SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking.

To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators and statistics.

(a) Tracking PageRank (PR)

As I have indicated previously in the Guide, you can find out your Google PageRank at any time by using the Google Toolbar.

Bear in mind that the PageRank system is a logarithmic system, where the average page rank of all pages on the web is just 1.0 (so at PR10 there are just a handful of sites, whilst at PR0 there are tons). The system is also a zero-sum game, in that an increase in the PR of one site is effectively offset by a tiny reduction in the PR of every other site (so that the average stays at 1).

As the internet is always growing and average PR stays the same, you should therefore expect your PR to decline slowly over time (all other things, including SEO, being equal). You can predict how your PageRank might change in the near future by using Rustybrick's PR Predictor.

You might not be aware of this, but Google makes available to the public a key which gives you direct access to the index database compiled by their crawler. You can obtain you own API key at no charge from: http://www.google.com/apis/

Once armed with your key, I suggest you use the excellent Digitalpoint's Tracker, which allows you to track changes to your PageRank over time (for any number of different URLs).

(b) Key Word Performance Reporting

A simple tool to get you going is the GoogleRankings tool, which allows you to enter a keyword chain and see where your domain appears in Google's search rankings for that combination.

With your API, you can sign-up for two further great services. The first of these, Google alert, is a useful free-subscription service, which allows you to receive emails showing changes to top rankings for your selected keywords. The second is the GoRank Google API keyword tracking tool (also free) which allows you to monitor multiple domains and keywords all on one page. The easiest way to learn is by doing, so get cracking!

(c) Monitoring your Traffic Rank

Begin by downloading and installing the Alexa Toolbar (and join over 10 million other people who have done the same). Tailored toward website owners and SEO freaks, it provides detailed statistics and information about the Web sites that a user visits (through tracking the surfing habits of it's millions of Toolbar users).

Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).

For all it's faults, Alexa is about the only reliable way to get any kind of idea where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!

(d) Checking your Back Links

The easiest way to check your Google backlinks is to type link: followed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:

link:antique-door-knocker.com and: antique-door-knocker.+com (retrieves more results)

For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.

(e) Interpreting your own Web Statistics

You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.

Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.

Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.

Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.

The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.

Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.

The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).

Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...

Navigate the guide

Previous: SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)

Next: SEO Expert Guide - Conclusions (part 10/10)

About the author:

David Viney ([email protected]) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.

Read the guide at http://www.viney.com/DFV/intranet_portal_guide or the Intranet Watch Blog at http://www.viney.com/intranet_watch

In The News:

