Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"

I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.

Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it.

  • A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.

  • Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequently the term "safe toys for babies", while another might use the term "baby safety".

  • What's the URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.

  • What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page "Free article on safe toys for babies" or "Contact the *Baby Toy Expert* today". By the way, this is the single most important place to include your keyword phrases.

  • What about that navigation menu that appears on every single page of your website? Does it say "Contact the baby toy expert?" Or "about the baby toy expert". Or links about baby toys?" Need I say more?

    If your website is about life insurance, you have little hope of hitting the front pages of any search engine. "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.

    In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

    About The Author

    Discover how to climb the rankings the RIGHT way: Pick up a copy of Don't Get Banned By The Search Engines at Or promote your website with a media relations plan at or profit from more free publicity ideas at To optimize your site: [email protected]

    In The News:

    Can SEO Be Made Predictable?  Search Engine Journal
    What Does It Mean to ‘Do SEO’?  Search Engine Journal
    SEO Hamilton  Search Engine People
    My experience with SEO  Practical Ecommerce
    Can SEO Have a Negative Effect?  Search Engine Journal
    7 Coding Barriers to SEO Success  Practical Ecommerce
    SEO Tricks For Email Marketers 10/17/2019  MediaPost Communications
    What Is a Google Penalty in SEO?  Search Engine Journal
    Google Shares Top 3 SEO Factors  Search Engine Journal
    The High Cost of Ignoring SEO  Practical Ecommerce
    Predicting the ROI of SEO [PODCAST]  Search Engine Journal
    What's the Value of SEO?  Practical Ecommerce

  • Get More Cosmetic Surgery Patients From The Web

    It's no surprise that dominant cosmetic surgery practices also have... Read More

    Google Rank Cake

    6 cups thick content mix 1 jar word of mouth,... Read More

    Get Traffic You Need - Make Your Links Work

    So you have built a nice web site with good... Read More

    10 Steps To Higher Search Engine Positioning

    There is perhaps no more level playing field in business... Read More

    Google Contest - Nigritude Ultramarine

    Search engine optimization experts are having fun with Google. Experts,... Read More

    Fixed Point of Reference

    According to author Frank Peretti, "A fixed point of reference... Read More

    Hens Lay Eggs (HLE) by Silke Stahl

    "HLE" is a bit of a joke term, (or possible... Read More

    Google Website and Web Page Indexing for Dummies

    You may have heard how important it is to have... Read More

    Here Today Gone Tomorrow

    Its a matter of here today, gone tomorrow at the... Read More

    What Makes The Perfect SEO Firm?

    SEO companies come in all shapes and sizes. You've got... Read More

    How Google Indexes Content From Your Web Directory

    In a fluke, I was able to notice something about... Read More

    9 Steps to Getting Better Search Engine Rankings

    You finally have a website and you are ready to... Read More

    Got Spiders?

    Many internet marketers blow mountains of start-up cash on their... Read More

    King + Queen = Royal Success

    Ever wonder how or why your competitor gets better search... Read More

    Search Engine Optimization - A Beginners Guide

    Getting your site listed in the top search engines, such... Read More

    Banned from Google and Wondering Why?

    There are those that get on the computer one night... Read More

    Are You A Google Junkie

    Google this, Google that, Google Google Google.......My name is Debbie... Read More

    Owning Your Category Online - Is Our Website Broken?

    "Owning your business category online is more than just a... Read More

    Dont Make the Top 30 SEO Mistake

    SEO consultants will tell you that you need to be... Read More

    The Long And Short Of It Is That These Two Sales Techniques Are The Same

    With the Internet beginning to stand up and be counted... Read More

    Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This

    Google's premier of desktop search proves that the desktop is... Read More

    Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps

    If you are a webmaster, chances are one of your... Read More

    Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

    Don't put the cart before the horse.You can't do SEO... Read More

    Why Top Search Engine Placements Never Move?

    #1 question when it comes to web advertising is how... Read More

    How To Avoid These Ten Costly Search Engine Mistakes

    If you have a website then you already know the... Read More