Google Ban - How Not To Get Banned By Google!

Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!

With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do not 'over optimise' your site or use any techniques which will result in Google penalising your site.

Although the main rule would be to create a site which caters for your audience, provides quality content and contains meta information which is faithful to your site content, you should always optimise your site code to aid in your search ranking efforts, but this should be done in moderation, and in line with the following tips.

Spam

Never, ever spam. This involves sending a large amount of unsolicited mail via your domain mail server. Although the legality of mass mailing is a grey area, sites which do this deserve to be banned by every search engine.

Link Farming

Link Farms, or Free-for-all links pages exist solely to help listed sites gain higher search engine rankings. These are bad neighbourhoods and are frowned upon by the major search engines. Obviously you can't control which sites link back to you, but you can ensure you don't link to link farms.

Excessive Links

Now that so many webmasters are more obsessed with their Google Pagerank than the amount of quality traffic they receive, link pages are fuller than ever. You should try not to place too many outbound links on a single page. If you do need to link to 100 or more sites, place the links on separate pages.

Cloaking

Seen by many SEO specialists as probably the thing most likely to result in a Google ban, cloaking involves creating one page designed specifically for the search engines, and another which will appear for the user. This is search engine manipulation at its worst.

Selling PageRank

Some sites have gone so far as to sell PageRank - i.e. selling links on highly ranked pages. You can sell links (i.e. advertising), but you cannot sell links for the stated purpose of increasing Google Pagerank.

Doorway Pages

A few years back, doorway (or gateway) pages were as common as normal pages - these are usually small pages, crammed full of keywords, designed solely for the purpose of gaining high rankings. They usually look awful and a site which uses a lot of doorway pages is likely to be penalised.

Excessive Cross-Linking

Some webmasters create multiple site, often with identical or similar content. They are then heavily linked together with the sole purpose of increasing Pagerank. Not recommended. If you have several sites, inter-linking is fine, but in moderation as with all search engine marketing techniques.

Submitting multiple URL's from the same site

An example would be for a webmaster to submit mysite.com and mysite.com/index.html to the Google database, thereby essentially trying to get two search results for the same page. If Google doesn't find a new site quickly anway, just submit your index page ONCE!

SEO Software

Don't use unauthorised computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate Google's terms of service. Google does not recommend the use of products that send automatic or programmatic queries to Google.

If you follow these guidelines and steer clear of excessive search engine marketing techniques, you should be fine. Just remember to create a site with is faithful to the product or service you are providing information on and you should be fine. Concentrate on exchanging quality links with similar sites and don't get too obsessed with your Google Pagerank. Quality, returning traffic is the goal.

For Google's webmaster guidelines, visit http://www.google.com/webmasters/guidelines.html

About The Author

James Leckie is editor of http://www.bytestart.co.uk - the small business portal and http://www.trafficgeneration.com - the web promotion portal.

In The News:

SEO Tidbits From Google Fights Disinformation White Paper  Search Engine RoundtableOn Friday, Google published on their blog about fighting disinformation and posted a 30 page white paper. Truth is, there is nothing really new in this white ...
7 Best SEO Tools to Help You Rank Higher in Google  EntrepreneurThe key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
The Most Effective SEO Strategies in 2019  QriusNew year, new you, new SEO strategies. With search engines like Google looking ahead to improve their services, it's vital to keep up and prepare for the.
SEO: 9 Tips for Writing Great Content  Practical EcommerceTextual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...
3 Benefits to investing in SEO now  TechGenYZAs an online business or company, you want your products or services to reach the most number of internet users in order to make more sales. If you decide to ...
Stirling 2019: Soon-Seok Seo seeks revenge  International Paralympic CommitteeSouth Korea's Soon-Seok Seo wants to take care of some unfinished business from a year ago at the PyeongChang 2018 Paralympic Winter Games. His team ...
Linkpushing, an Innovative SEO Service, Launches a New Process to Rank Websites - Press Release  Digital JournalLinkpushing Recently Revamped its Services to Better Reflect the Search Engine Environment.
NY SEO Specialists Introduce Dedicated SEO Services for Digital Currency Related Enterprises. - Press Release  Digital JournalIn exciting news, cryptocurrency market trading seems to be doing to be doing well after a period of unsurety. Over the course of the past few months, traders ...
The 20-Minute Technical SEO Workweek  Search Engine JournalHave you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.
Crawl-First SEO: A 12-Step Guide to Follow Before Crawling  Search Engine JournalCrawl-first SEO focuses on two of the main parts of the search engine infrastructure: crawling and indexing. If all the pages on a site aren't crawled, they can't be ...
Stay on Top of Your Site's SEO Ranking for Less Than $30  EntrepreneurKeeping up with the Kardashians is one thing, but keeping up with Google's ever-changing search engine ranking algorithm is a whole 'nother issue.
SEO vs SEM – What’s the Difference and Why it Matters to Your Business  G2 CrowdLearn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.
All the different types of offline SEO referrals  KnowTechieAs the trends are getting changed, most of the people who all involved in the business looking forward to developing their business in various ways. Well, this is ...
6 Ways SEO Tools Can Help You Run Your Business  Search Engine JournalTools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
5 SEO Career Trends for 2019 [New Research]  Search Engine JournalWhile the idea of SEO being dead is nothing more than worn out, industry fodder, SEO as a job title and role have been legitimately questioned. Not so long ago, ...
Sharpen your SEO & SEM skills. See the SMX Advanced agenda!  Marketing LandFor nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing ...
4 demanding areas of SEO to focus this year  TechGenYZThere's so much more to understand in SEO which is must to know to drive traffic to your website and rank higher. Know more here.
How to Set & Achieve Realistic SEO Goals for 2019  Search Engine JournalWhat milestones does your company need to reach in 2019? As marketers and SEO professionals, charting the path toward our goals is one of the exercises we ...
New Study Shows How Much SEO Professionals Are Earning Per Year  Search Engine JournalA recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on ...
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals  Search Engine JournalWant high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.
Introducing SEO for developers. It’s time.  Search Engine LandComputer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
What Is an SEO Professional in 2019? An Identity Crisis Averted  Search Engine JournalPicture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community  Search Engine JournalDid you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
5 Things I Wish I Knew Before Hiring an SEO Vendor  Search Engine JournalLooking to oursource your SEO needs? Here are a few important things you should know before hiring your first SEO vendor.
Angular Universal: What you need to know for SEO  Search Engine LandIf you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
SEO Evolution: What’s next for SEO?  Fourth SourceThe year is almost at an end and with the dawn of a new one comes the prospect of Google's raft of SEO changes that the company is ushering for 2019.
SearchCap: Google updates, SEO education & A/B testing  Search Engine LandMueller previews Google image search changes, old Search Console sunsetting at NYC meetup. Jan 25, 2019 by Barry Schwartz. Here are the highlights from a ...
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO  Search Engine LandNow your Google text ads can show on YouTube search results, too. Jan 30, 2019 by Ginny Marvin. Google says early tests have shown similar performance ...
An SEO Guide to URL Parameter Handling  Search Engine JournalURL parameters create duplicate *content*, waste crawl budget, and dilute ranking signals. Learn six ways to avoid potential SEO issues with URL parameters.
60+ SEO Stats to Help You Rank Better in 2019 [Infographic]  Social Media TodayAre you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...
The best free SEO tools to use  Telegraph.co.ukA helpful SEO tool is even better when it's free, so here are some of the best tools to up your SEO game – gratis.
SEO/PPC Manager job, Johannesburg  Bizcommunity.comOur client a leading and renowned digital agency - seeks to hire an SEO specialist/PPC manager. ±Four years' experience essential. Manage the online ...
11 SEO Tips & Tricks to Improve Indexation  Search Engine JournalHere are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.
How lucrative is local search?  Search Engine LandAs online marketing for local businesses has grown ever more sophisticated and complex, the need for external, experienced professionals to provide it as a ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
How to redesign your website without effective your SEO  Customer ThinkWhen you are planning to have a website redesign, it is vital that you take your time doing it and be careful, as if it is not done right, it could bring chaos to your ...
Battle of the SERP: Combining SEO & PPC Forces to Win  Business 2 CommunityLegend has it there's a castle deep in the heart of the second page of Google. Guarding a castle is a monster named Bowser. Every so often, Bowser will creep ...
SEO Tools to Guarantee the Success of Your Digital Marketing Strategy  TAPinto.netWhen you look at the search engine results for the keyword you want to rank for, how often have you wished your page would be at least in the first five results ...
SEO Intern job, Cape Town  Bizcommunity.comAre you looking to build a career in digital marketing? Do you have strong analytical skills and love working in Excel? We want to meet YOU! Summary of Job: ...
