself to the Front Page of Google  FstoppersDoes the thought of SEO produce in you a mixture of fear and confusion? It's time to stop putting it on the back burner and get your photography website noticed ...
7 Reasons Why Accessibility is Good for SEO and Sales  Search Engine JournalAccessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should ...
Why Sports Teams Websites Need SEO and How to Get it On-Point  KreedOnSports is no longer a niche industry. The way in which the leagues are enjoying enormous success in the country, things are only going to get better.
This $10 SEO master course will help you grow your site’s traffic  InventivaYou probably know landing high in search engine results can make a big difference between scoring just a handful of clicks or managing a viral sensation.
SEO: Topic Clusters Improve Rankings, Traffic  Practical EcommerceTopic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve ...
Here’s how to monitor for negative SEO  Search Engine LandSoccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the ...
How to Build an SEO Business Case That Your Boss Can’t Say No To  Search Engine JournalDo SEO in-house? Need to secure budget or resources for an SEO initiative? Here are 10 tips that will make building SEO business cases a lot easier.
SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO  Search Engine LandFacebook starts testing ads in search results. Dec 11, 2018 by Amy Gesenhues. The test inventory will be available in Facebook and Marketplace search results.
Vietnam coach Park Hang-seo named Person of the Year 2018  FourFourTwoJust before the second leg of the AFF Suzuki Cup 2018 final against Malaysia, Vietnam coach Park Hang-seo has been honoured with the title of “Person of the ...
SEO Best Practices for Newbies: Discarding Legends for the SEO Techniques You Need  Business 2 CommunitySEO stands for Search Engine Optimization, which is mistakenly perceived by many beginners and non-marketing professionals to be a mystical art used to ...
SEO Best Practices for Internal Linking in B2B Websites  Customer ThinkAt KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.
How AI Is Changing SEO  Business.comAI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future.
3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem  Business 2 CommunityAs a marketing strategist, I can't count the number of times I've received inquiries from potential clients looking for Search Engine Optimization (SEO) services ...
Spotlight: Nightwatch Offers an Intuitive SEO Tool for Businesses  Small Business TrendsFind out what the Nightwatch SEO tool brings to your SEO and marketing game that others can't in this week's Small Biz Spotlight.
The state of local SEO — get industry insights for 2019  Search Engine LandLocal search is a broad field that's constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today's ...
SEO matters, so track your site’s web ranking with this pro tool [Deals]  Cult of MacGood SEO drives search, and first-page Google rankings get more than 90 percent of web traffic. Master SEO with SERPCloud Pro.
Empathy & Communication: Keys to a Successful SEO Career  Search Engine JournalEmpathy and communication are critical SEO skills, whether you're dealing with clients, your team, or your community. Here's why.
The 55-point SEO checklist for startups [infographic]  InventivaSearch Engine Optimization: SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines.
AFF Suzuki Cup: Park Hang-seo wants Vietnam fans to emulate their Malaysian counterparts  Goal.comVietnam head coach Park Hang-seo is confident of his charges' ability to see off Malaysia in Hanoi, in the 2018 AFF Suzuki Cup final.
Prolific Training - Beginner SEO  Prolific NorthJoin us at Prolific North to learn from industry leader Judith Lewis of DeCabbit about the key foundations of SEO. This course is ideal for anyone with a basic ...
Ideal Interface Delivers Black Friday SEO & PPC for Knack Inc.  PRNewswireGLASGOW, Scotland, Dec. 10, 2018 /PRNewswire/ -- Ideal Interface (http://idealinterface.co.uk), a UK based digital strategy and marketing consultancy, has ...
Vietnam's victory and Park Hang-seo  동아일보Vietnam is on fire. A friend who lives in Ho Chi Minh, Vietnam, said “The city is paralyzed.” Ever since the soccer team led by Park Hang-seo won victory in the ...
Most Reliable SEO Tips For New Generation  NewsPatrollingCorporations are growing a lot more knowledgeable of your really need to understand and implement not less than the basic principles of internet search ...
5 Reasons Why SEO Should Be Your Main Digital Marketing Strategy  The FriskySearch Engine Optimization (SEO) is a marketing strategy that, if executed correctly, can be crucial for the success of your business. Prioritizing Search Engine ...
Updating Outdated Blog Content without Harming SEO  Business 2 CommunityWith all the hard work that goes into creating excellent blog *content*, it's important to make sure your posts are relevant for as long as possible. Creating ...
Bhavin Patel-Founder & CEO of Thanks Creation9 Explains How SEO & Digital Marketing Can Change The Face Of Your Business  InventivaThe world is rapidly shifting from analogue to digital. People are consuming more and more digital *content* on a daily basis – on mobile phones, laptops, desktop ...
How Google Discover Affects Search And SEO For Your Personal Brand  Business 2 CommunityThe latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your *content* ...
Three key tips for SEO optimization | Articles | Chief Digital Officer  Innovation EnterpriseIt's challenging to choose a good SEO technique to use for marketing with so many different and conflicting techniques out there.
Vulnerability Reported in All in One SEO Pack  Search Engine JournalWPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability.
Are Single Page websites good or bad for SEO?  The FriskyIt is important to ensure that all the needed sections of the website are available in the same single HTML page. Of course, one-page websites look to be even ...
Search Landscape In 2019: Four Actionable Onsite SEO Tips To Maximize Your Website's Organic Traffic  ForbesDon't get left behind as we enter the next era of search.
You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth  Search Engine JournalWhat should you look for in a good SEO site audit. Here are some tips to help you choose a good auditor and get your money's worth.
Youth our greatest strength, says Vietnam coach Park Hang-seo ahead of final  FourFourTwoVietnam head coach Park Hang-seo believes it is the Golden Dragons' young stars who will be their greatest strength as they prepare to face Mal...
How to Align Digital PR & SEO for a leading-edge marketing strategy  Pressroom Today IndiaAs the world move towards digitization, everything is undergoing a digital makeover. Being a part of the wider marketing approach, using PR tactics can create a ...
10 Types of Content That Work Best for SEO  Business 2 CommunityWhen we think of *content*, we automatically equate it with writing. However, it is more than just that. In fact, it is way more than just writing and posting them on ...
