Were You Bamboozled by Google?

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now.

So many people were screaming (and still are) about losing tons of business due to Googles updates. Some have reported 30%, 50%, or even total losses. What can you do? After all, youre at the mercy of Google, right? WRONG!

Why Do Rankings Keep Changing?

Google, like many other engines, changes its algorithm (formula for calculating who ranks where) from time-to-time in an effort to filter out spammers and deliver the most relevant search results possible.

Google has had updates since its very beginning. But now, depending on which theory you choose to believe, they are making more advancements that require more updates. This means, even if you rank at #1 this week, you might not make the top 30 next week.

How Do You Protect Yourself From Updates?

Diversify! It is never a good idea to have all your income generated by one source. You wouldnt depend on having all of your retirement savings from one source (thats exactly why mutual funds are so popular), and you wouldnt have all of your money in one bank. I mean, really! What if that one source went under? The same principle applies to Internet marketing.

While search engines are a phenomenal way to drive traffic to your website, they are most certainly not the only way. In order to ensure you are protected should Google (or whoever is the next "big" search engine) change their formula yet again, you need to create a diversification plan.

Think of all the outlets that reach your target audience. Investigate each one to see how feasible it would be to market your site through those channels. Then implement a plan that includes several advertising avenues (including search engines) that - as a whole - generates as much (or more) business as you originally received from Google. That way, should one of these channels go down, your business would only be slightly affected.

Dont stop there! Twice a year youll want to go over your plan and be sure that everything is working, as it should. If one outlet begins to dwindle in its response, look into finding a replacement. This way you are never taken by surprise.

Once you have your diversification plan working for you, you will be in a much better position to be rest assured that the business you receive will be there for the long haul. You will also feel more comfortable that no one organization can cause the tremendous damage Google has caused and could cause again.

Copyright 2004 Diane C. Hughes * ProBizTips.com

About The Author

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

In The News:

How SEO Has Evolved (And What's Next)  ForbesToday, disciplines like paid ads and email blasts are being joined by voice, video and image searches, as well as artificial intelligence.
VIRLAN has been chosen as the best SEO solution by brands  Tehran TimesThe brands which are successful in the SEO field, have selected VIRLAN Reportage & Sponsored *Content* Campaigns as the most effective solution to gain ...
SERPstash is a $20 app that will help you win at SEO  The Next WebWant another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
New ways to approach SEO in 2019: Accountability and customer experiences  Search Engine LandAs all of the technological advance and possibility looms large on the 2019 horizon, this just might be the most exciting planning season yet for marketers.
Boost your site’s SEO ranking with this $24 tool  The Next WebIf your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
Boost Your Site's Google Ranking With This $20 SEO Software  EntrepreneurThere's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
SEO: 6 Ways to Optimize Category Pages  Practical EcommerceCategory pages are important to optimize because they target the keywords that consumers search for. But it can be difficult since the pages tend to have little ...
Track your website's SEO performance wherever you go with SerpCloud Pro!  Windows CentralCompanies that live online are all about Search Engine Optimization (SEO), and the most successful ones have the right tools to track their SEO rankings in real ...
International SEO Considerations with Aledya Solis [PODCAST]  Search Engine JournalOptimizing a global website for international search is no easy feat. Learn the top things to consider when doing international SEO for your website.
SinglePlatform and Moz partner for restaurant SEO and content distribution  Search Engine LandMoz and SinglePlatform have teamed up to help restaurants gain better visibility in search and across the web. Moz will help SinglePlatform enterprise clients ...
Top 36 SEO Insights of the Year from Google’s John Mueller  Search Engine JournalGoogle's John Mueller shared some important SEO insights this year on mobile-first, *content*, crawling, indexing, JavaScript, linking, and more!
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine JournalLet's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
SEO process on a digital marketing campaign plan  Augusta Free PressNew to the world of digital marketing? Made the plans and goals of your company for the upcoming year, so you want to market your website? Does SEO and ...
Technical SEO in the wild: Real-world issues and fixes  Search Engine LandA lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine ...
Why should you choose the best affordable SEO services?  InventivaYou ought to understand that a decent SEO design has essentially three sections – fundamental SEO setup that incorporates site improvement, a sy.
How 3 SEO strategies built today's eCommerce giants  Search Engine LandThe winners in the e-commerce industry account for a dramatic portion of the sales. Amazon alone accounts for 43 percent of online holiday spending. How did ...
How Reliable is Google’s Web.dev SEO Score?  Search Engine JournalGoogle's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
12 Completely Outdated SEO Practices You Should Avoid  Search Engine JournalHere are 12 SEO practices that used to work (to some extent), but now could do more harm than good for your brand or website.
How Much Does SEO Cost & Why Should I Pay for SEO?  Business 2 CommunityAs a business owner or marketing manager, you may already know about the positive impact search engine optimization can have on your results. With the right ...
Don’t skip these critical recurring SEO tasks  Search Engine LandNo matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...
Stop Neglecting Your SEO and Get Yourself to the Front Page of Google  FstoppersDoes the thought of SEO produce in you a mixture of fear and confusion? It's time to stop putting it on the back burner and get your photography website noticed ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
AFF Suzuki Cup: Park Hang-seo wants Vietnam fans' full support  Goal.comVietnam take on Malaysia in the second leg AFF Suzuki Cup final at home, having come away with a 2-2 away draw last Tuesday.
7 Reasons Why Accessibility is Good for SEO and Sales  Search Engine JournalAccessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should ...
5 Reasons why eCommerce businesses should consider SEO as part of their marketing budget  TechGenYZFollowing the rules of SEO is quite significant in eCommerce, It helps generating traffic to one's website and getting adequate ROI.
SEO vs. SEM: What's the difference? | Articles | telegraphherald.com  telegraphherald.comIf you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
Why Sports Teams Websites Need SEO and How to Get it On-Point  KreedOnSports is no longer a niche industry. The way in which the leagues are enjoying enormous success in the country, things are only going to get better.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
How to Build an SEO Business Case That Your Boss Can’t Say No To  Search Engine JournalDo SEO in-house? Need to secure budget or resources for an SEO initiative? Here are 10 tips that will make building SEO business cases a lot easier.
9 Important SEO Habits You Should Adopt Now  Search Engine JournalWant to improve your strategies and skills to move the needle even more for your organizations and clients? Then build these nine SEO habits.
SEO: Topic Clusters Improve Rankings, Traffic  Practical EcommerceTopic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve ...
Here’s how to monitor for negative SEO  Search Engine LandSoccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the ...
SEO Best Practices for Newbies: Discarding Legends for the SEO Techniques You Need  Business 2 CommunitySEO stands for Search Engine Optimization, which is mistakenly perceived by many beginners and non-marketing professionals to be a mystical art used to ...
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
The Abbreviations and Acronyms of SEO that you Must know  TapscapeSearch Engine Optimization, the term that has been the world of internet in the recent decade has seen a lot of development and in terms that no one can.
10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine JournalYou've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
Most Reliable SEO Tips For New Generation  NewsPatrollingCorporations are growing a lot more knowledgeable of your really need to understand and implement not less than the basic principles of internet search ...
SEO matters, so track your site’s web ranking with this pro tool [Deals]  Cult of MacGood SEO drives search, and first-page Google rankings get more than 90 percent of web traffic. Master SEO with SERPCloud Pro.
How AI Is Changing SEO  Business.comAI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future.
AFF Suzuki Cup: Park Hang-seo wants Vietnam fans to emulate their Malaysian counterparts  Goal.comVietnam head coach Park Hang-seo is confident of his charges' ability to see off Malaysia in Hanoi, in the 2018 AFF Suzuki Cup final.
6 Old School SEO Habits That Never Grow Old  Search Engine JournalThere are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank ...
Empathy & Communication: Keys to a Successful SEO Career  Search Engine JournalEmpathy and communication are critical SEO skills, whether you're dealing with clients, your team, or your community. Here's why.
How User-Generated Content Can Enhance Your SEO Strategy  Small Business TrendsThe SEO benefits of user generated *content* will help your small business get more eyes, and the right eyes, on your site.
3 Advanced Google SEO Strategies For Financial Marketers  The Financial BrandIt takes more than just good *content* to rank high in Google's search results. These tips will help you master the art and science of SEO.
Bhavin Patel-Founder & CEO of Thanks Creation9 Explains How SEO & Digital Marketing Can Change The Face Of Your Business  InventivaThe world is rapidly shifting from analogue to digital. People are consuming more and more digital *content* on a daily basis – on mobile phones, laptops, desktop ...
News View | The World On Arirang  The World On ArirangSouth Korean football coach Park Hang-seo and his Vietnam national team will shoot for the 2018 Suzuki Cup against Malaysia tonight at 9:30 PM Korea time.
SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO  Search Engine LandFacebook starts testing ads in search results. Dec 11, 2018 by Amy Gesenhues. The test inventory will be available in Facebook and Marketplace search results.
You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth  Search Engine JournalWhat should you look for in a good SEO site audit. Here are some tips to help you choose a good auditor and get your money's worth.
