A Real Example of Search Engine Optimization (SEO) Success > NetSparsh

Home
>
Search Engine Optimization (SEO)
>
A Real Example of Search Engine Optimization (SEO) Success

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.

Search engines have one simple objective: To deliver results that are relevant and meaningful to its users. If this objective is kept in mind, building web pages that help search engines meet this objective is not difficult. Most SEO "tricks" generally don't work because search engines quickly discover and ignore them - or worse, penalize the site than uses them.

LeaseGuide.com uses a number of Search Engine Optimization (SEO) methods to lock in its #1 position for "car leasing" and many other search terms on Google, MSN, Yahoo, and others.

Here are the primary SEO techniques used:

- Keyword or keyphrase in HTML page title.

- Keyword or keyphrase in the text title at top of page.

- Keyword or keyphrase in ALT parameter of appropriate IMG tags.

- Keyword or keyphrase in first paragraph of text on page.

- Keyword or keyphrase in name of HTML page file.

- Keyword or keyphrase used frequently (but too frequently) in text of page.

- Keyword or keyphrase in text of all links to the page.

Notice that I haven't mentioned using META tags in HTML headers. Although you'll find them on many of our pages, they were placed there in the past when these parameters were more important than now. Although Google sometimes uses the contents of the META DESCRIPTION tag in its site summary description, it's apparently not used in determining search results.

It takes a little time for SEO techniques to work, so be patient and don't expect overnight success. Once you begin getting good rankings on your site, any new pages you add will automatically enjoy easier and faster results.

Al Hearn is owner and operator of LeaseGuide.com, a popular and highly ranked automotive consumer web site. It has helped thousands of visitors since 1995.

In The News:

SEO myths busted by an ex-Googler Search Engine Land

Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal

SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal

SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal

30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] Social Media Today

Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal

The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal

A framework for SEO success with structured data Search Engine Land

Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal

Learn the Technical SEO Skills Needed to Rank Higher on Google Entrepreneur

SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword