Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."

Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter.

The aforementioned search engine and directory are the two biggest players in the multi billion dollar pay-for-search industry.

Our stubborn and foolish reliance on search engines have helped to open up a "Pandora's Box" of greed, arrogance and theft.

Yahoo! Express is a perfect example of all three of those evils! Check out their terms:

"Please keep in mind that payment does not automatically guarantee inclusion in the directory, site placement, or site commentary. As with all sites suggested to us, final judgement remains solely with Yahoo! editors. Yahoo! Express Guarantees All Yahoo! Express submissions will be evaluated within seven business days. You will receive an email response within seven business days, stating whether your entry is accepted or declined. (If your entry is denied, you will be told why.) The Cost of Yahoo! Express Yahoo! Express requires a US $299.00 non-refundable, recurring annual fee per submission, or US $600.00 non-refundable, recurring annual fee for submissions offering adult content and/or services. Yahoo! Express does not guarantee a listing in the Yahoo! directory, nor does it guarantee the type of placement or description that your site will receive if accepted. Please read our Yahoo! Express Terms of Service to review the terms and conditions of Yahoo! Express."

I mean, think about this for a second. You pay $300 to $600 to get listed in their directory, and they tell you they can't guarantee your website will be listed. And by the way, if your website is rejected, we'll just keep your money!

Why does Yahoo! do that? Because like "lambs going to slaughter," we allow them to!

Here's another example of greed, arrogance and theft? Check out this statement from Google:

"We are exposed to the risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members."

Now, I don't know about you, but I for one refuse to believe that bunch of poppycock about Google being powerless to stop click fraud. The problem is, there's no incentive for them to stop it. It really doesn't matter to Google how many times someone fraudulently clicks on your ad. Why should it? It doesn't affect their pocketbook. They still get their money either way!

And they don't even have to worry about processing an avalanche of refunds, because many of their advertisers don't even know how to analyze their log files. Therefore, they have no idea how much money they're losing. So, they just keep right on replenishing their pay-per-click accounts, foolishly hoping to catch "lightning in a bottle!"

Why isn't Google doing more to prevent click fraud? I don't know exactly, but I have a couple of theories. First of all, Google's advertisers haven't expressed the necessary outrage to effect change. Secondly, I believe Google has looked at the bottom line and determined, it's actually a lot more cost effective to issue a few refunds than to develop the technology to eliminate click fraud.

Otherwise, Google would have stepped up to the plate like a true leader and said something similar to this ficticious statement:

"Nothing is more important to us than our customers. They helped make us who we are today, and we will not let them down. We are determined to meet and defeat click fraud head on--no matter how how long it takes or how much it ultimately costs!"

By not issuing the above statement or something along those lines, Google revealed its true colors!

In my article, "The Truth About Search Engines: Playing A Game You Can't Win," I compared the odds of getting a high ranking in the search engines akin to winning the lottery. This is what I wrote:

"If you go strictly by the numbers, Yahoo!, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion.

However, that's a subject for another day. The point is, out of all those millions and millions of pages, there's room for only a very few websites at the top of the results pages.

That means, if you go strictly by the number of indexed web pages in their directories, you have a better chance of winning the lottery, than getting high enough in the results pages to where it's going to make a significant difference in your traffic. That's not my opinion, it's a fact!"

After that article was published, you should have seen some of the e-mails I received from angry SEO experts, telling me I didn't know what I was talking about, and writing something like that was reprehensible and irresponsible journalism!

Irresponsible journalism. Really? As the saying goes, "the proof is in the pudding." So, I'm going to let my readers do the math:

According to a recent study by Inktomi and NEC Research, there are currently over two billion websites on the Internet. Google, Yahoo and MSN are considered the "Big 3" of search engines and directories. In other words, those three generate the majority of traffic.

Now, we all know the top 10 is considered prime real estate, with regard to the search engines. Studies have shown that if you're website is listed outside of the top 10 spots, there's a significant drop-off in traffic. Unfortunately, there are only a total of thirty top 10 spots among the "Big 3."

Are you still with me so far? There are only thirty available top 10 spots, and an estimated two billion websites on the Internet. You do the math! Thirty and two billion sure sound like lottery odds to me. What do you think?

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: [email protected].

Visit his website at: http://www.lets-make-money.net

In The News:

Getting Started with Edge SEO: What You Need to Know  Search Engine JournalThe adoption of performing SEO on the edge has risen in the past year. Here's what SEO professionals need to know to get started.
How to Build Your Brand’s Authority with Strategic Content & SEO  Search Engine Journal“Authority” is a buzzword in SEO and *content* marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes ...
GoDaddy Launches New SEO and Email Marketing Tool for SMBs  PCMag.comWebsite hosting *service* GoDaddy has introduced Websites + Marketing, a tool that small businesses and entrepreneurs can use to grow their audiences using ...
BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19  Business WireFOSTER CITY, Calif.--(BUSINESS WIRE)--BrightEdge, the global leader in organic search and *content* performance, today, unveiled BrightEdge Autopilot and ...
15 Strategies To Effectively Combine SEO And Social Media Campaigns  ForbesSEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...
10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research]  Search Engine JournalSEO can make or break your ad publishing business. Here are common SEO mistakes online ad publishers make and how to resolve them.
Google Nofollow Links Ranking Change – How it Affects SEO  Search Engine JournalGoogle announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...
Basic Tips To Ensure Your Content Is SEO-Friendly  ForbesCreating SEO-friendly *content* has a lot to do with schema.
5 Quick and Easy Things You Can Do for Your SEO That Cost You Nothing  Business 2 Community“For your SEO” is a term all too common in today's business vernacular. Every business owner or manager must have thought at least once about how best to ...
What Is a Google Penalty in SEO?  Search Engine JournalThe ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know  Search Engine JournalIf creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.
An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR]  Search Engine JournalJoin our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
There Is No Single Way to Do SEO – Here’s Why  Search Engine JournalUnderstanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...
How to Avoid SEO Misinformation  Search Engine JournalThere is a lot of SEO misinformation. This is how to recognize the best information about Google.
10 Awesome Paid SEO Tools That Are Worth the Money  Search Engine JournalWant to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.
The Five Commandments Of JavaScript And SEO For Beginners  ForbesSince JavaScript is a prime suspect for websites with lousy Google rankings, it makes sense to poke around a bit and follow the Five Commandments.
Learn to think like an SEO developer  Search Engine LandToday's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...
10 tools and training courses to boost your SEO game  MashableEven if SEO scares you, there are tools and training that can help you boost your ranking.
Apartment SEO is a Finalist in the Best Places to Work Multifamily®  PRNewswireLONG BEACH, Calif., Sept. 18, 2019 /PRNewswire/ -- It is our most sincere pleasure to announce that Apartment SEO is a finalist in the 2019 Best Places to ...
Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar]  Search Engine JournalJoin our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
Google: JavaScript SEO is not Dying, It’s Evolving  Search Engine JournalGoogle's John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying.
Win the Google search game with an all-in-one SEO tool that's under $30  The Next WebTLDR: With RankTools, you can devise a solid SEO plan and keep tabs on the competition. Having a plan for getting your brand or product in front of digital ...
SEO UX Play: Information Architecture & Linking Hierarchy  Search Engine JournalUX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.
How to Leverage Seasonal Content for SEO Campaigns  Search Engine JournalWant higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.
Why Your SEO Keyword Research Needs to Evolve & Focus on Topics  Search Engine JournalWant to boost your traffic and rankings AND increase your expertise, authority, and trust? Here's why you should focus on topics rather than keywords.
Beyond conventional SEO: Unravelling the mystery of the organic product carousel  Search Engine LandEarlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...
Important SEO strategies to apply to your WordPress blog in 2019  Business MattersBusiness MattersKeen on taking a WordPress training course, you are on the right lines as WordPress is the industry leader in *content* management systems.
SEO Testing Service Market by Type, Stage, End-User  Market Research ColumnistMarketResearchNest.com adds “Global SEO Testing *Service* Market 2019 by Company, Regions, Type and Application, Forecast to 2024” new report to its.
7 Things SEO Tools Can’t Tell You  Search Engine JournalSEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.
This $500 SEO Tool Is Only $24 Today  GeekIf you ask anybody with a heavily-trafficked website what their secret is, chances are they'll say Search Engine Optimization (SEO.) SEO is the art of making sure ...
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones  Practical EcommerceEcommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...
19 Image SEO Tips to Increase Organic Traffic from Google [Infographic]  Social Media TodayAre you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...
