SEO Expert Guide - Proposition Development (part 2/10)

It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. Fewer still take a long, hard look at what their competitors are doing first.

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. For this reason - before we turn to optimization techniques - my guide consides first those fundamental questions of what, who and where:

(a) What are you selling?

The first and most obvious question in this sequence is whether you are selling a product or a service and the degree to which you can fulfill this online.

To illustrate the thinking involved, I will use (throughout the guide) the (mythical) example of Doug Chalmers, a purveyor of restored antique doors, brass door fittings and accessories, based in Windsor in the United Kingdom.

Doug makes his money from selling doors (20% of total profit), selling door handles and knockers (25%), selling door bells or pulls (25%) and fitting services (30%). He has sold the bells, pulls, handles and knockers across the United Kingdom (and once or twice overseas, through word of mouth recommendation) but only does fitting within a 20 mile radius and rarely sells doors to people who are not local.

When forced to consider his proposition more carefully, Doug admits that he has no desire - or capability - to sell fitting services outside of his immediate locale (due to capacity and travel considerations). However, he can see a big market worldwide for his brass fittings and accessories.

I know what you are thinking, but don't laugh. Doug may well be right and (after all) knows his business better than you or I. He gets quite a lot of business from American and French tourists that drop into his shop after a visit to Windsor castle. Many take his business card. Initially, they almost always want to see brass door knockers, but often leave with several small items.

Doug has heard the stories about other local businesses who have been successful online. The Teddington Cheese, for example, sells British and European cheeses across the globe and was a winner of the UK eCommerce Awards in 1999. Who would have thought that cheese was a winner online? Well, Teddington Cheese did and have been reaping the rewards ever since!

There are actually a number of key things about Doug's proposition that we will revisit in subsequent parts of the guide. However, the key point for now is that simply putting up a brochure of all Doug's products and services is unlikely to be the best strategy. He has some specific and focused aims - and by thinking about them now (and refining them) he stands a much better chance of success online.

(b) Who are your audience?

Segmenting your audience is a key part of any marketing or PR strategy and make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field).

Doug generally agrees that he is targeting socio-economic class A/B for his services. These people are typically affluent, professional, white-collar workers living in leafy suburbs. He is in luck there, as such people are disproportionately represented in internet usage worldwide!

Having thought about it, he can readily segment his customers into three types; (1) local-full-replacement, (2) diy-refurbishment and (3) fitted-refurbishment. The first group are local people, looking to replace a whole door which has broken or is drafty. They are generally cost-conscious on the overall package (comprised of products and fitting services). The second group are interested in specific product items (which they are happy to fit themselves). They want advice on how to fit it but don't want the labour costs. However, they are the least price sensitive group on the product cost and often buy the very best. The third group buy product but want it professionally fitted and finished. They are prepared to pay for quality but are more price sensitive than the DIYers. Where they are not local (which happens) they want a referral from him to someone who can fit locally in their area.

Doug makes the most revenue today (in order) from groups 1, 3, 2. However, he makes the biggest profit margin per sale (in order) from groups 2, 3, 1 - the exact reverse! His own time (and that of his fitters network) is the biggest constraint in his business. If only he could grow the DIY segment, he could substantially improve his overall business profitability.

Hopefully, the point here is obvious. At the very least, Doug's website should address (perhaps separately) the needs of these three different groups. Ideally, the site will focus it's firepower on that second group (where the opportunity for unconstrained growth is greatest). Finally, the site needs a local and a global face (to reflect the different geographies of his customers).

(c) Where are your competitors?

No proposition development is complete without an honest assessment of what your competitors are up to. If you are in a locally-based mortar-and-clicks business like Doug, your assessment should take into account both your local and your global competition.

A useful tool to use is the so-called SWOT analysis, where you draw four boxes in a 2x2 table for each competitor. In the first box, you note the strengths of the competitor, in the second their weaknesses, in the third their opportunities and in the fourth their threats. Strengths and weakness are things inherent to their business as it operates today (and generally internal). Opportunities and threats are things external to the business and generally forward looking.