7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine JournalLet's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
SEO Pricing: How Much Should You Pay?  CEOWORLD magazineSearch Engine Optimization, or SEO, has become the backbone of online *content* and digital marketing. As SEO continues to explode in popularity, the battle ...
Use 'Barnacle SEO' to Drive Traffic without Ranking  Practical EcommerceUsing so-called "barnacle SEO" tactics, an ecommerce business may be able to put its products and its brand in front of many potential customers without ...
7 Things SEO Tools Can’t Tell You  Search Engine JournalSEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.
How SEO Professionals Can Thrive in a Slow Economy  Search Engine JournalSEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.
Why White Hat SEO is No Longer a Thing  Search Engine JournalSome in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...
SEO – A Cost-Effective Method To Market Your Business  ValueWalkWith the help of SEO, you can get a lot of amazing benefits for your business. The right use of SEO tips will help to improve the visibility.
Google Suggests That The Average Googler Isn't Interested In SEO  Search Engine RoundtableHow can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web ...
10 Ebooks About SEO You Should Download & Read Now  Search Engine JournalLooking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon  Search Engine JournalFind out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.
How one in-house SEO team is taking on industry incumbents  Search Engine LandGaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...
5 Tips to Improve Your Regional SEO Strategy  Search Engine JournalFor some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...
What Is Ethical SEO?  Search Engine JournalDisclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...
Where Search & SEO Are Heading in 2020 and Beyond [PODCAST]  Search Engine JournalMichelle Robbins shares her insights on the future of SEO – what is important, what you should be focusing on, and where things are going.
7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank  EntrepreneurThe vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.
Back to Basics: Do outbound links matter for SEO?  Search Engine LandIn Google's debut two-minute episode of #AskGoogleWebmasters on the Google Webmasters YouTube channel, Webmaster Trends Analyst John Mueller ...
Will Swapping Fresh Content Help Your SEO?  Search Engine JournalEditor's note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and ...
The Business of Enterprise SEO: Mastering People, Process & Platforms  Search Engine JournalHere's how to outperform the competition in three key areas – people, process, and platforms – to improve your enterprise SEO performance.
Make Sense of SEO & Kick off a Digital Marketing Career with This $49 Bundle  The Next WebTLDR: This 90-hour bundle demystifies SEO, affiliate marketing, and more for under $50. Digital marketing is all about introducing a product or *service* to the ...
Google’s John Mueller Answers if Linking Out Good for SEO  Search Engine JournalGoogle launched a new video series that answers a single question. The first episode was about links but in my opinion it did not adequately answer the ...
Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST]  Search Engine JournalDave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.
10 Best Readability Tools to Check Your SEO Content  Search Engine JournalLooking for *content* writing tools for SEO projects? Discover 10 tools that will help you assess and improve the readability of your SEO *content*.
For $19, learn the SEO tricks you can't Google  The Next WebTLDR: This $19 course will teach you SEO tricks few even know exist. Everywhere you turn, someone on the old interwebs is trying to break down SEO, explain ...
Creating the Right SEO Plan: Don’t Ignore These Aspects!  MakTechBlogPosted by Mayank | Aug 21, 2019 | News | 0 |. Creating the Right SEO Plan: Don't Ignore These Aspects! Share this on WhatsApp. Online marketing can be ...
More SEO Professionals are Building Relationships to Thrive  The American ReporterThings look good for a lot of SEO professionals right now but an economic downturn is inevitable. The economy cycles through periods of growth and retraction.
BVM Now Providing SEO Services to Businesses in San Antonio  Yahoo FinanceBVM has entered the San Antonio market. HOUSTON, Aug. 21, 2019 /PRNewswire-PRWeb/ -- BVM (http://www.brazosvalleymarketing.com), an UpCity partner ...
8-step SEO Crawl Audit for Ecommerce  Practical EcommerceYour site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...
Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO  Search Engine LandI had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small ...
Supercharge Your Marketing by Learning Advanced SEO  EntrepreneurThis class goes beyond the basics to future-proof your company's SEO.
SEO Community Responds to Google’s Nofollow Advice  Search Engine JournalGoogle's John Mueller recently stated there was no ranking benefit in adding nofollow to all outbound links. Some in the SEO community tweeted that in the real ...
Video SEO: 5 Ways to Optimize Your Videos for Search Engines  AllBusiness.comBy Brianna Pyne. If video isn't already an integral component of your *content* marketing strategy, then you may already be falling behind the curve. According to ...
Google JavaScript SEO Docs Adds Meta Noindex Examples  Search Engine RoundtableGoogle recently posted a new help document around JavaScript and SEO. Google received some early feedback from the SEO community around the doc and ...
SEO Tips When URLs Differ for Mobile and Desktop  Practical EcommerceIf you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra ...
Why Bidding On Your Brand Name is Important  Search Engine JournalTim Soulo, CMO & Product advisor at Ahrefs questioned the need to bid on your brand name in Pay Per Click. What the SEO community shared may change ...
LakewoodAlive, DLBA To Host Search Engine Optimization Workshop For Small Businesses On September 12  Lakewood ObserverThe Lakewood Observer brings you *fresh* local news for the Lakewood area, written and produced by local residents.
SEO: How Google Reads and Renders JavaScript  Practical EcommerceJavaScript can improve a shopper's buying experience, encourage interaction, and even bolster site performance in some cases. But where search engine ...
How to Build Speed Dashboards in Google Data Studio  Search Engine JournalLearn how to bring speed metrics into Google Data Studio and create a dashboard using data from PageSpeed Insights and Chrome UX Report.
Lee Pil Mo And Seo Soo Yeon Welcome First Child  soompiLee Pil Mo and Seo Soo Yeon are now parents to a baby boy! On August 20, Lee Pil Mo's agency revealed, “Lee Pil Mo's wife Seo Soo Yeon gave birth to a ...
Video: Catalyst’s Paul Shapiro on going beyond technical SEO  Search Engine LandIn my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic]  Social Media TodayAre you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO ...
Green Lotus Agency Launches Smart Site Website Builder Designed to Maximize SEO and Mobile User Experience  PR WebMy Smart Site is the newest innovation launched by Green Lotus, a do-it-yourself website builder that uses the latest technology to deliver an interactive, unique, ...
The Ultimate Guide to Creating a True ‘Ultimate Guide’  Search Engine JournalHere's how to create a true ultimate guide – the right way – in order to attract more organic traffic and get readers raving about your *content*.
Google's John Mueller says not every Googler is interested in SEO  FlipWebThis is one of the weirdest answers that you might have imagined. One thing which is a fact is that Google is the best search engine in the world right now.
8 Local Search Engine Optimization Tips for Bing  Search Engine JournalWhat unique differences are there in ranking well in Bing vs. Google for local queries? Read these eight local SEO tips and find out.
4 Tips for Optimizing Terrible Websites  Search Engine JournalWebsites are not inherently bad and every website can be saved. Here are some of the best ways to bring terrible websites back to life through SEO.
How to Improve the SEO Ranking of Your E-commerce Store in 2019  MakTechBlogDifferent e-commerce stores are emerging all over the internet. A solid SEO strategy can make it possible for small business owners to be noticed by their target ...
Tom Cruise Running for President in 2020? SEO National says “LOL” - Online Free Press release news distribution  TopWireNewsSalt Lake City, Utah, USA, 08/20/2019 / Story.KISSPR.com /. In July the official trailer for Top Gun: Maverick – a sequel 23 years in the making – brought
