Link Popularity: Why Its The Best Investment You Can Do For Your Business

More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.

In the near future every major search engine will use link popularity, so developing and maintaining good link exchange campaigns are essential to the success of your business. Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm can be devastating to your long term search goals.

Your exchange link partner should be reputable in the industry, and should provide links back to you on pages that have a high page rank. The end goal is to have the greatest number of websites pointing to you saying on the link itself, "Your Company ? Offering (insert your key phrases here)".

For a good ranking on Google, Inktomi and Altivista, you need good links that point to your site. If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you. If you want to do it yourself, all you need is the right content, the right email letter, and a keen eye for finding sites that well link to your site.

The key is to develop content people want to link to and then get out there and make the contacts by visiting people's sites, sending out personalized emails to webmasters of sites you have visited, and networking in discussion groups.

You can also make posts in forums related to your industry to increase your link popularity. Just do a search on any search engine with your industry + forums or discussions and you should be able to find a few discussion boards where you can make posts.

Make sure that you find a way to participate on the discussion as opposed to just posting an ad that's not related to what people are talking about. Another way that you can greatly increase the link popularity of your website is by publishing articles. There are literally thousands of ezine and newsletter publishers that would love to publish your article on their ezine.

Again, if you search for ezines related to your industry you should find plenty of places where you can submit an article and see it bring lots of targeted traffic. Make sure you place your resource box at the bottom of the article and require publishers to keep it there.

That's it for now. For more info on how you could Get a High Ranking on Google in 3 Days, Visit www.WebProfitSecrets.com/FastonGoogle

Marcio Dias is an established Web Marketing Specialist who has taken dozens of sites from obscurity to millions of visitors per year in as little as a few months. Visit his main site at: http://www.webprofitsecrets.com?s=ea

In The News:

Colorado SEO Pros  Techradar
Mayple SEO services  TechRadar
SEO Support24x7  WhaTech
Networking Bizz  Techradar
SEO in 2020: Going Beyond Google  Search Engine Journal
What Is Enterprise SEO?  Search Engine Journal

Optimum SEO Keyword Density ? A Real-Life Case Study

So you've built your website, you know what keywords you... Read More

10 Ways to Tackle Keyword Research and Selection

You need to be extremely careful with keyword research so... Read More

Companies Cash In on Your Search Engine Ignorance

This article will cause many companies to stir, but it's... Read More

Search Engines The Masters Of The Internet Universe ? Part 2

"This is a continuation of the pervious part, split into... Read More

RSS Feeds - a Website Owners Friend in Disguise

We've all heard about it-it seems like all the buzz... Read More

Easy SEO in 6 Simple Steps

If you want to increase traffic to your website and... Read More

Search Engines The Masters Of The Internet Universe ? Part 3

This is part three of the article series and deals... Read More

How and Why to Avoid the SEO Mania

The WhyBut what is the reality of reaching a number... Read More

3 Principles Of Google

When online "Use it. Use it. Use it."Google is our... Read More

How to Avoid Being Dropped by the Search Engines

For websites, one of the most important things in their... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More

Beating the New Google AdWord Rules with Blogs and RSS

When Google Adwords first came on scene, it was not... Read More

Googles Good-Writing Filter

I was recently struck by the fact that the top-ranking... Read More

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

Search Engine Optimisation - Getting Targeted Traffic

Getting SEO right is an art and it's based on... Read More

Google Page Rank Is Dead - Part III

HELP! My PR page rank is grey, call the development... Read More

Every Search Engine Robot Needs Validation

Your website is ready. Your content is in place, you... Read More

What Size Body Section Ranks Highest?

This is another one of the controversial questions in many... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

The Sandbox Effect

What once many people thought they had a penalty, is... Read More

Link Popularity

In today scenario when we talk about Search Engine Optimization,... Read More

How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2

'Are Google's Days in the Dominant Position in Search Technology... Read More

Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy... Read More

What Did We Learn from the Great Search Engine Experiment!

Last Week I did a Search engine Experiment. I wanted... Read More

Being dumped by Google? Learn how to avoid becoming a victim next time around!

After Google latest update nicknamed "Florida", many webmasters discovered that... Read More