Save 98% off a lifetime subscription to RankActive SEO Toolkit  NeowinToday's highlighted deal comes via our Apps + Software section of the Neowin Deals store, where you can save 98% off a lifetime subscription to RankActive ...
Why SEO Should Be A Focus Of Any Content Strategy  Business 2 CommunityAs a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it's a waste of money. Whether ...
Loyalty Marketing: The Proven Complement to Your SEO Strategy  Search Engine JournalHere's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
Get your site to the top of any search with this SEO tool  Boing BoingThere's a lot of competition on the internet, no matter what your hustle. The important thing is that when people search for what you've got, they find you - and ...
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings  Search Engine Land5 takeaways from Google's Q4 2018 earnings for search marketers. Feb 5, 2019 by Ginny Marvin. Google executives discussed search experience, campaign, ...
'Very concerning': Senate watchdog hasn't finished an ethics probe since 2017  CBC NewsThe Senate Ethics Officer didn't publish a single inquiry report last year, prompting some senators to wonder exactly what the office (which has a $1.2 million ...
Coach Park Hang-seo returns to Vietnam to prepare for 2020 AFC U23 qualifiers  Nhan Dan OnlineNDO – Head coach Park Hang-seo returned to Vietnam on February 18, starting his preparation campaign for the 2020 AFC U23 Championship qualifiers.
SEO Manager - Upwork  Built In ChicagoUpwork is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.
Three SEO link building tactics to boost your website ranking | Articles | Digital  Innovation EnterpriseWhile getting your business website up to the top of Google and Bing remains your primary objective for customers to find you, there are so many other channels ...
BVM Now Providing SEO Services to Businesses in El Paso, TX  Markets InsiderHOUSTON, Feb. 15, 2019 /PRNewswire-PRWeb/ -- BVM (https://www.brazosvalleymarketing.com), an UpCity certified partner, is now offering SEO services in El ...
Tangle Teezer appoints Avenue Digital for international SEO and paid search  The DrumBritish hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch.
Top 10 mistakes companies are making with local SEO  ZDNetAlmost two out of five business leaders do not know if their website is optimised for local SEO. So, what should they look out for?
Google Turns On Assistant Calls For Local Businesses After Opting Out  Search Engine RoundtableThe other week we reported that Google by default has opted in all Google My Business listings to receive calls via the Google Assistant with their Duplex ...
Digital Marketer - SEO/PPC Specialist job, Johannesburg, Woodmead  Bizcommunity.comWe're searching for a SEM/PPC superstar who can build audiences in their sleep, tweak media budgets before breakfast and nurture leads on their way to sales ...
Yoast SEO to add “live indexing” feature for Bing  OnMSFTFollowing Bing's announcement that they are hoping to change the way search engines discover new and updated *content*, one of WordPress's largest SEO ...
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
HempLife Today Gives Shareholder Update on Search Engine Optimization Progress and the 500% Increase in Its Home Page Trust Score  NasdaqDenver, CO, Jan. 31, 2019-- via NEWMEDIAWIRE-- Ubiquitech Software Corp., through its subsidiary HempLife Today™, is giving shareholders an update.
Google UX Playbooks Are Not By Organic Search Team  Search Engine RoundtableOver the pass month or two a few people have been noticing PDFs released by Google on the theme of UX playbooks for specific industries such as retail and ...
SEO 101 Tutorial Videos  Vertical MeasuresHere are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques.
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
SE Ranking | The Best SEO Tool To Outperform Your Competitors  StartupWorldSE Ranking website audit tool not only checks out the main parameters of your websites but also shows all SEO errors, technical issues.
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
Google: Don’t Worry About Malicious Backlinks, We Ignore Them  Search Engine JournalGoogle's John Mueller says site owners shouldn't worry about negative SEO attacks that involve malicious backlinks.
Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs  Search Engine JournalAccording to Google's Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention.
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
5 Tips for Choosing Your Next SEO Firm  EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
Watch: Jin Goo And Seo Eun Soo Are Headstrong Lawyers In Highlight Video For “Legal High”  soompiLegal High” has released a new highlight video showing a preview of the upcoming drama! JTBC's upcoming Friday-Saturday drama “Legal High” is about two ...
Vietnam embassy in RoK holds exchange with coach Park Hang-seo  http://en.vietnamplus.vn/Seoul (VNA) – The Vietnamese Embassy in the Republic of Korea (RoK) on February 12 held an exchange with coach Park Hang-seo and some Vietnamese ...
SEO: 6 Things to Do When You Have Nothing to Do  Practical EcommerceSearch engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
Long Island SEO Company, fishbat, Shares 4 Tips For Promoting Holidays on Social Media to Stand Apart from the Crowd  PRNewswireNEW YORK, Feb. 13, 2019 /PRNewswire/ -- As part of their continuing effort to teach companies how to make the most of their social media marketing, Long ...
Yoast To Add Live Indexing With Bing & Google  Search Engine RoundtableJoost de Valk announced at YoastCon that the popular WordPress plugin, Yoast SEO, will provide live indexing with both Google and Bing starting next month.
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
These Are The Biggest SEO Trends Of 2019  ForbesSEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
Uee Thanks Former Co-Star Lee Seo Jin For Sending Her A Coffee Truck On Set  soompiUee recently took to social media to thank her former co-star Lee Seo Jin for his good deed! On February 15, Uee posted a photo of herself standing in front of ...
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
What Is Edge SEO & Why You Should Adopt It  Search Engine JournalAre you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications.
A Small Business Owner’s Guide to SEO  Search Engine JournalAre you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
Sportswear brand ASICS selects Re:signal as European SEO agency partner  The DrumSportswear brand Asics has appointed Re:signal following a competitive pitch for its European SEO account.
5 Basic SEO Principles to Increase Your Website Traffic  Multichannel MerchantSearch engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
5 SEO Factors to Monitor in 2019  Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
Boost your site’s SEO ranking with this $24 tool  The Next WebIf your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
How Reliable is Google’s Web.dev SEO Score?  Search Engine JournalGoogle's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning... Read More

