Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?

Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them...

1st you must understand that search engines all over the world are battleing what seems like a never ending war to be able to provide the ultimate best results for a search.

So since this is true, search engines are consistently upgraded in order to improve their results. With upgrades come new content, with upgrades come loss of placements as well.

We all are consistently updating our sites to better fit search enignes results but at the same time, the top search engines are telling us to simply provide great relative content for your visitors. So why then do we ignore their wishes?

See what I've found through many up's and down's is that I had the ability to get the top placements all along. It was right under my nose the whole time.

Here it is... are you ready?...

Create your content for what you're after and foget it! Move on, attack something else.

See, the reason why so many top companies never lose their precious placements is because they create very good content and then leave it up to search engines to find it, re-find and again re-find the same content.

Here's what happens. The 1st time a search engine finds your content, they archive your information and keep going. Now that they have it archived, they come back time and time again to see if they can still provide viewers with that information.

If by chance you changed it in any way, search engines will ultimately have to re-archive the information again and start all over. This in turn is like "loosing interest" in your information at that time.

So a good rule of thumb is to leave your content the way it is in order to let search engines to have the opportunity to archive, double check and maybe tripple check your content relavance.

I guarantee you if you create it and forget it, create more and forget it and stick to that strategy, your bound to hit your target.

Keep up the good work!

About The Author

Martin Lemieux

Founder and President of Smartads.

http://www.smartads.ca - Here to provide you with effective web design & web advdertising services.

OASES - Online Advertising Search Engine Services

To read more of Martin's articles and get these weekly tips: Sign up here: http://www.smartads.info/newsletter

Download Martin's Articles For Re-Print Here: http://www.smartads.info/top-10/download

In The News:

SEO myths busted by an ex-Googler  Search Engine Land
TF-IDF: Can It Really Help Your SEO?  Search Engine Journal
How to find your ideal SEO agency  Search Engine Land
11 Tools to Use for Your YouTube SEO  Business 2 Community
How to find cheap & affordable SEO services  Business MattersBusiness Matters
Google BERT Update – What it Means  Search Engine Journal
10 Best SEO Podcasts to Master the Art of SEO  99Signals - Tech News, Tech Hacks, & More
Digital Marketing  Patch.com
What Does It Mean to ‘Do SEO’?  Search Engine Journal
Google Shares Top 3 SEO Factors  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
5 Easy SEO Wins with Powerful Results  Search Engine Journal
My experience with SEO  Practical Ecommerce

How to Verify and Monitor Your Search Engine Listing on Google?

Being listed in search engines and ranked high on searches... Read More

DIY SEO

Part 1. Wordtracker for keywords.A problem for all new webmasters... Read More

Search Engine Keywords - What Do People Search For?

Do you ever wonder how people search for things on... Read More

Finding The True PR Of A Page?

I had an email "conversation" this last week which I... Read More

Search Engine Success & The Google-Vision Secret

Want to know the secret to great search engine listings?... Read More

Search Engine Optimization :: The Basics and Why Websites Need It

We all know that the most targeted traffic we can... Read More

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is... Read More

Click Click Boom: a Linking Strategy that will Blow Away Your Competition

Web marketers, do you hear what I hear?"Click-click BOOM"That's the... Read More

Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well

By now, you know that to rank well in the... Read More

Search Engine Rankings for Beginners

Search engine optimization is best left in the mystical land... Read More

Good Content: The Key To Search Engine Ranking

Good Content: The Key To Search Engine RankingWhat drives visitors... Read More

Were You Bamboozled by Google?

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just... Read More

Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!

Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells... Read More

Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a... Read More

Basic Search Engine Optimization For Dummies

OK, you published your site, now you just sit by... Read More

Why Does The Link Page Have A PR Zero?

For beginners, link exchange campaigns can be a minefield of... Read More

Finding The Best Search Engine

With Billions of pages on the internet how do you... Read More

Search Term Suggestion Tool

Overture.com offers a cool function to assist you on your... Read More

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

Google PageRank Explained

PageRank - an exclusive technology developed by Google which can... Read More

Webmaster-Friendly Google Operators

There are a lot of operators (commands you can enter... Read More

Screwed: Is this an inevitability in the SEO World?

By about 2pm everyday, each of my team members has... Read More

How To Really SEO Your Site

Search engine optimization is one of most popular online marketing... Read More

Google Rank Cake

6 cups thick content mix 1 jar word of mouth,... Read More

More Hits are Good for My Website - A Myth You Should Avoid

I hear this all the time. "I can get you... Read More