SEO Facts

The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers ? and referrers. However, the internet is also an extremely overcrowded place. With such an opportunity to make a business presentation to the world, many companies seek to take advantage of this unique chance for global exposure by creating a website. Yet simply having a website is not enough. A website alone will be lost in the crowd ? a crowd of over 4 billion webpages indexed on the Google search engine alone. A website needs to be visible, and in a highly targeted manner, so that a company can connect specifically with potential customers. If any company is serious about generating sales within the largest marketplace on earth, investment is required in one form or other of internet marketing.

Probably the most desirable internet marketing options are Search Engine Optimization (SEO) and Pay-Per-click (PPC) campaigns. According to BBC research, 70% of internet users will turn to a Google search engine to locate web sites covering any particular subject. Search Engine Optimization (SEO) is the process of ensuring that these internet users, who search for keywords and phrases directly associated with your business market, find your website ranked among the top search results. The process of Search Engine Optimization (SEO) thus creates visibility, and can clearly mark out a site from the crowds.

Search Engine Optimization (SEO) involves the building highly targeted internet links to key site pages on your website. At the heart of this process is the building of an Independent Back-Linking Network (IBLN), an artificially created network of sites that imitates the wider linkage patterns of the wider internet. Dozens of websites and tens of thousands of pages can be involved in an IBLN, whose sole aim is to promote a particular client's website(s). Because of the variability of the Search Engine industry it is impossible to make any estimates as to what positions may be ultimately achieved on these search engines. However, an IBLN takes into account the algorithms and patents owned by Search Engines, and thus is able to account for future changes in the industry, and can create solid sustainable results. It's a laborious and time consuming process and also takes time to take effect. Add to that the fact that even Google can take up to 8 weeks to locate any particular link, means that a properly conducted SEO campaign should be expected to take place over a six-month period, to ensure proper results. The primary aim of the SEO campaign would be to achieve targets agreed between ourselves and the client. The secondary aim would be to then exceed these results to ensure wider high rankings across Google, Yahoo, and MSN.

More on:

http://www.silverlion.biz
http://seo-book.blogspot.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Roundtable

Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
Search Engine Roundtable
It's too broad to be a useful metric. It would do more harm than good - SEOs would be judged on it incorrectly. E.g. a small site, perfectly "SEO'd" gets score of 100%. SEO is "complete". Create another 50 pieces of great content, score drops, traffic ...


Search Engine Journal

What Are Entities & Why They Matter for SEO
Search Engine Journal
Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I'm just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it ...
The Week In Search & SEO: November 9, 2018Beanstalk Internet Marketing (blog)

all 2 news articles »

Search Engine Land

Recovering SEO traffic and rankings after a website redesign
Search Engine Land
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is ...
Voice technology is changing SEO: here's what brands can do about itMarketing magazine Australia
The impact of voice search on local SEOThe Drum

all 5 news articles »

Search Engine Land

5 SEO trends that will matter most in 2019
Search Engine Land
This year, Google's shaken the world with its mobile- and speed-related efforts. As a result, most of next year's SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns.
Google Launches New Tool That Grades A Site's SEO ImplementationSearch Engine Journal
The Search Future: Plan Your 2019 SEO TacticsValueWalk
Get Your Website on Google's Front Page with These SEO ToolsXDA Developers (blog)
Born2Invest -Technotification -Search Engine Roundtable
all 20 news articles »

Search Engine Journal

9 Ways to Deal with Unresponsive SEO Clients
Search Engine Journal
Unresponsive SEO clients are a common problem that most agencies have to deal with at some point. Fortunately, re-establishing contact is often simpler than you might think. A little extra preparation can also help you avoid situations like this in the ...


Google Launches New SEO Tool To Help Developers, Websites
ValueWalk
Google never likes talking about its search engine algorithms, but the company often goes the extra mile to help websites and developers offer the best user experience. The search engine giant has launched a new SEO tool to let developers and ...

and more »

Search Engine Journal

When Does User-First SEO Not Apply?
Search Engine Journal
Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!


Forbes

SEO Secret: Making Schema Markup Work For You
Forbes
What if I told you there's a surefire way to boost your page rankings and cultivate better, higher quality traffic for your website? Does it sound too good to be true? It's not. What if I also told you that just under half of all websites take ...


Business MattersBusiness Matters

How your small business could benefit from an SEO campaign
Business MattersBusiness Matters
This is where an SEO (search engine optimisation) campaign can prove to be useful. While you may think that an SEO campaign is something that only big businesses use, in reality, any business of any size can benefit from it. Still not convinced? Not to ...


Practical Ecommerce

3 Tools to Analyze Content for Marketing, SEO
Practical Ecommerce
Screaming Frog SEO Spider crawls your website as a search engine would. It provides information about each of the URLs it discovers. It can be a good tool for auditing redirects, identifying duplicate content, or even generating an XML sitemap. So a ...

Google News

13 Tips For Good Search Engine Placements

When used properly in combination with other basic search engine... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

The Long And Short Of It Is That These Two Sales Techniques Are The Same

With the Internet beginning to stand up and be counted... Read More

The (Not So) Shocking Truth About Getting A High Search Engine Ranking

I have seen my site hit #3 at Google, and... Read More

Simple Way to Get High Pagerank

Everyone knows that if your website has a high Google... Read More

Arrogant Overture Placing Greed Ahead Of Their Customers Needs

According to the dictionary, the definition of the word "overture"... Read More

How Do I Submit My Site To Search Engines?

You've built up a good site, put in a lot... Read More

10 Minutes to Your Google Sitemap

Google's calling your name...Hi, Google here. We want to index... Read More

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning... Read More

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our... Read More

Soliciting Search Engines

As your guide operator through the web, search engines are... Read More

5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta... Read More

SEO Hints and Tips and Free SEO Tools

Do you realize that if you manage your website, SEO... Read More

Release from Google Sandbox Only to Search the Playground

The Google Sandbox Effect has been discussed at length in... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

Search Engine Optimization (SEO) - Fix Your OnPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

The Modern Day Search Engine

The first task most netizens do when they log on... Read More

What Is Waiting for Us? Tomorrows SEO Industry

Today, SEO is swiftly approaching saturation point. More and more... Read More

Developing A List Of Keywords For Marketing

Keywords aren't just some words that allow search engines, like... Read More

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created... Read More

20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages

Sometimes questions will arise around the subject of gateway information... Read More

SEO Tips - Google Has Changed - Learn Why And What To Do

Google now checks the year your domain name was first... Read More

Do Not Drop Your Web Site Off the Search Engine Cliff

If you've been feeling like Tom Cruise climbing up the... Read More

Are Your SEO Efforts Going To Waste?

Search engine optimization (SEO) is a long and complicated process... Read More

The Importance of Search Engine Optimization

Search Engine Optimization is a key to any successful internet... Read More