A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.

Search engines have one simple objective: To deliver results that are relevant and meaningful to its users. If this objective is kept in mind, building web pages that help search engines meet this objective is not difficult. Most SEO "tricks" generally don't work because search engines quickly discover and ignore them - or worse, penalize the site than uses them.

LeaseGuide.com uses a number of Search Engine Optimization (SEO) methods to lock in its #1 position for "car leasing" and many other search terms on Google, MSN, Yahoo, and others.

Here are the primary SEO techniques used:

- Keyword or keyphrase in HTML page title.

- Keyword or keyphrase in the text title at top of page.

- Keyword or keyphrase in ALT parameter of appropriate IMG tags.

- Keyword or keyphrase in first paragraph of text on page.

- Keyword or keyphrase in name of HTML page file.

- Keyword or keyphrase used frequently (but too frequently) in text of page.

- Keyword or keyphrase in text of all links to the page.

Notice that I haven't mentioned using META tags in HTML headers. Although you'll find them on many of our pages, they were placed there in the past when these parameters were more important than now. Although Google sometimes uses the contents of the META DESCRIPTION tag in its site summary description, it's apparently not used in determining search results.

It takes a little time for SEO techniques to work, so be patient and don't expect overnight success. Once you begin getting good rankings on your site, any new pages you add will automatically enjoy easier and faster results.

Al Hearn is owner and operator of LeaseGuide.com, a popular and highly ranked automotive consumer web site. It has helped thousands of visitors since 1995.

In The News:

What Is Law Firm SEO?  Search Engine Journal
Why SEO Matters for Law Firms  Search Engine Journal
Google's 5 Video SEO Best Practices  Search Engine Journal
4 Ways SEO Changed in 2020  MarketingProfs.com
10 Reasons Why SEO Doesn't Work  Search Engine Journal
How to Dominate SEO in Small Markets  Search Engine Journal
How Important Are Backlinks for SEO?  Search Engine Journal
5 SEO Quick Fixes for Ecommerce Sites  Search Engine Journal

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

PPC Advertising ? The First Step In A SEO Marketing Campaign

Often, sites view seo and PPC marketing as exclusive marketing... Read More

Search Engine Optimization: What Is It?

Search Engine Optimization is the creation of a web page,... Read More

Gaining Link Popularity Techniques

Link popularity is very important these days for all websites... Read More

Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a... Read More

Google Rankings -- Achieve Top 10 Rankings with Free Tools

In order to get a top 10 google ranking it... Read More

Get A Top Position In Google In Three Days!

So how do you get a top listing in Google... Read More

Keep Your Web Site Content Relevant

Visitors and search engines love content-rich web sites, but just... Read More

SEO Tips for Google

Getting a high ranking on Google is a big achievement.... Read More

Search Engine Optimization --- An Overview

Search engine optimization is one of most popular online marketing... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More

Why Search Engine Optimization is Not Enough

OK. So you've created a nice website with lots of... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

Google, Adsense, SEO, and How It All Works

Google uses an algorithm to determine the search engine results... Read More

Search Engine Marketing 101 For Corporate Sites

When most people want to find something on the web,... Read More

Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll

Google is currently one of the dominant entities on the... Read More

The Google Phenomenon: Greatest Hits Collection

As my readers know, I've been one of Google's harshest... Read More

What is PageRank?

Chances are you have been on the Internet and have... Read More

Whats the Big Hurry?

Quite often I get asked what the magic solution is... Read More

Get a Number One Google Ranking With This Simple Technique

You probably do this already - complete regular searches in... Read More

SEOing A Flash Intro

IntroductionWhy does a FLASH intro need SEO? Flash, the great... Read More

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices

We at America Web Works find ourselves amazed at the... Read More

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional... Read More

Promoting Home Business: Tips to Increase Web Site Sales

You've selected an appropriate Online Business Opportunity. That is not... Read More

A Simple White Hat Technique To Get Indexed By Google

Everybody knows that getting indexed in Google is getting more... Read More