What To Look For When Shopping For A SEO Specialist

When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.

If someone offers you fast results they may be pulling your leg. If you aren't listed on search engines the average time to be index takes around 4 weeks. Someone offering submissions in less then that is coning you. Websites that are already listed and are just being updated will have a faster result.

A guarantee isn't always reinsurance. Just because a site states they can get you in the #1 spot doesn't mean they can deliver. Or, they may have you listed under an obscure keyword or phrase. Most legitimate SEO's will tell you no one can guarantee a top stop on all keywords and phrases. Search Engine optimization is not an exact science. Trail and error along with constant tweaking will help bring your site closer to your goal.

Most SEO's should give you some information on where your site stands currently. You links, keywords, where you rank on major search engines etc.. Or, do one yourself. My article "Google's Helping hand" show you free tools that can help you evaluate where you are on search engines. Don't go into any SEO work blindly. Know where you stand before and after.

Price is never an indication of how good a service is. More isn't always better.

Shop around try to get the most for your money, but be realistic. If it seems too good to be true then it may just be. Be prepared to shell out some cash. SEO is not cheap. You should think of SEO as advertising. It should be contestant as should all of your advertising efforts.

Ask questions! Do not be afraid to ask what will be done to increase your ranking. Most SEO's will have no problem telling you what they will do. They may not want to reveal their whole SEO operation. But, they will give you some insight to what they will do. Talk to more then one SEO company. Compare what each has to say. Do some research on your own. Find out if these companies have been reported to the Better Business Bureau. If the company or persons have had any articles or reviews written about them. Ask around. Try to have some idea of the company or persons creditability.

A few additional things to keep in mind are:

Is SEO there main business or is it a sideline to other businesses. SEO is a full time job. Especially, keeping up with the constant changes.

Do they have a specialist?

Do they outsource?

How much do they really know?

What are there view points on link farms and doorway pages?

Will they do anything to get you links and traffic? Even though search engines frown on those practices.

Can they explain to you clearly how their plan of action?

Are they looking to take small steps with you?

Or, are they trying to sell you the biggest SEO package possible?

Follow this outline when you are searching for someone to optimize your site. In the end it will be worth it.

Joe Balestrino's site is http://www.mr-seo.com where he offers affordable SEO, submissions and other articles on SEO and marketing. His other site http://www.jnb-design.com offers affordable web design and free lifetime hosting.

In The News:

Boost your site’s SEO ranking with this $24 tool  The Next WebIf your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
Is it too late to do SEO for the holidays?  EconsultancyThanksgiving, Black Friday, and Cyber Monday are behind us, and it might seem like any holiday related campaigns that weren't put in motion by now would be ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine JournalLet's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
How 3 SEO strategies built today’s eCommerce giants  Search Engine LandThe winners in the e-commerce industry account for a dramatic portion of the sales. Amazon alone accounts for 43 percent of online holiday spending. How did ...
How Much Does SEO Cost & Why Should I Pay for SEO?  Business 2 CommunityAs a business owner or marketing manager, you may already know about the positive impact search engine optimization can have on your results. With the right ...
12 Completely Outdated SEO Practices You Should Avoid  Search Engine JournalHere are 12 SEO practices that used to work (to some extent), but now could do more harm than good for your brand or website.
Stop Neglecting Your SEO and Get Yourself to the Front Page of Google  FstoppersDoes the thought of SEO produce in you a mixture of fear and confusion? It's time to stop putting it on the back burner and get your photography website noticed ...
Finding The 80 Most Common SEO Ecommerce Flaws 12/11/2018  MediaPost CommunicationsIt pays to avoid mistakes. SEMrush audited 5 million ecommerce pages to find the 80 most common web site mistakes and technical issues. That helps ...
SERPstash is a $20 app that will help you win at SEO  The Next WebWant another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
7 Reasons Why Accessibility is Good for SEO and Sales  Search Engine JournalAccessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should ...
Boost Your Site's Google Ranking With This $20 SEO Software  EntrepreneurThere's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
How to Build an SEO Business Case That Your Boss Can’t Say No To  Search Engine JournalDo SEO in-house? Need to secure budget or resources for an SEO initiative? Here are 10 tips that will make building SEO business cases a lot easier.
SEO vs. SEM: What's the difference? | Articles | telegraphherald.com  telegraphherald.comIf you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
Don’t skip these critical recurring SEO tasks  Search Engine LandNo matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...
9 Important SEO Habits You Should Adopt Now  Search Engine JournalWant to improve your strategies and skills to move the needle even more for your organizations and clients? Then build these nine SEO habits.
Global UX platform hands SEO account to Manchester agency  Prolific NorthUser experience platform UserZoom has appointed Manchester's CandidSky to run its SEO campaign.
SEO Best Practices for Internal Linking in B2B Websites  Customer ThinkAt KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.
AFF Suzuki Cup 2018: Youth our greatest strength, says Vietnam coach Park Hang-seo ahead of final  FOX Sports AsiaVietnam head coach Park Hang-seo believes it is the Golden Dragons' young stars who will be their greatest strength as they prepare to face Malaysia in the first ...
10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine JournalYou've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
Why Sports Teams Websites Need SEO and How to Get it On-Point  KreedOnSports is no longer a niche industry. The way in which the leagues are enjoying enormous success in the country, things are only going to get better.
5 Reasons why eCommerce businesses should consider SEO as part of their marketing budget  TechGenYZFollowing the rules of SEO is quite significant in eCommerce, It helps generating traffic to one's website and getting adequate ROI.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
How Reliable is Google’s Web.dev SEO Score?  Search Engine JournalGoogle's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
SEO: 6 Ways to Optimize Category Pages  Practical EcommerceCategory pages are important to optimize because they target the keywords that consumers search for. But it can be difficult since the pages tend to have little ...
They have Bukit Jalil, we have Hanoi – Vietnam coach Park Hang Seo  FourFourTwoVietnam had to ultimately settle for a draw against Malaysia in the first leg of the AFF Suzuki Cup Final. The Golden Dragons went two ahead on...
SEO: Topic Clusters Improve Rankings, Traffic  Practical EcommerceTopic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve ...
Empathy & Communication: Keys to a Successful SEO Career  Search Engine JournalEmpathy and communication are critical SEO skills, whether you're dealing with clients, your team, or your community. Here's why.
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
Technical SEO in the wild: Real-world issues and fixes  Search Engine LandA lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine ...
When Does User-First SEO Not Apply?  Search Engine JournalMost SEO advice, even technical, falls under a user-first approach. But in which cases does the user-first mentality for SEO not apply?
Yoast SEO 9.1 Vulnerability Explained  Search Engine JournalYoast SEO 9.1 SEO Manager Role Vulnerability Explained.
Here’s how to monitor for negative SEO  Search Engine LandSoccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the ...
6 Old School SEO Habits That Never Grow Old  Search Engine JournalThere are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank ...
Vulnerability Reported in All in One SEO Pack  Search Engine JournalThe WPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability.
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
3 Social Media Strategies You Can Use to Boost Your SEO  Search Engine JournalSocial media can be beneficial to your SEO performance. Use these three on social media to complement your organic search efforts.
