Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Do Search Engines Like Your Web Site? > NetSparsh - Viral Content you Love & Share

Do Search Engines Like Your Web Site?

Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. If you're going to get high levels of traffic - and hence the levels of ROI you're looking for - it's very important that the search engines can access all the information on your Web site.

Do the search engines know about all of your pages?

You can find out which pages on your site the search engines know about by using a special search. If you search for 'site:' and your Web site address, the search engine will tell you all of the pages on your Web site it knows about.

For example, search for: site:webpositioningcentre.co.uk in Google. Yahoo or MSN Search, and it will tell you how many pages they know about.

If the search engines haven't found some of the pages on your Web site, it is probably because they are having trouble spidering them. ('Spidering' is when the search engine uses an automated robot to read your Web pages.)

Spiders work by starting off on a page which has been linked to by another Web site, or that has been submitted to the search engine. They then read and follow any links they find on the page, gradually working their way through your whole Web site.

At least, that's the theory.

The problem is, it's easy to confuse the spiders - especially as they are designed to be wary of following certain kinds of link.

Links which confuse spiders

If your links are within a large chunk of JavaScript code, the spider may not be able to find them, and will not be able to follow the links to your other pages.

This can happen if you have 'rollovers' as your navigation - for instance, pictures that change colour or appearance when you hover your mouse pointer over them. The JavaScript code that makes this happen can be convoluted enough for the spiders to ignore it rather than try to find links inside.

If you think your rollovers are blocking your site from being spidered, you will need to talk to your Web designers about changing the code in to a 'clean link' - a standard HTML link, with no extra code around it - that is much easier for the spiders to follow.

Links like these will look something like this:

Home Page

Page addresses to avoid

Spiders will also ignore pages if they don't like the URL (the address needed to find the page).

For example, a Web site that has URLs containing several variables can cause spiders to ignore the page content. You can spot pages like these as they have a ? in them, and &, for instance:

http://webpositioningcentre.co.uk/index.php?page=12&cat=23&jib=c

This URL has three variables, the parts with the = in them, between the ? and &s. We find that if a page has one variable, or even two, the top search engines will spider them without any problems. But if a URL has more than that, often the search engines will not spider them.

Spiders particularly avoid URLs that look like they have 'session IDs' in them. They look something like this:

http://webpositioningcentre.co.uk/index.php?page=12&id=29c8d7r2398jk27897a8

The set of numbers and letters do not make much sense to humans, but some Web sites use them to keep track of who you are, as you click through their Web site.

Spiders will generally avoid URLs with Session IDs in them, so if your Web site has them, you need to talk to the people who developed the site about re-writing it so they do not use these IDs, or at least that you can get around the Web site without them.

Clean links = happy spiders

If you use clean, easy to follow links without several variables in them, your Web site should be spidered without problem. There are, of course, many other facets to successful Search Engine Optimization, but if the search engines can't spider your content, your site will fall at the first hurdle.

Paul Silver and David Rosam are Head of Technical SEO and Head of SEO Copywriting at Web Positioning Centre (http://webpositioningcentre.co.uk). Paul has been involved with the Web commercially since 1996 and David has been writing marketing copy for 20 years, and writing for the Web for a decade.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Telegraph.co.uk

Marketing guides
Telegraph.co.uk
It's a bit convoluted to say why this is important for your SEO strategy, and Google denies that it's the case outright, but it's a fair bet that if a SEO or PPC manager, or your company, are paying thousands of pounds for those adverts, there's going ...

and more »

Search Engine Journal

The Ultimate Guide to Seznam SEO
Search Engine Journal
Seznam.cz is the second largest search engine in the Czech Republic (also known as Czechia). The latest data puts it at around a 16 percent market share, with Google dominating the market at 79 percent. Seznam Search Homepage, September 2018.


socPub (blog)

The aspects to consider before availing the services of an SEO agency
socPub (blog)
The presence of a website on the internet is not enough for driving a suitable amount of traffic on the site and for this purpose it might be appropriate to choose an SEO company. The following factors should be considered before selecting a company ...


