SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.

Now it is time to start your optimization activities and I am going to start with a hard message. If you already have a site and this is the first time you have seriously looked at SEO, then I would recommend starting again from scratch! Build a new site from the top-down and - when you are done - migrate across from your old site to the new. Don't worry about losing custom or links from other sites - there are ways to avoid that I will show you in the (final) part 10.

(a) Domain name Optimization

A newsflash for you. By far the most effective way to optimize keywords is to have them in the full URL for your page. The highest value part of that URL is the domain name itself.

I know what you are thinking. All the good domain names have gone by now. Well, you might be surpised (as you will soon see with Doug). Your second concern might be that you would prefer to use your business name as your URL. We will deal with both these concerns (in reverse order).

Try typing "search" into Google and you might expect to see Google put themselves first in the results, or Yahoo. It is search.com that ranks highest however! I rest my case. Domain names matter (whatever nonsense you might read on SEO forums).

Try http://www.laserpointers.co.uk and see what you find. If you dig about a bit, you'll find that the company behind this site (and several others) is Blue Sky Marketing.

At http://www.blueskymarketing.co.uk you will find their company website, but guess which of the two sites gets a top five ranking at Google UK for a search on "laser pointers"?

The bottom line is that (after you have done every other piece of optimization right) your domain name selection is perhaps the only area where you can further differentiate yourself from your competitors. As such, it may be your only realisatic chance (in this every more mature market) to achieve a top 10 ranking for some of your key search terms and - believe me - the traffic (and business) impact this has is literally amazing.

Now for the "all the good domain names have gone" issue. Doug makes a visit (as should you) to the excellent Keyword Domain Name Search Tool and, although plurals are out (pity), he finds the following two options are both still available for his top-selling product and biggest possible traffic draw:

http://www.antiquedoorknocker.com; and
http://www.antique-door-knocker.com

If you use your top three keywords as a combination, you too are likely to find a decent available domain (unless you are operating in a highly competitive area like real estate).

So which of these two should Doug choose? To hyphenate domain name or not? There is more disagreement on this amongst web masters than almost any other issue in SEO. In practice, this means that there is evidence supporting both options.. and, as such, you choice isn't critical. However, on balance (and without boring you with the details), I would suggest you do hyphenate in the domain name if you have a choice (if only to help with your page titles; more on this later).

(b) URL name Optimization

You'll remember I suggested a separate page for each product, service or key piece of information. Well, I would also have a seperate directory for each product or service category (limiting the directory name to two, hyphenated key words). As such, Doug settles on three directories, covering his three main categories:

http://www.antique-door-knocker.com/door-hardware/
http://www.antique-door-knocker.com/antique-doors/
http://www.antique-door-knocker.com/door-fitting/

I wouldn't go down to sub-dirctories below this unless you have a particularly large number of products in your catalogue (and therefore recognisable sub-categories). Too many key words will reduce the overall density of any one word within the whole URL.

(c) File extension Optimization

For your (page) file name, I would use up to three key words, again hyphenated. For the file extension I would always opt for static .html file extensions where possible. Dynamiclly generated file extensions (that include "?" or "%" in the query string) have been shown to confuse search engines.

Extending Doug's example, he comes up with 45 different pages under hardware, of which the following five are examples:

../door-hardware/brass-door-knobs.html
../door-hardware/iron-door-knobs.html
../door-hardware/door-bell-pulls.html
../door-hardware/door-bell-chimes.html
../door-hardware/brass-door-knockers.html

In some cases, he has duplicate products on different pages. For example, everything on the door chimes page also appears on the door pull page. Doug disdcovered during his key word analysis phase that Americans tended to search on chimes, whilst brits used pulls. Thus he needs both covered at this level.

(d) Navigation, Internal Links and Site Map Optimization

It may be a shock to some (particularly those who focus on Page Rank too much), but your home - or "index" - page has very little SEO value. A well ranking root index page is the exception rather than the rule. My advice is to treat the homepage as a pretty site map - pretty becuase it should impress human directory reviewers and a site map so that it directs search engine robots quickly to your sub content.

