Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results.

Let's take a look at Canadian search results by Google.ca:

When you highlight "Canada" through Google search results and then start searching, you may be surprised at the amount of companies that aren't really Canadian. All of this also applies for the UK and other major markets as well...

In fact, many of the "paid results" come from American companies. Now some would argue that this is to be expected, coming from American companies with large budgets but I would disagree because a lot of the bulk of the "Canadian specific" results are also American companies.

It is quite evident that this is a growing concern with business owners residing in different countries.

As an owner not from the US, I would rather compete with companies that are more local than not, simply because the results would then be relevant. Irrelevant results equal to poor results and less people take the search results seriously when they keep sifting through poor quality results online.

For example; If you highlight "search in Canada" and search for "web design", the top 2 results seem not to be from Canada. This is a serious issue. What if people click on "I'm feeling lucky", they are redirected to a company outside of Canada. The average person won't know what to think about that and may disregard searching through Canadian results any further.

The more content specific the results are, the more people will search through those results. The more people will tell their friends & peers to search through those results. See, as web marketers, we do have the power to create a search term that people get familiar with. Just look at "Blogging". A couple of years ago, if you asked people to search online for "blogging" sites, you would have had a lot of confused faces staring at you. Nowadays, if you search for blogging, there are more than 900,000 results found in Google and to top that off, there is more than enough paid advertisers as well.

What do we see changing in Google?

The #1 thing we are now seeing more and more is search results listing websites with country specific domain name extensions. Here's what I mean by that....

If you were Google and you wanted to deliver better search results for Canada, how would you go about doing that?

I would look at 2 things:

1) Does the domain name end with .ca? (Ex. www.canada.ca)

2) Does the "contact" information about the company match the country - Street, City, Province/State, Country. Are all of these factors listed within the contact page?

These are very important factors, evidenced to the fact that, I see Google weighing your "contact" page higher than anything else within your website other than your front page. So the moral is, make sure to list EXACTLY where it is that you do business within your contact page. Your website will rank higher for local searching when this technique is utilized.

Second, make sure to buy a domain name(s) that is country specific. If you live in Canada, buy a domain with the extension (.ca). If you live in the United Kingdom, make sure to buy a domain name with the extension (.uk). If you live in the US, make sure to buy a domain name with the extension (.us).

You may be asking, what if I don't want to concentrate on just local searching? Create a separate website to target different areas. There is nothing with .com, in fact most people automatically type in .com but, if you truly want to target locally, you have to play locally.

The future of search engines is local searching! We are seeing an increasing amount of evidence to sustain this claim. Targeting locally is a great start and will ultimately help you to target internationally later on!

I hope this article helps you out!

About The Author:

Martin Lemieux is the owner of the Smartads Advertising Network (http://www.smartads.info). Smartads helps companies to promote their business online and offline through time tested marketing strategies & design.

Read weekly internet marketing tips by Martin Lemieux: http://www.smartads.info/newsletter

----------- ---------------------------------------------------------------------------------

Reprint Rights: You may reprint this article within your newsletter or website as long as the entire article remains the same, including the author information.

In The News:

SEO How-to, Part 1: Why Use It?  Practical Ecommerce
SEO Tools Aren't Enough for Success  Search Engine Journal
How to Do SEO for Niche Markets  Search Engine Journal
How to Use GitHub for Enterprise SEO  Search Engine Journal
HOW TO: Learn the basics of SEO  Boutique Hotelier
SEO in 2020: Going Beyond Google  Search Engine Journal
Web Hosting Talk  Web Host Industry Review
5 Ways SEO & Web Design Go Together  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
Google's Advice on How to Hire an SEO  Search Engine Journal

The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista

Every webmaster knows that the free search engines are a... Read More

SEO for CEOs ? Search Engine Optimization Unmasked for CEOs

If you're like most other CEOs, the term "search engine... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

Getting One Way SEO Links - The Easy and FREE Way

What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More

Searching The Internet Without Search Engines

The World Wide Web contains more than ten million websites... Read More

Optimizing Online Catalog Copy for the Search Engines

It only makes sense. You have an e-commerce catalog site.... Read More

The Best and Easiest Google-Friendly Change to Your Web Site

No matter who you are or how much you pay... Read More

10 Ways to Make Sure Your SEO Goes Out of Its Way for You

If they want to have success, companies should do everything... Read More

Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days

If you have ever been into a McDonalds you will... Read More

Google Ranking WITHOUT Ever Submitting To Google!

A while back, I read an article that explained how... Read More

King + Queen = Royal Success

Ever wonder how or why your competitor gets better search... Read More

Picking Keywords for SEO ? A Different View

The first step to developing any search engine optimization effort... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame... Read More

How to Pick an SEO Firm

If you're looking for an SEO firm, we recommend that... Read More

SEOing A Flash Intro

IntroductionWhy does a FLASH intro need SEO? Flash, the great... Read More

Article Marketing: Fox in the Competitor Hen House or Chicken Little?

I recently was asked by an author to remove a... Read More

Release from Google Sandbox Only to Search the Playground

The Google Sandbox Effect has been discussed at length in... Read More

SEO: When Being Optimized Can Hurt

It's a marketing dream come true: A potential customer, looking... Read More

New Free Online Tool for Keyword Research

I came across a new website the other day and... Read More

Search Engine Optimization and Submission Tips

Bringing visitors to your site from the main Search engines... Read More

Forget SEO ? It?s All About Conversion!

Which SEO hat do you wear? Is it white or... Read More

Submitting Your Site To The Open Web Directory: Some Dos And Don?ts

One of the most important steps in any site's publicity... Read More

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

If you have a Web site, have you ever wondered... Read More

Choosing your Meta-Keywords

Introduction This article assumes you already know what... Read More

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet... Read More