How to Develop a Successful ROI for Your Website

Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization?

Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape search engine marketing strategies.

You can't accomplish much if you're not even implementing SEO the right way. We've seen web site after web site that includes scores of individual keywords in the META keyword set (that many search engines ignore anyway). The SEO team not only used the wrong individual keywords (search phrases are better), but they didn't bother to include keywords in the page title or description. And, of course, they didn't think it was worth their time to focus on multiple pages? not just the homepage.

Hint: If you're selling dinnerware, "laundry" probably shouldn't be one of your keywords.

A WebTrends report cited in an eMarketer in 2004 showed the following ROI:

Using Complete ROI analysis 35.4%

Click-through rates only 24.2%

Conversion metrics 18.7%

Don't measure 21.7%

Barely one third figured a thorough ROI analysis was worth the effort.

More than 80% of companies surveyed are dissatisfied with their "ability to benchmark their marketing programs," according to "Measures + Metrics: Assessing Marketing Value + Impact," a stunning report based on a 2004 survey by the CMO Council, a Palo Alto, California-based organization. The CMO Council represents senior marketing and brand decision-makers in the global technology industry.

"Less than 20% have developed any meaningful and comprehensive measures and metrics for their marketing organizations," the report said.

It's possible, Fathom SEO believes, that companies just settle for what's easiest. If getting high rankings offers enough satisfaction, that's where the measurement ends. Or, maybe a business will look at total traffic (maybe even unique visitor trends). With PPC, they're apt to take up Google's offer and post an ad within 15 minutes, cranking out the common reports Google offers.

Businesses have a whole host of metrics that can serve them as long as the data doesn't fly over their heads.

Aligning SEM with Corporate Marketing Strategies You should start by knowing how your SEM goals relate to your corporate marketing strategy. Which of the following (or more) do you want to accomplish?

? Generate leads

? Sell online

? Build brands

? Grab more market share

Conversions You absolutely must track pages that allow visitors to take some kind of action, including:

? Requesting a quote

? Filling out a contact form

? Placing an order

? Registering for a newsletter

? Ordering a catalog

Establishing Your Metrics Determine which of the following will be the metrics that will mean the most to you:

? Online sales (broken down by category)

? Repeat visits

? Profits on sales

? Customer satisfaction

? Length of visits

? Cost per click (CPC)

? Click-through rate (CTR)

? Cost per conversion (CPC).

Get plugged into online consumers' behavior patterns. For example, studies show that consumers start researching products online several weeks (12 weeks in some business-to business scenarios) before they make a purchase ? often offline. Enquiro, based in Kelowna, BC, Canada, in 2004 found that 68.3% of those surveyed used search engines for "consideration or research." The results are detailed in Enquiro's "Inside the Mind of a Searcher" research report that looks at issues including four distinct types of searchers and the frequency with which people search during the buying process.

ROI should be an integral part of any search engine optimization strategy, not something that sounds foreign. Make it work for your business.

Michael Murray is vice president of Fathom SEO, an Ohio-based SEO firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."

[email protected]

In The News:

