Attack Smaller Searches To Get The Big Ones!

Searching online can not only be fun, but you sometimes need to be downright inventive.

For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.

Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people say it's a quick fix, it probably has a major risk attached to it.

Your ultimate goal when promoting your site should be to acquire some of those "Big" search terms online! For example, "Marketing Tips" or "Marketing" in general. The only way to ever come close to the Big Dogs is to start small. Increase the search term and decrease your competition.

Here's an example of this, let's use "Marketing". Wow, what a powerful search term, but someone has to get it, right?

As of today, June 1st, 2004, if you search for "Marketing" you will get 72,700,000 results found within Google. That's a tough one.

Going further, let's add "Marketing Tips", you get: 7,560,000 results found.

Going a little further now, let's add "Web Marketing Tips", you'll get around: 5,760,000 results found.

Let's go beyond that for our final search, let's add "Web Site Marketing Tips", you'll get: 4,940,000 results found.

Now take a good look at all those search terms, what do you see right in the middle??? You got it, that oh so powerful term called "Marketing"!

Are you starting to see the value of targeting larger search terms? (Larger meaning more words attached to it).

Eventually as time goes on, once you've done your due-dilligence and worked hard at targeting these larger search terms, search engines will start rewarding your site with much smaller and more difficult terms to acquire.

Another way to accomplish this is to target your local market 1st. Instead of targeting "Web Site Marketing Tips" as a whole, you can target "Marketing In Hamilton, Ontario".

By targeting the area you live in, you not only target your local market 1st, but you also setup your web site for success in the future market, which ultimately, is the rest of the world!

Let's just say I was to remove "Ontario" from that search term "Marketing In Hamilton, Ontario", how many cities are named "Hamilton" ??? Many more than you think!

So in conclusion:

Don't be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. In the end, you'll receive what you've been after all along, more exposure for your enterprise!

I hope you enjoyed the article!

Read more of Martin's articles online here: http://www.smartads.info/newsletter

About The Author

Martin Lemieux
President
Smartads - Affordable Web Solutions
http://www.smartads.info & http://www.smartads.ca

Eye Catching Print Design
http://3dimentionaldesign.com

Powerful Internet Marketing Tools
http://www.thewebclinic.com

In The News:

