SEO Expert Guide - Search Engines Explained (part 1/10)

Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later!

(a) What are Search Engines and who powers them?

There are essentially four different parts to a typical large search engine; the crawler, the directory, sponsored results and the search engine itself.

Crawlers (e.g. Google) automatically visit web pages to compile their listings, making use of a so-called robot or spider (eg. Googlebot), which follows links from one website to another, ultimately compiling an index of all the pages and sites on the internet. These crawlers provide an index, which can then searched by the search engine. You may find that several or all of the pages on your site are indexed in thisway. Some search engines have their own crawler and others buy-in crawler results from others.

Human-powered directories, such as the Open Directory, rely on submissions from the public, which are reviewed by editors for inlusion in the directory. If you get included in a directory, generally only one page from your site (usually your home - or index - page) will be listed.

Crawled results are combined with sponsored results, supplied by pay-per-click (PPC) advertisers, and the results from human-maintained directories to complete the search engine index. Check out the Search Engine Reationship Chart at Bruce Clay inc. for the latest picture on who powers whom. You will note a couple of things right away. Firstly, the dominance of the Google and Yahoo! crawlers and secondly the importance of DMOZ directory results as a back-door for many search engines.

(b) How do Search Engines find and rank sites?

Search engines do not really search the web directly, but rather an index database of the full text of web pages, which itself is drawn from the billions of web pages on the internet's servers. Search engine databases are selected and built by computer robot programs called spiders.

If a web page is never linked to by any other page, spiders cannot find it, unless the (usually new) site is submitted manually by a human at the search engine's "add URL" page. All search engine companies offer ways to do this.

After spiders find pages, they pass them on to another computer program for "indexing." This program uses an "algorithm" to assess the text, links, and other content in the page for "key words" that might be searched on at the engine. This allows the search engine to order results served by their "relevancy" to the search terms used. As each search engine has a different algorithm, it will index sites in a different way and thus serve up different relevant results.

Some types of pages and links are excluded from most search engines by policy. Others are excluded because search engine spiders cannot access them. Generally, the use of frames, flash graphics and dynamic URLs all get in the way of effective spidering and should thus be avoided.

In addition to indexing pages, most algorithms seek to establish the "authority" of a site. A site which is linked to by many other sites (using keyword-rich anchor text) is assumed to be of greater merit than one with no links at all. This activity is called "ranking" and helps search engines to sort otherwise similar results into ever-more relevant and authoratative results.

(c) Which Search Engines are the most popular?

Based on US analysis in January 2005, the top search engines (by share of total searches at home and work) are as follows:

Google Search - 47%

Yahoo! Search - 21%

MSN Search - 13%

All Others - 19%

These shocking figures do not convey the true dominance of the top players, as you have seen from the interdependence of search provision in section (a) above. You could be searching at AOL (part of the "other" 19%) and viewing Google results, for example.

There is also strong anecdotal evidence that Yahoo! and MSN tend to send more searchers through to their sponsored (or paid) results than do Google (due to the prominence of these results on their results pages). As such, for a typical small webmaster who does not use pay-per-click (PPC) advertising, they might get up to 80% of all their traffic from Google's various sites across the world.

Now you understand the market a little better, you will perhaps understand the obsession many webmasters have with Google! A top-10 position at Google for your key search terms can make your online business fly. If you drop out of that top-10, your business can literally collapse overnight!

Don't forget these key stats as you embark on your optimization journey...

Navigate the guide

Previous : SEO Expert Guide - Index of Contents

Next: SEO Expert Guide - Proposition Development (part 2/10)

About the author:

David Viney ([email protected]) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.

Read the guide at http://www.viney.com/DFV/intranet_portal_guide or the Intranet Watch Blog at http://www.viney.com/intranet_watch.