Look at each website objectively and minded like your customers. Consider whether the website was easy to find in the search engine. How many different search words did you try? Do you like the look of the website? Does it address each customer group separately, focus on one segment or try to be all things at once? Was it easy to get information and do business?

Leave space in the boxes to return to later in the guide (as we will frequently refer back to what your competitors are doing right or wrong).

Navigate the guide

Previous : SEO Expert Guide - Search Engines Explained (part 1/10)

Next: SEO Expert Guide - Keyword Analysis (part 3/10)

About the author:

David Viney ([email protected]) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.

Read the guide at http://www.viney.com/DFV/intranet_portal_guide or the Intranet Watch Blog at http://www.viney.com/intranet_watch.

In The News:

Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
7 Reasons Marketers & SEO Pros Should Use Social Media at Work  Search Engine JournalWith the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.
Yandex SEO: An Interview with the Yandex Search Team  Search Engine JournalThe Yandex seach team offers insight into the changes that have happened in Russian search over the past two years and answers some common Yandex ...
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
SEO Checklist to the Perfect Location Page  Search Engine JournalThis local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.
Predicting the ROI of SEO [PODCAST]  Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]  Search Engine JournalSchema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.
Is content still king for SEO in 2019?  TechaerisAt the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.
Leaning into SEO as Google shifts from search engine to portal  Search Engine LandGoogle's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...
A New Era of Google Search: What It Means for SEO  Search Engine JournalThe future of SEO looks like it will have less search in it. Here are some of the fundamental changes in Google search and how SEOs should adapt.
8 free keyword research tools for SEO (that beat their paid alternatives)  Search Engine LandAll of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to ...
How a localized SEO campaign delivered global market share, lifted revenue  Search Engine LandFor businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...
Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies  Search Engine JournalA study of top marketing agencies reveals the most common mistakes made when it comes to SEO.
Senior SEO Manager - Aceable  Built In AustinAceable is hiring for a Senior SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin.
Facts About SEO Every CEO Should Know About  CEOWORLD magazineAs the heads of companies, CEOs must understand all aspects about the running of the business and how they impact on the achievement of the primary goals.
SMX replay: SEO that Google tries to correct for you  Search Engine LandSearch engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...
Holy Grail SEO: High Volume, Low Competition Keywords  Search Engine JournalDiscover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.
Negative SEO Is Not Your Problem  Practical EcommerceWebmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.
SEO Basics for SaaS Companies  Search Engine JournalSEO is an important marketing channel for modern-day businesses. Learn what SaaS companies must consider when executing an SEO strategy.
SMX Advanced through the lens of a young SEO professional  Search Engine LandAt a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...
How to Increase SEO Lead Volume by 300% [Webinar]  Search Engine JournalJoin our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.
Google Isn’t Really Biased Against Conservative Websites – Here’s Why  Search Engine JournalIs Google in some way biased against conservative sites – especially in news? Some people believe this. This controversy has been growing over the last ...
WordPress Plugin SEO by RankMath Security Update  Search Engine JournalSEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.
5 Actionable Steps to Improve the SEO Performance of Your Site  Social Media TodayAccording to research, some 93% of all online experiences begin with a user entering a search term into one of the major search engines. That means that ...
7 SEO Insights You Can Learn by Mining Your Help Desk  Search Engine JournalYour help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...
SEO vs. PPC: A Few Forgotten Truths  Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Six SEO Tips To Boost Search Traffic For Law Firms  ForbesTackling the world of search engine optimization and organic traffic may seem overwhelming.
Only 30% of SMBs would recommend their current SEO provider, survey finds  Search Engine Land“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...
5 Ways to Build a Google Algorithm Update Resistant SEO Strategy  Search Engine JournalHere's how you can set up your websites to be more resistant to Google's algorithm updates and less dependent on organic traffic from the search engine.
How to avoid an SEO nightmare when changing domain names  TechRadarChanging domain name can be stressful and create a host of problems. Here's what we did to minimize both.
The High Cost of Ignoring SEO  Practical EcommerceIgnoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates  Search Engine JournalA study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.
Google’s John Mueller on Retaining SEO After Migrating Web Platforms  Search Engine JournalGoogle's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
