How To Get Listed In Google For Free

Google does not accept payment for inclusion in their main index ? so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you. Below I show you 7 great ways to increase your chances of a Google ranking.

The Basics

Ensure that your website has a clear navigation system ? and by that I man that the reader of your website can get to every main page of your website, from every other page. There's nothing more annoying as a user of a website than finding yourself lost in the middle of a site with no way to find other information other than using the back button. A search engine spider (the program that the search engine uses to index your site) doesn't have a back button so will just give up.

Check the links in your site ? broken links will also stop a spider in its tracks.

Try not to use text contained in graphics or images ? spiders can't read these either.

Don't use the front page of your website to automatically redirect the viewer to another page. The spider sees this as spam, and in Google this can get your site banned!

Content Is King

It's said all the time, but it's true. Think of the phrases you would like people to type into the search engines to find your site and include them in the copy of the site. At heart, a search engine is just a database and works quite logically ? make it easy for the spider to know what your site is about. (However, beware of repeating phrases too often on your page ? this is seen as spam and will be detrimental to your listing. Aim for no more than 3 times on a 100 word page)

Headlines

Once you have a list of phrases you would like to use to promote your site, use them as titles on each page of your site. Inside Business Northampton might have pages titled in ways such as 'Business Promotion Northampton ? Inside Business' and 'Advertising Northants ? Inside Business'.

Choose two or more word phrases to increase your chances of good listings ? the less people you're competing against, the more chance you have in a short amount of time.

The Links Effect

Google is quite unique in that it sees sites with lots of links back to them as quite important. The more links you have from well-trafficked sites, the higher 'PR' level it gives you. Although this isn't the be all and end all of getting high listings, it is helpful.

If you're a printing company, approach other related businesses (such as companies offering corporate gifts) with websites and ask them to link to you, making the text for your link one of your key phrases (e.g. printers in Northampton)

If you can get links to your site from sites that are already in Google listings, then you have more chance of being indexed quickly.

Directories

Submit your website to the Yahoo Directory and the Open Directory Project ? both of these sites directly filter their results into Google and increase your chances of getting into Google listings. For an article on submitting to the Open Directory Project, please click here.

Submission

Don't forget to submit your site to Google directly! It's amazing how many people forget this simple thing.

It's true that Google is great at picking up sites without them being submitted, by following links from other sites, trawling the web, etc, but the sure fire way of making sure that they know about your site is by visiting the Add URL page on Google Itself.

Patience is a Virtue

Results don't happen overnight. Google can take between 6 and 18 weeks to even LIST your site, and then longer to move it up the listings for the phrases you want.

It's time consuming and can be hit and miss when you're learning ? but ANYONE can learn to get a site to the top of Google ? don't listen to those that tell you it's impossible.

I hope that's helped some of you to make the most of your website and Google ? as always, if anyone has any questions please feel free to call me on 07782 543182 or email me at [email protected]

Nikki Pilkington is owner of Milton Keynes based Internet Marketing company NikkiPilkington.com, and writes articles, hints and tips to help people looking to promote their website for free. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

In The News:

SEO in 2020: Going Beyond Google  Search Engine Journal
How Hackers May Be Hurting Your SEO  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
Long Tail Keywords and SEO  Search Engine Journal
How to Beat Big Brands in SEO  Search Engine Journal
SEO: When to Scale (or Not)  Practical Ecommerce
A Definitive Guide to Mobile SEO  Search Engine Journal
How to do Off-Page SEO -  VENTS Magazine
Lawyer SEO Benefits When Using SEO Vs PPC  Legal Desire News Network
What Does It Mean to ‘Do SEO’?  Search Engine Journal
What Is Technical SEO?  Business.com

Lets Make Your Website #1

Their is simple way of making your website rank top... Read More

SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to... Read More

SEO Expert Guide - Page Optimization (part 5/10)

In parts 1 - 4 you learnt how to develop... Read More

Agressive Linking Strategies Help To Get Your Site Noticed

A good link building strategy has become an essential part... Read More

Cache in the Bank: Understanding Googles Advanced Operators

If you would like to know when your site was... Read More

How Ive Maintained 7 Top Ten Google Rankings For Nine Months

Back in November 2004 I discovered a way to get... Read More

How Real SEO Analysis Works

If you're serious about SEO, you need to know how... Read More

21 Search Engine Terms Every Web Marketer Should Know Part 1

1. Search Engine - Is a database of web sites... Read More

Is Google Fair?

If you are the owner of a new website, trying... Read More

What Constitutes a Complete and Effective SEO Campaign?

Unfortunately, not many Search Engine Optimization companies know what this... Read More

Fresh Content Improves Search Engine Optimization

Many search engine optimization companies will sell you a search... Read More

Search Engine Optimization: Creative Ways To Acquire Natural Back Links

Search engines use algorithms calculate the order in which the... Read More

Types of Links

Internal Linking ? An introductionThe web as they call it... Read More

How and Why to Avoid the SEO Mania

The WhyBut what is the reality of reaching a number... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

Search Engines: Different Types, Different Strategies

There are four basic types of Search Engines: Free Search... Read More

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings... Read More

Banned By Google And Back Again

The date: 29th July 2005. The time: early morning. I... Read More

The Unethical SEO Myth

"The use of black hat SEO techniques are completely unethical."... Read More

Link Popularity Explained and How To Build Links

Link popularity is the single most influential factor for determining... Read More

SEO #1: Choosing THE Keywords to Optimize for

This is the first lesson out of 6 that teaches... Read More

Use Keyword Articles for Search Engine Optimization

Search engine optimization is very important for your online business... Read More

Making Money with Popular Search Engines

With so many internet and home business opportunities on the... Read More

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is... Read More

The Disease of Google Banning: Are You At Risk?

Definition:Google banning occurs when Google removes your site from its... Read More