What Are Entities & Why They Matter for SEO  Search Engine JournalEntities just might be the single most important concept to understand in SEO right now. Read on to understand what entities are and why they matter.
With so many choices, which SEO tool is right for you?  Search Engine LandCompiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools ...
9 Ways to Deal with Unresponsive SEO Clients  Search Engine JournalHas one of your SEO clients fallen off the map? This can be extremely frustrating. Use these nine ideas to reopen channels of communication.
7 Key Considerations When Developing Your In-House SEO Structure  Search Engine JournalHere are the seven most important points you should consider when developing a successful in-house SEO structure – and how to hire the right people.
Recovering SEO traffic and rankings after a website redesign  Search Engine LandWhen building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how ...
SEO Contest Exposes Weakness in Google’s Algorithm  Search Engine JournalAn SEO ranked a site written almost entirely in Latin. Does Google have a spam problem?
Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?  Search Engine RoundtableThe other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse ...
Most Reliable SEO Tips For New Generation  NewsPatrollingCorporations are growing a lot more knowledgeable of your really need to understand and implement not less than the basic principles of internet search ...
HempLife Today Gives Shareholder Update on Positive Progress of Search Engine Optimization, Expects SEO to Dramatically Boost 2019 Sales Volume  GlobeNewswireDenver, CO, Nov. 14, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Ubiquitech Software Corp. (OTC: UBQU), through its operating subsidiary HempLife ...
The state of local SEO — get industry insights for 2019  Search Engine LandLocal search is a broad field that's constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today's ...
How your small business could benefit from an SEO campaign  Business MattersBusiness MattersBig businesses and companies can often seem like pros when it comes to marketing and advertising campaigns.
Yoast SEO 9.1 Vulnerability Could Allow Command Execution  Cyber Security NewsA researcher discovered Yoast SEO 9.1 vulnerability that could let an attacker execute commands on target system. Users must upgrade to Yoast SEO 9.2 asap.
3 Tools to Analyze Content for Marketing, SEO  Practical EcommerceA successful *content* marketing program often begins with creating and maintaining an inventory of every page on your site. There are several ways to conduct a ...
Bhavin Patel-Founder & CEO of Thanks Creation9 Explains How SEO & Digital Marketing Can Change The Face Of Your Business  InventivaThe world is rapidly shifting from analogue to digital. People are consuming more and more digital *content* on a daily basis – on mobile phones, laptops, desktop ...
Off-Page SEO: Your Most Burning Questions Answered  Business 2 CommunityOff-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don't just ...
Conquer Google With The Ultimate SEO Tool  InverseDid you know that the top three spots on Google receive nearly 60% of all search engine traffic for any given keyword? That's the magic of SEO, baby, and you're ...
3 Advanced Google SEO Strategies For Financial Marketers  The Financial BrandIt takes more than just good *content* to rank high in Google's search results. These tips will help you master the art and science of SEO.
4 Steps of Competitor Analysis for SEO  Business.comWant to rank higher in search results? Your rivals could actually be your secret weapon.
Google Launches New SEO Tool To Help Developers, Websites  ValueWalkThe SEO tool also offers detailed and actionable guidance on how they can "apply the web's modern capabilities to improve their own websites.
How User-Generated Content Can Enhance Your SEO Strategy  Small Business TrendsThe SEO benefits of user generated *content* will help your small business get more eyes, and the right eyes, on your site.
How to Align Digital PR & SEO for a leading-edge marketing strategy  Pressroom Today IndiaAs the world move towards digitization, everything is undergoing a digital makeover. Being a part of the wider marketing approach, using PR tactics can create a ...
iProspect India Appoints Asad Khan, Vishal Shah as Senior Directors of SEO Practice  AdAge IndiaiProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as Senior Directors to lead the SEO ...
Who Should Win as the U.S. Search Personality of Personalities? [POLL]  Search Engine JournalThere is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: “SEO is such a giving community. We share strategies, tactics ...
Jin Goo And Seo Eun Soo To Lead JTBC's Remake Of Japanese Drama “Legal High”  soompiJTBC's remake of the Japanese series “Legal High” has found its leading actors! On December 10, it was announced that Jin Goo and Seo Eun Soo have been ...
Local SEO Services for Businesses in Stuart, FL Now Offers Holiday Sale  PRUndergroundSEO services are now priced to sell in Stuart, because Local SEO Services for Businesses is providing a Holiday sale for new customers. Business owners who ...
Link Building Stats and Facts  Prague PostThe SEO PowerSuite conducted a survey of 628 SEOs to determine what's still working in link building. The results were consistent for veterans and new players ...
Telephone Number SEO?  Business 2 CommunityTruth told, it's pretty difficult to get this so wrong that it messes up with your online visibility, but there are some best practices with respect to formatting that may ...
How to Find Every Orphan Page on Your Website  Search Engine JournalIn order for Google and other search engines to index your pages, they need to know they exist and where. This is usually accomplished in one of two ways:.