7 Best Alternatives to Yoast SEO WordPress Plugin  Search Engine JournalThere are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.
New report: SEO and Content Marketing jobs see salary boosts in 2019  ClickZSeven of 10 types of *content* marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...
Yoast SEO 11.5 updates the mobile snippet preview  Search Engine LandWith its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...
Retargeting Improves Conversions from SEO  Practical EcommerceRetargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...
15 SEO Plugins for WordPress  Practical EcommerceHere is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...
Does Your Sitemap Help Your SEO?  Business 2 CommunityEver wonder what a sitemap is, how to update it, or if it really helps your website SEO? In this article, I will explain what to include in your website sitemap so that ...
WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module  MENAFN.COM(MENAFN - PRLog) LONDON - July 17, 2019 -PRLog--WebCEOhas launched a fully packed module for local SEO that provides integrated data from the Google ...
Popular SEOblog.com launches comprehensive SEO directory of trusted agencies to help businesses grow  PR WebThe SEOblog.com website wants to take businesses to the next level. SEOblog has expanded its free offerings by launching a comprehensive SEO expert ...
SEO Testing Service Market Overview, Growth Forecast, Demand and Development Res  News by Intelligence JournalThe SEO Testing *Service* Market Report offer the complete scenario of the industry and valuation of upcoming Trends for future market. It also gives the analytic ...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes  Search Engine LandYoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...
White Label SEO Service for Agencies  Baltimore Post-ExaminerDo you get asked frequently if you offer SEO services for your marketing clients? There are an array of services a digital marketing agency typically offers.
Sarah A. Seo  CityLabSarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road.
SEO Checklist for Website Redesigns and Replatforms  Practical EcommerceMajor website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back  Inside Self-StorageTwo years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...
Google made 3,200 changes to search in the past year  Search Engine LandGoogle made over 3,200 changes to its search system last year alone. That tidbit came out Monday in a Google blog post on keeping its search results relevant ...
Troubleshoot Your SEO Issues Using The Wayback Machine  ForbesWebsite updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...
Why PR pros should be part of your SEO and social media teams - PR Daily  PR DailyDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders  SmartCompany.com.auThis 21-year-old is on a mission to clean up the scam-plagued SEO industry after witnessing firsthand the damage dodgy business practices can have.
SEO Poll: Many SEOs Still Focusing On Desktop Page Analysis  Search Engine RoundtableAlyeda Solis posted a Twitter poll that received almost 1000 votes that showed that many SEOs are still pretty focused on the desktop analysis of their web ...
New Data on Voice Assistant SEO is a Wake-up Call for Brands  Voicebot.ai58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..
Park Seo Joon Shares His Respect For Woo Do Hwan + Updates On Park Hyung Sik From The Military  soompiPark Seo Joon talked about his friendship with other actors and expressed love for his fans. On July 17, the actor appeared as a guest on V Live's “Actor ...
5 Non-Spammy Link Building Tips that Work  Search Engine JournalThe bright side of a new link building project is you don't have to burden yourself with old-school SEO. Throw on a leather sportcoat, put on the business suit.
Long Island SEO Company, fishbat, Discusses Social Media Technology That Can Benefit Construction Companies  Yahoo FinancePATCHOGUE, N.Y., July 17, 2019 /PRNewswire/ -- To stay ahead of competitors, it benefits businesses to utilize social media and its various tools. In an effort to ...
Keeping An Eye On SEO And The News  The NonProfit TimesWounded Warrior Project (WWP) saw an influx of “injured warriors” pop up within its keyword searches during the NBA Finals last month. The Golden State ...
5 Questions to ask when seeking SEO help  TechGenYZWith proper SEO a business can increase their revenue, generate more leads and have good branding opportunities. Know how to seek SEO help.
Is Boris Johnson a bus-building SEO genius?  New ScientistBoris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.
Watch: Park Seo Joon, Ahn Sung Ki, And Woo Do Hwan Deal With Powerful Forces In “The Divine Fury” Teaser  soompiThe Divine Fury,” starring Park Seo Joon, Ahn Sung Ki, and Woo Do Hwan, has released a new poster and teaser ahead of its premiere! The upcoming film is a ...
Update: Seo Ji Suk Confirmed To Replace Kang Ji Hwan In “Joseon Survival” + Drama To Reduce Episodes  soompiUpdated July 16 KST: “Joseon Survival” will be reducing the number of episodes. On July 16, the broadcasting network TV Chosun revealed, “'Joseon Survival,' ...
Park Seo Joon On Preparing For Shirtless Scene In “The Divine Fury,” Expresses Admiration For Co-Star Ahn Sung Ki  soompiPark Seo Joon and Ahn Sung Ki, the stars of the upcoming film “The Divine Fury,” appeared together on the July 16 broadcast of SBS Power FM's “Cultwo Show.
SEO Software Market Foray of New Players to Intensify Competition by 2025|BrightEdge, Conductor, Linkdex  Global Industry InsightA new research study from HTF MI with title Global SEO Software Market Size, Status and Forecast 2019-2025 provides an in-depth assessment of the SEO ...