73 SEO Statistics To Help You Land On The First Page In 2019  SmallBizGeniusWhat does it take to rank on Google in 2019, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.
A 4-Step Enterprise SEO Framework: From Crawling to Conversions  Search Engine JournalLearn how implementing a crawling-to-conversions SEO framework can help enterprises remove the barriers that stand between Google and their website.
Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST]  Search Engine JournalKevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.
SEO: Catchall Redirects Are a Bad Practice  Practical EcommerceI recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company's migration to a new ecommerce ...
Travel SEO: Targeting customers at the right stages  Travel Daily News InternationalWhatever the target is for travel companies, there's a need to ensure there is understanding of user journeys and buying trends. This allows a company to be in ...
SEO rankings Archives  MarTech SeriesOnce upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …
Are other teams unwittingly killing your SEO (and revenue)?  MarTech TodayWhen executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...
Search Engine Optimisation (SEO) Software Market 2019 In-depth Analysis by Leading Players: WordStream, Moz, SEO Book  Daily Watch ReportsThe Search Engine Optimisation (SEO) Software Market research report summaries various key players dominating the market. It includes several aspects ...
Construction Industry Employers in Ireland - Closing Date for Submissions on Changes to the SEO  LexologyThe Labour Court public consultation process on the variation of the Sectoral Employment Order ("SEO") for Mechanical Engineering and Building…
The Ultimate SEO Audit Checklist  Search Engine JournalSearch Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.
GoDaddy Debuts Email/SEO Product For SMBs 09/17/2019  MediaPost CommunicationsGoDaddy has launched a new SEO and email tool for use by SMBs: Websites + Marketing. The goal is to take users beyond website building into driving ...
Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget  Search Engine Journal*Content*. You know you have to invest in it. Here are ways to save money, become more efficient, and see better performance.
Two Top Enterprise SEO Agencies Highlighted for August 2019 by 10 Best SEO  Yahoo FinanceSetting up a site on Enterprise is a complex job, and making sure that the search engine algorithms rate it well is an even bigger one. In order to find the best ...
Your Ultimate SEO Audit Checklist [EBOOK]  Search Engine JournalEliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.
Website SEO Services Review: Offering Affordable SEO Services  News Creditsfter choosing an SEO package that is in line with my needs and budget, Website SEO Services team of professionals did not hesitate.
GUEST COMMENT Seven tips for a successful Christmas SEO strategy  InternetRetailingSearch engines remain the starting point for millions of online shopping journeys every Christmas. So, here are seven essential considerations for creating a ...
How better security boosts SEO  EconsultancyGood website security isn't glamorous, but it's great for SEO. Learn about the best SSL certificate for you and other tips for better website security.
Marketing via Email, Content, and SEO  MarketingProfs.comTo ensure your *content* reaches your target audience, combine SEO techniques with email marketing to achieve genuine, organic reach for your *content*.
6-step SEO Indexation Audit for Ecommerce  Practical EcommerceSearch engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. *Content* that should be ...
SEO Software Market to Witness Astonishing Growth by 2025 | BrightEdge, Conductor, Linkdex, SpyFu  Indian ColumnistHTF MI broadcasted a new title “Global SEO Software Market Size, Status and Forecast 2019-2025” with 99 pages and in-depth assessment including key ...
Meet and learn from 1,300+ search marketing experts at SMX East  Marketing LandAre you searching for new ways to boost traffic, generate leads, and drive revenue? Not sure what new technologies are worth your time? Struggling with how to ...
Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama  soompiPark Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...
5 Effective Ways to Motivate Your Marketing Team  Search Engine JournalKeeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.
SEO Content Writing vs. SEO Copywriting: Is There a Difference?  Search Engine JournalHeather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...
Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST]  Search Engine JournalBrett Tabke shares the lessons he's learned from running Pubcon, what's in store for Google and the search industry, and why *content* still matters.
Find inquisitee details of Searching Software Market with top key players like Moz, SEO Book, LinkResearchTools, SpyFu, and SEMrush  Technology NewsIT Technology News24 provides latest industry trending news, hosted news *service*, IT & Technology news helps businesses connect with their target audiences ...
Mimvi SEO Announced as a Top New York City SEO Company for 2019 by SEOblog.com  Olean Times HeraldNEW YORK - September 18, 2019 - ( Newswire.com ). Mimvi SEO, a premier internet marketing company, has been named as one of New York's top SEO ...
35 Free and Easy SEO Tools that Actually Work (2019 Edition)  Social Media TodayThe struggle of choosing the right SEO tool is very real, especially if SEO is not something you're overly familiar with, but still want to reap the benefits of.
Denver SEO Agency Offers Complementary Website Analysis  StreetInsider.comNews and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.
