Playing By Googles Rules

As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important. For this reason, doing the wrong thing, purposely or unintentionally could result in a severe penalty or even get you get you banned from the listings. Below is a short list of ideas to consider when drafting your search engine optimization campaign.

Hidden Links

Link PR is becoming a hot topic among seo firms, however whether or not incoming/outgoing links still play an as important role as they used to, it still considered a "blackhat" technique that can and most likely will result in a ban or penalty from Google.

Hidden Text

Stuffing your pages with text to small to read, same color as the background, or using css to push the text of screen for the sole purpose of loading your pages with content rich keywords and copy will also get you awarded the same penalties as hiding links.

Page Cloaking

The practice of using browser or bot sniffers to serve the bots a different page then your human visitors may see. Loading a page specifically for a bot that a human user may never see will most certainly get you banned from the listings.

Multiple Submissions

Submitting your domain and pages thereof is also a big thing to stay away from. For example if I submit http://www.seohype.com and http://www.seohype.com/resources.html as two separate urls, I may be looking at a ban, penalty or at the least; a very long time before my pages get submitted. This is another reason to avoid auto submitters. Make sure you check if your domain is listed already in the search engine you are submitting too, if it is? move on to the next.

Link Farms

Be careful who and even what you are linking to. Links in to your site will not hurt, even Google knows you cannot control your links in. However you can certainly control what you link to. Link farming has always been a bad apple in Googles eye and should be avoided at all costs. Google also suggest that your own link pages should not contain more then 100 links, assume anything higher then 100 links on a single page will get you classed as a link farm and avoid doing it.

Selling Your Sites PageRank

Time and time again I come across sites selling there pr7 links or ONLY trading links with certain pr sites. This will cause a ban or penalty as well. Its okay to sell the advertising, or the gain the link, but doing so based on direct advertisement of your page rank is a sure way to get the bad end of the stick from Google.

Doorways

This is similar to cloaking pages. The practice of having one page loaded with your choice keywords that simply re-direct to another more "user friendly" page is also a big issue for Google. My clients get offers all the time from other seo firms offering these kinds of "services". If you get these offers, avoid them at ALL costs.

Same Content on Multiple Domains

Google looks at domain IPs, dates they were registered, etc. Having multiple domains serving the exact same content is a no no as well. This also applies to serving the same content multiple times on separate pages, sub-domains and forwarding multiple domains to the same content.

Conclusion

Many of the above techniques apply to most search engines. By following a mind set that you are building your pages for your human users and not bots, you can insure you will get the most important things from your site: Qualifying links, clicks and a higher ROI. For more information also see "Googles information for webmasters", http://www.google.com/webmasters/.

This article was written by Wil Rushmer, founder of http://www.seohype.com - A resource for internet marketing and website promotion tutorials, including search engine optimisation techniques.

In The News:

SEO myths busted by an ex-Googler  Search Engine Land
How to Make SEO Happen in 2020  Practical Ecommerce
Managing Successful SEO Migrations  Search Engine Journal
What Are Managed SEO Services?  The Daily Campus
10 Best SEO Podcasts to Master the Art of SEO  99Signals - Tech News, Tech Hacks, & More
What Does It Mean to ‘Do SEO’?  Search Engine Journal
5 Easy SEO Wins with Powerful Results  Search Engine Journal
My experience with SEO  Practical Ecommerce
Poll: After The SEO Audit; Next Steps  Search Engine Roundtable
Can SEO Be Made Predictable?  Search Engine Journal
How to Create Content for SEO  Search Engine Journal

A Simple White Hat Technique To Get Indexed By Google

Everybody knows that getting indexed in Google is getting more... Read More

Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative... Read More

Search Engine Keywords - What Do People Search For?

Do you ever wonder how people search for things on... Read More

How to Avoid Being Dropped by the Search Engines

For websites, one of the most important things in their... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

Taking Advantage of Googles Sandbox Effect

Most new sites submitted to Google (at least within the... Read More

Search Engine Ranking - What Works Now

The methods employed to increase your search engine rankings may... Read More

How to Boost Your Traffic and Profits with Content!

Are you aware of how vitally important and valuable CONTENT... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

The Business Case for SEO

It's interesting how potential clients have preconceived notions about which... Read More

Google Rank Cake

6 cups thick content mix 1 jar word of mouth,... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 1

Achieving a top ranking position in Google is every webmasters... Read More

What Is Search Engine Optimization And Why Do I Need It?

Purchasing web design service is confusing with all of the... Read More

Use Keyword Articles for Search Engine Optimization

Search engine optimization is very important for your online business... Read More

Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective

The objective of all search engine providers is epitomized by... Read More

What All Top Google Websites Have in Common

While it is okay to admire and envy all those... Read More

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you... Read More

Yahoos Back!

I was all set to write an article predicting the... Read More

Google Rankings -- Achieve Top 10 Rankings with Free Tools

In order to get a top 10 google ranking it... Read More

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting... Read More

The Wonders of Wordtracker: Its More than a Hunt for Keywords

For me personally, Wordtracker.com is not just a... Read More

SEO Expert Guide - Page Optimization (part 5/10)

In parts 1 - 4 you learnt how to develop... Read More

Search Engine Marketing 101 For Corporate Sites

When most people want to find something on the web,... Read More

Get More Cosmetic Surgery Patients From The Web

It's no surprise that dominant cosmetic surgery practices also have... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More