Net Reputation Launches Professional SEO Services
Markets Insider
SARASOTA, Fla., Sept. 19, 2018 /PRNewswire-PRWeb/ -- Florida-based Net Reputation has announced the launch of its professional Search Engine Optimization (SEO) services. Net Reputation is a digital marketing company that offers top-quality marketing ...

and more »

Forbes

How Brands Can Optimize SEO With Google's Evolving Algorithm
Forbes
In the world of SEO, technological innovations are constantly driving ideas forward. There are a number of things that are evolving in SEO -- first of which is voice search. Since the inception of Apple's Siri, Amazon's Alexa and Google's voice ...
A Guide to Local SEOSearch Engine Journal

all 2 news articles »

Search Engine Land

Is SEO table stakes? (Hint: No!)
Search Engine Land
Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn't of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for ...
3 Ways PPC and SEO Teams Can CollaborateVertical Measures (blog)
3 SEO Strategies That Don't Require an Expert to ManageBusiness 2 Community

all 19 news articles »

PR Daily

4 SEO trends communicators should track
PR Daily
Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it's not the only goal that matters. If you don't rank first, there's a lot you can do to improve your organic search results. Here are four search ...
50 Tips for Website SEO SuccessBusiness 2 Community
How e-commerce can compete for informational queries by optimizing for intentSearch Engine Land

all 6 news articles »

Forbes

Try These Three SEO Strategies For Best Results
Forbes
What are the top techniques for SEO? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Claire Perez, Director of Strategic Account Management at ...
How to recover from a negative SEO attack – Part 5Search Engine Land
SEO: Retaining Performance on Site MigrationsPractical Ecommerce
SEO Is Back! But Was It Ever Really Gone?Search Engine Journal
Search Engine Roundtable
all 11 news articles »

Forbes

How Google Thinks: SEO Done The Right Way
Forbes
People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this does not exist, but if there were one SEO factor that summed it up, then it would be to ...

and more »

Search Engine Land

SearchCap: Google admits bad EU search experience, SEO table stakes, Bing Webmaster Tools & more
Search Engine Land
Is SEO table stakes? (Hint: No!) Sep 13, 2018 by Simon Heseltine Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? Bueller? The ultimate guide to using Bing Webmaster Tools – Part 6

Google News

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

Search Engine Marketing Hype Killing Small Businesses

Think about the first thing you ever heard about "marketing... Read More

If You Could Submit Just One Page To The Search Engines Which Should It Be?

Listen. Some make submitting pages to search engines sound like... Read More

How to Avoid the Google Duplicate Content Filter?

More and more webmasters are building websites with publicly available... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

Spamglish; A Search Engine Comedy With A Language All Its Own

When the movie Spanglish hit the screens in 2004, it... Read More

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is... Read More

Get Listed in Google Without Submitting Your Site

With Google delivering so much traffic, it is only normal... Read More

Google Page Rank - Important Or Just Another Number?

In my last newsletter I wrote about how your websites... Read More

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

Whats with the Competition? Ever Heard of Cooperation?

I attended the SES Expo in San Jose, CA the... Read More

Do Search Engines Like Your Web Site?

Between 75% and 98.8% of visitors to Web sites come... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

What are the Benefits Of Submitting To Directories?

Increasing your web traffic and rank in search engines is... Read More

10 Minutes to Your Google Sitemap

Google's calling your name...Hi, Google here. We want to index... Read More

What All Top Google Websites Have in Common

While it is okay to admire and envy all those... Read More

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use... Read More

SEO Help: Dont Try to Fool the Search Engines

Writing articles is all the rage these days on the... Read More

?Web Content Management System fr Window?: Search Engine Typos

Oops! I meant "web content management system for windows." Do... Read More