Seo Hee Im - Los Angeles Review of Books  lareviewofbooksSeo Hee Im is assistant professor of English at Hanyang University. Her work has appeared in MLQ, Novel, Public Books, and the Guardian. She is currently ...
Award-Winning Vancouver SEO Company Offers Strategic Services for Improved Search Ranking - Press Release  Digital JournalWittyCookie is an award-winning Vancouver web design studio, a Vancouver Web Design & SEO Company that specializes in SEO, PPC, Website Design, ...
Is FAQ Structured Data Dominating Google Search?  Search Engine JournalA Twitter discussion brought to attention that some Google search results (SERPs) are dominated by websites displaying FAQ Schema Structured Data.
Leading Reputation Management Firms Receive Awards for August 2019 from 10 Best SEO  PR Web10 Best SEO is the leading source for assessing digital *content* and design providers. Their Best Reputation Management Agency is segmented by city and ...
Calgary SEO Services Firm Announces That Openings Are Still Available For Most Business Niches - Press Release  Digital JournalMRC SEO Consulting, an SEO services company based in Calgary, Alberta, has announced that there are still openings for most business niches in Calgary ...
Regen SEO is Growing the Stem Cell Industry - Press Release  Digital JournalVancouver, BC - Just as the stem cell industry is making waves in the medical field, Regen SEO is helping stem cell clinics grow and reach clients in this ...
Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More  soompiHairstylist Seo Yoon talked about what it's been like to work with many celebrities, including her muse IU! On the September 15 episode of MBC's radio show ...
Union NJ SEO Local Google Ranking Expert Media Relations Services Launched  NewswireHillside, New Jersey online marketing agency Local Mobile Vantage launched a full range of SEO, media relations, reputation and *content* marketing solutions ...
Global Search Engine Optimization Services Market 2019 – WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria)  The World Industry NewsGlobal Search Engine Optimization Services Market 2019 report provides by Market Research Store is the representation of the Search Engine Optimization ...
10 Ebooks About SEO You Should Download & Read Now  Search Engine JournalLooking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
Yoast 12.1 adds custom favicons to the mobile snippet preview  Search Engine LandYoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google's font sizes on ...
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine JournalLet's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
Park Seo Joon completes filming as a guest on 'Three Meals a Day in the Mountain Village'  allkpopOn September 11, representatives from Park Seo Joon's label Awesome ENT confirmed to media outlets, "Park Seo Joon was invited to appear as the…
11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
5 Tips to Improve Your Regional SEO Strategy  Search Engine JournalFor some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...
Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
8 Local Search Engine Optimization Tips for Bing  Search Engine JournalWhat unique differences are there in ranking well in Bing vs. Google for local queries? Read these eight local SEO tips and find out.
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon  Search Engine JournalFind out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.
7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
Why Having a User-First Approach to SEO Is Important  Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
Predicting the ROI of SEO [PODCAST]  Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank  EntrepreneurThe vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.
Is SEO Really Complex or Are We Overcomplicating It?  Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...
SEO Versus SEM: What's The Difference?  ForbesSeparate and clearly understand the categories before defining your marketing plan.
5 Ways You Can Really Steal Organic Clicks from Industry Giants  Search Engine JournalLearn how to take down the industry giants through smart, effective SEO battle plans. Discover how to conquer the SERPs with a fraction of their budgets.
6 SEO Tips to Benefit Any Business  EntrepreneurSmall Business Week is a good time to quit procrastinating and optimize your SEO to rank higher, load faster and reach more visitors.
What Is Ethical SEO?  Search Engine JournalDisclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...
Google Shares Top 3 SEO Factors  Search Engine JournalGoogle's SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.
Content: The Indisputable Backbone Of Your Website SEO Strategy  ForbesFocus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.
Why White Hat SEO is No Longer a Thing  Search Engine JournalSome in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...
Where Search & SEO Are Heading in 2020 and Beyond [PODCAST]  Search Engine JournalMichelle Robbins shares her insights on the future of SEO – what is important, what you should be focusing on, and where things are going.
5 Easy SEO Wins with Powerful Results  Search Engine JournalWant to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.
Top Social Media Marketing Agencies Honored with August 2019 Awards by 10 Best SEO  Yahoo FinanceIf a company does not have the best social media marketing agency available, it could be missing out on a lot of attention and visits to its site. CHICAGO, Sept.
UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
How one in-house SEO team is taking on industry incumbents  Search Engine LandGaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...

