Search Engine Keywords - What Do People Search For?

Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.

The Overture Company

Overture.com is a Yahoo! company that supplies the Pay Per Click infrastructure for Yahoo! and other websites on the Internet. If you do a search on Yahoo! you'll see anywhere from 1-3 paid promotions appear at the top of the search page and then others at the end. These are paid advertiser listings and they come from Overture.

The Overture Search Tool

In order to maximize the number of clicks on their network, Overture supplies a keyword tool so that their customers know which are the most popular keywords relating to their product of service. This way when an Overture customer selects keywords to advertise on, they can pick the ones that are most popular or the ones that most precisely relate to their product or service. This generates more revenue for Overture and more clicks for advertisers.

Anyone Can Use the Search Tool

Fortunately you don't have to be a customer of Overture to use the search tool. Click Here (http://www.content.overture.com/d/USm/ays/) to find the search tool; it's at the bottom of the page.

How to Use the Search Tool

The best way to get started is to type in a major word associated with your business. For example if you're in the marketing business, here's the top 10 search terms and their search count.

Search Count Term

1253354 direct marketing

460115 internet marketing

380450 marketing

76542 business marketing small

48494 email marketing

44160 marketing web site

43064 advertising marketing

42613 network marketing

42414 business marketing

31484 health care marketing

This search count number represents about 20% of the Internet so multiply it by 5 to get an approximate number of searches for the entire web, i.e. the total searches for email marketing are 48494*5=242470 searches across the Internet every month.

How to Use the Data

The value of this search tool goes far beyond just determining popular search terms. Here's a few ways to use the tool for market research:

  • Type in your state or city to find out the most popular searches

  • Compare the number of searches for your product compared to those of your competitors

  • Use the most popular search terms relating to your business for your web site domain names to increase their visibility in search engines.

  • Use it to brainstorm new products or services, especially if something is being searched for but is not widely available

  • Considering a celebrity endorsement or joint venture partner for your next Internet promotion, compare the various candidates and make an informed decision.

  • Use it for determining market size or segmentation information for your business plan.

  • Use it to drive all your web content, from web page titles to Meta Tag keywords and descriptions.

  • Use it to determine which categories to list your business, from Internet to Yellow Page listings.

  • Use it to determine important searches relative to your business in foreign cultures and countries that you are unfamiliar with.

Make Informed Decisions from Now On

The Overture Search tool takes the guesswork out of many of your marketing decisions, from choosing Pay Per Click keywords, to determining the next market your company should pursue. Take a look today and you'll be amazed at the wealth of information that is available. You can try the search tool now on the Overture website at the following URL http://www.content.overture.com/d/USm/ays/.

About The Author

Bryan Brandenburg has published 5 books as well as a number of articles both in print and on the internet. He has published almost 30 software programs both for consumers and business. More information can be found at www.vmmg.net.

In The News:

What Does It Mean to ‘Do SEO’?  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal
7 Coding Barriers to SEO Success  Practical Ecommerce
SEO Hamilton  Search Engine People
My experience with SEO  Practical Ecommerce
WeWork Selling Conductor SEO Company  Search Engine Journal
SEO Tricks For Email Marketers 10/17/2019  MediaPost Communications
Seo Joon, so fashionable  BusinessWorld Online
What Is a Google Penalty in SEO?  Search Engine Journal
7 Things SEO Tools Can’t Tell You  Search Engine Journal
Google Shares Top 3 SEO Factors  Search Engine Journal
The High Cost of Ignoring SEO  Practical Ecommerce

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you... Read More

The Matrix Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing.... Read More

Content Is King

Over the past few years, there have been many debates... Read More

Anchor Text Optimization

Anchor Text (also called phrase linking) can significantly improve your... Read More

Learn about the Google Search Engine Tools

Think you know everything about searching with Google? Think again.... Read More

SEO: The Good, The Bad And The Ugly

I seem to have created quite a stir, on a... Read More

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to... Read More

When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be... Read More

Search Engine Optimization and Web Site Usability

Build a Web site and the people will come.Ha! If... Read More

Search Engine Optimization for Beginners

If you are confused about terms like "search engine optimization"... Read More

How To Start An Internet Business ? Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now... Read More

What Constitutes a Complete and Effective SEO Campaign?

Unfortunately, not many Search Engine Optimization companies know what this... Read More

Stuck on Keywords

Keywords have turned into big business on the internet. If... Read More

Are Your Keywords Making Money for You?

I built my website, it's perfect. My chosen subject of... Read More

How to Get Listed in Yahoo Within 48 Hours, Without Paying $299

First of all you need to get a blog. If... Read More

How to Get the Ranking You Always Wanted!

Is your web site well ranked (In the top ten... Read More

The Purpose of PageRank?

I am sure the first thought provoking question that popped... Read More

Keywords: The First Step To Recognition

Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see... Read More

Google Rankings -- Achieve Top 10 Rankings with Free Tools

In order to get a top 10 google ranking it... Read More

DIY SEO

Part 1. Wordtracker for keywords.A problem for all new webmasters... Read More

Six Reasons Why Your Alexa Rating Is Still Important

1. Additional Exposure For Your Site.At the end of 2003,... Read More

The Unethical SEO Myth

"The use of black hat SEO techniques are completely unethical."... Read More

How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines

Your title tag is the most important 3 to 12... Read More

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

How and When Should I Submit My Website to Google?

As soon as you register your domain name, submit it... Read More