Attack Smaller Searches To Get The Big Ones!

Searching online can not only be fun, but you sometimes need to be downright inventive.

For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.

Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people say it's a quick fix, it probably has a major risk attached to it.

Your ultimate goal when promoting your site should be to acquire some of those "Big" search terms online! For example, "Marketing Tips" or "Marketing" in general. The only way to ever come close to the Big Dogs is to start small. Increase the search term and decrease your competition.

Here's an example of this, let's use "Marketing". Wow, what a powerful search term, but someone has to get it, right?

As of today, June 1st, 2004, if you search for "Marketing" you will get 72,700,000 results found within Google. That's a tough one.

Going further, let's add "Marketing Tips", you get: 7,560,000 results found.

Going a little further now, let's add "Web Marketing Tips", you'll get around: 5,760,000 results found.

Let's go beyond that for our final search, let's add "Web Site Marketing Tips", you'll get: 4,940,000 results found.

Now take a good look at all those search terms, what do you see right in the middle??? You got it, that oh so powerful term called "Marketing"!

Are you starting to see the value of targeting larger search terms? (Larger meaning more words attached to it).

Eventually as time goes on, once you've done your due-dilligence and worked hard at targeting these larger search terms, search engines will start rewarding your site with much smaller and more difficult terms to acquire.

Another way to accomplish this is to target your local market 1st. Instead of targeting "Web Site Marketing Tips" as a whole, you can target "Marketing In Hamilton, Ontario".

By targeting the area you live in, you not only target your local market 1st, but you also setup your web site for success in the future market, which ultimately, is the rest of the world!

Let's just say I was to remove "Ontario" from that search term "Marketing In Hamilton, Ontario", how many cities are named "Hamilton" ??? Many more than you think!

So in conclusion:

Don't be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. In the end, you'll receive what you've been after all along, more exposure for your enterprise!

I hope you enjoyed the article!

Read more of Martin's articles online here: http://www.smartads.info/newsletter

About The Author

Martin Lemieux
President
Smartads - Affordable Web Solutions
http://www.smartads.info & http://www.smartads.ca

Eye Catching Print Design
http://3dimentionaldesign.com

Powerful Internet Marketing Tools
http://www.thewebclinic.com

In The News:

Top Tips to Improve Your Website SEO  Business 2 Community
What Is Enterprise SEO?  Search Engine Journal
Stock Photography Impact on SEO  Search Engine Journal
How to Show the Value of Local SEO  Search Engine Journal
5 Great Myths about SEO  Business 2 Community
SEO in 2020: Going Beyond Google  Search Engine Journal
SEO How-to, Part 1: Why Use It?  Practical Ecommerce
5 Ways SEO & Web Design Go Together  Search Engine Journal
Google's Advice on How to Hire an SEO  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal

Five FAQ About Google PageRank

Five FAQ about Google PageRank1. What is PageRank and why... Read More

How You Can Easily Compile A Gigantic Keyword List

It doesn't matter what kind of marketing you are involved... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

Using Google

Thanks to a unique algorithm that produces most relevant results... Read More

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would... Read More

How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes

There's no denying it: Search engines are a dominating force... Read More

Google Zombies Need To Wake Up

Over the last couple of weeks, I've received more e-mails... Read More

Search Engine Metrics: Organic Search vs. Paid Placement

Let me preface this report by citing advertisers in 2004... Read More

Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This

Google's premier of desktop search proves that the desktop is... Read More

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got... Read More

Creating a Google SiteMap For Your Work At Home Business Web Page

Search engine traffic is the best traffic You can get... Read More

How To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

How to REALLY Profit from SEO

I want to give you a few more things to... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

The Fundamentals of Inbound Links

We have all heard that adding quality content to your... Read More

Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well

By now, you know that to rank well in the... Read More

How To Select The Right Keywords

Keyword SelectionThe most important component of search engine optimization is... Read More

Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success

In order to design a website that performs well with... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

How to Make More Money with Your Mambo 4.5.1 Site

For those of you who are not familiar... Read More

Search Engine Optimization: Who Do You Trust?

Internet search engines exist to organize the seemingly immeasurable amount... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

Meta Tags - An Important Part of Every Web Page

Meta tags are an absolute must from a search engine... Read More

A Play In The Sandbox Is Necessary

There has been a good deal written about the Google... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More