Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed.

However, rankings are not guaranteed. These pages have no advantage over any page submitted for free. A few years ago, pay-per-inclusion search engines such as Inktomi, Altavista, Ask Jeeves and Yahoo were introduced. However, they have failed badly and have lost traffic to Google.

Why Google is Tops

Google built the LARGEST search engine database because it refused to adopt the pay-per-inclusion model. By allowing every website to submit its pages free, it built an enormous database of websites. Good news for everyone searching Google's database!

Google's competitors were unable to deliver the same results, partly because they had fewer websites to choose from. If you charge for entry into a search engine, you eliminate over 90% of the websites on the Net which cannot justify such a fee.

What the pay-per-inclusion search engines did not understand was that their real customers were the ADVERTISERS and not the searchers. Nor were the websites the customers of the engines.

The advertisers pay the search engines, so they are the customers. Google recognised this and decided to keep the advertisers happy by providing a large database of websites. This large database became well known and it attracted great numbers of searches. These searches were exposed to the advertisers' products and the searches led to good sales. To make this most efficient, search engine submission must be free.

Search Engine Model is Similar to Television

This is all similar to television where programmes are made for the masses and given away free. Then the advertisers step in and make the money! As a search engine survives by the quality of its search results, surfers and sites flocked to Google making it the number one search engine.

Why the Death of Pay-Per-Inclusion SE's is Good for Small Sites

Only large quality SE databases can fulfil the needs of surfers. Your relationships with the search engines is one of mutual benefit. You need the traffic and the search engines provide the quality content.

Therefore by creating good websites with quality content and submitting them free to the search engines, you are both winning. There is no need to spend enormous amounts on search engine submission and optimisation. All you need to do is create good websites with the appropriate keywords for your pages and everything else will take care of itself.

Of course, this is where we were at the beginning of the Internet revolution, except certain search engines got too greedy and thought they could cash in on unfortunate small website owners!

© John Lynch

For a review of Site Build It ? the leading website and store building software package which encourages good content for high search engine rankings go to: http://www.merchant-account-service. com/sitebuildit.html

In The News:

7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine JournalLet's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic]  Social Media TodayAre you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...
Why White Hat SEO is No Longer a Thing  Search Engine JournalSome in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...
6-step SEO Indexation Audit for Ecommerce  Practical EcommerceSearch engines need to index your site before it can rank. But it's not always obvious if the correct pages are indexed. *Content* that should be indexed may not ...
How SEO Professionals Can Thrive in a Slow Economy  Search Engine JournalSEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.
10 Ebooks About SEO You Should Download & Read Now  Search Engine JournalLooking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
Google Suggests That The Average Googler Isn't Interested In SEO  Search Engine RoundtableHow can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web ...
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon  Search Engine JournalFind out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.
7 Things SEO Tools Can’t Tell You  Search Engine JournalSEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.
Use 'Barnacle SEO' to Drive Traffic without Ranking  Practical EcommerceUsing so-called "barnacle SEO" tactics, an ecommerce business may be able to put its products and its brand in front of many potential customers without ...
5 Tips to Improve Your Regional SEO Strategy  Search Engine JournalFor some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...
Back to Basics: Do outbound links matter for SEO?  Search Engine LandIn Google's debut two-minute episode of #AskGoogleWebmasters on the Google Webmasters YouTube channel, Webmaster Trends Analyst John Mueller ...
SEO for Startups: How Your Business Can Benefit  Business 2 CommunityThe internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small ...
How one in-house SEO team is taking on industry incumbents  Search Engine LandGaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...
Marketing1on1: Offering Internet Marketing and SEO Services in Medford Oregon  News CreditsHowever, this is not the case when relying on Marketing1on1, as they understand what business owners go through in order to leave a mark in the industry.
What Is Ethical SEO?  Search Engine JournalDisclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...
Google’s John Mueller Answers if Linking Out Good for SEO  Search Engine JournalGoogle launched a new video series that answers a single question. The first episode was about links but in my opinion it did not adequately answer the ...
Are other teams unwittingly killing your SEO (and revenue)?  MarTech TodayWhen executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...
For $19, learn the SEO tricks you can't Google  The Next WebTLDR: This $19 course will teach you SEO tricks few even know exist. Everywhere you turn, someone on the old interwebs is trying to break down SEO, explain ...
Video: Casie Gillette on importance of memorable content for SEO  Search Engine LandIn our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind “memorable *content*.” *Content* that is so ...
10 Best Readability Tools to Check Your SEO Content  Search Engine JournalLooking for *content* writing tools for SEO projects? Discover 10 tools that will help you assess and improve the readability of your SEO *content*.
Doesn’t Build Links. Why Did Google Slap a Link Penalty?  Search Engine JournalA well known and respected search marketer who hasn't built links in five years tweeted that he received a manual link penalty. Dan Petrovic, of Dejan SEO ...
Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST]  Search Engine JournalDave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.
5 Effective Ways to Motivate Your Marketing Team  Search Engine JournalKeeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.
Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO  Search Engine LandI had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small ...
Supercharge Your Marketing by Learning Advanced SEO  EntrepreneurThis class goes beyond the basics to future-proof your company's SEO.
Over half of Google searches now don't lead to clicks and what it means for SEO  EconsultancyIn June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?
SEO Community Responds to Google’s Nofollow Advice  Search Engine JournalGoogle's John Mueller recently stated there was no ranking benefit in adding nofollow to all outbound links. Some in the SEO community tweeted that in the real ...
Video SEO: 5 Ways to Optimize Your Videos for Search Engines  AllBusiness.comBy Brianna Pyne. If video isn't already an integral component of your *content* marketing strategy, then you may already be falling behind the curve. According to ...
The Importance of SEO Services in India for Businesses  Dekh NewsSearch Engine Optimisation has become essential for creating a profitable online presence and we can consider it as an important checkbox in marketing.
Search Engine Optimization: Benefits of SEO For Local Business  INSCMagazineAs a small business owner, you will always be looking for ways to improve and grow. Here are some of the benefits you can get from doing SEO for your local ...
8-step SEO Crawl Audit for Ecommerce  Practical EcommerceYour site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...
5 Horrible SEO Mistakes I Made and the Valuable Lessons I Learned  Promotion WorldWe've all made mistakes, no one can vouch they haven't, however, some tend to be more obvious than others. And then comes that one mistake.
Why You Need To Work With a Professional SEO Company  News Creditsyou are set to get the services you need without breaking a sweat. Here are some of the reasons why you need to rely on a professional SEO company.
Wix SEO Battle Is ON! Meet the Competitors  Search Engine JournalFor six months, two teams will battle it out to see who can outrank the other for the search term 'Wix SEO'. Here's how to follow the battle.
BER vs CAY Dream11 Team Bermuda vs Cayman Islands, ICC MEN’S T20 WORLD CUP AMERICAS REGION FINAL – Cricket Pr  Cricket Country NewsBermuda vs Cayman Islands Dream11 Team - Check My Dream11 Team, Best players list of BER vs CAY, CAYMAN ISLANDS Dream 11 Team Player List, ...
Video: Catalyst’s Paul Shapiro on going beyond technical SEO  Search Engine LandIn my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.
Creating the Right SEO Plan: Don’t Ignore These Aspects!  MakTechBlogPosted by Mayank | Aug 21, 2019 | News | 0 |. Creating the Right SEO Plan: Don't Ignore These Aspects! Share this on WhatsApp. Online marketing can be ...
More SEO Professionals are Building Relationships to Thrive  The American ReporterThings look good for a lot of SEO professionals right now but an economic downturn is inevitable. The economy cycles through periods of growth and retraction.
SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic]  Social Media TodayAre you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
Lee Pil Mo And Seo Soo Yeon Welcome First Child  soompiLee Pil Mo and Seo Soo Yeon are now parents to a baby boy! On August 20, Lee Pil Mo's agency revealed, “Lee Pil Mo's wife Seo Soo Yeon gave birth to a ...
Why Bidding On Your Brand Name is Important  Search Engine JournalTim Soulo, CMO & Product advisor at Ahrefs questioned the need to bid on your brand name in Pay Per Click. What the SEO community shared may change ...
Vlog #8: Mary Bowling Ignitor Digital On Local SEO & Google My Business Data  Search Engine RoundtableIn episode #8 of the vlog series at the Search Engine Roundtable I interviewed Mary Bowling (@marybowling) of Ignitor Digital Marketing. Mary and I and I ...
Google Warns: Embedding Instagram Images Can Cause SEO Issues  Search Engine RoundtableGoogle's John Mueller was asked about why a site saw a major dropping in image search traffic after embedding Instagram images on his site. John decided to ...
BTS V, Park Seo-joon and Choi Woo-sik go to a trip together  allkpopOn the 24th, actor Park Seo-joon posted a video on his Instagram showing a man filming himself on a yacht.View this post on Instagram …