SEO vs PPC: Which Strategy Should You Focus On For Best Results?  DynamicBusinessIn the realm of digital marketing, there are two general strategies that are available to us. Search Engine Optimisation and Pay-Per-Click marketing are two of the ...
Traffic from Image’s Swipe to Visit feature now appears in Search Console  Search Engine LandVisitors that arrive on your pages via Google Image's Swipe to Visit feature are now accounted for in Search Console under the new “AMP on Image Results” ...
Rising Importance for SEO Platforms Market during 2019-2026 Focusing on Leading Players SharpSpring, AgencyAnalytics, Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND  Market ExpertSEO Platforms Market research report is the new statistical data source added by IT Intelligence Markets. It uses several approaches for analyzing the data of ...
Top 3 Tips to Choosing an SEO Agency in London!  The TechNewsLondon, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing ...
'MONOPOLISTS' TAKES OVER THE #1 RANKING AS TOP LAW FIRM SEO EXPERT – Times Square Chronicles  Times Square ChroniclesRecently, an organization by the name of 'Monopolists' was ranked at the top for their services in law firm SEO. Reading the news and seeing their work, we ...
Lee Seo Jin Tops List Of Non-Drama Cast Members + “Show Me The Money 8” Ranked Top TV Show  soompiOn August 20, Good Data Corporation released the rankings of the non-drama television programs and cast members that generated the most buzz for the third ...
Seo Ye Ji Talks About Filming Her New Horror Movie Without Stand-Ins Or CGI  soompiIn a recent interview, Seo Ye Ji talked about her new horror film “Warning: Do Not Play” (previously known as “Blackout”)! The actress stars in “Warning: Do Not ...
Local SEO Software Market Rising Demands and Business Outlook to 2024 by Top Key Players – Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush, SE Ranking, GShift  Insta NewslettersGlobal Local SEO Software Market 2019 by Manufacturers, Countries, Type and Application, Forecast to 2024.
In time, exotic ILS might not be so exotic after all: John Seo, Fermat Capital  Artemis.bmThe utilisation of insurance-linked securities (ILS) structures and capacity for exotic, or man-made risks remains small, but as the world continues to.
Son Hyun Joo To Make Cameo Appearance On New JTBC Drama At Park Seo Joon's Request  soompiSon Hyun Joo will be making a special appearance in the upcoming JTBC drama “Itaewon Class” (literal title) to show his support for lead actor Park Seo Joon!
Park Seo Joon Says He's Preparing For Possibility Of Hollywood Debut  soompiIn a recent interview, Park Seo Joon shared that if the opportunity arises, he's ready to make his Hollywood debut! Last month, Hollywood director Francis ...
Spill It: How much a 25-year-old SEO executive drinks in a week  Metro.co.ukHolidays can be a boozy time anyway, but this young woman has put that to the test. Find out how much she drinks.
Best SEO tools of 2019  TechRadarSearch no more: these are the very best tools to help boost your site's search rankings.
Understand how influential SEO is and work towards success  Best in AustraliaSearch engine optimization is well-known as SEO. It is a bit intimidating initially, but for any business to see success, SEO is crucial. However, plunging into SEO ...
6 SEO Tips to Benefit Any Business  EntrepreneurNational Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter ...
11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
Is SEO Really Complex or Are We Overcomplicating It?  Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...
Are we right for fawning over core algorithm updates?  Search Engine LandThere's nothing like a good core algorithm update to get the industry buzzing. Ever since Google started confirming core updates back in March 2018, we've ...
7 Must-Have Website Management & SEO Tools to Improve Your Marketing Strategy in 2019  RecentlyHeard.comSearch Engine Optimization is an essential part of having a productive and accessible website. The ranking of the pages changes depends on new.
Hyun Bin, Son Ye Jin, Kim Jung Hyun, Seo Ji Hye, And More Gather For Script Reading Of Upcoming Romance Drama  soompiThe cast and crew of tvN's upcoming drama “Crash Landing of Love” (tentative title) gathered for the first script reading. “Crash Landing of Love” is about a ...
5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
Why Having a User-First Approach to SEO Is Important  Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
Watch: “Flower Crew: Joseon Marriage Agency” Introduces Gong Seung Yeon, Kim Min Jae, Seo Ji Hoon, Park Ji Hoon, And More In New Teaser  soompiFlower Crew: Joseon Marriage Agency” has released a new teaser video! “Flower Crew: Joseon Marriage Agency” will tell the story of a king who makes a ...
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
Google Shares Top 3 SEO Factors  Search Engine JournalGoogle's SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.
Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
Predicting the ROI of SEO [PODCAST]  Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
5 Easy SEO Wins with Powerful Results  Search Engine JournalWant to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.
What Is Search Engine Optimization And Its 5 Key Elements  YourStory.comAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site?
Improve Your Website Rankings by Hiring An SEO Expert  YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
11 Steps to On-site Video SEO  Practical EcommerceOnce you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...
UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
Anatomy of a Webpage: How to Maximize SEO Impact  Search Engine JournalSEO depends on search engines understanding your *content* so they can determine where it should rank. While they're constantly improving, they still have a ...
The Best Free SEO Tools to Increase Your Rankings  EntrepreneurYou don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
Here’s what you need to know about image optimization for SEO  Search Engine LandA lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...
SEO guide to optimizing your LinkedIn profile for more connections, better leads  Search Engine LandLinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in ...
7 Tips That Will Help You Optimize Your Keyword List for SEO  Search Engine JournalFollowing these seven keyword optimization tips can help you keep your *content* among the top results and bring in more visitors.
The technical SEO hierarchy of needs  Search Engine LandWhat makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and ...
Google’s John Mueller is Asked About Top 3 SEO Factors  Search Engine JournalA web publisher asked Google's John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video.
Leaning into SEO as Google shifts from search engine to portal  Search Engine LandGoogle's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...
10 Essential On-Page SEO Factors You Need to Know  Search Engine JournalEditor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...
Top 5 SEO Tactics Entrepreneurs Should Implement In 2019 to Boost Google Rankings  YourStory.comAs an entrepreneur what do you want most? More sales? More leads and more traffic? What if you can achieve all of them by implementing just one thing: SEO ...
Global SEO Testing Service Market 2019 – 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup  Market TrendsThe Global SEO Testing *Service* Market is one of the most emerging market and astoundingly approved sectors. It is growing at a pace with the development of ...
8 free keyword research tools for SEO (that beat their paid alternatives)  Search Engine LandIf you Google for a list of SEO tools, you'll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, ...
Google Publishes a New Guide to JavaScript SEO Basics  Search Engine JournalGoogle has published a new developer document that goes over the basics of JavaScript SEO.
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates  Search Engine JournalA study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.
Real-Time SEO: The Future of Research, Insights & Rank Data  Search Engine JournalHere's why using SEO data and real-time insights is key to optimizing for consumers and driving cross-channel digital revenue.
How to Set & Achieve Realistic SEO Goals  Search Engine JournalMeasuring targets, establishing SEO benchmarks and developing an action plan are the three key steps in setting and achieving SEO goals. Read more here.

