|
|
|
|
|
|
|
A Real Example of Search Engine Optimization (SEO) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.
Search engines have one simple objective: To deliver results that are relevant and meaningful to its users. If this objective is kept in mind, building web pages that help search engines meet this objective is not difficult. Most SEO "tricks" generally don't work because search engines quickly discover and ignore them - or worse, penalize the site than uses them.
LeaseGuide.com uses a number of Search Engine Optimization (SEO) methods to lock in its #1 position for "car leasing" and many other search terms on Google, MSN, Yahoo, and others.
Here are the primary SEO techniques used:
- Keyword or keyphrase in HTML page title.
- Keyword or keyphrase in the text title at top of page.
- Keyword or keyphrase in ALT parameter of appropriate IMG tags.
- Keyword or keyphrase in first paragraph of text on page.
- Keyword or keyphrase in name of HTML page file.
- Keyword or keyphrase used frequently (but too frequently) in text of page.
- Keyword or keyphrase in text of all links to the page.
Notice that I haven't mentioned using META tags in HTML headers. Although you'll find them on many of our pages, they were placed there in the past when these parameters were more important than now. Although Google sometimes uses the contents of the META DESCRIPTION tag in its site summary description, it's apparently not used in determining search results.
It takes a little time for SEO techniques to work, so be patient and don't expect overnight success. Once you begin getting good rankings on your site, any new pages you add will automatically enjoy easier and faster results.
Al Hearn is owner and operator of LeaseGuide.com, a popular and highly ranked automotive consumer web site. It has helped thousands of visitors since 1995.
Search Engine Journal
Search Engine Journal
The vast majority of people use browsers to access the web. But most SEO professionals take it a step further and use those same browsers to do a lot more. In fact, some of the most important tools in my arsenal are my browser and its extensions.
Mashable
Mashable
If you're looking for a way to make your personal or professional website more visible and grow your audience, you need to know some search engine optimization (SEO) techniques. SEO is the not-so-secret formula for making Google prioritize your site ...
and more »
Search Engine Land
Search Engine Land
Welcome to the final installment of the Negative SEO series! Before we get started on this look into the possible future, it is important to note that –as with any prognostication — this article is going be heavily opinionated and will contain a fair ...
Search Engine Land
Search Engine Land
Oct 11, 2018 by Joe Sinkwitz. Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here's a look toward possible future threats you should arm yourself to fight. When your ad testing strategy is just plain wrong. Oct ...
and more »
Forbes
Forbes
I've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X amount of months and “they” will just come to your website. It sounds too good to be true. The fact ...
Forbes
Forbes
The vicious circle of SEO is the theory that top‐ranking pages in Google rank high because they get lots of backlinks, and they get lots of backlinks because they rank high. It's easy to see why this theory is so convincing. Imagine you're a journalist ...
12 most important pillars of an effective SEO strategyTNW
SearchCap: Google confirms 'small' update, fast-paced SEO, Findera search engineSearch Engine Land
Technical SEO: 15 Critical Areas That Impact PerformancePractical Ecommerce
Search Engine Journal
all 20 news articles »
WIRED
WIRED
While search engine optimization uses keywords and hashtags in a competition to make your post or website the most relevant, Voldemorting is the anti-SEO, the anti-keyword, and the anti-hashtag. It transforms your subject from a single mass into an ...
Forbes
Forbes
It's no secret that SEO is tricky for websites in the financial industry. I've worked with some of the most well-known financial brands and it's still difficult for them. But before you jump ship to pursue SEO in another industry, let me fill you in on ...
and more »
Forbes
Forbes
Today, almost every business has a website -- the butcher, the baker and the candlestick maker alike. If you are happy with the number of customers you currently have, then don't read this article. If you would like to bring your products to new ...
Marketing guidesTelegraph.co.uk
SEO in 2018: Uncut & Unfiltered [PODCAST]Search Engine Journal
all 12 news articles »
Search Engine Journal
Search Engine Journal
Despite all this, bad SEO content tactics proliferate. They continue to haunt your webpages, search rankings, traffic, and conversions. To lift your content and website out of the 4th or 5th page of search results (A.K.A. Google's dung heap), it's time ...