Vulnerability Reported in All in One SEO Pack  Search Engine JournalWPScan Vulnerability Database reports that the All in One SEO Pack plugin has a cross-site scripting vulnerability.
3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem  Business 2 CommunityAs a marketing strategist, I can't count the number of times I've received inquiries from potential clients looking for Search Engine Optimization (SEO) services ...
The state of local SEO — get industry insights for 2019  Search Engine LandLocal search is a broad field that's constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today's ...
Off-Page SEO: Your Most Burning Questions Answered  Business 2 CommunityOff-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don't just ...
Marketing for the modern age: Conversion Rate Optimisation - the new 'SEO'  Hotel DesignsFor four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in ...
How Google Discover Affects Search And SEO For Your Personal Brand  Business 2 CommunityThe latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your *content* ...
17 Common Mistakes You Need to Avoid When Blogging For SEO  Business 2 CommunityHow do potential customers find your business? Chances are they search online. Whether your target audience is across the country or in your own backyard, ...
How to Align Digital PR & SEO for a leading-edge marketing strategy  Pressroom Today IndiaAs the world move towards digitization, everything is undergoing a digital makeover. Being a part of the wider marketing approach, using PR tactics can create a ...
Who Should Win as the U.S. Search Personality of Personalities? [POLL]  Search Engine JournalThere is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: “SEO is such a giving community. We share strategies, tactics ...
Yoast SEO 9.1 Vulnerability Could Allow Command Execution  Cyber Security NewsA researcher discovered Yoast SEO 9.1 vulnerability that could let an attacker execute commands on target system. Users must upgrade to Yoast SEO 9.2 asap.
Telephone Number SEO?  Business 2 CommunityTruth told, it's pretty difficult to get this so wrong that it messes up with your online visibility, but there are some best practices with respect to formatting that may ...
How to Find Every Orphan Page on Your Website  Search Engine JournalIn order for Google and other search engines to index your pages, they need to know they exist and where. This is usually accomplished in one of two ways:.
Yoast SEO 9.1 Vulnerability Explained  Search Engine JournalYoast SEO 9.1 SEO Manager Role Vulnerability Explained.
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalWhile SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand ...
Startup funding: 2018 was the year of Fintech startups, ecommerce investments slipped to second place  YourStory2018 saw Fintech lead the funding charts as investments in Lending surged and Payments held its own. The early-stage continues to see great momentum and ...
3 Secrets That Will Help You Grow Your Agency & Revenue Faster  Search Engine JournalIs your agency struggling to get ahead, stagnant, or sinking? Implementing these three key tips can help you start growing faster now.
Yong Junhyung Grows Jealous Of Chae Seo Jin And Lee Tae Ri In “Coffee, Do Me A Favor”  soompiYong Junhyung's character is set to grow jealous in “Coffee, Do Me a Favor.” The sixth episode of the Channel A drama, which is set to air on December 15, will ...
AFF Suzuki Cup 2018: Youth our greatest strength, says Vietnam coach Park Hang-seo ahead of final  FOX Sports AsiaVietnam head coach Park Hang-seo believes it is the Golden Dragons' young stars who will be their greatest strength as they prepare to face Malaysia in the first ...
ROAD FC 51 XX Results: Seo Hee Ham Retains Atomweight Crown  Cageside PressSeo Hee Ham has continued to find success outside of the UFC, securing her third atomweight title defense at ROAD FC 51 XX in Seoul, South Korea on ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
AFF Suzuki Cup 2018 proving a big hit in South Korea on the small screens  FOX Sports AsiaIt looks like the AFF Suzuki Cup 2018 is proving to be a big hit at the stadium as well as on the television screens -- even outside of Southeast Asia and ...
Seo Ye Ji Appointed Honorary Police Officer For Role In “Lawless Lawyer”  soompiSeo Ye Ji is now an honorary police officer! Her agency King Entertainment stated, “On December 7, Seo Ye Ji was appointed as an honorary police officer at ...
Park Seo Joon Chosen As Recipient Of 2018 Star Of Korean Tourism Award  soompiPark Seo Joon is a winner of the 2018 Star of Korean Tourism. On December 11, Park Seo Joon attended the 2018 Korea Tourism Awards ceremony that was ...
Is There Any New Innovation In SEO?  Forbes NowHow much innovation is there, really, in the field of SEO?
Japanese drama 'Legal High' set for remake in Korea; Jin Goo and Seo Eun Soo play lead roles  International Business Times, IndiaThe hit Japanese legal drama will be made into a Korean series by JTBC. Veteran actors Jin Goo and Seo Eun Soo have been confirmed for the lead roles of ...
Why Content Is Important for SEO  Search Engine Journal*Content* and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that's only when they're at their best.
Google to Let Users Leave Comments on Search Results  Search Engine JournalGoogle is preparing to roll out a new feature that will allow users to leave comments on search results.
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
Why International Search Marketers Should Care About Brand Measurement  Search Engine JournalBranded traffic is imperative to the success of international SEO and SEM campaigns. However, only a few SEOs fully understand what drives the growth or ...
Việt Nam will keep AFF Cup trophy home  Viet Nam NewsPark Hang-seo said he would meet South Korean and Vietnamese supporters' demands by keeping the ASEAN Football Federation Championship trophy ...
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
The Vicious Circle Of SEO (And How To Beat It)  ForbesWhat's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
This $10 SEO master course will help you grow your site’s traffic  The Next WebYou probably know landing high in search engine results can make a big difference between scoring just a handful of clicks or managing a viral sensation.
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
7 SEO Trends That Will Dominate 2018  Forbes NowI've come up with a list of predictions for the trends I think will dominate the SEO field in 2018.
The Truth About Launching An SEO Strategy  ForbesI've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
Park Seo Joon Confesses About Difficulties While Filming “What's Wrong With Secretary Kim”  soompiIn the upcoming edition of High Cut magazine, Park Seo Joon portrayed a sporty, street style which was a completely different look from his usual suit and formal ...
The 8 Things Most People Get Wrong About SEO  Forbes NowIn my conversations with SEO newcomers, I've discovered there are eight main points that most people get wrong about SEO.
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
SEO agencies – Important questions to ask before choosing one  Marketing LandHave you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business ...
Why Search Engine Optimization Is the Key to Making Money Online  EntrepreneurThere are all sorts of ways to make money from a blog or website. You could sell ads, write sponsored *content* or work with *content* partners. You could create an ...
6 Reasons Why SEO Might Not Be Right For Your Business  ForbesContrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
5 ways ignoring SEO could affect your bottom line  Search Engine LandAnyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common ...
What Is SEO? Understanding The Basics To Avoid Being The Villain  Forbes NowIf you are an SEO villain, Google may ban your site. Using white hat strategies is the only way you should be conducting your SEO efforts.
13 Things Every CEO Needs to Understand About SEO  Search Engine JournalSEO can be a challenging topic for the C-suite. Here are 13 things that CEOs need to understand to make the right investment and set proper expectations.
SEO for small businesses – what you can do to optimize further  YourStory.comSearch Engine Optimization (SEO) is an imperative tool to master for small businesses that want to crack visibility on search engines.
5 Basic SEO Principles to Increase Your Website Traffic  Multichannel MerchantSearch engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...
The First 9 Things You Should Learn In SEO  Forbes NowWhen you first enter the world of search engine optimization (SEO), you may feel intimidated at the sheer volume of things to learn. You know that many ...
Turn Google Analytics into an SEO beast with this $25 app  The Next WebIf you've ever used Google Analytics, you already know it's a treasure trove of information about exactly how visitors use a website. Now imagine injecting ...