In The News:

7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine JournalLet's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
The Five Commandments Of JavaScript And SEO For Beginners  ForbesSince JavaScript is a prime suspect for websites with lousy Google rankings, it makes sense to poke around a bit and follow the Five Commandments.
Are other teams unwittingly killing your SEO (and revenue)?  MarTech TodayWhen executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...
Use 'Barnacle SEO' to Drive Traffic without Ranking  Practical EcommerceUsing so-called "barnacle SEO" tactics, an ecommerce business may be able to put its products and its brand in front of many potential customers without ...
How SEO Professionals Can Thrive in a Slow Economy  Search Engine JournalSEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.
7 Things SEO Tools Can’t Tell You  Search Engine JournalSEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.
Why White Hat SEO is No Longer a Thing  Search Engine JournalSome in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...
Car buying site heycar appoints Blue Array for SEO services  Prolific LondonBlue Array, which claims to be the UK's largest pure-play SEO agency, has been appointed by heycar.co.uk to deliver SEO services.
Google Suggests That The Average Googler Isn't Interested In SEO  Search Engine RoundtableHow can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web ...
10 Ebooks About SEO You Should Download & Read Now  Search Engine JournalLooking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
4 Reasons Why Your Content Isn’t Ranking  Search Engine JournalIs your *content* failing to rank well in the SERPs? Let's review some probable reasons why search engines just aren't picking up your *content*.
SEO – A Cost-Effective Method To Market Your Business  ValueWalkWith the help of SEO, you can get a lot of amazing benefits for your business. The right use of SEO tips will help to improve the visibility.
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon  Search Engine JournalFind out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.
How one in-house SEO team is taking on industry incumbents  Search Engine LandGaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...
5 Tips to Improve Your Regional SEO Strategy  Search Engine JournalFor some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...
Where Search & SEO Are Heading in 2020 and Beyond [PODCAST]  Search Engine JournalMichelle Robbins shares her insights on the future of SEO – what is important, what you should be focusing on, and where things are going.
BVM Expands its Service Area and is Now Providing SEO Services to Businesses in Dallas  Yahoo FinanceBVM continues to expand and is now servicing Dallas with SEO strategies. HOUSTON, Aug. 22, 2019 /PRNewswire-PRWeb/ -- BVM ...
7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank  EntrepreneurThe vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.
Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO  Search Engine LandIn my next sit down with an SEM expect, I spoke with Greg Gifford from Wikimotive. Greg has been in the local SEO space since its infancy and has a speciality ...
Back to Basics: Do outbound links matter for SEO?  Search Engine LandIn Google's debut two-minute episode of #AskGoogleWebmasters on the Google Webmasters YouTube channel, Webmaster Trends Analyst John Mueller ...
What Is Ethical SEO?  Search Engine JournalDisclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...
SEO Software Global Market Requirements, Growth, Future Opportunities, Top Key Players and Forecast to 2025  EIN NewsWiseGuyRerports.com Presents “Global SEO Software Market Size, Status and Forecast 2019-2025” New Document to its Studies Database.
Six reasons your SEO campaigns are not able to move the needle | London Business News  London Loves BusinessEvery website on the world wide web is on the run to make it to the first page of Google! You, me and everyone else – there's not one single person who is not ...
Make Sense of SEO & Kick off a Digital Marketing Career with This $49 Bundle  The Next WebTLDR: This 90-hour bundle demystifies SEO, affiliate marketing, and more for under $50. Digital marketing is all about introducing a product or *service* to the ...
Video: Casie Gillette on importance of memorable content for SEO  Search Engine LandIn our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind “memorable *content*.” *Content* that is so ...
Google’s John Mueller Answers if Linking Out Good for SEO  Search Engine JournalGoogle launched a new video series that answers a single question. The first episode was about links but in my opinion it did not adequately answer the ...
Global Search Engine Optimization (SEO) Software Research Market Report 2019 | Key Players- Linkody, Moz Pro, WordStream, SpyFu  Market ExpertGlobal Search Engine Optimization (SEO) Software Market Report by IT Intelligence Markets This report provides a lot of details to help everyone understand the ...
Over half of Google searches now don't lead to clicks and what it means for SEO  EconsultancyIn June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?
Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST]  Search Engine JournalDave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.
10 Best Readability Tools to Check Your SEO Content  Search Engine JournalLooking for *content* writing tools for SEO projects? Discover 10 tools that will help you assess and improve the readability of your SEO *content*.
For $19, learn the SEO tricks you can't Google  The Next WebTLDR: This $19 course will teach you SEO tricks few even know exist. Everywhere you turn, someone on the old interwebs is trying to break down SEO, explain ...
Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO  Search Engine LandI had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small ...