How to Create Killer Keywords to Get FREE Traffic to Your Website

When exploring good keyword choices there are several steps one... Read More

Tread Towards A Successful ?Internet Research?

Internet is a terrific resource containing billions of web pages... Read More

Google Is Taking Descriptions From Alexa!

In a recent study looking at the "descriptions" of website... Read More

Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and... Read More

The Search Doesnt End at Your Homepage

In a recent report for a new client, I wrote:... Read More

Link Building in Light of Vision-based Page Segmentation

The days of basing a successful link building strategy on... Read More

Why Is SEO So Important To Your Site?

You have heard the phrase LOCATION LOCATION LOCATION. But wait,... Read More

Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online

Everyone seems to want the benefits from working at home:... Read More

Increase Page Rank with Search Engine Optimization

Utilizing effective search engine optimization techniques will improve the page... Read More

Googled

The Internet may have started as the fervent brainchild of... Read More

Search Engine Spam

Running an online business relies to a greater or lesser... Read More

How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too

Increase Your Google Page Rank!Page Rank. We all know what... Read More

What is the Google Dance?

As with any good web developer, the ability to time... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices

We at America Web Works find ourselves amazed at the... Read More

How to Improve Your Search Engine Positioning and Increase Traffic Today

Every website has times when traffic is higher than others.... Read More

The Write to Link Popularity

Incorporating writing as a means of boosting your link popularity... Read More

How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes

There's no denying it: Search engines are a dominating force... Read More

SEO Tips for Google

Getting a high ranking on Google is a big achievement.... Read More

How Important is PageRank, Really?

Webmasters can spend most of their waking hours doing everything... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

The Best 7 Steps To Get A Top Google Ranking Guaranteed

Google returns more search results then any other search engine.... Read More

Search Engine Marketing Hype Killing Small Businesses

Think about the first thing you ever heard about "marketing... Read More

Search Engine Traffic Myths, Time Wasters, and Pitfalls

Everyone wants to increase their rankings with the search engines... Read More

Search Engine Optimization --- An Overview

Search engine optimization is one of most popular online marketing... Read More