Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Top 5 Search Engine Optimization Mistakes > NetSparsh - Viral Content you Love & Share

Top 5 Search Engine Optimization Mistakes

There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of.

1. Bad Neighbourhoods

These sites are also known as free for all (FFA) pages and link farms. They serve no other purpose other than to list tens of thousands of unrelated websites. Not only will these sites not provide your site with any traffic, certain search engines will ban sites who participate.

2. Over Optimization

Optimizing your web pages for a particular search engine can be a good thing. Over-optimizing can defeat the purpose, however. Search engines are catching on quickly to pages that appear 'over-optimized'. Stuffing keyphrases into your pages is the most common problem. Never use hidden (invisible) text to add keywords. You will get caught, and your site will get banned.

3. Doorway Pages

Doorway pages are orphaned web pages that are typically optimized for a particular keyphrase and a particular search engine. They are promoted to the search engine in an effort to achieve high rankings. They are not linked back to by any other page on the website and, as such, search engines are able to flush them out quite easily and penalize the entire site.

4. Traffic Generation Scams

Services that purport to drive lots and lots of traffic to your website are typically not very useful. The traffic tends to come from seedy places like domain names that have lapsed in payment or commonly misspelled domain entries. Most of the traffic that hits these pages is accidental and is therefore of no value to you. Other traffic may come from other participants in the program who are required to visit other websites to gain 'credits' for their own site. Again, this traffic is not targeted and therefore of no value. Some traffic may even be generated by automated software!

5. Shadow Domains

Shadow domains are small, optimized, supplementary websites designed to drive traffic to a different website. The way this works is that an SEO company will design and optimize a website on your behalf. The danger here is that the you do not own this new website; the SEO company does! This means that if the relationship sours, they may choose to redirect this site's traffic to whomever they choose (see #4 above), or even sell the site to one of your competitors! Be very, very careful of this technique, as some supposed search engine 'experts' even use this method (no naming of names here, however).

One final note: Any company that tells you that it can achieve 'guaranteed' rankings is either lying to you or using some of these Black Hat techniques. Unfortunately, there is no way to guarantee a number one result within (unpaid) search results. When choosing a search engine optimization company to work with, be sure you feel comfortable with them and trust them (e.g. money back guarantee). And if you decide to promote your website yourself, consider yourself a little better educated against these common mistakes.

About The Author

Robin Eldred is the president of Apis Design, a Calgary Web Design and Promotion company specializing in building, managing and promoting quality, results-oriented websites for small businesses (http://www.apis.ca/)

robin@apis.ca

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

SEO Is A Must For Small Businesses: Here's How To Get Started
Forbes
If this means you have to take a crash course on search engine optimization (SEO), so be it. Another option is to create your website and then solicit SEO services from a reputable company. Although you may not have a large budget as a small business ...
Move Past Beginner's Level Link-Building Practices to Improve SEOMarTech Advisor

all 6 news articles »

Forbes

15 Common SEO Mistakes To Avoid
Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the ...
The benefits of using SEO for your small businessAugusta Free Press

all 8 news articles »

Forbes

Three Simple Steps To Seasonal SEO Success
Forbes
'Tis the season for seasonal SEO. Now you're asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing -- a big thing -- that should work hand-in-hand with your long-term strategy.


Search Engine Land

5 ways ignoring SEO could affect your bottom line
Search Engine Land
There's a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC.

and more »

Business 2 Community

How Much Should You Budget for SEO?
Business 2 Community
SEO is only one part of digital marketing. Knowing how much of your budget to dedicate to SEO lies in understanding what your goals are, and your current progress toward those goals. Answering these questions can help you determine how much of the ...


Forbes

Rich Snippets: A Valuable And Underutilized SEO Strategy
Forbes
In reviewing your latest digital marketing strategy, perhaps you feel like you've dotted all your i's and crossed all your t's, yet you're still not ranking as high as you'd like. You've optimized the title tags and meta descriptions and targeted all ...


CMSWire

Why SEO Efforts So Often Fall Short
CMSWire
The inability to get people to implement SEO recommendations is the most common SEO fail of them all. I know, this sound like a no-brainer — but it's one of the biggest issues that we deal with as an industry. Often SEOs can explain perfectly why ...


Vertical Measures (blog)

The Weekly Measure: Talk Triggers, Leaving Facebook & Small Business SEO
Vertical Measures (blog)
Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine ...


CMSWire

How to Ensure Your SEO Plan Is Put Into Action
CMSWire
Businesses opt not to implement SEO recommendations for a variety of common reasons: lack of understanding, limited resources, bureaucracy and more. While this stonewalling will unfortunately sound all too familiar to SEO practitioners, there are ways ...


Forbes

The Truth About Launching An SEO Strategy
Forbes
I've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X amount of months and “they” will just come to your website. It sounds too good to be true. The fact ...

Google News

How to Choose Keywords to Theme Your Pages and Boost Your Traffic

One of the most frequent questions I get asked is... Read More

Dont Make the Top 30 SEO Mistake

SEO consultants will tell you that you need to be... Read More

How MSN and Yahoo Sells Your Traffic

Yes, it really happens. Now you might find it hard... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

Driving Your Website through Google Sandbox

What is Google Sandbox?Google Sandbox is applied on new websites,... Read More

Link Exchange Tips, No Tricks

Use text links, avoid image links. Anyhow, if you... Read More

Smartpages - Legitimate SEO Or Spam?

Smartpages are highly optimized pages which draw stampeded of search... Read More

Link Popularity: Improve Your Search Engine Rankings

What is link popularity?Link Popularity is simply the total number... Read More

5 Simple Steps to Great Search Engine Rankings

Having your website rank well in the major search engines... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

Tools of the Trade, the SEO Must Have Utilities

Search Engine traffic accounts for nearly 80% of the Internet... Read More

Beyond Search Engines

Some webmasters report that search engines account for 75% or... Read More

Meta Tags - An Important Part of Every Web Page

Meta tags are an absolute must from a search engine... Read More

Ten Steps To A Well Optimized Website - Step 3: Site Structure

Welcome to part three in this search engine positioning series.... Read More

Every Search Engine Robot Needs Validation

Your website is ready. Your content is in place, you... Read More

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

A Way for Search Engines to Improve

Wouldn't it be nice if the search engines could comprehend... Read More

List Building vs. Search Engine Optimization

It seems the excitement about search engine optimization fades in... Read More

Anchor Text Optimization

Anchor Text (also called phrase linking) can significantly improve your... Read More

Is Something Missing From Your Keywords Research? (Part 2)

In my previous article, I raised the issue that proper... Read More

Link Popularity - Basic Overview

There are many techniques that SEM/SEO experts use to optimize... Read More

The Google Sitemap For Idiots

I don't mind admitting that every time some new fangled... Read More

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools

This is the second part of an article series in... Read More

7 Essential SEO techniques

1) Title Tag ? When we're talking about SEO Technique,... Read More

How to Make a Title Tag that Search Engines Will Love

Making the following changes to your title tag can help... Read More