For opimizing the site map, imagine a droopy banana sat at the top of your page (drooping down the left hand side). This banana zone is where both human eyeballs and search engines will look most. Make sure your links use key words only for anchor text and link directly to your second and third levels. A truncated example version (for Doug) would sit in the top left corner of his home page - and look like this:

Door Hardwares Brass Door Knobs Iron Door Knobs Door Bell Pulls Door Bell Chimes Brass Door Knockers Antique Doors Edwardian Doors Victorian Doors Door Fitting Surrey Door Fitters Middlesex Door Fitters

More value is ascribed to internal links (with good anchor text) than many people seem to realize. I am often surprised at how many people spend ages trying to secure inbound links from other sites (more on this later) but have no decent, keyword-rich navigation within their own site (where, after all, everything is under their own control).

Search engines uses the anchor text on inbound links to determine the relevance of the target page. In fact Google even has a special operator: 'allinanchor:keyword', which picks up text only from within the anchor text of indexed pages. Try comparing any straight search in Google with it's allinanchor equivalent. For example, "swimming pools" versus "allinanchor:swimming pools".

You'll probably notice that the top-ranked straight search site is invariably the top-ranked allinanchor site (whilst others further down the list may vary substantially). Don't neglect to focus on this area in your SEO strategy!

Next we turn our attention to page optmization...

Navigate the guide

Previous : SEO Expert Guide - Keyword Analysis (part 3/10)

Next: SEO Expert Guide - Page Optimization (part 5/10)

About the author:

David Viney ([email protected]) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.

Read the guide at http://www.viney.com/DFV/intranet_portal_guide or the Intranet Watch Blog at http://www.viney.com/intranet_watch.

In The News:

College students learn digital marketing, SEO during seminar  Daily PioneerThe college students learnt about Digital Marketing and SEO during a daylong seminar. A seminar on Digital Marketing and SEO was held at Oriental Institute of ...
7 Best SEO Tools to Help You Rank Higher in Google  EntrepreneurThe key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
Exploring the Role of Content Groups & Search Intent in SEO  Search Engine JournalPatents show us what strategies Google chooses to research and invest in, which in turn provides insight into how to best prepare a website for indexation by ...
Mike Marko Announces Beginner's Guide to SEO - Press Release  Digital JournalMike Marko with IM Consultant Services in Cincinnati, Ohio, has a new post published for professionals who want to know more about Search Engine ...
The Most Effective SEO Strategies in 2019  QriusNew year, new you, new SEO strategies. With search engines like Google looking ahead to improve their services, it's vital to keep up and prepare for the.
Crawl-First SEO: A 12-Step Guide to Follow Before Crawling  Search Engine JournalFollow this 12-step SEO guide to help you prepare and configure your (or your client's) website properly before crawling.
The 20-Minute Technical SEO Workweek  Search Engine JournalHave you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.
3 Benefits to investing in SEO now  TechGenYZAs an online business or company, you want your products or services to reach the most number of internet users in order to make more sales. If you decide to ...
Is It Time To Outsource SEO? Here's What You Need To Consider  ForbesEveryone and their mother is chasing after the holy grail of internet marketing: organic search traffic.
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals  Search Engine JournalWant high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.
Are Dedicated Location Pages the Best SEO Option for SMEs?  Search Engine JournalHere are some options for SMEs that want to promote their business outside their home location when they don't have a physical branch in those other areas.
Stay on Top of Your Site's SEO Ranking for Less Than $30  EntrepreneurKeeping up with the Kardashians is one thing, but keeping up with Google's ever-changing search engine ranking algorithm is a whole 'nother issue.
Context in Outbound Links for High Ranking SEO  Search Engine JournalLinking out to other sites is important. The sites you choose to link to can cause your site to lose rankings. This article discusses outbound links for SEO.
Sharpen your SEO & SEM skills. See the SMX Advanced agenda!  Marketing LandFor nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing ...
SEO Guide 2019: Your Strategy for This Year  Search Engine JournalAre you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
5 SEO Career Trends for 2019 [New Research]  Search Engine JournalWhile the idea of SEO being dead is nothing more than worn out, industry fodder, SEO as a job title and role have been legitimately questioned. Not so long ago, ...
4 demanding areas of SEO to focus this year  TechGenYZThere's so much more to understand in SEO which is must to know to drive traffic to your website and rank higher. Know more here.
How to Set & Achieve Realistic SEO Goals for 2019  Search Engine JournalWhat milestones does your company need to reach in 2019? As marketers and SEO professionals, charting the path toward our goals is one of the exercises we ...
SEO vs SEM – What’s the Difference and Why it Matters to Your Business  G2 CrowdLearn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.
6 Ways SEO Tools Can Help You Run Your Business  Search Engine JournalTools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
SEO For Plumbers: Grow Your Plumbing Business With Search Engine Optimization  ForbesSearch engine optimization (SEO) offers a unique advantage for local *service* businesses. Just like the phone book of yesteryear, SEO allows the small business ...
SEO: Free Keyword Research in 3 Steps  Practical EcommerceThere are many expensive tools that claim to simplify and speed up the keyword research process. If you don't have thousands of dollars in your budget, ...
New Study Shows How Much SEO Professionals Are Earning Per Year  Search Engine JournalA recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on ...
SEO Tools to Guarantee the Success of Your Digital Marketing Strategy  TAPinto.netWhen you look at the search engine results for the keyword you want to rank for, how often have you wished your page would be at least in the first five results ...
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community  Search Engine JournalDid you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
Learn the secrets of SEO with this certified training  Popular ScienceWhile social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ...
What Is an SEO Professional in 2019? An Identity Crisis Averted  Search Engine JournalPicture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...
Introducing SEO for developers. It’s time.  Search Engine LandComputer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
5 Things I Wish I Knew Before Hiring an SEO Vendor  Search Engine JournalLooking to oursource your SEO needs? Here are a few important things you should know before hiring your first SEO vendor.
SEO: Reclaiming Lost Links from Site Migrations  Practical EcommerceThere is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...
Angular Universal: What you need to know for SEO  Search Engine LandIf you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
SEO Evolution: What’s next for SEO?  Fourth SourceThe year is almost at an end and with the dawn of a new one comes the prospect of Google's raft of SEO changes that the company is ushering for 2019.
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO  Search Engine LandNow your Google text ads can show on YouTube search results, too. Jan 30, 2019 by Ginny Marvin. Google says early tests have shown similar performance ...
SearchCap: Google updates, SEO education & A/B testing  Search Engine LandMueller previews Google image search changes, old Search Console sunsetting at NYC meetup. Jan 25, 2019 by Barry Schwartz. Here are the highlights from a ...
10 Ways to Think Like Googlebot & Boost Your Technical SEO  Search Engine JournalHave you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...
How to Use Python to Analyze SEO Data: A Reference Guide  Search Engine JournalDo you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...
SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio  Practical EcommerceA common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...
MarTech Today Research: A marketer’s guide to enterprise SEO platforms  Search Engine LandEnterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...
The best free SEO tools to use  Telegraph.co.ukA helpful SEO tool is even better when it's free, so here are some of the best tools to up your SEO game – gratis.
Super Bowl Sunday SEO: The importance of search during the Big Game  ClickZSEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.
60+ SEO Stats to Help You Rank Better in 2019 [Infographic]  Social Media TodayAre you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...
11 SEO Tips & Tricks to Improve Indexation  Search Engine JournalHere are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.
4 Link Building Tips for International SEO  Search Engine JournalDiscover four link building tips for global websites that can be easily implemented even by companies with limited resources.