4 Important SEO Strategies For Your Small Business | TechniblogicTechniblogic (blog)
all 6 news articles »
Make Quality Content Your #1 Priority
It is by now a proven fact that content is... Read More
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes... Read More
Five and a Half Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet... Read More
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are... Read More
The SEO Gurus poem
Am I alone as I survey that vast wilderness outside,Sat... Read More
Has Google Indexed Your Site ?
So has Google found your site yet?Over the last 12... Read More
Tips On Optomizing Your Website For Search Engines
I wish to give a few little tips, about optimizing.... Read More
Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines
Do you have a website that has little or no... Read More
Five Tips to Improve Your Chances with Google et al.
"Dear David: I just created a website on baby toy... Read More
Google Patent Application ? Linking
The recent patent application filed by Google details numerous items... Read More
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful... Read More
Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be... Read More
Improve Search Engine Rankings - The Real Deal!
Ok, here's the deal, follow these steps and shoot me... Read More
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding... Read More
Google Rankings ? Achieving a Top 10 Position in Google ? Part 1
Achieving a top ranking position in Google is every webmasters... Read More
Easy SEO in 6 Simple Steps
If you want to increase traffic to your website and... Read More
Link Popularity: Improve Your Search Engine Rankings
What is link popularity?Link Popularity is simply the total number... Read More
How to Use Keywords to Improve Your Ranking in Search Engines
The importance of keywordsKeywords or key phrases you choose will... Read More
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I... Read More
Got Spiders?
Many internet marketers blow mountains of start-up cash on their... Read More
SEO - Google Sitemaps Explained
Once again I seem to be writing about Google. The... Read More
The Importance of Correct HTML Syntax in Search Engine Positoning
There is a lot of competition to get good spots... Read More
SEO Help: Dont Try to Fool the Search Engines
Writing articles is all the rage these days on the... Read More
Google Tests Expanded Search To Include Printed Works
Google Labs is currently testing Google Print, which returns results... Read More
Top 2 Ways To Get Higher Rankings in Major Search Engines
Top 10 search engine rankings. Everybody wants it but a... Read More
SEO Expert Guide - Conclusions (part 10/10)
As you have seen throughout the guide, search engine optimization... Read More
Finding Targeted Keyword Phrases Your Competitors Miss
Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your... Read More
60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next
Search engine listing delays have come to be called the... Read More
10 Basic Rules for Where to Place Your Keywords
First of all, Google and most other search engines do... Read More
Keywords, Ranking, & Search Engine Optimization Fun
I am a Search Engine Optimization newbie. I have read... Read More
An SEO Checklist
Search engine optimization is on every webmaster's mind these days.... Read More
Over Optimization and the OOP - Does a Penalty Exist?
If you have questions about whether or not the Over-Optimization... Read More
SEO Hints and Tips and Free SEO Tools
Do you realize that if you manage your website, SEO... Read More
Were You Bamboozled by Google?
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just... Read More
Recommended Tools When You Put On The SEO Cap For Your Web Site
The name of the game is search engine optimization and... Read More
An Easy Way Not to Get Banned by Google
Strategic search engine optimization involves far more than keyword research,... Read More
SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with... Read More
What is Your Sales Message?
So you built a website, you have a product, but... Read More
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you... Read More
How You Can Easily Compile A Gigantic Keyword List
It doesn't matter what kind of marketing you are involved... Read More
Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not... Read More
Has Google Lost the Plot?
With the help of MSN, recently I've been reminiscing about... Read More
Getting Listed in the ODP, Google Directory
First of all, the Google directory is really just the... Read More
Is Google Having a Tough Time with Their Website Limit?
If you are one to pay attention to what happens... Read More
Hiring An SEO Constultant - 10 Reasons Why You Should
It crosses every webmaster's mind anytime they see an ad... Read More
Expert Help From Google Answers
Web users turn to search engines for answers to their... Read More
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at... Read More
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look... Read More
SEO #3: Getting Listed In Google in Under 24-Hours!
Yesterday you should have read the second course out of... Read More
Find Best Keywords For Your Site
Keyword optimisation is probably the most important thing that you... Read More
Search Engine Optimization (SEO) Search Engine Optimization (SEO) |