More SEO Professionals are Building Relationships to Thrive  The American ReporterThings look good for a lot of SEO professionals right now but an economic downturn is inevitable. The economy cycles through periods of growth and retraction.
Supercharge Your Marketing by Learning Advanced SEO  EntrepreneurThis class goes beyond the basics to future-proof your company's SEO.
Creating the Right SEO Plan: Don’t Ignore These Aspects!  MakTechBlogPosted by Mayank | Aug 21, 2019 | News | 0 |. Creating the Right SEO Plan: Don't Ignore These Aspects! Share this on WhatsApp. Online marketing can be ...
8-step SEO Crawl Audit for Ecommerce  Practical EcommerceYour site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...
How measuring SEO can change business budgeting  e27With improved clarity, c-suite business strategists have the means to budget SEO into the marketing make-up effectively.
Image SEO: Often Forgotten but Not Insignificant  Business 2 CommunityIf you are like me, you try to perfect every piece of *content* you publish. For me, most of the time, this *content* consists of blog posts on two of my websites and ...
SEO Los Angeles for Static Web Positioning in Search Engines  News CreditsSEO includes the set of techniques and practices for optimizing web pages aimed at improving the positioning of a site in search engines such as Google or ...
SEO Community Responds to Google’s Nofollow Advice  Search Engine JournalGoogle's John Mueller recently stated there was no ranking benefit in adding nofollow to all outbound links. Some in the SEO community tweeted that in the real ...
Video SEO: 5 Ways to Optimize Your Videos for Search Engines  AllBusiness.comBy Brianna Pyne. If video isn't already an integral component of your *content* marketing strategy, then you may already be falling behind the curve. According to ...
Video: Google Indexing Bug, Google Search Podcasts, Evergreen GoogleBot, SEO, Google Ads, Maps & More  Search Engine RoundtableThis week I mentioned the monthly Google webmaster report I posted. Google also had another indexing bug where it was not able to index new *content* for a 24 ...
SEO Tips When URLs Differ for Mobile and Desktop  Practical EcommerceIf you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra ...
Google JavaScript SEO Docs Adds Meta Noindex Examples  Search Engine RoundtableGoogle recently posted a new help document around JavaScript and SEO. Google received some early feedback from the SEO community around the doc and ...
SEO: How Google Reads and Renders JavaScript  Practical EcommerceJavaScript can improve a shopper's buying experience, encourage interaction, and even bolster site performance in some cases. But where search engine ...
BVM Now Providing SEO Services to Businesses in San Antonio  Yahoo FinanceBVM has entered the San Antonio market. HOUSTON, Aug. 21, 2019 /PRNewswire-PRWeb/ -- BVM (http://www.brazosvalleymarketing.com), an UpCity partner ...
How to Build Speed Dashboards in Google Data Studio  Search Engine JournalLearn how to bring speed metrics into Google Data Studio and create a dashboard using data from PageSpeed Insights and Chrome UX Report.
Lee Pil Mo And Seo Soo Yeon Welcome First Child  soompiLee Pil Mo and Seo Soo Yeon are now parents to a baby boy! On August 20, Lee Pil Mo's agency revealed, “Lee Pil Mo's wife Seo Soo Yeon gave birth to a ...
Video: Catalyst’s Paul Shapiro on going beyond technical SEO  Search Engine LandIn my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.
Why Bidding On Your Brand Name is Important  Search Engine JournalTim Soulo, CMO & Product advisor at Ahrefs questioned the need to bid on your brand name in Pay Per Click. What the SEO community shared may change ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
This Woman Started A Campaign To Take Back The Meaning Of Lesbian On Google  HuffPostFrench communications consultant Fanchon Mayaudon-Nehlig got a call from the LGBTQ publication Têtu in July: “Hey, have you seen that the word 'lesbienne' ...
LakewoodAlive, DLBA To Host Search Engine Optimization Workshop For Small Businesses On September 12  Lakewood ObserverThe Lakewood Observer brings you *fresh* local news for the Lakewood area, written and produced by local residents.
SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic]  Social Media TodayAre you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO ...
8 Local Search Engine Optimization Tips for Bing  Search Engine JournalWhat unique differences are there in ranking well in Bing vs. Google for local queries? Read these eight local SEO tips and find out.
Wix SEO Battle Is ON! Meet the Competitors  Search Engine JournalFor six months, two teams will battle it out to see who can outrank the other for the search term 'Wix SEO'. Here's how to follow the battle.
The Ultimate Guide to Creating a True ‘Ultimate Guide’  Search Engine JournalHere's how to create a true ultimate guide – the right way – in order to attract more organic traffic and get readers raving about your *content*.
Moz Expands Executive Team with Three VPs  MarTech AdvisorWith these appointments, the company aims to help customers gain an edge in the ever-changing world of search. Seattle – Moz, Inc. search engine ...
Is there a Google Patent on Natural Link Profiles?  Search Engine JournalSomeone tweeted a question asking if there were any patents by Google that describe how Google might define a natural link profile. Google talks about ...
SEO Testing Service Market Trends to 2024: SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, WebDepend.  Insta NewslettersGlobal SEO Testing *Service* Market Growth (Status and Outlook) 2019-2024.
Senior SEO Specialist job, Johannesburg  Bizcommunity.comWe have a super job opportunity for a senior SEO specialist to work in-house at a financial services company in Johannesburg.
'MONOPOLISTS' TAKES OVER THE #1 RANKING AS TOP LAW FIRM SEO EXPERT – Times Square Chronicles  Times Square ChroniclesRecently, an organization by the name of 'Monopolists' was ranked at the top for their services in law firm SEO. Reading the news and seeing their work, we ...
