Build Link Popularity The Smart Way

A Brief Introduction To Link Popularity

As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines. In theory if your site has many sites linking to it then it is considered to be a valuable resource on the particular topic so the search engines will give it a higher ranking.

The Problem

As with many rules/laws eventually people found a way to manipulate it. Sites were created solely to build the link popularity of other sites. These sites are called 'Link Farms' and contributed to the pollution of search engine results. They increased the search engine rankings of many sites that did not deserve the position they received.

Eventually the search engines caught on to this deception and some such as Google adjusted their algorithms accordingly. Google now penalizes websites associated with Link Farms imposing penalties they deem appropriate based on the site and the scenario. Many people that felt the effects of this penalization were fairly innocent, well that is if you consider ignorance to be an alibi. They simply did not know that what they were doing was wrong; some even paid for SEO services and were victims of bad services.

As the search engines change their algorithms aiming to reduce fraudulent activities by webmasters, more and more ways are conceived to manipulate them, and so the battle continues.

An Honest Link Building Strategy

Getting quality links to your site from related resources is not always as easy as some make it sound. The key word here is 'quality'. It is a very time consuming process and involves the following steps:

  • Search for quality sites that are related to yours.

  • Contact the Webmaster of the related site.

  • Wait for a response from them.

  • Swap links if the response is positive.

There are also some automated methods of doing this that speed up the process, however, I would not recommend any of them and hence won't list them in this article.

So you have started your link building campaign and are hopefully seeing the results. Now you say this is great but how can I make this process more efficient and effective without risking your good standings with the search engines.

Here is the solution.

The Smart Way To Build Link Popularity.

One thing webmasters are always looking for, and find hard to refuse, is good quality content. If you are knowledgeable on a particular topic that is related to your site, writing informative articles is a great way to gain your website additional link popularity. If you are reading this article and are not reading it on http://www.lilengine.com then there is your proof.

If you don't consider yourself a writer don't worry, you don't have to be. Get your article in the best shape you possibly can and then have others, who you consider to be better at writing than you are, look it over. Make your edits and there you go.

How is writing articles efficient and effective?

Well-written articles do take time to produce but as you write more you will get better and will find that it starts to take less and less time. This method offers several more benefits than the linking method listed above. These are as follows:

  • Articles are, in most cases, permanent additions to sites.

  • Writing Articles demonstrates your knowledge of various industry related topics and this helps to build credibility.

  • If users are interested enough to read your entire article then there's a very good chance that they will click on your link to visit your site in hopes of learning more or even just out of curiosity.

  • You are able to include several links with articles. You can have several links in the resource box also known as the bylines as well as in any 'appropriate' spots in the article.

  • You have the 'option' of including your affiliate links in the article if it includes information on that resource.

  • You also get to add this content to your own website.

  • If you include reprint information in the bylines then others that read the article, and feel it would be a valuable addition to their site, will add it and then it becomes almost viral. It spreads even though you are not doing a thing.

Summary

Building link popularity is a vital part to your search engine ranking and should be approached in either of the two methods listed above that you feel is more appropriate for your individual situation. The benefits from writing, however, far outweigh those of requesting reciprocal links in most situations. Hopefully this article has helped to shed some light on this and will encourage more knowledgeable people to start sharing their knowledge with others. For more information on Link Popularity visit http://www.lilengine.com

About The Author

Alec Duncan is the founder of http://www.lilengine.com, a search engine optimization resource site. Visit http://www.lilengine.com and also visit their new Web Hosting resource section at http://webhosting.lilengine.com.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business MattersBusiness Matters

The secret of modern SEO
Business MattersBusiness Matters
At least on those segments of the web frequented by online marketers, website builders, SEO consultants and others whose fortunes turn on being able to attract the eye of the notoriously fickle Google search algorithm. Subject to around 500-600 changes ...
How reliable are search terms for SEO and SEM results?EurekAlert (press release)
Mobile SEO Trends & Strategies To Follow In 2019HostReview.com (press release) (blog)
The Challenges of Scaling SEO (and How to Overcome Them)Toolbox (blog)
Business 2 Community -NewsPatrolling (press release) (blog)
all 25 news articles »