SEO Software Market is Thriving Worldwide| SEMrush, Moz, HubSpot, Ahrefs  Indian ColumnistA new business intelligence report released by HTF MI with title “Global SEO Software Market Size, Status and Forecast 2025” has abilities to raise as the most ...
The Ultimate Guide to Creating a True ‘Ultimate Guide’  Search Engine JournalHere's how to create a true ultimate guide – the right way – in order to attract more organic traffic and get readers raving about your *content*.
4 Tips for Optimizing Terrible Websites  Search Engine JournalWebsites are not inherently bad and every website can be saved. Here are some of the best ways to bring terrible websites back to life through SEO.
Woollim drops 'W Project 4' concept photos for Kim Min Seo  allkpopWoollim Entertainment has dropped the third set of photos for 'W Project 4'.Starting from August 23, Woollim has been revealing individual teaser …
Four top web hosting hacks to boost SEO  TechRadarPick the right web hosting *service* to boost your website's SEO with these tips.
Jo Jung Suk, Park So Dam, & Park Seo Joon top film actor brand values for August  allkpopThe Korea Institute of Corporate Reputation has released brand value rankings for film actors and actresses for the month of August. From…
Common SEO Mistakes To Watch For Businesses  Irish Tech NewsCommon SEO Mistakes To Watch For Businesses By Vaibhav Gurani There are certain SEO mistakes which are well known among every professional as a ...
Han Suk Kyu, Seo Kang Joon, And Kim Hyun Joo Share What To Watch For In Final Episodes Of “Watcher”  soompiWith “Watcher” spiraling towards the conclusion, the lead actors have picked key points to watch for in the final episodes. “Watcher” follows Do Chi Kwang (Han ...
Top 3 Tips to Choosing an SEO Agency in London!  The TechNewsLondon, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing ...
Best SEO tools of 2019  TechRadarSearch no more: these are the very best tools to help boost your site's search rankings.
Seo Eun Soo To Make Special Appearance In “Hotel Del Luna”  soompiSeo Eun Soo will be making a cameo in tvN's “Hotel Del Luna”! On August 14, a source from the drama told Newsen, “It is true that Seo Eun Soo will be making a ...
6 SEO Tips to Benefit Any Business  EntrepreneurNational Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter ...
11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
Is SEO Really Complex or Are We Overcomplicating It?  Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...
Spill It: How much a 25-year-old SEO executive drinks in a week  Metro.co.ukHolidays can be a boozy time anyway, but this young woman has put that to the test. Find out how much she drinks.
Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
Why Having a User-First Approach to SEO Is Important  Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
Lee Seo Jin Tops List Of Non-Drama Cast Members + “Show Me The Money 8” Ranked Top TV Show  soompiOn August 20, Good Data Corporation released the rankings of the non-drama television programs and cast members that generated the most buzz for the third ...
5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
BEST SEO PRACTICES OF 2019  YourStory.comWe are gonna live Like we are telling the best story ever” – Penelope Stamp This hits so damn hard, that the audience is left with no choice but to stick through it.
Predicting the ROI of SEO [PODCAST]  Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
SEO Versus SEM: What's The Difference?  ForbesSeparate and clearly understand the categories before defining your marketing plan.
5 Easy SEO Wins with Powerful Results  Search Engine JournalWant to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.
Where Search & SEO Are Heading in 2020 and Beyond [PODCAST]  Search Engine JournalMichelle Robbins shares her insights on the future of SEO – what is important, what you should be focusing on, and where things are going.
Google Shares Top 3 SEO Factors  Search Engine JournalGoogle's SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.
Improve Your Website Rankings by Hiring An SEO Expert  YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
11 Steps to On-site Video SEO  Practical EcommerceOnce you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...
Anatomy of a Webpage: How to Maximize SEO Impact  Search Engine JournalSEO depends on search engines understanding your *content* so they can determine where it should rank. While they're constantly improving, they still have a ...
Son Hyun Joo To Make Cameo Appearance On New JTBC Drama At Park Seo Joon's Request  soompiSon Hyun Joo will be making a special appearance in the upcoming JTBC drama “Itaewon Class” (literal title) to show his support for lead actor Park Seo Joon!
The Best Free SEO Tools to Increase Your Rankings  EntrepreneurYou don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
The Business of Enterprise SEO: Mastering People, Process & Platforms  Search Engine JournalHere's how to outperform the competition in three key areas – people, process, and platforms – to improve your enterprise SEO performance.
Understand how influential SEO is and work towards success  Best in AustraliaSearch engine optimization is well-known as SEO. It is a bit intimidating initially, but for any business to see success, SEO is crucial. However, plunging into SEO ...
Here’s what you need to know about image optimization for SEO  Search Engine LandA lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...
SEO guide to optimizing your LinkedIn profile for more connections, better leads  Search Engine LandLinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in ...
7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank  EntrepreneurThe vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.
The technical SEO hierarchy of needs  Search Engine LandWhat makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and ...
7 Tips That Will Help You Optimize Your Keyword List for SEO  Search Engine JournalFollowing these seven keyword optimization tips can help you keep your *content* among the top results and bring in more visitors.
Leaning into SEO as Google shifts from search engine to portal  Search Engine LandGoogle's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...
Will Swapping Fresh Content Help Your SEO?  Search Engine JournalEditor's note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and ...
10 Essential On-Page SEO Factors You Need to Know  Search Engine JournalEditor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...
Top 5 SEO Tactics Entrepreneurs Should Implement In 2019 to Boost Google Rankings  YourStory.comAs an entrepreneur what do you want most? More sales? More leads and more traffic? What if you can achieve all of them by implementing just one thing: SEO ...
8 free keyword research tools for SEO (that beat their paid alternatives)  Search Engine LandIf you Google for a list of SEO tools, you'll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, ...
What Is Rank Transition & What Does It Mean for SEO?  Search Engine JournalDiscover what rank transition is according to Google's Ranking Documents patent and what its implications are for search engine optimization.
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates  Search Engine JournalA study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.
Google’s John Mueller is Asked About Top 3 SEO Factors  Search Engine JournalA web publisher asked Google's John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video.
Google Publishes a New Guide to JavaScript SEO Basics  Search Engine JournalGoogle has published a new developer document that goes over the basics of JavaScript SEO.
How to Set & Achieve Realistic SEO Goals  Search Engine JournalMeasuring targets, establishing SEO benchmarks and developing an action plan are the three key steps in setting and achieving SEO goals. Read more here.
Real-Time SEO: The Future of Research, Insights & Rank Data  Search Engine JournalHere's why using SEO data and real-time insights is key to optimizing for consumers and driving cross-channel digital revenue.

