The Google Phenomenon: Greatest Hits Collection

As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.

Hence, in this article, instead of criticizing, I will be saluting Google and several of its many accomplishments.

According to the dictionary, the definition of phenomenon is:

"A remarkable development or occurrence. A marvel. "

I think we would all agree that definition fits Google like a fine tailored suit.

In 1998, singer Janet Jackson was the biggest star on the planet. On September 7, 1998, Google Inc. opened its door in Menlo Park, California. The door came with a remote control, as it was attached to the garage of a friend who sublet space to the new corporation's staff of three. The office offered several big advantages, including a washer and dryer and a hot tub. It also provided a parking space for the first employee hired by the new company: Craig Silverstein, now Google's director of technology.

Already Google.com, still in beta, was answering 10,000 search queries each day. The press began to take notice of the upstart website with the relevant search results, and articles extolling Google appeared in USA TODAY and Le Monde. That December, PC Magazine named Google one of its Top 100 Web Sites and Search Engines for 1998. Google was moving up in the world.

The name "Google" is a play on the word "googol," which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. It refers to the number represented by the numeral 1 followed by 100 zeros. Google's use of the term reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.

Anyway, the rest as they say is history, as Google continues to write its remarkable history with each amazing new achievement.

Let's detail a few of Google's more recent achievements:

Froogle

In December 2002, Google introduced a beta version of Froogle, a play on the word "frugal," a product search engine that enables users to search for millions of products across the web.

Google AdWords

In October 2000, Google announced its new content-targeted advertising program. Google AdWords was a huge "out-of-the- box" success, boasting well over 100,000 advertisers to date.

AdWords Select

In February 2002, Google launched AdWords Select, an updated version of the AdWords self-service advertising system with a number of new enhancements, including cost-per-click (CPC)- based pricing.

Google AdSense

In June 2003, Google anounced AdSense, a program designed to maximize the revenue potential of a website by serving highly relevant ads specific to the content of the page, launches with initial partners, including ABC.com, HowStuffWorks, Internet Broadcasting Systems, Inc., Lycos Europe, Knight Ridder Digital, About.com, CNET and others.

Google Deskbar

In November 2003, Google announced the Google Deskbar, a free software download which enables users to search Google without using a web browser.

Gmail

On April 1, 2004, Google announced a new web-based mail service called Gmail that will include a gigabyte of free storage for each user. The service also includes a powerful search engine to locate and retrieve messages, which are displayed in a "conversation view" that chronologically arranges all emails sent or received with the same subject line. Gmail also includes relevant advertising delivered with the same technology that scans web pages as part of the AdSense service.

To say that Google has had a meteoric rise to stardom would be an understatement. Years ago, who would have thought that the little search engine with the funny name would reach such massive heights that a monolith like Microsoft would find it tough competing.

So, what's next? Only Google knows for sure. However, I for one would like to see it tackle the current click fraud problem with the same excellence, zeal and determination its shown in its other remarkable achievements.

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: [email protected]

Visit his website at: http://www.lets-make-money.net

In The News:

SEO myths busted by an ex-Googler  Search Engine Land
How Google's BERT Works In SEO  Business 2 Community
How Does SEO Work?  JumpFly PPC Advertising News
10 Best SEO Podcasts to Master the Art of SEO  99Signals - Tech News, Tech Hacks, & More
Beth Kahlich  Search Engine Journal
Poll: After The SEO Audit; Next Steps  Search Engine Roundtable
How Your Job Becomes Your Identity  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
5 Easy SEO Wins with Powerful Results  Search Engine Journal
My experience with SEO  Practical Ecommerce
Can SEO Be Made Predictable?  Search Engine Journal
How to Create Content for SEO  Search Engine Journal
How to Avoid SEO Misinformation  Search Engine Journal

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got... Read More

How MSN and Yahoo Sells Your Traffic

Yes, it really happens. Now you might find it hard... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one... Read More

2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords

Search Engine Optimization (SEO) doctrine states that you should always... Read More

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional... Read More

Google Page Rank Is Dead - Or Is It? - Part I

For a long time now, marketing gurus all over the... Read More

Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned... Read More

Google News - Just another article announcer?

In Google's recent battle towards becoming an international news center,... Read More

Beyond Search Engines

Some webmasters report that search engines account for 75% or... Read More

Ten Steps To A Well Optimized Website - Step 1: Keyword Selection

This is part one of ten in this search engine... Read More

The Matrix Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing.... Read More

What is the Google Dance?

As with any good web developer, the ability to time... Read More

What Constitutes a Complete and Effective SEO Campaign?

Unfortunately, not many Search Engine Optimization companies know what this... Read More

10 Ways To Indirectly Get To The Top Of Search

There are millions of web sites trying to get listed... Read More

Link Popularity Explained and How To Build Links

Link popularity is the single most influential factor for determining... Read More

Googles Back Door... Get Your Website Indexed Quicker!

It's the buzz word's going across the internet marketing guru's... Read More

Beyond the Box with Googles Web API

Google, the most popular, and many say best, search engine,... Read More

6 Ways To Attract Search Engines To Your Website More Often

Adding fresh, updated content to your website is the surest... Read More

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick... Read More

SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)

In parts 1 - 7, you learnt how to develop... Read More

Work With The Search Engines - Dont try to Outsmart the Search Engines

Contrary to the claims of high-priced SEO firms, optimizing your... Read More

How To Use Google As A Niche Website Builder

The popularity of weblogs or blogs has gotten a lot... Read More

New Free Online Tool for Keyword Research

I came across a new website the other day and... Read More