Search Engine Journal

How Reliable is Google's Web.dev SEO Score? - Search Engine ...
Search Engine Journal
Google's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?

and more »

Visual Search: What It Is and How It Is Changing the SEO Industry ...
Business 2 Community
Everyone is already familiar with reverse image search – that is using an image as the search query to find related images from around the web. However, there ...

and more »

Search Engine Journal

5 SEO trends that will matter most in 2019 - Search Engine Land
Search Engine Land
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
Google Launches New Tool That Grades A Site's SEO ImplementationSearch Engine Journal
Get Your Website on Google's Front Page with These SEO ToolsXDA Developers (blog)

all 20 news articles »

The Straits Times

Telemad: The enigmatic charms of Seo In-guk in K-drama The Smile Has Left Your Eyes; the gleam in Ryoko ...
The Straits Times
South Korea's Seo In-guk broke into the limelight in the period drama Reply 1997 (2012), playing a high school jock nursing a secret crush on his long-time friend. Since then, the almond-eyed singer-actor has charmed his way through High School King Of ...


Digital Journal

SEO Firm Los Angeles, Branding Los Angeles, Does The Marketing Job Right
Digital Journal
LOS ANGELES, CA, November 21, 2018 /24-7PressRelease/ -- SEO firm Los Angeles company, Branding Los Angeles, makes sure to do any marketing job correctly. SEO firm Los Angeles, Branding Los Angeles, has been able to help companies rank high ...


Search Engine Journal

9 Ways to Deal with Unresponsive SEO Clients
Search Engine Journal
Unresponsive SEO clients are a common problem that most agencies have to deal with at some point. Fortunately, re-establishing contact is often simpler than you might think. A little extra preparation can also help you avoid situations like this in the ...


Hotel Designs

Marketing for the modern age: Conversion Rate Optimisation - the ...
Hotel Designs
For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in ...

and more »

Search Engine Roundtable

Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
Search Engine Roundtable
It's too broad to be a useful metric. It would do more harm than good - SEOs would be judged on it incorrectly. E.g. a small site, perfectly "SEO'd" gets score of 100%. SEO is "complete". Create another 50 pieces of great content, score drops, traffic ...


ThomasNet News (blog)

What You Need To Know About Google's New SEO Scoring Tool
ThomasNet News (blog)
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your ...

Google News

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

The Search Engine Showdown

If you're anything like me, you have a favourite search... Read More

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search... Read More

Top 2 Ways To Get Higher Rankings in Major Search Engines

Top 10 search engine rankings. Everybody wants it but a... Read More

The Importance of Correct HTML Syntax in Search Engine Positoning

There is a lot of competition to get good spots... Read More

Arrogant Overture Placing Greed Ahead Of Their Customers Needs

According to the dictionary, the definition of the word "overture"... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

Web Site Copy is about More Than Keywords

Let's say you are writing a web site to sell... Read More

Anatomy Of A Top Ranking Web page

Optimizing web pages for high rankings in the search engines... Read More

Search Engine Robots - How They Work, What They Do (Part II)

If your site isn't found in the search engines, it... Read More

How to Avoid the Google Duplicate Content Filter?

More and more webmasters are building websites with publicly available... Read More

Google Slavery...Old Habits Die Hard

For the first few months after Yahoo decided to go... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

Search Wars! - MSNs Opening Salvo

With all the recent publicity given to Google as the... Read More

How to Create Killer Keywords to Get FREE Traffic to Your Website

When exploring good keyword choices there are several steps one... Read More

Internet Directory Submission Tips

Internet Directories and their ImportanceThere are two very pertinent reason... Read More

Soliciting Search Engines

As your guide operator through the web, search engines are... Read More

Search Engine Position Report

Since search engines are the first stop for people on... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire... Read More

Straight Talk on Search Engine Optimization

To get your website listed well in the major search... Read More

10 Quick Ways To Kick-Start Your Profit Pulling Keywords

First, you must realize that targeting the right keywords or... Read More

All You Need to Know About Your Website Traffic is Contained in 5 Key Stats

You built that content rich web page optimized for your... Read More

Effective Search Engine Use

The Internet is a wonderful place full of resources that... Read More