The best free SEO tools to use  Telegraph.co.ukA helpful SEO tool is even better when it's free, so here are some of the best tools to up your SEO game – gratis.
How reputation became a major ranking factor in SEO  Search Engine LandOver 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of ...
Learn the secrets of SEO with this certified training  Popular ScienceWhile social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ...
5 Tips for Choosing Your Next SEO Firm  EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
SEO: Reclaiming Lost Links from Site Migrations  Practical EcommerceThere is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
iQuanti Predictive SEO Tool Granted USPTO Patent Approval  PRNewswireJERSEY CITY, N.J., Jan. 22, 2019 /PRNewswire/ -- iQuanti, a data-driven digital marketing firm, today announced that its predictive SEO tool, Analytics Led ...
Types of strategies for SEO and digital brand marketing  TechGenYZIt is always important for companies for you to follow digital brandm marketing strategies to take your business to next level using a good process of planning.
Save 96% on this 8-part course in SEO and learn one of the hottest skills of 2019  MashableIt's been said that attention to detail is the determining factor in whether something is great or just good. That's certainly true when you're dealing with search ...
SEO: 6 Things to Do When You Have Nothing to Do  Practical EcommerceSearch engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
These Are The Biggest SEO Trends Of 2019  ForbesSEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  ForbesYou can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
A simple 3-step framework for improving your technical SEO  Search Engine LandIn a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...
12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It  ForbesBy 2020, 30% of all website sessions will be conducted without a screen. Voice search allows users to browse the web the Internet and consumer information ...
SEO/UX Specialist job, Pretoria  Bizcommunity.comOur client a leading digital and web agency - seeks to hire an experienced SEO and UX specialist. Role and responsibilities: Develop and implement SEO and ...
SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine LandSo, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
5 SEO Factors to Monitor in 2019  Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
Mueller: Focus your SEO on Google’s status quo  Search Engine LandThough web browsers are becoming more and more advanced, that doesn't mean you should build websites that you know only the latest web browsers support ...
Free SEO Site Audit Tools  Search Engine JournalA huge list of Free SEO Audit tools that are useful for finding problems and ranking better.
What marketers think of SEO and SEM in 2019 – Econsultancy  EconsultancyBrands have been doing search engine marketing for 20 years now, but marketers' ears still perk up when they hear tips on how to get higher in rankings ...
SEO: Converting Keywords to Link Authority  Practical EcommerceLink authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...
The SEO Problem With Websites Having Multiple Businesses At One Address  ForbesMost often, when you have two or more businesses at one address, one business will appear in the maps while the others do not.
9 Essential Local SEO & Listings Management Tools  Search Engine JournalHere are nine of the best local listings management tools and all-in-one local SEO software solutions available on the market today.
SEO still leaves most marketers puzzled. With this $30 training package, you won’t be.  The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...
Machine vs. man: What really matters for SEO success  Search Engine LandOld methods of dynamically generating *content* and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of ...
What Is Local SEO & Why Local Search Is Important  Search Engine JournalLocal search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all ...
StrategiQ launches Spark, an SEO deployment platform  Search Engine LandStrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...
Year in Review: Top 10 SEO expert columns of 2018  Search Engine LandAll year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and find ways to ...
9 Tips for Creating Your Best SEO Content in 2019  Search Engine JournalReady to produce your best SEO *content* this year? Read on to learn nine key tips that will help you create awesome SEO *content*.
25 tools to streamline YouTube SEO optimization  Search Engine LandWith video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...
SEO & Blogging: Your 2019 Guide  Business 2 CommunityBlogging is often a central component for both successful organic search ranking and *content* marketing, but it requires careful planning to reap maximum ...
From Salon Marketplace: Master SEO and help your website gain visibility  SalonBecome a certified SEO expert and help your webpage hit the first page of search results.
A Small Business Owner’s Guide to SEO  Search Engine JournalAre you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
5 Ways Video Content Can Improve Your SEO  Business 2 CommunityIf you wanted a single reason why it's such a good idea to create video *content* for your business or brand, let it be this one: search engine optimization. Not only ...
"Super wolf blood moon” is a media and SEO invention  QuartzThere is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...
External Linking for SEO: Learn How to Get Value Out of Everything You Give  Business 2 CommunityExternal links are a necessary part of the web. The internet lives off them. They're a necessity, so why is it that people shy away from linking out? Are they afraid ...
Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real  Search Engine LandLocal SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business *content* and reviews, including ...
The Ultimate Blog SEO Checklist  Search Engine JournalWant to make your blog SEO friendly? This checklist covers the top SEO points that can help improve your blog's performance.
Improve SEO with 'Audience Insights' in Google Ads  Practical EcommerceWhat if you could use information about your existing customers to obtain new ones? That's the purpose of Audience Insights in Google Ads. It helps businesses ...
The Top 10 SEO Tools Marketers Want in 2019  Business 2 CommunityWhen we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut ...
What is Topic Modeling? How Do You Use Topic Modeling for SEO  Business 2 CommunityWhat is Topic Modeling? Topic modeling itself is a complex system that ranks *content* based not just on the keywords, but also on the context. We are long past ...
Why NAP & User Experience Are Crucial to Local SEO  Search Engine JournalLearn why Name, Address and Phone (NAP) data consistency and user experience are both essential components to rank in local search.
Best SEO Service For Your Website  Thrive GlobalProfessional seo *service* can lift your site above your competitors. According to our seo experts they help business owners deliver their sites to top rank search ...
SearchCap: SEO at Google, Sitelink ad tips & SMX Munich  Search Engine LandHow to avoid a site migration disaster. Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new ...
Google: How Soon Can You Remove 301 Redirects?  Search Engine RoundtableWe've covered the topic of how long Google wants you to keep 301 redirects in place here numerous times. John Mueller was asked the question again and this ...