Five Simple Steps to Getting Links to Your Site

Today if you want your site to survive in the... Read More

Keywords are the ?KEY? to a Popular and Profitable Web Site

Keyword Research will reveal answers to 3 critical questions:1. Is... Read More

Google Search Algorithm Patent Application Creates Spring Buzz!

Google applied for a patent on their ranking algorithm as... Read More

Google Sitemaps: 7 Benefits You Cant Ignore

Google Sitemaps enables Webmasters to Directly Alert Google to Changes... Read More

THREE Secrets to High Search Engine Rankings the Easy Way!

Let me guess, you've read article after article on how... Read More

New Site and Sandbox: How to Get Rid of It

You have put lot of sweat in making your site.... Read More

Easy SEO in 6 Simple Steps

If you want to increase traffic to your website and... Read More

Keyword Targeting Strategy In Your Site

Once the keywords have been decided for the site one... Read More

The SEO Game - Do You Play It?

Most people do not think of SEO as a game.... Read More

Improve Search Engine Rankings - The Real Deal!

Ok, here's the deal, follow these steps and shoot me... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More

Crash Course in Getting a #1 Google Ranking

First, here's the rundown of some of the terminology I'm... Read More

How You Can Easily Compile A Gigantic Keyword List

It doesn't matter what kind of marketing you are involved... Read More

How To Get Listed In Google For Free

Google does not accept payment for inclusion in their main... Read More

RSS Feeds - a Website Owners Friend in Disguise

We've all heard about it-it seems like all the buzz... Read More

9 Steps to Getting Better Search Engine Rankings

You finally have a website and you are ready to... Read More

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look... Read More

Google Slavery...Old Habits Die Hard

For the first few months after Yahoo decided to go... Read More

Easy Steps to Get Onto Google Top Search Pages

To get on Google's top pages can be accomplished by... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

Content Is King

Over the past few years, there have been many debates... Read More

How and When Should I Submit My Website to Google?

As soon as you register your domain name, submit it... Read More

Seek Engines: What If Seek Had Bumped Out Search?

In the early days of the World Wide Web, when... Read More

Search Engine Rankings for Beginners

Search engine optimization is best left in the mystical land... Read More

How to Increase Alexa Ranking of Your Website

Alexa toolbar also useful to Browse expired websites database. Many... Read More