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
Factors for Successful Search Engine Optimization  Times Square ChroniclesComponents and specifics of the process of search engine optimization: Sydney business survival on the Australian market through Internet promotionFactors ...
Tips on How to Improve Your Landing Page Copy  SEO SharkA landing page can often be one of the most difficutl peices of SEO *content* to get right. Read here for tips on how to write them effectively.
Loyalty Marketing: The Proven Complement to Your SEO Strategy  Search Engine JournalHere's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
SEO Testing Service Market: Integration of Latest Technologies into Existent Offerings to Growth Strategy by 2025 With Top key Players Like -99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, WebDepend & More  openPRSEO Testing *Service* Market Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search ...
Get your site to the top of any search with this SEO tool  Boing BoingThere's a lot of competition on the internet, no matter what your hustle. The important thing is that when people search for what you've got, they find you - and ...
ASEOHosting Discusses The Impact Blockchain Could Have On Search Engine Optimization  PR WebHudson, Florida (PRWEB) February 18, 2019 -- ASEOHosting, a provider of SEO-friendly hosting, today examined the relationship between blockchain and SEO ...
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings  Search Engine Land5 takeaways from Google's Q4 2018 earnings for search marketers. Feb 5, 2019 by Ginny Marvin. Google executives discussed search experience, campaign, ...
Rise of Mobile Users Alters SEO Tactics  Practical EcommerceThe percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ...
SEO Intern job, Cape Town  Bizcommunity.comAre you looking to build a career in digital marketing? Do you have strong analytical skills and love working in Excel? We want to meet YOU! Summary of Job: ...
The Mammoth SEO Checklist to Rank Any Blog [Infographic]  Social Media TodayAre you looking for ways to increase traffic to your blog? Want to know how to better optimize your on-site *content* in order to boost your Google rankings?
"Super wolf blood moon” is a media and SEO invention  QuartzThere is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...
How to Convince your Boss that SEO is Important  SEO SharkIf you're boss is a dinosaur who's skeptical of the benefits of SEO, this guide will give you some good points for winning them over.
40 Major SEO Mistakes You Must Avoid in 2019 [Infographic]  Social Media TodayAre you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...
DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services  Business StandardRead more about DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services on Business Standard. / -- With the launch of its ...
Yoast SEO to add “live indexing” feature for Bing OnMSFT.com  OnMSFTFollowing Bing's announcement that they are hoping to change the way search engines discover new and updated *content*, one of WordPress's largest SEO ...
Local SEO Begins with Google My Business  Business 2 CommunityA free tool that allows you to control how your business appears on Google Maps and Google search results? Yes, this is Google My Business (GMB).
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
Google: Don't Break The Rules Even If Competitors Are  Search Engine RoundtableGoogle's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster ...
The Latest Google Search Console Updates: What You Need to Know  Search Engine JournalGoogle Search Console is evolving at a rapid pace. Find out everything you need to know about all of the latest feature changes here.
Global Search Engine Optimization (SEO) Software Market In Depth Research with Industry Size, Share, Verticals and Forecast 2025  Honest VersionAnalytical Research Cognizance shared “Search Engine Optimization (SEO) Software Market” report which Provides Key Manufacturers, Key Profiles, Strategies ...
Video marketing is here to stay - 5 ways to change your SEO strategy  The American GeniusVideo marketing has grown as a *content* strategy over the past several years, as the explosion in mobile devices and fast mobile internet has made it more ...
SEO 101 Tutorial Videos  Vertical MeasuresHere are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques.
FireRock Marketing Helps Boston Businesses Succeed With Premier SEO Strategies - Press Release  Digital JournalFireRock Marketing has been providing small, medium and large-sized businesses with top-of-the-line internet marketing solutions for years. Boston, MA ...
Google Says Top Scores on Web.dev Won’t Boost Rankings  Search Engine JournalGoogle's John Mueller cautions it takes more than a perfect score on Web.dev tool to rank in Google.
Neil Patel's Content Marketing Strategies for 2019  WebProNewsIn 2019, you need to think differently about your *content* marketing strategies. Google has so much *content* on the same topics that it's difficult for average *content* ...
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
5 Tips for Choosing Your Next SEO Firm  EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
SEO: 6 Things to Do When You Have Nothing to Do  Practical EcommerceSearch engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
SEO still leaves most marketers puzzled. With this $30 training package, you won’t be.  The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...
Huge growth analysis of Local SEO Software Market 2019-2025 by using top key players like Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush, SE Ranking, GShift  openPRLocal SEO Software Market is expected to grow at a significant CAGR of +14% during the period 2019-2025. Local SEO means promote business or services ...
12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
Speaking to an Audience: 4 Ways to Determine Your Market's Target Demographic  Promotion WorldWhen it comes to business, understanding your audience is the cardinal rule number one. However, this is often easier said than done. Sometimes, you.
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
Google May Treat Figcaption As Caption For Images  Search Engine RoundtableGoogle's John Mueller responded to questions on Reddit about the figcaption tag for figurines. The NY Times uses it for their images and SEOs want to know ...
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
Google Launches New Tool That Grades A Site’s SEO Implementation  Search Engine JournalGoogle launched a new tool that measures many aspects of a website, including how well it follows SEO best practices.
These Are The Biggest SEO Trends Of 2019  ForbesSEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine JournalDear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
A Small Business Owner’s Guide to SEO  Search Engine JournalAre you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
5 Basic SEO Principles to Increase Your Website Traffic  Multichannel MerchantSearch engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...
What Is Edge SEO & Why You Should Adopt It  Search Engine JournalAre you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications.
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
5 SEO Factors to Monitor in 2019  Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
Boost your site’s SEO ranking with this $24 tool  The Next WebIf your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
How Reliable is Google’s Web.dev SEO Score?  Search Engine JournalGoogle's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?