Marketing for the modern age: Conversion Rate Optimisation - the new 'SEO'  Hotel DesignsFor four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in ...
Man arrested after rooftop standoff pleads guilty to murdering girlfriend  The Sydney Morning HeraldA tradesman who spent 12 hours atop a Sydney unit block while his girlfriend's body lay in a laneway below has pleaded guilty to murdering her. The body of ...
Global UX platform hands SEO account to Manchester agency  Prolific NorthUser experience platform UserZoom has appointed Manchester's CandidSky to run its SEO campaign.
Who Should Win as the U.S. Search Personality of Personalities? [POLL]  Search Engine JournalThere is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: “SEO is such a giving community. We share strategies, tactics ...
Off-Page SEO: Your Most Burning Questions Answered  Business 2 CommunityOff-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don't just ...
17 Common Mistakes You Need to Avoid When Blogging For SEO  Business 2 CommunityHow do potential customers find your business? Chances are they search online. Whether your target audience is across the country or in your own backyard, ...
Yoast SEO 9.1 Vulnerability Could Allow Command Execution  Cyber Security NewsA researcher discovered Yoast SEO 9.1 vulnerability that could let an attacker execute commands on target system. Users must upgrade to Yoast SEO 9.2 asap.
Telephone Number SEO?  Business 2 CommunityTruth told, it's pretty difficult to get this so wrong that it messes up with your online visibility, but there are some best practices with respect to formatting that may ...
Yoast SEO 9.1 Vulnerability Explained  Search Engine JournalYoast SEO 9.1 SEO Manager Role Vulnerability Explained.
How to Use Machine Translation to Localize UGC for Global Websites  Search Engine JournalIs the use of machine translation evil for SEO? In terms of global website *content* translation or localization, the best practice is to have *content* localized ...
5 Mind-Blowingly Dumb Things We Heard at the Google Hearing  Search Engine JournalGoogle CEO Sundar Pichai testified in front of the House Judiciary Committee yesterday, and many of their questions left the SEO community collectively ...
Startup funding: 2018 was the year of Fintech startups, ecommerce investments slipped to second place  YourStory2018 saw Fintech lead the funding charts as investments in Lending surged and Payments held its own. The early-stage continues to see great momentum and ...
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalWhile SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand ...
Telemad: Seo In-guk charms in The Smile Has Left Your Eyes; Ryoko Yonekura shines in Legal V  The Straits TimesTHE SMILE HAS LEFT YOUR EYES. Read more at straitstimes.com.
Park Hang-seo satisfied with players despite stalemate at Bukit Jalil  Nhan Dan OnlineNDO – Vietnam coach Park Hang-seo said he was “disappointed” for the players but still remains satisfied with their efforts following the 2-2 draw at Kuala ...
AFF Suzuki Cup 2018: We have to prepare more – Park Hang Seo  FourFourTwoVietnam visited Bacolod today, December 2, to play the first semifinal of the AFF Suzuki Cup. They were up against a Philippines side who were ...
Jin Goo And Seo Eun Soo To Lead JTBC's Remake Of Japanese Drama “Legal High”  soompiJTBC's remake of the Japanese series “Legal High” has found its leading actors! On December 10, it was announced that Jin Goo and Seo Eun Soo have been ...
Content Stratgies for Better SEO Results and Marketing ROI  Chief MarketerSEO results can be improved by up to 10 times with a strong *content* marketing strategy. Here's 2 key strategies to improve your SEO ROI.
Lee Min Ki And Seo Hyun Jin Can't Hide Their Feelings Of Love In “The Beauty Inside”  soompiJTBC's Monday-Tuesday drama “The Beauty Inside” has released new stills of Seo Do Jae (Lee Min Ki) and Han Se Gye (Seo Hyun Jin)! “The Beauty Inside” ...
Seo In Young reveals the past fashion choices she regrets most  allkpopSeo In Young revealed the fashion choice from her past that she regrets the most.The former Jewelry member is known to have been quite the fashio…
Yoast SEO Archives  Cyber Security NewsDecember 9, 2018 December 9, 2018 Abeerah Hashim 723 Views 0 Comments arbitrary code execution, arbitrary commands, code execution, vulnerability, ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
Documentary Made About Vietnam National Team Coach Park Hang-seo  The ChosunilboA documentary about Park Hang-seo, the head coach of Vietnam's national football team, is due to hit cinemas there next week. The 110-minute film, titled "Park ...
Seo Ye Ji Appointed Honorary Police Officer For Role In “Lawless Lawyer”  soompiSeo Ye Ji is now an honorary police officer! Her agency King Entertainment stated, “On December 7, Seo Ye Ji was appointed as an honorary police officer at ...
BVM Now Offering One Month of Complimentary SEO Services to Qualifying Businesses in Houston  PR WebBVM (http://www.brazosvalleymarketing.com) has a great deal for qualifying businesses in Houston, Texas: sign up and pre-pay a six-month contract and the ...
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
Yong Junhyung Looks Nervous As He Holds Chae Seo Jin's Hand In “Coffee, Do Me a Favor”  soompiRecent stills from Channel A's “Coffee, Do Me a Favor” shows Yong Junhyung (playing Im Hyun Woo) and Chae Seo Jin (playing Oh Go Eun) adorably holding ...
Is There Any New Innovation In SEO?  Forbes NowHow much innovation is there, really, in the field of SEO?
YouTube is Removing Spam Accounts Which May Cause Noticeable Decrease in Subscribers  Search Engine JournalYouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts. This will occur from December ...
Why Content Is Important for SEO  Search Engine Journal*Content* and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that's only when they're at their best.
Park Seo Joon Chosen As Recipient Of 2018 Star Of Korean Tourism Award  soompiPark Seo Joon is a winner of the 2018 Star of Korean Tourism. On December 11, Park Seo Joon attended the 2018 Korea Tourism Awards ceremony that was ...
Japanese drama 'Legal High' set for remake in Korea; Jin Goo and Seo Eun Soo play lead roles  International Business Times, IndiaThe hit Japanese legal drama will be made into a Korean series by JTBC. Veteran actors Jin Goo and Seo Eun Soo have been confirmed for the lead roles of ...
YouTube to Test Showing Two Ads Before Videos  Search Engine JournalYouTube will soon begin testing two ads shown back-to-back before a video starts. The ads will be skippable, however, so users have no obligation to sit ...
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
Why International Search Marketers Should Care About Brand Measurement  Search Engine JournalBranded traffic is imperative to the success of international SEO and SEM campaigns. However, only a few SEOs fully understand what drives the growth or ...
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.

SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now

Increasing your search engine rankings should certainly be one of... Read More

Search Engines The Masters Of The Internet Universe ? Part 2

"This is a continuation of the pervious part, split into... Read More

The Truth About Search Engines: Playing A Game You Cant Win

If you go strictly by the numbers, Yahoo, MSN and... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

Dont Submit Your Website To Any Search Engines

We all want to get our websites high up in... Read More

Search Engines The Masters Of The Internet Universe ? Part 1

Trillions of Billions of content pages make up the wide... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

SEO Made Easy!

Search engine optimization remains a minefield of old advice, outdated... Read More

The First Search Engine Marketing Method: Content That Meets Customers Needs

For your business web site, good search engine rankings and... Read More

How to Make a Title Tag that Search Engines Will Love

Making the following changes to your title tag can help... Read More

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our... Read More

SEO 101

SEO (search engine optimization) is a booming businees these days.... Read More

Keywords, Ranking, & Search Engine Optimization Fun

I am a Search Engine Optimization newbie. I have read... Read More

Keyword Optimization - How To Achieve It

The most important thing you can do for your business... Read More

Why You Need a SEO Maintenance Plan

A search engine optimization maintenance service plan will ensure that... Read More

SEO Training - Avoid Making this Costly Mistake!

SEO training can be overwhelming. There are literally hundreds of... Read More

Going To Market: Keywords and Backlinks, Part 1

As I waded into the 'Make Money Online' waters on... Read More

Crash Course in Getting a #1 Google Ranking

First, here's the rundown of some of the terminology I'm... Read More

Top Ten Listing? Hmmmmmmmm

This is my question...I spend a fortune on SEO and... Read More

The Unethical SEO Myth

"The use of black hat SEO techniques are completely unethical."... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More

Ten Steps To A Well Optimized Website - Step 5: Internal Linking

Welcome to part five in this search engine positioning series.... Read More

How to Google; or How to be Easily Distracted

I set out with the intention of writing a self... Read More

The Business Case for SEO

It's interesting how potential clients have preconceived notions about which... Read More

Not Ranking High Enough on Search Engines? Here?s Some Help!

Search engines are frugal things. (Froogle, too, haha! Sorry, lame... Read More