Green Lotus Agency Launches Smart Site Website Builder Designed to Maximize SEO and Mobile User Experience  PR WebMy Smart Site is the newest innovation launched by Green Lotus, a do-it-yourself website builder that uses the latest technology to deliver an interactive, unique, ...
Traffic from Image’s Swipe to Visit feature now appears in Search Console  Search Engine LandVisitors that arrive on your pages via Google Image's Swipe to Visit feature are now accounted for in Search Console under the new “AMP on Image Results” ...
Top 3 Tips to Choosing an SEO Agency in London!  The TechNewsLondon, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing ...
Rising Importance for SEO Platforms Market during 2019-2026 Focusing on Leading Players SharpSpring, AgencyAnalytics, Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND  Market ExpertSEO Platforms Market research report is the new statistical data source added by IT Intelligence Markets. It uses several approaches for analyzing the data of ...
Crafting a Digital Marketing Scorecard for the US Wine Industry  wineindustryadvisor.comby Pierre Costa, Damien Wilson and Liz Thach, Sonoma State University & SommDigital. Expert Editorial. Ecommerce is booming in most consumer retail ...
What's New in SEO?: The Top SEO Trends of 2019  KAKEDid you know that almost 75% of internet surfers ignore a paid ad? They focus on organic search results instead because they think this gives them more ...
EXO's Baekhyun, Kim Jong Kook, and more to feature in new JTBC variety show 'Five Cranky Brothers'  allkpopEXO's Baekhyun, Kim Jong Kook, Seo Jang Hoon, Joo Woo Jae, and g.o.d's Park Joon Hyung are set tofeature in the upcoming&a…
Lee Seo Jin Tops List Of Non-Drama Cast Members + “Show Me The Money 8” Ranked Top TV Show  soompiOn August 20, Good Data Corporation released the rankings of the non-drama television programs and cast members that generated the most buzz for the third ...
Lancashire Professional Website Design Expert Local SEO Services Launched  NewswireLancashire professional website design agency Local Area Website Services builds secure, visually appealing, and fast-loading websites for local businesses.
Seo Ye Ji Talks About Filming Her New Horror Movie Without Stand-Ins Or CGI  soompiIn a recent interview, Seo Ye Ji talked about her new horror film “Warning: Do Not Play” (previously known as “Blackout”)! The actress stars in “Warning: Do Not ...
Best SEO tools of 2019  TechRadarSearch no more: these are the very best tools to help boost your site's search rankings.
Son Hyun Joo To Make Cameo Appearance On New JTBC Drama At Park Seo Joon's Request  soompiSon Hyun Joo will be making a special appearance in the upcoming JTBC drama “Itaewon Class” (literal title) to show his support for lead actor Park Seo Joon!
Next Prolific Training course will cover secrets of SEO - here are some common SEO misconceptions  Prolific NorthAs part of Prolific Training, Prolific North is excited to introduce a new series of educational interactive workshops designed to take your digital marketing skills to ...
Top 3 Things a Local SEO Company Can Do to Increase Your Revenue  Times Square ChroniclesAccording to the most recent stats, 93%of the online experience begins with the search engine. In fact, 3 out of 4 people won't even scroll past the first page of ...
Spill It: How much a 25-year-old SEO executive drinks in a week  Metro.co.ukHolidays can be a boozy time anyway, but this young woman has put that to the test. Find out how much she drinks.
Director Of OCN Drama “Watcher” Praises Han Suk Kyu And Seo Kang Joon's Acting  soompiWith just four episodes left, OCN's Saturday-Sunday drama “Watcher” is gearing up for a thrilling and unexpected finale. “Watcher” tells the story of three people ...
6 SEO Tips to Benefit Any Business  EntrepreneurNational Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter ...
11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
Is SEO Really Complex or Are We Overcomplicating It?  Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...
Understand how influential SEO is and work towards success  Best in AustraliaSearch engine optimization is well-known as SEO. It is a bit intimidating initially, but for any business to see success, SEO is crucial. However, plunging into SEO ...
5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
Hyun Bin, Son Ye Jin, Kim Jung Hyun, Seo Ji Hye, And More Gather For Script Reading Of Upcoming Romance Drama  soompiThe cast and crew of tvN's upcoming drama “Crash Landing of Love” (tentative title) gathered for the first script reading. “Crash Landing of Love” is about a ...
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
In time, exotic ILS might not be so exotic after all: John Seo, Fermat Capital  Artemis.bmThe utilisation of insurance-linked securities (ILS) structures and capacity for exotic, or man-made risks remains small, but as the world continues to.
Google Shares Top 3 SEO Factors  Search Engine JournalGoogle's SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.
Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
5 Easy SEO Wins with Powerful Results  Search Engine JournalWant to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.
What Is Search Engine Optimization And Its 5 Key Elements  YourStory.comAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site?
Predicting the ROI of SEO [PODCAST]  Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
Why Having a User-First Approach to SEO Is Important  Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
Improve Your Website Rankings by Hiring An SEO Expert  YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
11 Steps to On-site Video SEO  Practical EcommerceOnce you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...
Anatomy of a Webpage: How to Maximize SEO Impact  Search Engine JournalSEO depends on search engines understanding your *content* so they can determine where it should rank. While they're constantly improving, they still have a ...