Park Hang-seo representative releases statement regarding status of his Vietnam contract  FOX Sports AsiaPark Hang-seo and his Vietnam contract extension has been a subject of several news stories in the recent months, and now the coach's representatives have ...
Park Seo Joon Shares Excitement For His Upcoming Film, Talks About His Celebrity Friendships, And More  soompiPark Seo Joon posed for the August cover of fashion magazine @star1! In the pictorial, the actor captivated hearts with a masculine charm and soulful gaze that ...
SEO Testing Service Market Research Report  The ConnectionGlobal SEO Testing *Service* Market 2019-2024 – Onset of Advanced Technologies to Upsurge the Growth · Crusader July 17, 2019 No Comments SEO Testing ...
Adam Ondra and Chaehyun Seo stars in Chamonix  PlanetmountainThe second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...
Senior Product Manager, SEO - GoDaddy  Built In AustinGoDaddy is hiring for a Senior Product Manager, SEO in Austin. Find more details about the job and how to apply at Built In Austin.
TitleTap reveals results of SEO, security efforts | News  The Title ReportTitleTap recently released the results of its 2019 customer-wide study on search engine optimization (SEO) and security. TitleTap's study also examined ...
Best Home Page to Deep Link Ratio for Link Building  Search Engine JournalHow important is it to link to deep pages as opposed to the home page?
Dublin Online Marketing Ranking Growth SEO & Lead Generation Report Launched  NewswireOnline Paradigms have launched a new report showcasing the benefits of digital marketing for local businesses. The Dublin based online marketing agency ...
Park Seo Joon's Memorable Roles That Have Defined His Career Thus Far  soompiPark Seo Joon is one of Korea's hottest actors. After making his entertainment industry debut in Bang Yong Guk's “I Remember” music video, he garnered tons of ...
Las Vegas Social Media Management Google Ranking SEO Service Announced  NewswireJVV Enterprises in Las Vegas have announced they can help local businesses to get more leads and sales through expert digital marketing. They provide SEO ...
Google tweaks its algorithm when real world crises occur  SEO SharkWhen a world crisis occurs, Google changes the way its algorithm works so that it can reduce the spread of misinformation that could harm its users.
7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
“The Divine Fury” Cast Praises Park Seo Joon, Director Describes How Park Seo Joon's Character Is Different  soompiJuly 11, “The Divine Fury” stars Park Seo Joon, Ahn Sung Ki, and Woo Do Hwan got together for a film showcase. The upcoming film is a supernatural action ...
Park Seo Joon Reveals What Kind Of Film Role He'd Like To Take On Next  soompiPark Seo Joon is ready to take on a new kind of role! During a guest appearance on Naver V Live's “Actor & Chatter,” the actor talked about his upcoming film ...
10 Essential On-Page SEO Factors You Need to Know  Search Engine JournalEditor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...
Is SEO Really Complex or Are We Overcomplicating It?  Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...
6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
Park Seo Joon, Kim Da Mi, And Yoo Jae Myung Confirm For Drama Adaption Of Popular Webtoon  soompiPark Seo Joon, Kim Da Mi, and Yoo Jae Myung have been confirmed for an upcoming JTBC drama called “Itaewon Class” (literal title). “Itaewon Class” is based ...
SEO Versus SEM: What's The Difference?  ForbesSeparate and clearly understand the categories before defining your marketing plan.
Korean Actress Oh Yeon-Seo Teases Her Upcoming TV Drama With Ahn Jae-Hyun  E! OnlineThe Korean actress tells us what she looks out for in roles and why she loves to play strong, independent characters.
Improve Your Website Rankings by Hiring An SEO Expert  YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...
The real-time SEO shift: Research, ranking and recommendations  Search Engine LandEvolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...
A quick and easy guide to understanding search intent for SEO  Search Engine LandIn 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world. The Zero Moment of Truth ...
What Is Search Engine Optimization And Its 5 Key Elements  YourStory.comAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site?
5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon  Search Engine LandSMX Advanced 2019 in Seattle was another fantastic show packed with lots of great SEO and SEM insights. There are plenty of recaps to check out if you ...
The Best Free SEO Tools to Increase Your Rankings  EntrepreneurYou don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
Han Suk Kyu, Kim Hyun Joo, And Seo Kang Joon Start A Tense Partnership In “Watcher”  soompiOCN's new weekend drama “Watcher” has shared stills of Han Suk Kyu, Seo Kang Joon, and Kim Hyun Joo's first mission together. “Watcher” follows Do Chi ...
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
5 Easy SEO Wins with Powerful Results  Search Engine JournalWant to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.
Top 5 SEO Tactics Entrepreneurs Should Implement In 2019 to Boost Google Rankings  YourStory.comAs an entrepreneur what do you want most? More sales? More leads and more traffic? What if you can achieve all of them by implementing just one thing: SEO ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors  Search Engine LandSince it first debuted in 2011, Search Engine Land's Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to ...
The Ultimate Guide to Selling SEO  Search Engine LandYou've got yourself an awesome product. You're ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know ...
Google Shares Top 3 SEO Factors  Search Engine JournalGoogle's SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.