Your Online Home-Based Business Can Lead To Search Engine Stress

As a member of several search engine optimization forums, I... Read More

Google Is Taking Descriptions From Alexa!

In a recent study looking at the "descriptions" of website... Read More

Top 2 Ways To Get Higher Rankings in Major Search Engines

Top 10 search engine rankings. Everybody wants it but a... Read More

Why SEO Will Make or Break You, Part 1

Today's article is about the wonders of SEO. SEO is... Read More

Get Traffic You Need - Make Your Links Work

So you have built a nice web site with good... Read More

How to Use the Google Patent to Get More Traffic

According to the recent release of the Google Patent Application,... Read More

Five Tips for Search Engine Optimization

Search engine optimization sounds so daunting for most young companies.... Read More

The Myth of Rankings - Beyond Search Engine Optimization

What follows is a condensed version of a conversation that... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

Do You Submit Your Website To All The Search Engines?

There is really only one search engine to worry about... Read More

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

Meta Tags - An Important Part of Every Web Page

Meta tags are an absolute must from a search engine... Read More

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

Should You Buy Text Links?

You can rank number one (Or at least in the... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

Advanced Uses for the Google Algorithm

Previously...In our article on Understanding Google's Algorithm, a... Read More

Search Engine Optimization: Creative Ways To Acquire Natural Back Links

Search engines use algorithms calculate the order in which the... Read More

Search Engine Optimization: Who Do You Trust?

Internet search engines exist to organize the seemingly immeasurable amount... Read More

Basic Search Engine Optimization For Dummies

OK, you published your site, now you just sit by... Read More

How to Manage SEO

Whether you launch a search engine optimization program in-house or... Read More

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

If you have a Web site, have you ever wondered... Read More

Search Engine Marketing Hype Killing Small Businesses

Think about the first thing you ever heard about "marketing... Read More

Search Engine Optimization Tips For 2005 - Part Three

Welcome to part three of our series of articles on... Read More

The Secret Benefit Of Search Engine Optimisation: Increased Usability

A higher search ranking is what many website owners dream... Read More