Google Patent Application - SEO Highlights

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:

"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data."

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you should consider for your SEO efforts.

Update Your Site

Updating your site is important when it comes to maximizing your rankings on Google. In addition to the manipulation of keyword density and meta tags, the patent application reveals that Google places significant value on how often your content is updated. The more often you update, the timely and relevant your site will appear to Google. In turn, this leads to higher rankings.

To appease mighty Google, consider the following plan of action:

1. Update pages frequently,

2. Add new pages to your site,

3. Interlink the new pages with others on your site, and

4. Add new pages on a weekly basis instead of all at once.

When Google returns to the site, you want to make sure that there is new content. The high rankings of blog sites are evidence of this approach.

Google's Looking at Your Domain

In a new twist, Google claims that it analyzes the number of years of domain registration as part of the ranking process. The application suggests that domains that are registered for longer periods of time are given more value because such a commitment shows the site is not a fly-by-night jump page. It is recommended that you extend all domain registrations for as long as possible as part of your search engine optimization efforts. It is difficult to tell how much the registration process impacts the ranking process, but every little bit helps.

Google claims that it also digs deeper into domain names to evaluate the legitimacy of the site. Factors in the evaluation include the web host and the "who is" information. According to the patent application, Google maintains a database of hosts that facilitate spamming of the Google search engine. While such hosts are not detailed in the application, pray to God that you are not using one. You should evaluate your host if your optimization efforts are not producing results.

If your search engine optimization efforts for Google are failing, the patent application may provide answers. Talk about a perfect E-book!

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

In The News:

Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's a new year, which brings new goals and a lot of reflection. As 2019 kicks off, it's time to consider your SEO goals — whether those are for you personally, ...
SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study  Search Engine LandGoogle shares tips for success in Google News search results. Jan 17, 2019 by Barry Schwartz. Get reacquainted with best practices for getting your *content* in ...
These Are The Biggest SEO Trends Of 2019  ForbesSEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It  ForbesBy 2020, 30% of all website sessions will be conducted without a screen. Now, you may be asking yourself, how is that possible? It turns out that voice-only ...
25 tools to streamline YouTube SEO optimization  Search Engine LandWith video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...
The SEO Problem With Websites Having Multiple Businesses At One Address  ForbesMost often, when you have two or more businesses at one address, one business will appear in the maps while the others do not.
SEO Montreal Opens New Location - Press Release  Digital JournalMontreal, QC - To survive in today's local market, small businesses need not only an internet marketing campaign, but also a really effective search engine ...
5 SEO Trends to Help Marketing Leaders Prepare for 2019  ForbesAs the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...
North Carolina Digital Marketing Firm Provides Professional Marketing And SEO Services For Business Growth - Press Release  Digital JournalCedar Grove, North Carolina based digital marketing company, The Website Marketing Pro, is expanding their professional services for local and online ...
SEO: Converting Keywords to Link Authority  Practical EcommerceLink authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  ForbesYou can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
3 SEO Principles for New Strategists  Multichannel MerchantJoining the digital marketing world as a junior-level SEO specialist is a massive undertaking.
SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine LandSo, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
A Small Business Owner’s Guide to SEO  Search Engine JournalAre you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
4 Ideas to Combine Email Marketing & SEO for Stellar Results  Search Engine JournalEmail and SEO can actually work together to help you reach your marketing goals. Here are four ideas to help you do just that.
Machine vs. man: What really matters for SEO success  Search Engine LandOld methods of dynamically generating *content* and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of ...
5 SEO Factors to Monitor in 2019  Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
How Every Law Firm Can Improve Their SEO In 2019  ForbesSEO and *content* marketing deliver the lowest cost per acquisition (CPA), or cost per lead, of any other form of digital marketing. Even if your law firm dedicates ...
What marketers think of SEO and SEM in 2019 – Econsultancy  EconsultancyBrands have been doing search engine marketing for 20 years now, but marketers' ears still perk up when they hear tips on how to get higher in rankings ...
StrategiQ launches Spark, an SEO deployment platform  Search Engine LandStrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...
Google: How Soon Can You Remove 301 Redirects?  Search Engine RoundtableWe've covered the topic of how long Google wants you to keep 301 redirects in place here numerous times. John Mueller was asked the question again and this ...
Year in Review: Top 10 SEO expert columns of 2018  Search Engine LandAll year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and find ways to ...
Mueller: Focus your SEO on Google’s status quo  Search Engine LandThough web browsers are becoming more and more advanced, that doesn't mean you should build websites that you know only the latest web browsers support ...
What Is Local SEO & Why Local Search Is Important  Search Engine JournalLocal search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all ...
9 Essential Local SEO & Listings Management Tools  Search Engine JournalHere are nine of the best local listings management tools and all-in-one local SEO software solutions available on the market today.
Improve Your Site's Google Ranking With This All-in-One SEO Toolkit  EntrepreneurSearch engine optimization, or SEO, is one of those internet concepts you might be tempted to disregard if you don't work directly in digital marketing or analytics ...
SEO: 6 Critical Reports on the New Google Search Console  Practical EcommerceGoogle continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season. But the ...
A simple 3-step framework for improving your technical SEO  Search Engine LandIn a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...
1st In SEO Emerges as a Top-Rated Albuquerque SEO Company - Press Release  Digital JournalAlbuquerque SEO & Web Design | 1st In SEO Albuquerque1st In SEO is a leading company designed to provide search engine optimization in Albuquerque and ...
SEO still leaves most marketers puzzled. With this $30 training package, you won’t be.  The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...
SearchCap: SEO at Google, Sitelink ad tips & SMX Munich  Search Engine LandHow to avoid a site migration disaster. Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new ...
The Ultimate Blog SEO Checklist  Search Engine JournalWant to make your blog SEO friendly? This checklist covers the top SEO points that can help improve your blog's performance.
5 Ways Video Content Can Improve Your SEO  Business 2 CommunityIf you wanted a single reason why it's such a good idea to create video *content* for your business or brand, let it be this one: search engine optimization. Not only ...
From Salon Marketplace: Master SEO and help your website gain visibility  SalonBecome a certified SEO expert and help your webpage hit the first page of search results.
Checkbot does SEO differently than other tools. Right now, it’s $30.  The Next WebPoor tagging. Incorrect keywords. Broken links. Slipshot security. There are dozens of ways your website can fail to pass optimization muster. Assuming you're ...
SEO & Blogging: Your 2019 Guide  Business 2 CommunityBlogging is often a central component for both successful organic search ranking and *content* marketing, but it requires careful planning to reap maximum ...
9 Tips for Creating Your Best SEO Content in 2019  Search Engine JournalIn 2019, SEO *content* will be all about the audience. If you're looking to improve your *content* marketing and see real ROI, you have to use practices that will ...
Enterprise SEO Tips for Success with Eli Schwartz [PODCAST]  Search Engine JournalIn this podcast episode, Eli Schwartz talks about enterprise SEO – the challenges involved and how to achieve success internally at your company.
AFC Asian Cup 2019: We know what we want against Yemen – Vietnam coach Park Hang-seo  FOX Sports AsiaVietnam head coach Park Hang-seo has said that his team will give everything to earn three points against Yemen in their final group match in the AFC Asian ...
The Marketer’s 2019 SEO Checklist  Business 2 CommunityWith an eventful 2018 behind us, there isn't any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months.
Is Link Building Still the Most Effective SEO Strategy in 2019?  Business 2 CommunityFrom the beginning, backlinks have always been at the crux of SEO. And I really don't think 2019 is going to be an exception. The sheer number and quality of ...
Understanding JavaScript Fundamentals: Your Cheat Sheet  Search Engine JournalAre you unfamiliar with JavaScript? Have no idea what it is or does? Don't worry. This post will guide you through the key terms and fundamental concepts.