10 Costly Search Engine Mistakes to Avoid

If you have a website then you already know the... Read More

Googles PR System Explained

The complexities of Google's PR (Page Ranking) System have grown... Read More

HTML and Search Engine Optimization - What You Dont Know Can Kill You

When it comes to search engine optimization there is a... Read More

Google PageRank Explained

1. What is PageRank? Here is what Google says:" PageRank... Read More

Search Engine Optimization: Creative Ways To Acquire Natural Back Links

Search engines use algorithms calculate the order in which the... Read More

Using Blogs for SEO

Why Start A Blog?I knew about blogging and blogs for... Read More

Google Page Rank Is Dead - Part II

In part I - Google Page Rank Is Dead -... Read More

Increase Your Link Popularity for Free

Among the many things you need to worry about for... Read More

Finding The Best Search Engine

With Billions of pages on the internet how do you... Read More

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is... Read More

Search Engine Spam

Running an online business relies to a greater or lesser... Read More

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that... Read More

Possibly The Biggest Misconception About Ranking Well In The Search Engines

Onpage search engine optimization are things that you can change... Read More

Driving Your Website through Google Sandbox

What is Google Sandbox?Google Sandbox is applied on new websites,... Read More

Googles New SEO Rules

Google has recently made some pretty significant changes in its... Read More

Searching The Internet Without Search Engines

The World Wide Web contains more than ten million websites... Read More

Do Not Drop Your Web Site Off the Search Engine Cliff

If you've been feeling like Tom Cruise climbing up the... Read More

A Play In The Sandbox Is Necessary

There has been a good deal written about the Google... Read More

All about SEO or SFO?

First let's start with definitions:SEO: Search Engine Optimization, SFO: Search... Read More

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

Google Contest - Nigritude Ultramarine

Search engine optimization experts are having fun with Google. Experts,... Read More

SEO Tips for Google

Getting a high ranking on Google is a big achievement.... Read More

How To Conceal Your Website?s ?Fingerprint? From The Search Engines

The internet marketing industry is now flooded with various page... Read More

Beyond Search Engines

Some webmasters report that search engines account for 75% or... Read More

Dynamic Pages

Dynamic pages and the Search Engines By Clare Lawrence 10th... Read More