Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Advertise Locally Using Search Engines > NetSparsh - Viral Content you Love & Share

Advertise Locally Using Search Engines

While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.

For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as "homes for sale" and "sell my home." The only problem was the realtor would have to advertise to everyone in the country who happened to type those terms into search engines. This was wasteful and ineffective because the vast majority of visitors clicking through to the site would not be qualified visitors since they lived outside the realtor's regional market.

At that time, the only work around to this was to include a regional qualifying term next to each search phrase, so instead of advertising on the term "homes for sale" the realtor would have to advertise on "Minneapolis homes for sale."

What about the prospective clients who live in Minneapolis, but only type in "homes for sale?" They're likely just as qualified for the realtor, but it there wasn't a way to target this type of searcher. The gap between forcing advertisers to use regional qualifying terms or advertising to a national market was finally closed this spring by Google.

Local Targeting

Targeting a known geographic location of searchers became a reality earlier this spring when Google launched their local targeting program. So now the realtor in Minneapolis can advertise on the more general terms, then specifying a geographic area they'd like the ads to appear within.

The options for this include picking specific cities, metropolitan areas, or even a distance radius from a specific point. For example, maybe the realtor only wants to generate leads from within 30 miles of their home.

Does this work?

Yes, it works very well. There are very few types of advertising online or offline where you have such detailed control over who you are advertising to. Basically it's pretty hard to beat advertising to people who are searching for what you sell and happen to live close to your business. And, since this is pay per click advertising, you are only charged when searchers click through to your web site.

Local Advertising Tips

Promote Your Location - You'll definitely see better conversion rates for your local advertising if you include your physical address on your web site. We recommend including this in the footer of every page of your site to reinforce that you're local to the prospects.

Track Performance - When you use local advertising you will still have to compete against businesses willing to advertise nationally on the same search phrases. This means search terms can get expensive but your conversion rates should support this. However, as with any form of advertising, it's important to track what's working.

Ed Kohler is the president and founder of Haystack In A Needle - http://www.haystackinaneedle.com/ - a full service web marketing and search engine positioning firm based in Minneapolis, MN.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business.com

Time to Hire an SEO Expert? - Business.com
Business.com
You can teach yourself the basics of good search engine optimization, but sometimes it is worth it to hire a professional SEO expert.
The great Google game - The NegotiatorThe Negotiator

all 2 news articles »

Search Engine Journal

7 Signs Your Law Firm May Need a New SEO Partner
Search Engine Journal
The legal industry has a serious problem. Law firms and attorneys around the country continue to get taken advantage of by “churn and burn” SEO agencies. These agencies, which are run by self-proclaimed SEO experts, in most cases, promise big results ...


Forbes

Google's Top Ranking Factors For Local SEO - Forbes
Forbes
With so many potential clients turning to local search to find business or legal services, it's imperative that the online presence of your business or practice is ...
Infographic: 72 Stats to understand SEO in 2018AMEinfo
Tips for helping women in business boost their SEO rankingFinancy
SEO/PPC ManagerBizcommunity.com
Business 2 Community -MarketingProfs.com
all 17 news articles »

Search Engine Journal

YouTube SEO from Basic to Advanced: How to Optimize Your Videos
Search Engine Journal
These basic and advanced video optimization tips and tactics will help ensure your videos will be easily findable on YouTube and other search engines.

and more »

Search Engine Journal

How Important Is an H1 Tag for SEO?
Search Engine Journal
Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!


Practical Ecommerce

SEO Link Building Tactics for Ecommerce Businesses
Practical Ecommerce
But ecommerce sites often struggle with the practice. This is especially true for links to product detail pages. It is nonetheless necessary work. In this post, I'll describe several link-building tactics for ecommerce SEO. While none of these are ...


Search Engine Journal

5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel
Search Engine Journal
For years, SEO professionals have been tackling the bottom of the sales funnel. We'll give lip service to branding and content marketing targeted at consumers higher in the funnel – those just starting the buyer's journey. But it's much easier to ...


Entrepreneur

5 SEO Mistakes that People are Still Doing in 2018
Entrepreneur
Google has been updating its algorithms with some strict rules and keeping SEO professionals on their toes. Panda, Hummingbird, and Penguin are all the different names given to updates done in the search algorithms by Google. This made SEO serious ...
How to be proactive and prevent a negative SEO campaign — Part 3Search Engine Land
A Beginner's Guide to SEO in a Machine Learning WorldSearch Engine Journal
The core pillars of technical international SEOMarketing Tech
MediaPost Communications
all 14 news articles »

TNW

Listen to Google — UX and SEO are a match made in heaven
TNW
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley.


Entrepreneur

The Startup's Handbook to Perfecting the SEO Strategy
Entrepreneur
Many business owners and founders still make the mistake of assuming SEO to be an offshoot of web development. Understand that SEO is an inseparable and ongoing part of marketing. It is much more than adding titles and meta descriptions to your web ...
4 Very Popular SEO Beliefs That Make No Sense At AllSearch Engine Journal
4 Ways Sentiment Analysis Is Changing SEOSearch Engine People (blog)
What You Should Know About Small Business SEO at a Glance [Infographic]The National Law Review
The SEM Post
all 8 news articles »
Google News

Submitting Your Site to Search Engines and Directories

Regardless of which type of business you currently have, you... Read More

Googles Next Big Move

November 2003 might go down in history as the month... Read More

Banned By Google And Back Again

The date: 29th July 2005. The time: early morning. I... Read More

Search Engines 101 - Search Engines Explained

What Are Search Engines?A search engine is a database system... Read More

Common Sense Approach to Search Engine Optimization

Most web surfers start their sessions at a search engine... Read More

Five FAQ About Google PageRank

Five FAQ about Google PageRank1. What is PageRank and why... Read More

Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly

Getting your website listed in Google quickly simply requires that... Read More

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking

The following are a list of mistakes can ensure that... Read More

Answers Count - Matching Keyword and Phrase Density

What's more important to your business success - the question... Read More

Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results... Read More

Google - PR & Backlinks

Here are some observations that I have made recently:1. On... Read More

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is... Read More

Look Out MSN Search, Here Comes Gbrowser

It is official, the search engine wars are in full... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

Tips On Optomizing Your Website For Search Engines

I wish to give a few little tips, about optimizing.... Read More

Google Contest - Nigritude Ultramarine

Search engine optimization experts are having fun with Google. Experts,... Read More

7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content

The task is to build a Content Rich Search Friendly... Read More

A Play In The Sandbox Is Necessary

There has been a good deal written about the Google... Read More

Increase Web Site Sales with a SEO Proposal - Part 2

Part I of this article discussed some of the points... Read More

Easy Web Tips

How can you be found on the web?The web is... Read More

Arrogant Overture Placing Greed Ahead Of Their Customers Needs

According to the dictionary, the definition of the word "overture"... Read More

13 Tips For Good Search Engine Placements

When used properly in combination with other basic search engine... Read More

Building Link Popularity with Topical Articles

One of the important factors in ranking high in search... Read More

Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well

By now, you know that to rank well in the... Read More

What is Google Pagerank?

PageRank is one of the factors that Google uses to... Read More