How to Top Google by Writing Articles

Search engines determine their rankings based on two things: ... Read More

How To Get Listed In Google For Free

Google does not accept payment for inclusion in their main... Read More

What is Google Talk ?

The advent of Internet has affected lives of almost the... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

?Web Content Management System fr Window?: Search Engine Typos

Oops! I meant "web content management system for windows." Do... Read More

Article Marketing: Fox in the Competitor Hen House or Chicken Little?

I recently was asked by an author to remove a... Read More

SEO #5: Analyzing the Top Ranked Website on Google

Yesterday you should have read the forth course out of... Read More

Tops In Toolbars?

Most internet marketers are aware of, and probably use, the... Read More

META Tags Explained and How To Use Them For Ranking

The META tags are used to provide extra information about... Read More

Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective

The objective of all search engine providers is epitomized by... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine... Read More

Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies

You've got a website. You've put countless hours into it,... Read More

Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read... Read More

10 Ways to Make Sure Your SEO Goes Out of Its Way for You

If they want to have success, companies should do everything... Read More

Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll

Google is currently one of the dominant entities on the... Read More

How to REALLY Profit from SEO

I want to give you a few more things to... Read More

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings... Read More

Shopping Carts and SEO

Shopping and the Web. They go together like Mr. and... Read More

How Do I Improve My Web Site Conversion Rate? Part 2

Question 1Does it help to track visitor behavior on websites... Read More

Attack Smaller Searches To Get The Big Ones!

Searching online can not only be fun, but you sometimes... Read More

Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner

So your company has a website ? an important step... Read More

SEOing A Flash Intro

IntroductionWhy does a FLASH intro need SEO? Flash, the great... Read More