Are You Hung-Up on Page Rank and Back Links?

It's unfortunate that many website owners are so hung-up on... Read More

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content... Read More

The Google Sandbox ? A Frustrating Inevitability or a Golden Opportunity?

IntroductionThe Google Sandbox is a term applied to the phenomenon... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

Using Meta Tags Wisely to Attract Search Engines and Visitors

There are certain tricks and techniques in SEO industry, which... Read More

What are My Chances to Get the First Place in Search Engine Listings?

You must have heard the stories how people became rich... Read More

The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!

Getting your website up and running is hard enough. After... Read More

Its Not Just All About Google Anymore

Those webmasters that stick to the old ways and focus... Read More

Smartpages - Legitimate SEO Or Spam?

Smartpages are highly optimized pages which draw stampeded of search... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

All About Links -- Interview With Link Building Expert , Bob Gladstein

Julia: Welcome Bob. Thank you for taking the time to... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

The Value of Search Engine Marketing

Search engine marketing vs traditional offline marketing. Most often, traditional... Read More

Site Maps: Let Search Engines Find Your Pages

With 40 million websites in existence, and more than 3... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

New Free Online Tool for Keyword Research

I came across a new website the other day and... Read More

How To Syndicate Your Content

Note: In order to preserve the proper format for the... Read More

You Have More Web Sites Than You Think You Have: The Importance of Deep Submission

If I ask you how many web sites do you... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search... Read More

Keywords are the ?KEY? to a Popular and Profitable Web Site

Keyword Research will reveal answers to 3 critical questions:1. Is... Read More

SEO - Are You Making The Search Engines Mad?

If you've been involved in SEO (search engine optimization) for... Read More

Googles Good-Writing Filter

I was recently struck by the fact that the top-ranking... Read More