The Power of Topic Specific Search

What are Topical Search Engines?

Simply put, topical search engines are search engines focused on a specific industry, sector or topic.

While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don't realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has taken the time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic.

A savvy online marketer realizes that often, the quality of the visitor is far more important than the quantity of visitors. Web marketers should focus their energies on attracting targeted traffic whenever possible.

For example, if you sell saddles, advertising on a site related to horses or advertising on a topical search engine like http://www.horse-stall.net will bring significantly more sales than advertising on a generic web site or search engine.

Niche engines are considerably smaller than general search engines but they can still be quite lucrative. The small size of a niche or topic-specific engine ensures that the there are few competitors, and advertisers are generally willing to pay a little more for the focused traffic. Advertisers appreciate the unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service. As a result, topic-specific search engines and directories are a burgeoning market. There is far less competition in niche directories and dominating a specific market segment and establishing brand recognition is significantly easier.

It is virtual suicide to attempt to compete with the behemoth search engines like Google. Web-surfers are interested in simplicity and efficiency, which translates to as few clicks as possible. This is an area where Google really cannot compete with a topic-specific search engine. Creating a simple, clear navigational structure of related content while cross-promoting related products or services will increase the site's value.

Advertisers will also flock to search portals that are industry-specific, as they appreciate the unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service.

Consider the niche search engine, Alarm Tools - http://www.alarm-tools.net. The traffic this portal attracts will be of significant interest to manufacturers of security equipment or emergency supplies. Imagine the targeted traffic that an alarm company could receive from a link in the above search directory.

Comtemplate the quality traffic a financial planner could glean from an RSS search directory focussed on finance and investing at http://www.finance-investing.com.

Locating topic-specific search engines is not all that difficult. Consider using the resources provided by Search Engine Watch, Web Search Engines, and Search Engine Guide to locate engines that are topic-specific:

Search Engine Watch - http://searchenginewatch.com/links/article.php/2156351
Web Search Engines - http://www.web-search-engines.net/directory/topic-specific.html
Search Engine Guide - http://www.searchengineguide.com/searchengines.html

Qualified 'clickers' or interested buyers is what it is all about; whether you are selling a product or advertising, the more targeted the traffic the better the fit. As an advertiser, consider topic - specific search engines. As an online marketer, consider creating a niche search portal, as the market is ripe.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

In The News:

What is SEO?  Business 2 Community
How Can I Set Up an SEO Agency?  Search Engine Journal
6 Tips for YouTube SEO Optimization  Business 2 Community
New Solar Energy Optics  Off Grid Energy Independence
SEO in 2020: Going Beyond Google  Search Engine Journal
How to Dominate Ecommerce in 2020  Search Engine Journal
What Is Enterprise SEO?  Search Engine Journal
What Is the Best Word Count for SEO?  Search Engine Journal
Google's Advice on How to Hire an SEO  Search Engine Journal

Submit Your Website to Search Engines

Some search engine submissions are free and some pay for... Read More

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed,... Read More

DIY SEO - Part 2 Tags n Things

Part 2 Tips 4 tagsMeta tags are the descriptive tags... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look... Read More

7 Search Engine Optimization Strategies

Search engine optimization refers to the technique of making your... Read More

How to Get the Best Deal on Your SEO Project

If you own or manage a business Website, chances are... Read More

Keywords are the ?KEY? to a Popular and Profitable Web Site

Keyword Research will reveal answers to 3 critical questions:1. Is... Read More

Website Ranking With an Internet Marketing Specialist

On the internet, competition is stronger than ever. There was... Read More

Search Engine Optimization: What Is It?

Search Engine Optimization is the creation of a web page,... Read More

If Content is King, then surely Relevance is Queen!

There has been a lot of to-ing and fro-ing in... Read More

What Size Body Section Ranks Highest?

This is another one of the controversial questions in many... Read More

The Google Phenomenon: Greatest Hits Collection

As my readers know, I've been one of Google's harshest... Read More

Are Search Engines Worth It Any More?

The "Number One" Question - the question that I (and... Read More

Search Engine Optimization: Site Structure and Popularity

In the Global Internet era the industry presence is undoubtedly... Read More

HTML Title Tags Dictate Your Rankings

There are a lot of things in Search Engine Optimization... Read More

SEOing A Flash Intro

IntroductionWhy does a FLASH intro need SEO? Flash, the great... Read More

The Need of Popularity

In very simple words, the link popularity of your site... Read More

Black Hat SEO and the Sneaky Redirect

Are shades of grey SEO really Black Hat SEO?Black hat... Read More

Easy Web Tips

How can you be found on the web?The web is... Read More

How Google Indexes Content From Your Web Directory

In a fluke, I was able to notice something about... Read More

What All Top Google Websites Have in Common

While it is okay to admire and envy all those... Read More

Everything You Wanted To Know About Google -- But Were Afraid To Search For!

(A Reflective look at the little search engine that soared!)All... Read More

The Life Blood of Internet-Based Home Businesses...Search Engines

Anyone involved in an Internet-based home business will soon come... Read More

Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly

Getting your website listed in Google quickly simply requires that... Read More