Google shares tips for success in Google News search results  Search Engine LandDanny Sullivan, public liaison for Google Search, posted on the Google Webmaster blog some tips on how to succeed in Google News in 2019. “We'd like to ...
Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real  Search Engine LandLocal SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business *content* and reviews, including ...
JumpCrew Continues Rapid Growth, Expands Senior Leadership  MarTech SeriesJumpCrew, a leading client acquisition platform, is continuing on its rapid growth trajectory in 2019 with the appointment of Gordy Casasco as VP, SEO ...
6 Crucial Rank Tracking Mistakes & How to Fix Them  Search Engine JournalThis is a sponsored post written by Serpstat. The opinions expressed in this article are the sponsor's own. Rank tracking is one of the most crucial tasks on every ...
Seven SEO mistakes you might make in 2019 and how to avoid them  Eastbourne HeraldThere are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time.
3 Effective Strategies for Landing Top Editorial Links  TechSpectiveIt has also been one of the most neglected strategies for boosting SEO, in part because there is so much to understand when it comes to link building best ...
Jeonghwa Seo creates cast aluminium and brass furniture for Seoul cafe and wine bar Et Cetera  DezeenSeoul-based designer Jeonghwa Seo has furnished a cafe and wine bar with furniture that celebrates the qualities of raw materials.
Seo Eun Soo And Jin Goo Are Drastically Different In Character Posters For “Legal High”  soompiJTBC's “Legal High” has released character posters for Jin Goo and Seo Eun Soo! The upcoming Friday-Saturday drama “Legal High” stars Jin Goo and Seo ...
London Affiliate Conference 2019 to gather top industry experts  CalvinAyre.comAffiliates have the chance to get expert knowledge on the gaming affiliate business, all for free, at the London Affiliate Conference 2019.
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalWhile SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand ...
Content Strategy & Actionable On-Page SEO Tips to Drive Traffic in 2019  Search Engine JournalCreating *content* that satisfies both the search engine and the user is imperative if you want a fighting chance to show up on SERPs. But how exactly do you ...
Lee Yi Kyung Reveals Tip From Park Seo Joon That Helped Him While Filming  soompiLee Yi Kyung got a tip from his friend Park Seo Joon! After wrapping up the drama “Children of Nobody,” Lee Yi Kyung recently sat down for an interview with the ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
SEO 101 Tutorial Videos  Vertical MeasuresThe SEO Tutorial Videos below expand on our SEO 101 series of optimization fundamentals. Dive deeper into advanced SEO strategies, including a focus on ...
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
Actor Lee Pil Mo & fiancée Seo Soo Yeon visit the bridal shop for dress selection + wedding photos on 'Love's Flavor'  allkpopOn the January 17 broadcast of TV Chosun dating reality program 'Love's Flavor', actor Lee Pil Mo and his new fiancée Seo Soo Yeon vi…
Demystifying Google’s guide to clicks, impressions and position in Google Search Console  Search Engine LandGoogle Search Console is packed with important information for site owners and SEOs. Via GSC, Google has done a great job providing reporting and ...
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
Google & WordPress Are Offering Early Access to Newspack  Search Engine JournalGoogle and Automattic/WordPress are giving news organizations the opportunity to apply for early access to Newspack.
SEO vs. SEM: What's the difference? | Articles  telegraphherald.comIf you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine JournalLet's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
In Memoriam: The Rise, Fall & Death of Google Plus  Search Engine JournalDid you think Google Plus was a social network? It wasn't. At all. Here's the real story of the rise, fall, and death of Google Plus.
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
Boost Your Site's Google Ranking With This $20 SEO Software  EntrepreneurThere's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
The 9 Most Common SEO Errors That Hurt Your Rankings [DATA]  Search Engine JournalWhich SEO errors are negatively impacting your search rankings? Is it your meta tags? Page speed? Duplicate *content*? According to new data, all three of ...
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
9 Ways to Deal with Unresponsive SEO Clients  Search Engine JournalHas one of your SEO clients fallen off the map? This can be extremely frustrating. Use these nine ideas to reopen channels of communication.
5 Reasons why eCommerce businesses should consider SEO as part of their marketing budget  TechGenYZTalking about digital marketing without mentioning SEO doesn't make sense! If you aren't familiar with the growing importance of SEO on eCommerce, consider ...
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
Do Exact Match Domains Still Work Anymore?  Search Engine JournalExact match domains were once incredibly valuable for SEO, delivering great rankings and traffic. But do EMDs still work today? Let's explore.
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
The 8 Things Most People Get Wrong About SEO  Forbes NowI've been working in the search engine optimization (SEO) space for years, yet I'm still pleasantly surprised to learn new things about the industry. I'll discover a ...
Why following SEO trends guarantees SEO budget waste.  Search Engine LandSearch engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
How to Use XML Sitemaps to Boost SEO  Search Engine JournalHere's a guide to everything you need to know about generating and optimizing XML sitemaps, including a best practice checklist.
SERPstash is a $20 app that will help you win at SEO  The Next WebWant another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
What Is SEO? Understanding The Basics To Avoid Being The Villain  Forbes NowIf you are an SEO villain, Google may ban your site. Using white hat strategies is the only way you should be conducting your SEO efforts.
How SEO And Content Marketing Work Together To Fuel Your Online Success  Forbes NowSEO and *content* marketing are not disparate departments. In fact, both need each other.
New Study Reveals What People Are Buying Through Voice Assistants  Search Engine JournalA study of US consumers reveals how they're using voice assistants, and what types of products they're buying. OnBuy.com analyzed findings from 'VoiceBot.
5 Basic SEO Principles to Increase Your Website Traffic  Multichannel MerchantSearch engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...
13 Things Every CEO Needs to Understand About SEO  Search Engine JournalSEO can be a challenging topic for the C-suite. Here are 13 things that CEOs need to understand to make the right investment and set proper expectations.
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
6 Old School SEO Habits That Never Grow Old  Search Engine JournalThere are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank ...
10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine JournalYou've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
What Is a Google Broad Core Algorithm Update?  Search Engine JournalNot sure how a broad core algorithm is different from a major Google algorithm update? Here's how they differ, plus how to recover from a core update.
SEO: Topic Clusters Improve Rankings, Traffic  Practical EcommerceTopic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve ...
Why Content Is Important for SEO  Search Engine Journal*Content* and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that's only when they're at their best.
AFC Asian Cup 2019: Vietnam Coach Park Hang-seo announces replacement for injured Luc Xuan Hung  FOX Sports AsiaVietnam coach Park Hang-seo has called up Ho Tan Tai to replace Luc Xuan Hung, who was himself a replacement for Tran Dinh Trong.

