How To Weather Google Algorithm Changes

If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected.

What allows some websites to weather frequent algo changes and even prosper while others are banished to the nether regions of the SERPS or banned altogether? In a word, moderation.

Search Engine Optimization is a lucrative business, and many SEOs routinely "push the limits" of what's allowed by the search engines in an attempt to maximize a client site's rankings and draw more business. The problem with this approach is Google is constantly moving the goal post. If you play the game too aggressively you'll find your site being penalized when Google changes the algorithm.

So what can you do to safely optimize your site for the search engines? There are several things to remember:

1 - Make your SEO efforts an asset to Google, not a nemesis. Use ethical optimization practices that help ensure that your pages rank well and pass the "relevance" test. Google loathes spammers because they skew the search results making them less relevant for the searchers, and less relevant results drive searchers to other search engines. Understandably, Google doesn't like that a bit! Bottom line: Make your pages search engine friendly, but don't spam. That way when your page makes it into the top 10 it will really deserve to be there.

2 - Corollary to #1: Provide content that is truly relevant to the search queries that the page ranks well for. In fact, strive to make your page the most relevant (and most useful) page on the Internet for those search terms. Google loves lots of high quality content that is actually useful to your visitors, and their ranking algorithm will reward you handsomely for it, often with little or no SEO techniques in use at all. Lots of quality content draws lots of quality inbound links to your pages, which in turn helps boost their rankings even more!

3 - Use moderation in everything you do in regards to SEO. If you don't edge right up to the line, you'll be a lot less likely to cross it when Google moves it on you. This applies to linking, keyword density, header tags...all of the typical SEO techniques that are in use by webmasters today.

Conclusion

The webmasters who are happy after each and every Google update make their SEO efforts actually benefit the Google index. Their pages are full of relevant, useful content and they refrain from using "gray area" SEO techniques. Remember, today's "gray area" techniques are often tomorrow's "black hat" techniques.

Rick Rouse is the owner of RLROUSE Directory & Informational Resources (http://www.rlrouse.com), your one-stop source for information on a wide variety of topics.

In The News:

SEO: When to Scale (or Not)  Practical Ecommerce
How Hackers May Be Hurting Your SEO  Search Engine Journal
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
How to Beat Big Brands in SEO  Search Engine Journal
Long Tail Keywords and SEO  Search Engine Journal
A Definitive Guide to Mobile SEO  Search Engine Journal
How to Boost Your SEO in 2020  theoklahoma100.com
What Does It Mean to ‘Do SEO’?  Search Engine Journal
How to Do a Complete SEO Audit in Under 60 Minutes  99Signals - Tech News, Tech Hacks, & More
Can SEO Be Made Predictable?  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let's talk about what keyword density is and how to... Read More

Keep Your Content Fresh with this Quick and Easy Tip

Some of the Search engines want only original content. So... Read More

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had... Read More

Search Engine Saturation Tool ? A Must Have SEO Tool

Search Engines have become the soul of the Internet. They... Read More

Is Reciprocal Linking Dead?

I just read an article at SitePro News that really... Read More

The Need of Popularity

In very simple words, the link popularity of your site... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

Google Contest - Nigritude Ultramarine

Search engine optimization experts are having fun with Google. Experts,... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

The Search Engine Optimization Secret that Everybody Ignores

Search engine optimization is a very critical task in the... Read More

Is a High Search Engine Ranking Important for YOU?

In the process of designing a website for clients the... Read More

The Secret Benefit Of Search Engine Optimisation: Increased Usability

A higher search ranking is what many website owners dream... Read More

Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read... Read More

Keyword Demand Isnt Enough

I get half of the world traffic for the term... Read More

Writing Search Engine Friendly Webpages

In order to tap the huge stream of targeted traffic... Read More

Why Search Engine Marketing Has A Passion for Web Site Usability

Watching a recent football game, I imagined two very different... Read More

10 Minutes to Your Google Sitemap

Google's calling your name...Hi, Google here. We want to index... Read More

How to Boost Your Traffic and Profits with Content!

Are you aware of how vitally important and valuable CONTENT... Read More

One Way Linking Campaigns II

There is a way to generate links with the content... Read More

What is Google Talk ?

The advent of Internet has affected lives of almost the... Read More

SEO for CEOs ? Search Engine Optimization Unmasked for CEOs

If you're like most other CEOs, the term "search engine... Read More

?Web Content Management System fr Window?: Search Engine Typos

Oops! I meant "web content management system for windows." Do... Read More

Search Engine Marketing 101 For Corporate Sites

When most people want to find something on the web,... Read More

Utilizing Popular Directories as Free Link Sources

If you're a webmaster, you've probably spent almost as much... Read More