5 Must-Have SEO Tools For Successful Content Marketing in 2019  TG DailyAccording to research, about 55% of the first-time visitors spend about ¼ an hour perusing a website. Once they have a picture and/or perception of what your ...
Search Engine Optimization, Ad Words Management and Others Market Precise Outlook 2018 to 2021 - Press Release  Digital JournalWhat are the key factors driving the global Search Engine Optimization, Ad Words Management And Others market?
Triface Media one of the Fastest Growing SEO Company in 2019  The Open NewsTriface Media SEO was established in March 2007 with high desire to show our whole system of sites and media enterprise. Our techniques for publicizing ...
Checkbot does SEO differently than other tools. Right now, it’s $30.  The Next WebPoor tagging. Incorrect keywords. Broken links. Slipshot security. There are dozens of ways your website can fail to pass optimization muster. Assuming you're ...
Content Strategy & Actionable On-Page SEO Tips to Drive Traffic [Webinar]  Search Engine JournalWant to learn how to create *content* that will boost your traffic this year? Join our next webinar as we take a deep dive into *content* strategy.
Nigel Dollentas, Birmingham SEO Expert Offers Result-Oriented Digital Marketing Services - Press Release  Digital JournalDirect Response Copywriting, *Content* Writing, Ghostwriter Services and More. This press release was orginally distributed by SBWire. Helena, AL -- (SBWIRE) ...
Google’s John Mueller Explains Why Rel=Canonical is Sometimes Ignored  Search Engine JournalGoogle's John Mueller responded to an SEO seeking advice regarding issues with canonicals and the use of angular JavaScript.
The Secret Life of Backlinks  Search Engine JournalThis is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor's own. Backlinks are the backbone of your website – the ...
Jeonghwa Seo creates cast aluminium and brass furniture for Seoul cafe and wine bar Et Cetera  DezeenDesigner Jeonghwa Seo has furnished Et Cetera cafe and wine bar in Seoul with furniture that celebrates the qualities of raw materials.
Video: Google Organic vs Ads, SEO Tips, Sundar Pichai on Core Search & Happy Holidays  Search Engine RoundtableThis was a very slow week in search, because of the holidays and New Years break. But I did scrounge up some topics to cover. A senior Google search ...
The factors that can help you to create a stunning website  H2S MediaPeople spend a lot of time reading the news, navigating websites and using web apps. In some cases, our experience is not that good as we have expected.
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy  Business 2 CommunityJanuary is the coldest month of the year across most of the United States, but that hasn't stopped B2B marketers from cranking up the heat up on their 2019 ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
Content Strategy & Actionable On-Page SEO Tips to Drive Traffic in 2019  Search Engine JournalCreating *content* that satisfies both the search engine and the user is imperative if you want a fighting chance to show up on SERPs. But how exactly do you ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
AFC Asian Cup 2019: Tactics not defensive, but productive – Park Hang-seo hits back as Vietnam reach quarter-finals  FOX Sports AsiaVietnam head coach Park Hang-seo did not hold back as he broke down his side's display as they reached the AFC Asian Cup 2019 quarter-finals.
Seo Eun Soo And Jin Goo Are Drastically Different In Character Posters For “Legal High”  soompiJTBC's “Legal High” has released character posters for Jin Goo and Seo Eun Soo! The upcoming Friday-Saturday drama “Legal High” stars Jin Goo and Seo ...
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
SEO vs. SEM: What's the difference? | Articles  telegraphherald.comIf you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine JournalLet's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
Gong Myung Talks About His Strong Friendship With Seo Kang Joon  soompiGong Myung brought up his fellow 5URPRISE member Seo Kang Joon in a recent interview! On January 21, Gong Myung participated in an interview to ...
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
5 SEO Trends to Help Marketing Leaders Prepare for 2019  ForbesAs the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
Boost Your Site's Google Ranking With This $20 SEO Software  EntrepreneurThere's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine JournalDear Santa, I've been pretty good this year. I haven't cloaked one page or bought one link. So can you grant all the items on my SEO wish list?
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
Our Website Redesign SEO Checklist: How We Migrated with SEO in Mind  Vertical MeasuresWe're not immune to the lure of a shiny new website. To help avoid redesign nightmares, we created a checklist for migrating a new website with SEO in mind.
How Reliable is Google’s Web.dev SEO Score?  Search Engine JournalGoogle's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
The 9 Most Common SEO Errors That Hurt Your Rankings [DATA]  Search Engine JournalWhich SEO errors are negatively impacting your search rankings? Is it your meta tags? Page speed? Duplicate *content*? According to new data, all three of ...
How SEO Has Evolved (And What's Next)  ForbesSince the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
How to Use XML Sitemaps to Boost SEO  Search Engine JournalHere's a guide to everything you need to know about generating and optimizing XML sitemaps, including a best practice checklist.
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
The 8 Things Most People Get Wrong About SEO  Forbes NowI've been working in the search engine optimization (SEO) space for years, yet I'm still pleasantly surprised to learn new things about the industry. I'll discover a ...
Why following SEO trends guarantees SEO budget waste.  Search Engine LandSearch engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
Lee Yi Kyung Reveals Tip From Park Seo Joon That Helped Him While Filming  soompiLee Yi Kyung got a tip from his friend Park Seo Joon! After wrapping up the drama “Children of Nobody,” Lee Yi Kyung recently sat down for an interview with the ...
SERPstash is a $20 app that will help you win at SEO  The Next WebWant another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
6 Reasons Why SEO Might Not Be Right For Your Business  ForbesContrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
AFC Asian Cup 2019: Vietnam Coach Park Hang-seo announces replacement for injured Luc Xuan Hung  FOX Sports AsiaVietnam coach Park Hang-seo has called up Ho Tan Tai to replace Luc Xuan Hung, who was himself a replacement for Tran Dinh Trong.
5 Bad SEO Content Tactics You Should Have Abandoned Already  Search Engine JournalFollow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.
What Is a Google Broad Core Algorithm Update?  Search Engine JournalNot sure how a broad core algorithm is different from a major Google algorithm update? Here's how they differ, plus how to recover from a core update.
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
Improve Your Site's Google Ranking With This All-in-One SEO Toolkit  EntrepreneurSearch engine optimization, or SEO, is one of those internet concepts you might be tempted to disregard if you don't work directly in digital marketing or analytics ...
How Google Thinks: SEO Done The Right Way  ForbesPeople are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this ...

