Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Yahoos Back! > NetSparsh - Viral Content you Love & Share

Yahoos Back!

I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.

What is the new Yahoo?

Last year, Yahoo bought the AltaVista, Fast, and Inktomi search engines. The new Yahoo results are none of these. Many people are saying that the results come from a new Inktomi because the results are similar; but the results are also similar to all the other search engines out there. In comparing these engines, it seems to me that Yahoo's results are from a brand new engine. Maybe they took parts and ideas from all the search engines they bought - maybe they even took the best parts - , but whatever they did, the result is something completely new.

Which search engine is better?

I will be comparing Google and Yahoo for the terms "music", "art prints and posters", "Bahamas real estate", "mosquito nets", and "liposuction". The other search engines all hold less than 4% of the market share (except for MSN which uses Yahoo's Inktomi), so I won't be considering them. Here is what I found in the top 10 results for each keyphrase:

Music

Yahoo offers a lot of music resource sites. Information about music from different sources such as magazine, TV and other music news sites are found 6 times in the top 10 results. It also offered downloading and file sharing programs 3 times. The 10th result was an audio player program site.

Google has a lot more diversity. There were 3 music resource sites (but no magazines), one downloading program, one CD store, one radio station (Yahoo radio), one music directory, and the 10th result was an audio player program site. Google also had 2 sites in its top ten that were of no value whatsoever; MP3.com which just has one page stating that they no longer offer the services that they used to (with links to their parent company), and music.com, which is nothing more than an email gathering site for a newsletter (not a single link on the entire page).

Google's diversity is a big bonus, but the 2 spam/junk/useless sites really hurt it. The results? Yahoo 1, Google 0.

Art Prints And Posters

Yahoo offers 6 stores, while Google offers 5. The other links are all affiliate spam with no content whatsoever (just links to stores), with the exception of one of Yahoo's links, which has some biographical content about artists. So Google has 5 spam sites, and Yahoo has 3 and a half.

Yet another round goes to Yahoo.

Bahamas Real Estate

For this keyphrase, I found results between Google and Yahoo to be quite similar. The only differences were sites by actual realtors and sites that were simply property listings. Both types of results are useful, with Google having an edge in realtors. Google had some lower quality sites, but the information was just as good even though they did seem less professional. On the other hand, Yahoo did have one site that was nothing more than a links page from another realtor's site. Big boo boo.

This one goes to Google.

Mosquito Nets

It seems to me that someone searching for "mosquito nets" wants either A) to buy them, or B) to learn about them, so I was expecting to find either stores or information about mosquito nets. Yahoo showed me 6 stores and 2 informational pages. The other results were a search result page (not a good result) and an inner page from a previous result (also not a good result).

Google gave me 7 stores and 3 charitable organizations (one of which was a store as well). The other 2 charitable organizations were a news article outlining what they had done regarding mosquito nets and information about mosquito nets.

So even though I didn't necessarily want the latest news about what a charity did regarding mosquito nets, I think getting the same site twice from Yahoo (not to mention the search result page) is the bigger no-no. Google wins this round.

Liposuction

I expected to find information about liposuction, liposuction organizations and either doctors or centers where you can have liposuction done. What I got was a lot of "how to find a doctor" sites, with a lot of good information.

Yahoo results included 3 sites doubled. This is a problem that killed AltaVista in the late 90's. Hopefully they will have it fixed soon. Other than the 3 doubled sites, the results included 4 informational sites, 2 sites for finding doctors and one poorly written article about the history of liposuction.

Google gave me 4 good informational sites, 2 good "find a doctor" sites, one recent article about liposuction for people in the industry, one site with very poor information one written by a single doctor and one site that was nothing more than a directory.

Google gets this round as well. Overall, it looks like Yahoo needs to fix its doubling of sites and Google needs to clean out some spam (poor sites).

And The Winner Is...

You! Having two good search engines to choose from makes searching that much better for everyone. It also makes getting listings better. It also makes marketing better. It also makes traffic to your site steadier. The only way this could have been worse is if Yahoo's results sucked, and they don't. They seem just as good, if not better, than Google's.

So rejoice, and enjoy a more dynamic world of online searching!

About The Author

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. (http://www.redcarpetweb.com/). He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

Contact: shawn@redcarpetweb.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

Three Simple Steps To Seasonal SEO Success
Forbes
'Tis the season for seasonal SEO. Now you're asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing -- a big thing -- that should work hand-in-hand with your long-term strategy.


