Website Promotion: 10 Search Engine Optimization Blunders to Avoid

If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.

Here are 10 to keep in mind:

1. Don't use frames.
Why would you want to use frames if SEO is important? Don't risk confusing the search engine spiders. Sure, you might write some scripts or adjust the content to work with frames, but you have better things to do with that energy.

2. Don't use Flash.
Flash looks awesome, but is slows down the user experience and it makes it tough to get ranked. The Flash future is bright for search engines ability to read some keywords, but what good will that do if pages lack visible text?

3. Don't skimp on titles.
Why would you possibly call a page About Us in the title since it's prime SEO real estate? Include search phrases that reflect the content.

4. Don't overstuff titles.
Limit titles to 70 characters with commas between phrases on EVERY page; use fewer characters on pages with limited content.

5. Don't bury text.
Design often gets in the way of text. Make sure your visible text appears high on the page.

6. Don't use graphics as page headers.
Graphic headers are a waste of time. Use text page headers and support them with strategic keywords - in the header, after the header or below the header.

7. Don't use the wrong words.
Website owners love one-word search terms because they seem to get a lot of traffic. The reality is that only a fraction of Internet users entering a broad search word want what you offer. Go for search terms with two, three or four words that help visitors qualify their interests.

8. Don't ignore link building.
Hunt down links from other websites that have content and categories that relate to what you offer. If you sell sweaters, find a specialty guide about sweaters or a portal about clothing.

9. Don't overwhelm your pages with keywords.
You might not write the same keyword in succession 10 times, but you can make the mistake of too much repetition. Mention your strategic search term several times throughout the page; promise yourself not to force it in too much.

10. Don't use long URLs.
If you use a database to maintain the website, you may end up with long URLs with several session IDs and parameters that produce many question marks and equal signs. They can hinder search engines from properly indexing pages. Work with your developer to limit them or remove them as much as possible.

Any questions?

Michael Murray
Fathom SEO
216.861.5951 ext. 111

Michael Murray is vice president of Fathom SEO, an Ohio-based SEO firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."

In The News:

10 SEO Myths Debunked  Business 2 Community
SEO vs. PPC: Which Is Better for Your Business in 2020  99Signals - Tech News, Tech Hacks, & More
SEO in 2020: Going Beyond Google  Search Engine Journal
SEO in 2020: What You Need to Know  Business 2 Community
Can SEO Be Made Predictable?  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal

Search Engine Optimization: Who Do You Trust?

Internet search engines exist to organize the seemingly immeasurable amount... Read More

Here Today Gone Tomorrow

Its a matter of here today, gone tomorrow at the... Read More

Search Engines The Masters Of The Internet Universe ? Part 2

"This is a continuation of the pervious part, split into... Read More

7 Essential SEO techniques

1) Title Tag ? When we're talking about SEO Technique,... Read More

Why You Should NOT Submit Your Site On Search Engines

Before to answer to this question we have to know... Read More

Organic SEO: Patience For Long Term Ranking Results

When does long term SEO show ranking results? It takes... Read More

Get A Top Position In Google In Three Days!

So how do you get a top listing in Google... Read More

7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank

My Grandfather ran a small Grocery Store and when you... Read More

Seek Engines: What If Seek Had Bumped Out Search?

In the early days of the World Wide Web, when... Read More

How and Why to Avoid the SEO Mania

The WhyBut what is the reality of reaching a number... Read More

Dont Submit Your Website To Any Search Engines

We all want to get our websites high up in... Read More

Website Promotion: 10 Search Engine Optimization Blunders to Avoid

If you want to develop a successful search engine optimization... Read More

Would You Like More PageRank?

The higher the PR of your site the higher will... Read More

Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read... Read More

Search Engine Optimization for Beginners

If you are confused about terms like "search engine optimization"... Read More

Google Adsense Optimization Tips

There are plenty of tips to help you enhance your... Read More

Search Term Suggestion Tool

Overture.com offers a cool function to assist you on your... Read More

The 7 Points of Do-It-Yourself SEO

Ever felt intimidated at the convoluted, jargon-ridden information about Internet... Read More

When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be... Read More

Dynamic Pages

Dynamic pages and the Search Engines By Clare Lawrence 10th... Read More

SEOing A Flash Intro

IntroductionWhy does a FLASH intro need SEO? Flash, the great... Read More

SEO and the Outsourcing of Inbound Link Building

Search Engine Optimization nowadays has a lot to do with... Read More

Getting One Way SEO Links - The Easy and FREE Way

What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More

Page Rank - A Quick Overview for Beginners

Page Rank (PR) is a specific value for a website... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More