Google’s Shift from Answers to Journeys: What Does It Mean for SEO?  Search Engine JournalHere's what you need to know about Google's Search Journeys and why you should consider it when you next conduct keyword research.
Industrial SEO For B2B Companies: New Application, Same Strategy  ForbesB2B customers are often looking for the same type of high-quality, informative *content* online, much like B2C customers. The question is: Will they find your ...
JavaScript SEO Google Video: Testing & Debugging  Search Engine RoundtableGoogle has released another video around JavaScript and SEO, this one on how to do testing and debugging to make sure your JavaScript web site is ...
6 Tips for Building an SEO + UX-Minded Main Navigation  Search Engine JournalHere are a few key tasks and considerations you need to employ when building a main navigation with usability and SEO in mind.
6 Actions You Must Take After an SEO Audit  Search Engine JournalWondering how to move forward after an SEO audit? Here are six steps to take to build momentum and ensure you'll get ROI on the audit.
Improve Your Website Rankings by Hiring An SEO Expert  YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...
Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results  ForbesLawyers in private practice face an extremely competitive environment in Google search.
Understanding SEO Content: 6 Simple Practices to Try  TechGenYZSEO *content* is more than just text. It's all about optimization and performance. Wise and planned optimization helps your web pages hit the rankings of search ...
Multilingual SEO: A Guide to URL Structure  Search Engine JournalLearn the five common URL structures for multilingual websites, the merits of each approach, and some URL best practices for certain countries.
Help us update the Periodic Table of SEO Success Factors  Search Engine LandEvery two years since 2011, Search Engine Land has taken a *fresh* look at all the elements that impact your success in search engine optimization, mapping ...
5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
The technical SEO hierarchy of needs  Search Engine LandWhat makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and ...
Google’s Lighthouse SEO Audit Tool Now Measures Tap Target Spacing  Search Engine JournalGoogle has updated Lighthouse to measure tap target spacing on mobile websites.
4 Essential SEO Strategies You Need to Focus on This Year  Search Engine Journal“What should I focus on this year?” This is a question that I have been hearing a lot since 2019 kicked off. I've been going back and forth on what the right ...
SEO: Google Launches Algorithm Update to Little Notice  Practical EcommerceOnce or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged ...
The Super Bowl of Unrealistic SEO Expectations  Search Engine JournalThere's a famous quote, usually attributed to the real-life purveyor of the original freak show, and a fictional character in the rousing musical “The Greatest ...
Embracing automation and maximizing SEO performance  Marketing LandCreating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing ...
What Is Latent Semantic Indexing In SEO?  Thrive GlobalCan Latent Semantic Indexing Boost Your SEO Strategy? Search engine optimization or (SEO) has been the go-to marketing strategy for many businesses for ...
The Relationship Between Local Reviews and SEO  Social Media TodayAs a local business, reviews are your lifeblood - research shows that positive online reviews are the most important factor for consumers who are considering a ...
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics  Search Engine JournalHow do you convince a company to hire you for SEO services? Just prove your worth by estimating the ROI of your services. Here's how to do the math.
Google Explains When JavaScript Does and Does Not Matter for SEO  Search Engine JournalGoogle's Martin Splitt continues his JavaScript SEO video series with an episode explaining when JavaScript is worth worrying about.
Importance of SEO and Digital Marketing In Reputation Management  YourStory.comWith digital marketing gaining popularity, it's important to know the important parameters that help in making it even more effective. Reputation management is ...
17 Simple & Effective SEO Tweaks Brands Should Make This Year  Search Engine JournalSEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul. Instituting small but important fixes and tweaks ...
SMX Overtime: What really matters for SEO success  Search Engine LandDirector of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the “Machine vs. Man: What Really Matters For SEO Success” session in San ...
5 practical data blending examples for smarter SEO insights  Search Engine LandSometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can use is to combine data from ...
Blog SEO: Easy Ways to Optimize Your Content for Google Search  Business 2 CommunityWhen it comes to getting your brand and *content* in front of the right people, you've got a bunch of different options. You can pay to promote it via digital ads.
Google JavaScript SEO Video On Making Content More Discoverable  Search Engine RoundtableHere is another video from Google's Martin Splitt from their JavaScript SEO series. This one is named Essential JavaScript SEO tips and provides basic SEO ...
6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About  EntrepreneurSearch engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today's SEO marketing trends. Not only is new ...
Google Shares Guidance on Pagination for SEO  Search Engine JournalGoogle's John Mueller explains the proper use of Pagination Elements for better SEO.
Stop the silo madness! Effective site architecture for SEO and findability  Search Engine LandThe search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However ...
SEO survival in 2019: Words of wisdom from Moz’s Dr. Pete Meyers  Search Engine LandSearch engine optimization is a never-ending process that is frequently subjected to rule changes and playbook adjustments – many of which tend to come ...
Three ways marketing automation can supercharge your SEO  The DrumIBM predicts that 2019 will be the year of martecheter – a digital-native, technically savvy professional, no longer calling a developer to implement some ...
Service workers and SEO: What developers should know  Search Engine LandDevelopers working on websites, as compared to native apps, were long at a disadvantage because they were limited to using web technologies like HTML, ...