Ten Steps To A Well Optimized Website - Step 2: Content Creation

Welcome to part two in this search engine optimization series.... Read More

SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to... Read More

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

Google is Quickly Changing...

Google is quickly changing...With the big buzz of Novembers fall... Read More

META Tags Explained and How To Use Them For Ranking

The META tags are used to provide extra information about... Read More

What is The Google Sandbox Effect?

In the age of fair competition you may find it... Read More

Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings

Last week a client called me excitedly exclaiming that their... Read More

Beat Google?s Dampening Link Filter with SEO Articles

Most Search Engine Optimization (SEO) experts agree that links back... Read More

SEO Expert Guide - Free Site Promotion (PR) (part 6/10)

In parts 1 - 5 you learnt how to develop... Read More

7 Search Engine Resources You Should Be Using Now

Ask any business person who's website is at the top... Read More

Non-Reciprocal Link Building For Higher Search Engine Positioning

Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave... Read More

The Modern Day Search Engine

The first task most netizens do when they log on... Read More

Should You Be Linking for Traffic or Rankings?

Just for a change, rather than a technical article, I... Read More

Six Reasons Why Your Alexa Rating Is Still Important

1. Additional Exposure For Your Site.At the end of 2003,... Read More

60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next

Search engine listing delays have come to be called the... Read More

How Real SEO Analysis Works

If you're serious about SEO, you need to know how... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

Search Term Suggestion Tool

Overture.com offers a cool function to assist you on your... Read More

Google Patent Application - SEO Highlights

The recent patent application filed by Google details numerous items... Read More

3.5 Reasons You Need To Forget About Search Engines

Have you ever stopped to think how much time is... Read More

Advertise Locally Using Search Engines

While search engine advertising has been a great advertising medium... Read More

The Google Sandbox Explained

Introduction The Google Sandbox is a metaphorical term... Read More

Why You Should NOT Submit Your Site On Search Engines

Before to answer to this question we have to know... Read More

Got Spiders?

Many internet marketers blow mountains of start-up cash on their... Read More

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website... Read More