3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem  Business 2 CommunityAs a marketing strategist, I can't count the number of times I've received inquiries from potential clients looking for Search Engine Optimization (SEO) services ...
Japanese drama 'Legal High' set for remake in Korea; Jin Goo and Seo Eun Soo play lead roles  International Business Times, IndiaThe hit Japanese legal drama will be made into a Korean series by JTBC. Veteran actors Jin Goo and Seo Eun Soo have been confirmed for the lead roles of ...
How to Use Machine Translation to Localize UGC for Global Websites  Search Engine JournalIs the use of machine translation evil for SEO? In terms of global website *content* translation or localization, the best practice is to have *content* localized ...
Startup funding: 2018 was the year of Fintech startups, ecommerce investments slipped to second place  YourStory2018 saw Fintech lead the funding charts as investments in Lending surged and Payments held its own. The early-stage continues to see great momentum and ...
Content Stratgies for Better SEO Results and Marketing ROI  Chief MarketerSEO results can be improved by up to 10 times with a strong *content* marketing strategy. Here's 2 key strategies to improve your SEO ROI.
The Secret Value of Site Search  Business 2 CommunityWhile rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized ...
3 Secrets That Will Help You Grow Your Agency & Revenue Faster  Search Engine JournalIs your agency struggling to get ahead, stagnant, or sinking? Implementing these three key tips can help you start growing faster now.
Why Seo Mutarevic’s Shiner is more than a wrestling movie to Seya Hug  Hidden RemoteThe cast and crew of Seo Mutarevic's 2018 Shiner talk about the making of the film and its tribute to Seya Hug's father, Heavy Weight Champ Andy Hug.
Google Introduces WordPress Plugin With Integrated Analytics, Search Console, More  Search Engine JournalGoogle has introduced a new WordPress plugin which brings insights from Google tools to users' dashboards.
6 Local SEO Predictions for 2019 and Beyond  Business 2 CommunityWhat is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or ...
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalWhile SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand ...
Seo Ye Ji Appointed Honorary Police Officer For Role In “Lawless Lawyer”  soompiSeo Ye Ji is now an honorary police officer! Her agency King Entertainment stated, “On December 7, Seo Ye Ji was appointed as an honorary police officer at ...
Top 30 App Store SEO Tips To Boost App Downloads  MobileAppDailyWith the mark of two million apps on App Store, the competition to stay at the top has become more complex. Here is the guide for the full App Store SEO.
Park Seo Joon Chosen As Recipient Of 2018 Star Of Korean Tourism Award  soompiPark Seo Joon is a winner of the 2018 Star of Korean Tourism. On December 11, Park Seo Joon attended the 2018 Korea Tourism Awards ceremony that was ...
SEO Analyst job, Cape Town, CBD  Bizcommunity.comClick me, a division of NDA have a fantastic opportunity on offer for a talented and confident SEO analyst to join our web SEO marketing team, based in Cape ...
Park Seo-Bo's “Ecriture 1967-1976” at White Cube, Hong Kong | Artinfo  BLOUIN ARTINFOWhite Cube, Hong Kong, is hosting an exhibition of paintings by Park Seo-Bo. Featuring rare, early works from the artist's best-known “Ecriture” series, the show ...
Google’s New Website Analysis Tool, Web.dev, Has Several Reported Bugs  Search Engine JournalBugs have been reported in Google's new website and SEO analysis tool, Web.dev, which are confirmed as known issues.
'Lawless Lawyer' star Seo Ye Ji felicitated as honorary police officer  International Business Times, IndiaAs an appreciation to her role in "Lawless Lawyer", Seo Ye Ji has been honored with a place in the police department.
ROAD FC 51 XX Lineup Finalized, Seo Hee Ham Looking For Second Atomweight Title Defense  Cageside PressEx-UFC strawweight Seo Hee Ham will look to secure the second defense of her ROAD FC atomweight title at this weekend's ROAD FC 51 XX.
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
7 Things to Know Before Updating to WordPress 5  Search Engine JournalHow to successfully update to WordPress 5 Gutenberg.
Why Content Is Important for SEO  Search Engine Journal*Content* and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that's only when they're at their best.
Google to Let Users Leave Comments on Search Results  Search Engine JournalGoogle is preparing to roll out a new feature that will allow users to leave comments on search results.
Digital Vidya Announces an SEO Executive Training Program on the Eve of its 9th Anniversary  India Education DiaryNew Delhi: Digital Vidya celebrated its 9th anniversary on 28th November 2019. The event was celebrated with a lot of valor and zeal. During the celebrations ...
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
3 Reasons Why the New John Lewis Christmas Ad Is a Flop  Search Engine JournalHere's why the John Lewis' 2018 Christmas ad failed to score with audiences. Plus, three *content* marketing lessons you can learn from the ad.
You Need This 2019 Marketing Calendar & Free Templates!  Search Engine JournalThis amazing marketing calendar will inspire you to *content* marketing greatness in 2019. Here's every special day and monthly observance you need to know.
This $10 SEO master course will help you grow your site’s traffic  The Next WebYou probably know landing high in search engine results can make a big difference between scoring just a handful of clicks or managing a viral sensation.
The Vicious Circle Of SEO (And How To Beat It)  ForbesWhat's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
AFF Suzuki Cup 2018 semifinal: Vietnam head coach Park Hang-seo remains humble in victory  FOX Sports AsiaVietnam head coach Park Hang-seo has just convincingly guided his team to the AFF Suzuki Cup 2018 final with a commanding 4-2 aggregate win over the ...