5 Steps to an SEO Friendly Website  Business 2 CommunityOver 90% of users' online experiences start by entering a search term into one of the major search engines. Which means that focusing on ways to achieve a ...
3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation  Search Engine JournalAudit and correct any issues you find in these three key areas to create a strong foundation for your website and future local SEO efforts.
Is Press Release Distribution Still Good for SEO?  http://www.newsgram.com/Is press release distribution still good for SEO? This is a common topic on PR websites, forums, and blogs.Back in the days, releases are the cream of.
When Should Law Firms Opt For PPC Over SEO?  ForbesIf an agency offers both SEO and PPC, and they recommend PPC over SEO, there is more than a good chance PPC is in your best interest.
The Role of Psychology in SEO: Extended Symbiotic Intelligence  Search Engine JournalThe interplay between technology and human psychology can drive successful SEO strategies. Here are some areas of SEO where you can use psychology.
iProspect India to handle SEO duties of Godrej Interio  ETBrandEquity.com(Getty Images) iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the online business of Godrej ...
Google’s Gary Illyes on Real-Time Penguin, Negative SEO & Disavows  Search Engine JournalGoogle Webmaster Trends Analyst Gary Illyes says he has looked at hundreds of supposed cases of negative SEO, but none have actually been the real reason ...
A Technical SEO Guide to Lighthouse Performance Metrics  Search Engine JournalLearn how to test your performance using Lighthouse, what metrics comprise Lighthouse's Performance score, and what those metrics mean.
What is Machine Learning and its relevancy to Search Engine Optimization (SEO)  YourStory.comWith the advent and dissemination of the internet, the dams of information had been freed; the world's largest and most updated public library had been founded.
The Kondo Method for SEO  Search Engine LandThere is nothing like a Netflix original series to jettison someone to the front of everyone's social feeds – to make them an overnight sensation. Marie Kondo ...
Google’s John Mueller Gives Insight on SEO Competitor Research  Search Engine JournalThere was a discussion Twitter about competitor research and duplicating the SEO strategy. The person researched their competitor and found obvious ...
Link Reclamation & Link Roundups: Two leading assets of SEO  YourStory.comRanking high in the search engines is tough, especially in a world where everyone is competing for space and visibility. The trend has been drastically changing ...
SEO quick wins you can try  The DrumMarketing professionals are always looking for quick SEO wins, but in truth SEO success requires meticulous planning and sweating the small stuff. However ...
Martin Splitt From Google To Host Video Series On JavaScript & SEO  Search Engine RoundtableGoogle's Martin Splitt announced on Twitter that Google is starting a new video series around JavaScript and SEO. He said.
SEO trends to watch in 2019  The DrumSearch Engine Optimisation is getting tougher and by definition, best practices are already yesterday's news. So, how do you stay ahead of the curve and beat ...
What is guest posting in Search Engine Optimization?  YourStory.comYou might have heard that blogging is the new face of online marketing. All the online agencies whether they deliver services online or not are using blogs to ...
iProspect India bags the SEO duties for Godrej Interio  afaqsiProspect India, the digital performance agency from Dentsu Aegis Network, has won the digital media duties for the online business of the furniture brand, ...
Google Update Florida 2: March 2019 Core Update Is a Big One  Search Engine JournalGoogle's Danny Sullivan has confirmed the release of a broad core algorithm update. Here's what we know so far about the March 2019 Core Update.
SEO Brand Marketing Offline Services  FinSMEsWhenever you get a chance to run your business in a better way, then make sure to market the products and start to earn money in a quick time. For information ...
John Mueller Discusses Links that Google Ignores  Search Engine JournalHow to build links when Google ignores so many links.
9 Emerging Search Engine Optimization Trends For 2019 [Infographic]  Social Media TodayEven with the ongoing rise of social media, search engines remain key to product and business discovery - and as such, search engine optimization (SEO) ...
5 of the Best Free Keyword Research Tools in 2019  Business 2 CommunityKeyword research has always been one of the most important (but also time-consuming and complicated) SEO activities. The best thing you can do to optimize ...
Google Video Describes What Sites Need Help With SEO When Using JavaScript  Search Engine RoundtableAs you know, Google's Martin Splitt has been producing a series of videos around JavaScript and SEO. So far we saw an introduction video and how Google ...
Botify founder: Half of enterprise pages not being crawled by search engines  Search Engine LandEnterprise SEO platform Botify announced earlier this week that it had raised $20 million in a Series B funding round, a nice bump considering its series A round ...
This bundle covers affiliate marketing, SEO techniques, and more  Boing BoingThere's an audience for everything on the web, so if your brand or business hasn't found it yet, it's time to get smarter with your marketing. There are nearly as ...
Five Tips to Find the Best SEO Expert For Small Businesses  Promotion WorldIf you want to increase your reach and start becoming more known to people related to your target audience, then SEO is one of the answers. Through.
SEO Google Humor: Do SEOs Live & Work In Rankweil?  Search Engine RoundtableGoogle's Martin Splitt posted a photo on Twitter of a train stopping at Rankweil, a town in Austria I believe. He said.
Four Tips To Expand Your Service Offerings And Scale Your Business  ForbesGradually expanding your *service* offerings is what mainly contributes to the growth of your business.
SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants  SmartCompany.com.auThe small business ombudsman is asking for firms to come forward with SEO complaints amid a worrying trend of rip-offs plaguing the industry.
Save 97% off this Marketing, SEO & Affiliate Marketing Super Bundle  NeowinToday's highlighted deal comes via our Online Courses section of the Neowin Deals store, where for only a limited time you can save 97% off this Marketing, ...
Only One Third of Small Businesses Have an SEO Strategy  Small Business ComputingJust 36 percent of small businesses have a strategy in place for search engine optimization (SEO), with another 38 percent planning to invest in SEO in the ...