Optimize Your Site Pt2

6: The hidden benefits to having the right links. Every... Read More

Understanding Googles Algorithm

What is the Google Algorithm?An algorithm is a mathematical equation... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

Got Spiders?

Many internet marketers blow mountains of start-up cash on their... Read More

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional... Read More

Keyword Popularity Check

Before using keywords for your site, it is always better... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

Search Engine FAQ

Why shouldn't I use a submission service that submits my... Read More

What are My Chances to Get the First Place in Search Engine Listings?

You must have heard the stories how people became rich... Read More

How to Increase Alexa Ranking of Your Website

Alexa toolbar also useful to Browse expired websites database. Many... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire... Read More

Google PageRank Explained

1. What is PageRank? Here is what Google says:" PageRank... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

SEO, the Simplified Version

Lets get things straight. SEO is a very competitive market.... Read More

SEO Expert Guide - Free Site Promotion (PR) (part 6/10)

In parts 1 - 5 you learnt how to develop... Read More

A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!

Extra, Extra Google Now Gives you feedback. By Creating a... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

The Value of Search Engine Marketing

Search engine marketing vs traditional offline marketing. Most often, traditional... Read More

Companies Cash In on Your Search Engine Ignorance

This article will cause many companies to stir, but it's... Read More

What You Can Expect From Search Engine

Search engines will be a way for you to generate... Read More

The Golden 5: Steps to Google Success

The Dream: You wake up one morning and notice your... Read More

The Google Strategy

Webmasters across the Internet were totally floored by what happened... Read More

Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be... Read More

Five Simple Steps to Getting Links to Your Site

Today if you want your site to survive in the... Read More