Maximising Google?s PageRank of Your Website to Maximise Traffic

Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.

Page rank is defined as follows:

We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages' PageRanks will be one.

The Anatomy of a Large-Scale Hypertextual Web Search Engine (Sergey Brin and Lawrence Page, founders of Google)

To conform to the PageRank algorithm follow these steps:

1. Get inbound links to your website

Google ranks your pages according to the number of links pointing at your page. Try to get as many links pointing at your pages as possible.

2. Your Title Tag

The title of your page is important. Place a descriptive title to you HTML tags in the section of your web page. Do not leave it with a title like "New Page", or "untitled".

3. Content-Laden Pages (Keyword Density)

Use more of your keyword on your pages. Be focused on your content. It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines.

4. Keyword-laden Links?

Insert more description on links to your website. For example, a link with the text "Cheap Medical Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap medical store" than if the link simply said "click here".

5. ALT tags on Images

Place description on images. Add ALT tags to achieve this on images. Google indexes the text given in the ALT tags of images.

6. Use the Google Toolbar

The Google Toolbar is an ActiveX control that installs into IE, and shows the Page Rank of any page that you visit. The toolbar can be obtained from http://toolbar.google.com/ If you use Internet Explorer, you can get an idea of what Google thinks of how important your site is in general, by downloading the Google Toolbar.

7. Others

Good Google Search Engine Optimization looks at over 100 items, but here are some of the major items that Google analyses on web pages:

  • Words in Headings

  • Words in Bold

  • More weight is given to first 25 words of text on a page

  • Words in URL

  • Having more than 250 words on a page helps.

  • Phrases used to describe pictures.

  • Other major items covered on separate pages here. . .

  • DMOZ listing, PageRank, Back Links.

  • Google may also penalize for having too much repetition, or by "Spamming" them.

If it looks like you are trying to "trick" Google, then there is a chance you may penalized by Google. You must follow good practices.

8. Advice

  • Concentrate on a niche that isn't too big.

  • Think about the keywords that you should use.

  • Make a site map so that it's easy to get to all your pages.

  • Target the audience. Find out who should know about your site.

  • Be creative in marketing your site. Newsletters are a must.

  • Steer clear of any tricks like hidden text/links, sneaky redirects, etc.

  • Add a page of content a day to your site.

About The Author

Brian Daniels ([email protected]) is the founder of http://www.xcelweb.com, a company dedicated to online Internet Marketing and Web Design. He has just released a new Ebook dedicated to Internet Marketing and Search Engine Optimisation.

In The News:

How to Make SEO Happen in 2020  Practical Ecommerce
Managing Successful SEO Migrations  Search Engine Journal
Local SEO Explained  Business 2 Community
Conductor Extracts Itself from WeWork  Search Engine Journal
How Does SEO Work?  JumpFly PPC Advertising News
What Does It Mean to ‘Do SEO’?  Search Engine Journal
SEO myths busted by an ex-Googler  Search Engine Land
5 Easy SEO Wins with Powerful Results  Search Engine Journal
My experience with SEO  Practical Ecommerce
Can SEO Be Made Predictable?  Search Engine Journal
Poll: After The SEO Audit; Next Steps  Search Engine Roundtable
How to Create Content for SEO  Search Engine Journal

Here Today Gone Tomorrow

Its a matter of here today, gone tomorrow at the... Read More

Google Page Rank - Important Or Just Another Number?

In my last newsletter I wrote about how your websites... Read More

How to Get Non-stop Free Traffic to Your Website

Yet the simple truth is that without traffic a website... Read More

Search Engine FAQ

Why shouldn't I use a submission service that submits my... Read More

Onpage Optimization: Essential for Effective Offpage Optimization

Onpage optimization is the process by which various elements on... Read More

Keyword Popularity Check

Before using keywords for your site, it is always better... Read More

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop... Read More

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools

This is the second part of an article series in... Read More

Search Engine Optimization For Blogs

Blogging software is really a simple Content Management System (CMS)... Read More

Playing By Googles Rules

As the undisputable leader in search engines, Google places a... Read More

Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!

Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells... Read More

Work With The Search Engines - Dont try to Outsmart the Search Engines

Contrary to the claims of high-priced SEO firms, optimizing your... Read More

Google Has No Content On Page

One of the post from My SEO world Meet Up... Read More

Link Popularity: Improve Your Search Engine Rankings

What is link popularity?Link Popularity is simply the total number... Read More

10 Ways to Tackle Keyword Research and Selection

You need to be extremely careful with keyword research so... Read More

Beating the New Google AdWord Rules with Blogs and RSS

When Google Adwords first came on scene, it was not... Read More

Choosing a good domain name isnt always so simple.

So you need a domain name for your brand new... Read More

Search Engine Optimization --- An Overview

Search engine optimization is one of most popular online marketing... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

The Role of the Robots.txt File to Improve Site Ranking!

Not many web master take the time to use a... Read More

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets... Read More

Going To Market: Keywords and Backlinks, Part 1

As I waded into the 'Make Money Online' waters on... Read More

The Ultimate Free Google Ranking Tool

The first months my website was online, I was constantly... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

The Myth of Rankings - Beyond Search Engine Optimization

What follows is a condensed version of a conversation that... Read More