What You Can Expect From Search Engine

Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).

Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type "music" and "CD" into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.

Search engines are a very powerful tool if you are in the top 50 results (preferably the top 20), but are completely useless if you are listed further down. You can bet that if you are further down than the 50th result, the searchee will not even see your site listing, much less be able to visit it.

As we all know, the beauty of search engines is that they can bring you a large amount of targeted traffic and it will not cost you a cent!

It is crucial you understand the basics of how search engines work if you want to get traffic to your site from them. There are three main types of search engines/directories. The first is a directory (sometimes called a category database). This is not a true search engine, but a listing of webpages by category. Many directories allow you to enter in the description and keywords for your site exactly as you would like them to appear. You usually have to select the category you want it cited under, too.

A directory will not list your URL and will never become aware of your site if you do not register with them. They do not make use of "indexing software" (robots that crawl the web looking for new sites and indexing them). An example of a directory is Yahoo.

Search engines (also called crawlers, spiders, robots, and worms) vary to a large degree. They will automatically index your site using "indexing software" or "indexing robots".

Depending on the complexity of the software, here is what different search engines might do:

1.Index the webpage (not the entire "website") you give them.

2.Index every word of every page at that site.

3.Visit external links to crawl through the web looking for any new sites 24 hours a day, 7 days a week going from URL to URL until they have visited every website that can be found on the Internet.

By simply telling the search engine what your URL is, its software robot will go there automatically and index everything they need. Every search engine has different criteria for returning search results which makes a difference on how you want to submit your site as it can drastically effect your ranking in search engines (we discuss this quite extensively in the course, but it takes up over 30 pages, so we will skip it in this newsletter).

It is important to realize that many search engines change their algorithms on a regular basis (i.e. weekly, monthly, etc.) - if you're listed prominently today, that may no be true tomorrow.

There are also META search engines. These perform searches on multiple search engines simultaneously. In this instance, your ranking for the keywords inputted is calculated by the combined ranking of all the search engines simultaneously used. The key to getting ranked high is to make sure you're listed in all the search engines used by the META search engines (They use: OpenText, Lycos, WebCrawler, InfoSeek , Excite, AltaVista, Yahoo, HotBot, and Einet Galaxy).

It is not necessary to submit your site to META search engines since they use the results of the major search engines (not their own).

I hope this helps in your future marketing decisions.

About The Author

David Bell

http://www.wspromotion.com/

Advertising research and development center

In The News:

Google Update November 2019  Search Engine Journal
TF-IDF: Can It Really Help Your SEO?  Search Engine Journal
How to find your ideal SEO agency  Search Engine Land
5 Free Keyword Research Tools for SEO & PPC  JumpFly PPC Advertising News
SEO Link-building for Ecommerce  Practical Ecommerce
Google BERT Update – What it Means  Search Engine Journal
What is SEO?  businessjournaldaily.com
Can SEO Be Made Predictable?  Search Engine Journal
Google Shares Top 3 SEO Factors  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
5 Easy SEO Wins with Powerful Results  Search Engine Journal

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

List Building vs. Search Engine Optimization

It seems the excitement about search engine optimization fades in... Read More

7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content

The task is to build a Content Rich Search Friendly... Read More

The Real Search Engine Optimization Guide

Nowadays, there is so much talk about SEO (search engine... Read More

The Google Sandbox Explained

Introduction The Google Sandbox is a metaphorical term... Read More

Ten Critical Website and Search Engine Promotion Mistakes

When it comes to promoting your website, you might think... Read More

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is... Read More

How Do I Improve My Web Site Conversion Rate? Part 2

Question 1Does it help to track visitor behavior on websites... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

Keywords ? Key For All Doors

Keyword research is certainly the most important phase in Search... Read More

Search Engine Optimization for Dummies

Lets face it. Search Engines rule the World Wide Web... Read More

Google Patent Application - User Data As Part of Ranking Process

In this third article, we continue to dig into the... Read More

Increase Page Rank with Search Engine Optimization

Utilizing effective search engine optimization techniques will improve the page... Read More

Whats with the Competition? Ever Heard of Cooperation?

I attended the SES Expo in San Jose, CA the... Read More

Search Engine Optimization and Web Site Usability

Build a Web site and the people will come.Ha! If... Read More

Your Website Title Could Be Costing You Money

Nothing could be simpler than the title you give to... Read More

7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank

My Grandfather ran a small Grocery Store and when you... Read More

Search Engine Optimization - Free Tips and Help - Part One - The Title Tag

Search Engine Optimization is a widely misunderstood industry. Many webmasters,... Read More

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a... Read More

How to Choose Keywords to Theme Your Pages and Boost Your Traffic

One of the most frequent questions I get asked is... Read More

Why SEO Will Make or Break You, Part 1

Today's article is about the wonders of SEO. SEO is... Read More

Crash Course in Getting a #1 Google Ranking

First, here's the rundown of some of the terminology I'm... Read More

How To Get Your Web Site Banned ? or Search Engine Promotion, How Not to do it!

Search engines constantly strive to advance their technology and algorithms... Read More

Search Engine Traffic Myths, Time Wasters, and Pitfalls

Everyone wants to increase their rankings with the search engines... Read More

Googles PR System Explained

The complexities of Google's PR (Page Ranking) System have grown... Read More