Why are people afraid of SEO?  JBKlutseMany business owners want to keep away from such technicalities while some of them turn to smarter options and choose YEAH local to hire SEO services.
Vietnam coach Park Hang-seo aiming for gold in 2019 Southeast Asian Games  FOX Sports AsiaVietnam senior and youth teams' head coach Park Hang-seo confirmed that he will indeed manage both the sides this season, stating that he is 'not a quitter ...
SEO World Rankings 2019: Which Domains are leading in the most markets globally [Infographic]  Digital Information WorldCheck out the infographic by SEO world rankings that highlights the winning domains of the year 2018.
Let Customer Reviews Drive Your Conversions  Search Engine LandCustomer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase ...
Google Explains the Difference Between Neural Matching and RankBrain  Search Engine JournalGoogle addressed questions going around the SEO community as of late related to neural matching and its used in search.
How voice recognition will have an impact on SEO, and you have to jump on that train  Thrive GlobalVoice recognition technology is nothing new. However, it has only recently become popular. When Apple launched Siri years ago, few users took advantage of ...
A WordPress safety plan for SEOs and developers  Search Engine LandWordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when ...
INROADS, SEO and JPMorgan Chase & Co. Join Forces to Launch Innovative Program to Increase Diversity in the Financial Industry  PRNewswireWASHINGTON, March 12, 2019 /PRNewswire/ -- INROADS and SEO (Sponsors For Educational Opportunity) have partnered with JPMorgan Chase to launch ...
SEO Agency Barcelona – Now SEO AND WEB Positioning Only For Winners  World AnalyticsToday big and small companies are looking for a digital agency that offers them services such as: digital marketing campaign, website development and ...
Three ways marketing automation can supercharge SEO  The DrumIBM predicts that 2019 will be the year of 'martecheter' – a digital-native, technically savvy professional, no longer calling a developer to implement some ...
Take a deep dive into SEO and digital marketing [Deals]  Cult of MacLearn what it takes to master online marketing in all its forms, through a bundle of 9 courses clocking in at 57 hours of *content*.
7 helpful benefits of SEO for small businesses  KnowTechieThere are many advantages of using these services. Discussed below are some prominent benefits of using SEO strategies for small business.
Importance of Local SEO Ranking for Hoteliers  Hotel News ResourceArticle - Importance of Local SEO Ranking for Hoteliers - Any business that has an actual physical location needs to put time into their local SEO. It is imperative ...
Google Made More Linking Practices Less Effective at Manipulating Rankings  Search Engine JournalIn Google's newly released webspam report, the company reveals how it dealt with link spam in 2018.
Vietnam Coach Park Hang-seo doesn’t consider ASEAN teams as rivals, targets Japan, Korea Republic  FOX Sports AsiaVietnam coach Park Hang-seo believes that the national team are looking at loftier targets and hope that they can challenge Asian heavyweights like Japan and ...
How lucrative is local search?  Search Engine LandAs online marketing for local businesses has grown ever more sophisticated and complex, the need for external, experienced professionals to provide it as a ...
The future of the Polish power industry  Industry EuropeThe future of power engineering in Poland is changing fast. A new state-owned coal area will be created with the aim of being as effective as possible, with the ...
Vietnam coach Park Hang-seo changes mind – will coach senior and youth national teams  FOX Sports AsiaRecently revealing that he wanted to give 100 per cent of his attention to Vietnam's senior national team, Park Hang-seo has had a change of heart.
9 Best Free Keyword Research Tools For SEO In 2019  SiustoWhenever you want to take on any project, you probably look for the smartest and fastest ways of getting it done. This happens mostly when you have the.
Stirling 2019: Soon-Seok Seo seeks revenge  International Paralympic CommitteeSouth Korea's Soon-Seok Seo wants to take care of some unfinished business from a year ago at the PyeongChang 2018 Paralympic Winter Games. His team ...
Google: No SEO Benefit To Having Images On Your Own Domain Name  Search Engine RoundtableGoogle's John Mueller said again that there is no specific SEO benefit for hosting your images on your own domain name. You can host them on your domain ...
Google’s CTR answer just what you’d expect, and this is why SEOs go bananas  Search Engine LandAfter the debate around CTR rekindled last week, we asked Google for a statement from their PR team we can share around click-through rate. In short, various ...
Are Dedicated Location Pages the Best SEO Option for SMEs?  Search Engine JournalHere are some options for SMEs that want to promote their business outside their home location when they don't have a physical branch in those other areas.
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
SEO Guide 2019: Your Strategy for This Year  Search Engine JournalAre you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
Introducing SEO for developers. It’s time.  Search Engine LandComputer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
How to Set & Achieve Realistic SEO Goals for 2019  Search Engine JournalMeasuring targets, establishing SEO benchmarks and developing an action plan are the three key steps in setting and achieving SEO goals. Read more here.
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
How to keep your SEO team (and yourself) relevant  Search Engine LandWeekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks.
5 Tips for Choosing Your Next SEO Firm  EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
7 Best SEO Tools to Help You Rank Higher in Google  EntrepreneurThe key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 [Infographic]  Social Media TodayAre you looking for ways to generate more website queries for your business? Want to better understand local SEO, and how it can benefit your company?
Google Explains its Own Company's Approach to SEO  Search Engine JournalGoogle has provided an inside look into how the company approaches SEO for its own properties.
6 Ways SEO Tools Can Help You Run Your Business  Search Engine JournalTools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.

