A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.

Search engines have one simple objective: To deliver results that are relevant and meaningful to its users. If this objective is kept in mind, building web pages that help search engines meet this objective is not difficult. Most SEO "tricks" generally don't work because search engines quickly discover and ignore them - or worse, penalize the site than uses them.

LeaseGuide.com uses a number of Search Engine Optimization (SEO) methods to lock in its #1 position for "car leasing" and many other search terms on Google, MSN, Yahoo, and others.

Here are the primary SEO techniques used:

- Keyword or keyphrase in HTML page title.

- Keyword or keyphrase in the text title at top of page.

- Keyword or keyphrase in ALT parameter of appropriate IMG tags.

- Keyword or keyphrase in first paragraph of text on page.

- Keyword or keyphrase in name of HTML page file.

- Keyword or keyphrase used frequently (but too frequently) in text of page.

- Keyword or keyphrase in text of all links to the page.

Notice that I haven't mentioned using META tags in HTML headers. Although you'll find them on many of our pages, they were placed there in the past when these parameters were more important than now. Although Google sometimes uses the contents of the META DESCRIPTION tag in its site summary description, it's apparently not used in determining search results.

It takes a little time for SEO techniques to work, so be patient and don't expect overnight success. Once you begin getting good rankings on your site, any new pages you add will automatically enjoy easier and faster results.

Al Hearn is owner and operator of LeaseGuide.com, a popular and highly ranked automotive consumer web site. It has helped thousands of visitors since 1995.

In The News:

The right way to hire an SEO  Search Engine Land
Moving a Company to an SEO Focus  Search Engine Journal
SEO vs. PPC: Which Is Better for Your Business in 2020  99Signals - Tech News, Tech Hacks, & More
SEO in 2020: Going Beyond Google  Search Engine Journal
SEO in 2020: What You Need to Know  Business 2 Community
Can SEO Be Made Predictable?  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
A Definitive Guide to Mobile SEO  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal

5 Extremely Valuable Search Engine Optimization Tips

Search engine optimization is THE most cost effective way for... Read More

How to Avoid the Google Duplicate Content Filter?

More and more webmasters are building websites with publicly available... Read More

Search Engine Optimisation - Getting Targeted Traffic

Getting SEO right is an art and it's based on... Read More

If You Could Submit Just One Page To The Search Engines Which Should It Be?

Listen. Some make submitting pages to search engines sound like... Read More

Picking Keywords for SEO ? A Different View

The first step to developing any search engine optimization effort... Read More

The SEO Game - Do You Play It?

Most people do not think of SEO as a game.... Read More

An Introduction to Google Sitemaps

... and why I 'm dying to get finally in... Read More

5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta... Read More

Build Link Popularity The Smart Way

A Brief Introduction To Link PopularityAs webmasters research various ways... Read More

Are You A Google Junkie

Google this, Google that, Google Google Google.......My name is Debbie... Read More

Submitting Your Site To The Open Web Directory: Some Dos And Don?ts

One of the most important steps in any site's publicity... Read More

Yahoo!/Overture Site Match: A License To Steal

Unless you've been living in a cave somewhere, I'm sure... Read More

How Google Indexes Content From Your Web Directory

In a fluke, I was able to notice something about... Read More

Submit All Of Your Pages And Watch Your Traffic Grow

Everyone is looking for "secrets" about how to get more... Read More

The Power of Topic Specific Search

What are Topical Search Engines?Simply put, topical search engines are... Read More

Designing a Better System for Search Engines

Designing a Better System for Search Engines and Information Distribution,... Read More

Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox

Seventy-two days ago Googlebot first showed up and crawled over... Read More

Lets Make Your Website #1

Their is simple way of making your website rank top... Read More

Search Engine Optimisation ? Why And How To Do It

In the following article I will give you some basic... Read More

Search Engine Submission - What to Look for when Selecting an Australian SEO Company

Every business owner I've met has been encouraged at some... Read More

Yahoos Back!

I was all set to write an article predicting the... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

Search Engines The Masters Of The Internet Universe ? Part 3

This is part three of the article series and deals... Read More

One Way Link Building Secures Long Term Ranking Results

One-way link building is a great way to improve your... Read More

Search Engine Optimization - A Beginners Guide

Getting your site listed in the top search engines, such... Read More