Design A Spider Friendly Site

To be successful in the search engines it's important to... Read More

Finding The True PR Of A Page?

I had an email "conversation" this last week which I... Read More

Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is... Read More

How Do I Submit My Site To Search Engines?

You've built up a good site, put in a lot... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools

This is the second part of an article series in... Read More

Easy And Simple Steps To Get Listed In Search Engines

Search engines are one of THE best resource for free... Read More

How To See What Pages Of Your Site Google Has In Its Index

There is a lag time between the indexing or updating... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords

Search Engine Optimization (SEO) doctrine states that you should always... Read More

Here Today Gone Tomorrow

Its a matter of here today, gone tomorrow at the... Read More

Got Spiders?

Many internet marketers blow mountains of start-up cash on their... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 2

Achieving a top ranking position in Google is every webmasters... Read More

Finding Targeted Keyword Phrases Your Competitors Miss

Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your... Read More

Top 5 Search Engine Optimization Mistakes

There are a lot of ways to promote your website... Read More

Basics to Search Engine Optimization

Search Engine Optimization popularly known as SEO.SEO is the process... Read More

Martial Arts Webmasters: Time to Optimize Your Site!

A few months ago I was looking through the search... Read More

Do Not Ever Link to a Site Without Doing This First!

Links are a crucial part of attaining high search rankings,... Read More

SEO Training - Avoid Making this Costly Mistake!

SEO training can be overwhelming. There are literally hundreds of... Read More

Reciprocal Linking Scams, What to Look for and How to Avoid Them

Reciprocal linking scams have increased immensely during the past year.... Read More

Finding Profitable Keyword Phrases

So you have a site concept developed that you are... Read More

Advanced Uses for the Google Algorithm

Previously...In our article on Understanding Google's Algorithm, a... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More