Link Popularity: Improve Your Search Engine Rankings

What is link popularity?

Link Popularity is simply the total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for the other page. Therefore, the likelihood of you being the best source of information for their searchers is directly linked to the number of votes you have. It is therefore safe to assume that the higher the number of pages linking to your website, the higher you will be ranked on the search engines. Link popularity has become a critical success factor for search engine optimization within popular search engines.

How does link popularity work?

Good link popularity is important because it can boost your rankings within search engines, increasing the number of visitors to your website. There are 3 important factors to keep in mind:


An incoming link is considered to be relevant if it relates to your web page. For example, if you sell office furniture online, relevant incoming links could include: furniture manufacturers, interior designers, competitors in other states or countries, etc.


Keywords make the relevancy of your site obvious to the search engines. Make sure that incoming links contain the keywords that best describe your site. For example: Brisbane Office Furniture Sales.


The quality of links is just as important as the number of links. Only high ranking websites can influence your visibility within search engines. You will be penalized for suspicious looking links from unrelated web pages or too many links from low ranking web pages.

How can I discover my link popularity?

Our Link Popularity Checker: k-popularity-checker.php will show a summary of your link popularity in the four most popular search engines. Alternatively, another easy way to find this out is to type link: followed by your full web address with no spaces, into a search engine and you will receive a list of web sites currently pointing to you.

How can I improve my link popularity?

A few quick tips:

Talk to your suppliers and other related industry partners and arrange to cross link.

Analyse the incoming links you already have and make sure they contain the keywords that best describe your site.

Examine the link popularity of your well ranked competition. Once you discover who's linking to them, find out if you can get a link to your website as well.

Don't forget - content is king. Link popularity is only useful if your website already provides relevant, keyword rich, information.

Talita operates a family web development firm based in sunny Brisbane, Australia. She enjoys sharing her knowledge and expertise in web design, ecommerce, email marketing and search engine optimisation. Visit her business website, Kintek:

In The News:

SEO Executive for Centre for Science and Environment  Centre for Science and Environment
Stock Photography Impact on SEO  Search Engine Journal
Top Tips to Improve Your Website SEO  Business 2 Community
How to Show the Value of Local SEO  Search Engine Journal
Sherry Bonelli  Search Engine Journal
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
SEO How-to, Part 1: Why Use It?  Practical Ecommerce
Google's Advice on How to Hire an SEO  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal

An Ethical Alternative to Doorway Pages

Definition: A doorway page is content created specifically for the... Read More

Search Engine Optimization for Dummies

Lets face it. Search Engines rule the World Wide Web... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

Google News - Just another article announcer?

In Google's recent battle towards becoming an international news center,... Read More

Google Page Rank Is Dead - Part III

HELP! My PR page rank is grey, call the development... Read More

Gaining Link Popularity Techniques

Link popularity is very important these days for all websites... Read More

Search Engine Optimization for Everyone

There are many facets to SEO and the search engines... Read More

Search Engine Algorithm Quandaries

Before you make drastic changes to your website after a... Read More

Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results... Read More

The Google Sitemap For Idiots

I don't mind admitting that every time some new fangled... Read More

Earn with Fun by simple SEO (search engine optimization)

It all happened 3 months back, I have a blog... Read More

How To Weather Google Algorithm Changes

If you spend much time reading the various webmaster forums,... Read More

Reciprocal Link Exchange Management Software

When shopping online for Link Management Software that can... Read More

Anchor Text Optimization

Anchor Text (also called phrase linking) can significantly improve your... Read More

Get A Top Position In Google In Three Days!

So how do you get a top listing in Google... Read More

How Directories Help Search Engines

At the beginning of the web era, users would go... Read More

Seek Engines: What If Seek Had Bumped Out Search?

In the early days of the World Wide Web, when... Read More

2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

Ten Steps To A Well Optimized Website - Step 5: Internal Linking

Welcome to part five in this search engine positioning series.... Read More

SEO Expert Explains on how to Restore a Website and Remove Sandbox Effect from Your Website

The sandbox effect or (site getting banned on google) has... Read More

Your Online Home-Based Business Can Lead To Search Engine Stress

As a member of several search engine optimization forums, I... Read More

Search Engines The Masters Of The Internet Universe ? Part 2

"This is a continuation of the pervious part, split into... Read More

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed,... Read More

Your Top Search Rankings at Yahoo & MSN Search are Worthless

It seems I now do this rant every single year... Read More