Keyword Research Made Simple!

Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using.

Your keywords are the words and phrases that people might use to find your products, brands, services, or information, via search engines.

Step 1: Keyword Identification

The first step in your keyword research is to identify keywords. Keyword identification is about finding the keywords that your target group is using. You can probably develop a few ideas very quickly. If you run a pet shop, you may identify keywords such as: "dog food" and "cat food".

Step 2: Find Keywords

The second step in your keyword research is to find keywords what people actually use and to organize your keywords by their popularity.

To find keywords and their popularities use the keyword search box from Aleksika to learn the search behaviour of your audience. Find out what they call things, how they identify subjects, how precisely or broadly they generally search.

You can also get good keyword ideas from the top keywords collection that contains the top 100.000 keywords of the year or the keyword directory where you can find keywords organized by subject.

Step 3: Choose Keywords

Copy the relevant counts and phrases into a spreadsheet. After you've examined all the individual phrases that could apply to your site, your spreadsheet will contain every phrase of importance.

Next, sort the phrases by the "count" column. The resulting display shows the relative importance of each phrase.

You will have to choose keyword phrases that are most relevant to your Web site - two and three-words keyword phrases that best describe your products and services. Many searchers enter one-word queries into the search form but the chance of competing successfully for one-word search engine keywords is fairly remote. The number of competing websites is simple too high.

Instead of wasting your efforts then you choose keywords with one-word, it is suggested that you concentrate on those keywords, which are easily manageable.

You can read more about Keyword Research on Aleksika's web site.

About The Author

Kim Thaysen, Manager for Aleksika. Experts in Search Engine Marketing. Aleksika is all about helping you do smarter business by increasing marketing Return on Investment.

In The News:

What is SEO?  Business 2 Community
6 Tips for YouTube SEO Optimization  Business 2 Community
How Can I Set Up an SEO Agency?  Search Engine Journal
New Solar Energy Optics  Off Grid Energy Independence
SEO in 2020: Going Beyond Google  Search Engine Journal
What Is Enterprise SEO?  Search Engine Journal
What Is the Best Word Count for SEO?  Search Engine Journal

Boost Your Website Rankings with Expert Content

The chase for a high web ranking is constantly on... Read More

Onpage Optimization: Essential for Effective Offpage Optimization

Onpage optimization is the process by which various elements on... Read More

SEO Basics - 8 Key Strategies For Online Business Success

The world of search engine optimization (SEO) can be a... Read More

Gaining Additional PageRank

Google is the major search engine webmasters have to deal... Read More

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet... Read More

Linking for Fun and Profit

Well actually, linking isn't fun at all. In fact, it's... Read More

How to Use Keywords to Improve Your Ranking in Search Engines

The importance of keywordsKeywords or key phrases you choose will... Read More

The Biggest SEO Scam of All

While there are many ethical SEO firms serving Internet users... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

Drive More Traffic to Your Website With Your Web Page Title!

One of the most overlooked, but important components, on your... Read More

Straight Talk on Search Engine Optimization

To get your website listed well in the major search... Read More

Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics

Getting your site noticed by the search engines and rewarded... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

3.5 Reasons You Need To Forget About Search Engines

Have you ever stopped to think how much time is... Read More

Use Search Engines For A Guaranteed Web Site Promotion

For your web site to succeed, you must use is... Read More

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick... Read More

Give the Folks at Google What They Want

Recent developments on the Google front have web marketers and... Read More

SEO #1: Choosing THE Keywords to Optimize for

This is the first lesson out of 6 that teaches... Read More

Search Engines: Different Types, Different Strategies

There are four basic types of Search Engines: Free Search... Read More

Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results... Read More

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search... Read More

SEO Facts

The internet is the largest market place on earth. It... Read More

How To Syndicate Your Content

Note: In order to preserve the proper format for the... Read More

Googles Trap, DMOZs Nap, And Yahoo!s Crap

On November 16th, 2003, Google commenced an update (the Florida... Read More

3 Deadly Search Engine Marketing Sins

My inbox this week provided glaring examples of three all... Read More