Maximising Google?s PageRank of Your Website to Maximise Traffic

Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.

Page rank is defined as follows:

We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages' PageRanks will be one.

The Anatomy of a Large-Scale Hypertextual Web Search Engine (Sergey Brin and Lawrence Page, founders of Google)

To conform to the PageRank algorithm follow these steps:

1. Get inbound links to your website

Google ranks your pages according to the number of links pointing at your page. Try to get as many links pointing at your pages as possible.

2. Your Title Tag

The title of your page is important. Place a descriptive title to you HTML tags in the section of your web page. Do not leave it with a title like "New Page", or "untitled".

3. Content-Laden Pages (Keyword Density)

Use more of your keyword on your pages. Be focused on your content. It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines.

4. Keyword-laden Links?

Insert more description on links to your website. For example, a link with the text "Cheap Medical Store" pointing at your site will cause your site to be listed earlier if a visitor searches for "cheap medical store" than if the link simply said "click here".

5. ALT tags on Images

Place description on images. Add ALT tags to achieve this on images. Google indexes the text given in the ALT tags of images.

6. Use the Google Toolbar

The Google Toolbar is an ActiveX control that installs into IE, and shows the Page Rank of any page that you visit. The toolbar can be obtained from http://toolbar.google.com/ If you use Internet Explorer, you can get an idea of what Google thinks of how important your site is in general, by downloading the Google Toolbar.

7. Others

Good Google Search Engine Optimization looks at over 100 items, but here are some of the major items that Google analyses on web pages:

  • Words in Headings

  • Words in Bold

  • More weight is given to first 25 words of text on a page

  • Words in URL

  • Having more than 250 words on a page helps.

  • Phrases used to describe pictures.

  • Other major items covered on separate pages here. . .

  • DMOZ listing, PageRank, Back Links.

  • Google may also penalize for having too much repetition, or by "Spamming" them.

If it looks like you are trying to "trick" Google, then there is a chance you may penalized by Google. You must follow good practices.

8. Advice

  • Concentrate on a niche that isn't too big.

  • Think about the keywords that you should use.

  • Make a site map so that it's easy to get to all your pages.

  • Target the audience. Find out who should know about your site.

  • Be creative in marketing your site. Newsletters are a must.

  • Steer clear of any tricks like hidden text/links, sneaky redirects, etc.

  • Add a page of content a day to your site.

About The Author

Brian Daniels ([email protected]) is the founder of http://www.xcelweb.com, a company dedicated to online Internet Marketing and Web Design. He has just released a new Ebook dedicated to Internet Marketing and Search Engine Optimisation.

In The News:

How Can I Set Up an SEO Agency?  Search Engine Journal
How to Choose an E-commerce SEO Agency?  https://www.indianretailer.com/
SEO in 2020: Going Beyond Google  Search Engine Journal

SEO Expert Guide - Proposition Development (part 2/10)

It is literally amazing how many people start their online... Read More

Search Engine Optimization - A Must

As you surf the web take a look around at... Read More

Pay-per-click ? the Ultimate Tool to Boost Affiliate Sales

The old ways are not always the best ways.The traditional... Read More

The Google Sitemap For Idiots

I don't mind admitting that every time some new fangled... Read More

How to Improve Your Search Engine Rankings

When people think of search engine optimization, they immediately think... Read More

Answers Count - Matching Keyword and Phrase Density

What's more important to your business success - the question... Read More

Search Engines Are Going to Love You for This

What's the most potent free traffic source on the web?***... Read More

Top 5 Search Engine Optimization Mistakes

There are a lot of ways to promote your website... Read More

Search Bots, Crawlers, and Spiders

If you are a webmaster and you review your logs,... Read More

Google Has No Content On Page

One of the post from My SEO world Meet Up... Read More

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More

Mindset from Yahoo!- Changing the SEO Game

Yahoo! has a developed a new concept in search engine... Read More

Submitting to the Search Engines and WebCrawlers

When you want your brand new site to be indexed... Read More

If You Could Submit Just One Page To The Search Engines Which Should It Be?

Listen. Some make submitting pages to search engines sound like... Read More

The Real Search Engine Optimization Guide

Nowadays, there is so much talk about SEO (search engine... Read More

Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned... Read More

Search Engine Optimization Techniques

Search engine optimization is the process of increasing the amount... Read More

Cache in the Bank: Understanding Googles Advanced Operators

If you would like to know when your site was... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More

What Is Waiting for Us? Tomorrows SEO Industry

Today, SEO is swiftly approaching saturation point. More and more... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

Companies Cash In on Your Search Engine Ignorance

This article will cause many companies to stir, but it's... Read More

Search Engine Optimization: Who Do You Trust?

Internet search engines exist to organize the seemingly immeasurable amount... Read More

Search Engine Robots - How They Work, What They Do (Part II)

If your site isn't found in the search engines, it... Read More

Tips On Optomizing Your Website For Search Engines

I wish to give a few little tips, about optimizing.... Read More