Keywords Finalization Methodology

To arrive at the set of keywords that:Describe business correctly... Read More

Link Popularity Explained and How To Build Links

Link popularity is the single most influential factor for determining... Read More

Google Search Algorithm Patent Application Creates Spring Buzz!

Google applied for a patent on their ranking algorithm as... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

If you have a Web site, have you ever wondered... Read More

Tales, Fails And Betrayals Of Search Engine Placement Part 1

This is the first of a series of articles about... Read More

Importance of Keywords in Links to Your Website

Search Engine Optimization (SEO) is a very complex process. It... Read More

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set... Read More

Website Ranking With an Internet Marketing Specialist

On the internet, competition is stronger than ever. There was... Read More

Niche Marketing - Why Keyword Research Come First

A good portion of my business involves spending hours and... Read More

Search Engine Spam

Running an online business relies to a greater or lesser... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion

Creating a well-designed website is the first step in your... Read More

Search Engine Essentials

What are Search Engines?There are numerous different search engines, and... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll

Google is currently one of the dominant entities on the... Read More

Finding Profitable Keyword Phrases

So you have a site concept developed that you are... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

The Google Sitemap For Idiots

I don't mind admitting that every time some new fangled... Read More

Paris Hiltons Reputation is SHOT! Hows Yours?

With apologies for the cheap trick of mentioning Paris Hilton... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 2

Achieving a top ranking position in Google is every webmasters... Read More

SEO Expert Explains on how to Restore a Website and Remove Sandbox Effect from Your Website

The sandbox effect or (site getting banned on google) has... Read More

Design A Spider Friendly Site

To be successful in the search engines it's important to... Read More