Ten Steps To A Well Optimized Website - Step 4: Content Optimization

Welcome to part four in this search engine positioning series.... Read More

What Did We Learn from the Great Search Engine Experiment!

Last Week I did a Search engine Experiment. I wanted... Read More

Get Listed in Google Without Submitting Your Site

With Google delivering so much traffic, it is only normal... Read More

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop... Read More

The Mystery of the Magical Keyword Density Formula

Keyword density. When it comes to SEO copywriting, this has... Read More

Developing A List Of Keywords For Marketing

Keywords aren't just some words that allow search engines, like... Read More

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

Finding the Right SEO Company

I often talk to people who have lost faith in... Read More

What is Your Sales Message?

So you built a website, you have a product, but... Read More

Building Link Popularity with Topical Articles

One of the important factors in ranking high in search... Read More

Link Building in Light of Vision-based Page Segmentation

The days of basing a successful link building strategy on... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

Give the Folks at Google What They Want

Recent developments on the Google front have web marketers and... Read More

Keywords Finalization Methodology

To arrive at the set of keywords that:Describe business correctly... Read More

Do the Search Engines Know Your Website?

Are you considering a search engine promotion campaign to improve... Read More

Banned from Google and Wondering Why?

There are those that get on the computer one night... Read More

Gaining Link Popularity Techniques

Link popularity is very important these days for all websites... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Tip 1 - Hide And SeekDo not use hidden text... Read More

Why You Need a SEO Maintenance Plan

A search engine optimization maintenance service plan will ensure that... Read More

All About Google

If you read The Search Engine Showdown, you... Read More

Drive More Traffic to Your Website With Your Web Page Title!

One of the most overlooked, but important components, on your... Read More

List Building vs. Search Engine Optimization

It seems the excitement about search engine optimization fades in... Read More

Optimze Your Web Site on a Shoe String Budget

Let me start off by saying I'm not a marketing... Read More

Internet Marketing and SEO

Have you ever seen any email offers of getting you... Read More

Search Engine Optimization Tips For 2005 - Part Two

Welcome to the second part of our series of articles... Read More