20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages

Sometimes questions will arise around the subject of gateway information... Read More

Owning Your Category Online - Is Our Website Broken?

"Owning your business category online is more than just a... Read More

HTML and Search Engine Optimization - What You Dont Know Can Kill You

When it comes to search engine optimization there is a... Read More

Is New MSN Search More Precise? Just Ask Google

MSN finally unleashed its new search technology to the world... Read More

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had... Read More

Link Building Services

In today scenario when we talk about Search Engine Optimization,... Read More

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you... Read More

The Myth of Guaranteed #1 Ranking in Search Engine Marketing

You've seen the ads: Guaranteed #1 Ranking! There are no... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More

An SEO Checklist

Would you like a checklist of the important steps to... Read More

How To Weather Google Algorithm Changes

If you spend much time reading the various webmaster forums,... Read More

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use... Read More

Your Online Home-Based Business Can Lead To Search Engine Stress

As a member of several search engine optimization forums, I... Read More

Get Listed in Google Without Submitting Your Site

With Google delivering so much traffic, it is only normal... Read More

Search Engine Optimization: Site Structure and Popularity

In the Global Internet era the industry presence is undoubtedly... Read More

Search Engine Optimization: Creative Ways To Acquire Natural Back Links

Search engines use algorithms calculate the order in which the... Read More

Would You Like More PageRank?

The higher the PR of your site the higher will... Read More

Do Not Drop Your Web Site Off the Search Engine Cliff

If you've been feeling like Tom Cruise climbing up the... Read More

SEO #5: Analyzing the Top Ranked Website on Google

Yesterday you should have read the forth course out of... Read More

Were You Bamboozled by Google?

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just... Read More

SEO Expert Guide - Conclusions (part 10/10)

As you have seen throughout the guide, search engine optimization... Read More

New Site and Sandbox: How to Get Rid of It

You have put lot of sweat in making your site.... Read More

Google WebSearch? & Google Adsense - Yahoo!

The makers of the world renowned search engine, Google, have... Read More

Link Popularity

In today scenario when we talk about Search Engine Optimization,... Read More

Getting Noticed by Search Engines

We all, meaning us webmasters want to have the best... Read More