Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Were You Bamboozled by Google? > NetSparsh - Viral Content you Love & Share

Were You Bamboozled by Google?

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now.

So many people were screaming (and still are) about losing tons of business due to Googles updates. Some have reported 30%, 50%, or even total losses. What can you do? After all, youre at the mercy of Google, right? WRONG!

Why Do Rankings Keep Changing?

Google, like many other engines, changes its algorithm (formula for calculating who ranks where) from time-to-time in an effort to filter out spammers and deliver the most relevant search results possible.

Google has had updates since its very beginning. But now, depending on which theory you choose to believe, they are making more advancements that require more updates. This means, even if you rank at #1 this week, you might not make the top 30 next week.

How Do You Protect Yourself From Updates?

Diversify! It is never a good idea to have all your income generated by one source. You wouldnt depend on having all of your retirement savings from one source (thats exactly why mutual funds are so popular), and you wouldnt have all of your money in one bank. I mean, really! What if that one source went under? The same principle applies to Internet marketing.

While search engines are a phenomenal way to drive traffic to your website, they are most certainly not the only way. In order to ensure you are protected should Google (or whoever is the next "big" search engine) change their formula yet again, you need to create a diversification plan.

Think of all the outlets that reach your target audience. Investigate each one to see how feasible it would be to market your site through those channels. Then implement a plan that includes several advertising avenues (including search engines) that - as a whole - generates as much (or more) business as you originally received from Google. That way, should one of these channels go down, your business would only be slightly affected.

Dont stop there! Twice a year youll want to go over your plan and be sure that everything is working, as it should. If one outlet begins to dwindle in its response, look into finding a replacement. This way you are never taken by surprise.

Once you have your diversification plan working for you, you will be in a much better position to be rest assured that the business you receive will be there for the long haul. You will also feel more comfortable that no one organization can cause the tremendous damage Google has caused and could cause again.

Copyright 2004 Diane C. Hughes * ProBizTips.com

About The Author

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Web Design Company, Lounge Lizard, shares 7 SEO Tactics Everyone Should Avoid
PR Newswire (press release)
In business you often face risk-reward scenarios. Is the potential risk worth the possible reward? When it comes to SEO that situation happens when people decide to use what are known as "black-hat" or "gray-hat" techniques to earn better rankings quickly.


Search Engine Land

Is SEO table stakes? (Hint: No!) - Search Engine Land
Search Engine Land
Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn't of course, unless you were referring to boosting your organic traffic to a rocket-like ...
3 Ways PPC and SEO Teams Can CollaborateVertical Measures (blog)
3 SEO Strategies That Don't Require an Expert to ManageBusiness 2 Community

all 19 news articles »

Forbes

How Brands Can Optimize SEO With Google's Evolving Algorithm
Forbes
In the world of SEO, technological innovations are constantly driving ideas forward. There are a number of things that are evolving in SEO -- first of which is voice search. Since the inception of Apple's Siri, Amazon's Alexa and Google's voice ...
A Guide to Local SEOSearch Engine Journal

all 2 news articles »

PR Daily

4 SEO trends communicators should track
PR Daily
Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it's not the only goal that matters. If you don't rank first, there's a lot you can do to improve your organic search results. Here are four ...


Bizcommunity.com

Junior SEO Specialist
Bizcommunity.com
Now, we are out to find our newest member of the Crash - a Junior SEO Specialist who will join our in-house marketing agency, Rhino Africa Digital (RAD). Our ideal keyword connoisseur will be passionate about all things SEO, have a knack for connecting ...


Forbes

Try These Three SEO Strategies For Best Results
Forbes
What are the top techniques for SEO? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Claire Perez, Director of Strategic Account Management at ...
How to recover from a negative SEO attack – Part 5Search Engine Land
SEO: Retaining Performance on Site MigrationsPractical Ecommerce
SEO Is Back! But Was It Ever Really Gone?Search Engine Journal
Business 2 Community -PR Daily -Search Engine Roundtable
all 11 news articles »

Practical Ecommerce

SEO: Building a 301 Redirect Strategy
Practical Ecommerce
When a site's URLs change, 301 redirects are crucial to preserve and grow natural search performance. Organic search rankings depend in large part on link authority: the quantity and quality of links from other sites to your own. That link authority ...


Search Engine Land

SearchCap: Google admits bad EU search experience, SEO table stakes, Bing Webmaster Tools & more
Search Engine Land
Is SEO table stakes? (Hint: No!) Sep 13, 2018 by Simon Heseltine Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? Bueller? The ultimate guide to using Bing Webmaster Tools – Part 6


Forbes

Introduction To PR For SEO -- And How CMOs Can Deploy It
Forbes
PR for SEO is now a focal point for many modern marketing programs, serving as the ultimate intersection of public relations and SEO/digital marketing. Over the years, I've seen many PR firms offer SEO and SEO firms offer PR, both without truly ...


Search Engine Land

How e-commerce can compete for informational queries by optimizing for intent
Search Engine Land
According to SEMrush, this page on Crane & Canopy's website is not as strong as its #2 competitor (Bed Bath & Beyond) by all SEO metrics. Yet, here it is. Why? I believe it's because the content is considered a good match to the perceived intent of the ...

and more »
Google News

Picking Keywords for SEO ? A Different View

The first step to developing any search engine optimization effort... Read More

List Building vs. Search Engine Optimization

It seems the excitement about search engine optimization fades in... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More

The Search Engine Optimization Game Is Getting Tricky

For more than 4 years now I have been modifying... Read More

The Google Strategy

Webmasters across the Internet were totally floored by what happened... Read More

Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions

Welcome to part seven in this ten-part search engine positioning... Read More

7 Search Engine Optimization Strategy

Search engine optimization refers to the technique of making your... Read More

PPC v Natural Search ? A Cost Comparison Case Study

The attraction of Pay Per Click (PPC) online advertising is... Read More

Search Engines The Masters Of The Internet Universe ? Part 1

Trillions of Billions of content pages make up the wide... Read More

Search Engine Robots - How They Work, What They Do (Part I)

Automated search engine robots, sometimes called "spiders" or "crawlers", are... Read More

Search Engine Traffic: Winning With Content

Targeted traffic is the lifeblood of any online business. The... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame... Read More

Tips On Optomizing Your Website For Search Engines

I wish to give a few little tips, about optimizing.... Read More

What Constitutes a Complete and Effective SEO Campaign?

Unfortunately, not many Search Engine Optimization companies know what this... Read More

How To Avoid These Ten Costly Search Engine Mistakes

If you have a website then you already know the... Read More

Adding Content To Your Site Every Day

If you have been a webmaster for more than a... Read More

Google Contest - Nigritude Ultramarine

Search engine optimization experts are having fun with Google. Experts,... Read More

Submitting to the Search Engines and WebCrawlers

When you want your brand new site to be indexed... Read More

The 7 Points of Do-It-Yourself SEO

Ever felt intimidated at the convoluted, jargon-ridden information about Internet... Read More

How and When Should I Submit My Website to Google?

As soon as you register your domain name, submit it... Read More

What Size Body Section Ranks Highest?

This is another one of the controversial questions in many... Read More

Is Reciprocal Linking Dead?

I just read an article at SitePro News that really... Read More

All You Need to Know About Your Website Traffic is Contained in 5 Key Stats

You built that content rich web page optimized for your... Read More

Why You Should NOT Submit Your Site On Search Engines

Before to answer to this question we have to know... Read More

Fresh Content Improves Search Engine Optimization

Many search engine optimization companies will sell you a search... Read More