Times Square Chronicles (press release)

Serpbook in Tracking of Your SEO Efforts
Times Square Chronicles (press release)
The internet is with no doubt an amazing platform for a wide range of businesses. Even so, you need to devise the best SEO strategies to stay relevant in this field. You need to carefully measure, evaluate, rank keywords, and understand how your ...
Will Google Local Service Ads Replace SEO?Fine Homebuilding
Ineffective SEO Strategies to AvoidTG Daily (blog)

all 5 news articles »

Search Engine Journal

Google's John Mueller Predicts Much More JavaScript in SEO in the ...
Search Engine Journal
Google's John Mueller predicts technical SEOs will run into more JavaScript in the coming years than they've encountered in the 2+ decades of SEO so far.

and more »

Search Engine Journal

The Great Google/SEO Communications Conundrum
Search Engine Journal
Patches O'Houlihan might as well be Google's John Mueller, throwing heavy metal objects at SEO professionals. One such recently hurled SEO wrench involves link building, a subject I hold close to my heart. Google's John Mueller, in a Google Webmaster ...
Google: Huge Opportunity In Knowing JavaScript For Technical SEOSearch Engine Roundtable

all 2 news articles »

Online Journalism Blog (blog)

Four simple SEO settings missed by hyperlocal websites
Online Journalism Blog (blog)
And yet hyperlocals, says publisher John Guinn, are making it harder for people to find them by not making the most of four simple SEO settings. In a guest post for OJB, John explains what those settings are — and how hyperlocal sites can use them to ...


Search Engine Journal

7 Essential SEO Browser Extensions & Plugins
Search Engine Journal
The vast majority of people use browsers to access the web. But most SEO professionals take it a step further and use those same browsers to do a lot more. In fact, some of the most important tools in my arsenal are my browser and its extensions.


Forbes

The Truth About Launching An SEO Strategy
Forbes
I've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X amount of months and “they” will just come to your website. It sounds too good to be true. The fact ...


Mashable

Boost your site's search ranking by taking a $10 SEO course online
Mashable
If you're looking for a way to make your personal or professional website more visible and grow your audience, you need to know some search engine optimization (SEO) techniques. SEO is the not-so-secret formula for making Google prioritize your site ...

and more »

Forbes

The Vicious Circle Of SEO (And How To Beat It)
Forbes
The vicious circle of SEO is the theory that top‐ranking pages in Google rank high because they get lots of backlinks, and they get lots of backlinks because they rank high. It's easy to see why this theory is so convincing. Imagine you're a journalist ...
12 most important pillars of an effective SEO strategyTNW
Technical SEO: 15 Critical Areas That Impact PerformancePractical Ecommerce
Study Shows Web Security Directly Affects SEOSearch Engine Journal
Influencive -Search Engine Land -Built In Chicago
all 20 news articles »

Practical Ecommerce

SEO: Include Images and Videos in Sitemaps
Practical Ecommerce
Including image and video content in an XML sitemap may help Google discover that content to potentially include in image and video search results. XML sitemaps are a convenient way to share page information with search engines such as Google.

Google News

Screwed: Is this an inevitability in the SEO World?

By about 2pm everyday, each of my team members has... Read More

How Important is PageRank, Really?

Webmasters can spend most of their waking hours doing everything... Read More

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use... Read More

How to Make Better Use of Web Site Page Titles and META Data

We got down to the basics with web site page... Read More

How and When Should I Submit My Website to Google?

As soon as you register your domain name, submit it... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

The Need of Popularity

In very simple words, the link popularity of your site... Read More

Site Maps: Let Search Engines Find Your Pages

With 40 million websites in existence, and more than 3... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website

Want to drive more targeted traffic to your web site?Want... Read More

Local Search Optimization - A Guide to Getting Started

While searching the web these days, it's hard not to... Read More

Agressive Linking Strategies Help To Get Your Site Noticed

A good link building strategy has become an essential part... Read More

How to Get a Website Indexed Fast

Get Indexed FastWhat does getting indexed mean?The search engines keep... Read More

Search Engine Optimization that Works in the Long-Term

Search engines are constantly tweaking their ranking algorithms and when... Read More

London Bombings and Number Patterns

Firstly, let me say that I am sure all our... Read More

Google is Quickly Changing...

Google is quickly changing...With the big buzz of Novembers fall... Read More

Search Engine Updates vs. SEO

Webmasters always anxiously wait for a search engine update. Those... Read More

Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and... Read More

Using Meta Tags Wisely to Attract Search Engines and Visitors

There are certain tricks and techniques in SEO industry, which... Read More

Find Best Keywords For Your Site

Keyword optimisation is probably the most important thing that you... Read More

Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines

Maximizing traffic from the search engines to your web site... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

The Power of Topic Specific Search

What are Topical Search Engines?Simply put, topical search engines are... Read More

History of World / Regional Search Engines and Directories

Computers have become a way of life for people around... Read More