Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Great Site Ranking in Google The Secrets Out > NetSparsh - Viral Content you Love & Share

Great Site Ranking in Google The Secrets Out

How many years did you register your domain name for? If it was only one then Google could hold that against you.

Why?

Because the majority of Spam websites only register a domain name for one year. A domain name registered for a longer period implies that the owner is more likely to be legitimate and serious about their web site.

This is just one of the unusual factors possibly considered by Google when indexing and ranking a website. Factors you could never even have guessed at in some cases.

How do I know this?

Google have recently made public, March 31 2005, the contents of their filing of United States Patent Application 20050071741.

In which many of the search giants secret ranking criteria is revealed and it makes very interesting reading. You must read this if you are serious about ranking well in Google. The days of Spaming Google are drawing to a close. With this patent they reveal just how hard they're coming down on Spam sites. You Do Not want to get caught out.

Listed below you will find the hard facts, I recommend you bookmark this page now. You will need to reference it each time you optimize a new site.

? Links.

It's common knowledge that Google relies heavily on inbound relevant links to rank a site. Now they explain exactly how it works.

As well as the number, quality and anchor text factors of a link. Google seems to also consider historical factors. Apparently the Google 'sandbox' or aging delay begins count down the minute links to a new site are discovered.

Google record the discovery of a link, link changes over time, the speed at which a site gains links and the link life span.

With this in mind fast link acquisition may be a strong indicator of potential search engine Spam.

Gone are the days of pages and pages full of links. You must grow your links slowly to stay below the radar and be careful who you exchange links with. That means no more buying hundreds of links at once or other underhand tactics.

PR is now very valuable.

Your link anchor text should vary but remain consistent with your site content. No more using your main keywords on every link exchange you gain. That's 'anchor Spam'. Instead vary them around your top five to ten keywords.

Link exchanges are still very important but you must work and utilize them ethically. If you don't and you get caught the recovery from a ban can be months in coming and your host and IP may also be recorded.

Softly softly seems to be the message. The fact is fewer but better quality links will benefit you more anyway and they will be much more likely to long-term which is good to.

? Site click through rates (CTR)

CTR may now be monitored through cache, temporary files, bookmarks and favorites via the Google toolbar or desktop tools. Many have suspected for some time that sites are reward for good CTR with a raise in ranking. Similar to how Adwords works.

CTR is monitored to see if fresh or stale content is preferred for a search result.

CTR is also analyzed for increases or decreases relating to trends or seasons.

? Web page rankings are recorded and monitored for changes.

? The traffic to a web page is recorded and monitored over time.

? Sites can be ranked seasonally. A ski site may rank higher in the winter than in the summer. Google can monitor and rank pages by recording CTR changes by season.

? Bookmarks and favorites could be monitored for changes, deletions or additions.

? User behavior in general could be monitored.

As Google is capable of tracking traffic to your site you should closely monitor the small amount of copy returned in search results. Ideally you want to integrate a call to action in there to increase your listings CTR.

Clicks away from your site back to the search results are also monitored. Make your site as sticky as possible to keep visitors there longer. As mentioned above it may also help if you could get your visitors to bookmark you.

? The frequency and amount of page updates is monitored and recorded as is the number of pages.

Mass updates of hundreds of files will see you pop up on the radar.

On the other hand few or small updates to your site could see your rankings slide. Unless your CTR is good. A stale page that receives good traffic may hold it's own and not require an update. So don't update for the sake of it.

Depending on your market fresh content may not be a requirement. If the information your pages contain does not go out of date then updating may not be necessary. If your market is more news based for example then changes regularly are a must. In general changes don't necessarily have to mean fresh content. They could involve simple edits to current content.

A further indicator that Google is really cracking down on Spam is made clear in the following extract from the Patent. Mention is made of changing the focus of multiple pages at once.

Here's the quote - "A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate Spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a 'stable' period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a 'doorway' document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document."

There's still more to look out for:-

? Changes in on page keyword density is monitored and recorded as are changes to anchor text.

? The domain name owner address is considered, most likely to help in a local search result.

? The technical and admin contact details are checked for consistency. These are often falsified for Spam domains.

? Your hosts IP address. If you are on a shared server it's possible somebody else on that server is using dirty tactics or Spaming. If so your site will suffer since you share the same IP.

The impression I get here is that Google have learned from the Spam 'attack' they suffered in early 2004 and they are determined to eradicate it from their listing results.

So what do you do?

There's a lot to take onboard here and consider. But you can't go far wrong with your SEO if you try to grow your site as organically as possible.

If you know what you are doing you can take short cuts. Carry on with link exchanges but consider each site carefully and slow down in your gathering of them. Vary your anchor text. Add small amounts of good quality content to your site regularly. Check your search engine listings and edit your site to include a call to action in them if possible. Make your site more 'sticky' to encourage visitors to stay a while. Encourage visitors to Bookmark your site. Oh and register new domain names for at least two years.

Before you do anything remember to reference the above info first. It may just save you months of misery as your site gets banned and 'Sand boxed'.

Overall keep it ethical and you can't go far wrong. Do not be tempted to Spam. Stick to the guidelines above and you are much more likely to outlast and out rank your competition.

About the Author
Darren Yates is owner of How-to-make-money-online.info a site focused on Making Money Online and Internet Marketing, listing the many and varied ways of making money online. Featuring, resources, thousands of Internet Marketing articles and useful links.

This article comes with reprint rights. You are free to reprint and distribute it as you like. All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Vertical Measures (blog)

The Weekly Measure: Writing Tips, Going Viral & Being An SEO Superstar
Vertical Measures (blog)
Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine ...
SEO Strategy: 3 Trade-offs You Must ConsiderSearch Engine Journal
What to look out for when hiring an SEO agencyBorn2Invest

all 4 news articles »

Forbes

Four Reasons Why 'Position Zero' Shouldn't Be Your Main SEO Goal
Forbes
It's likely that your SEO goal used to be to reach the top ranking in the SERPs for as many pieces of content as possible. When Google introduced position zero, it's probable that reaching rank zero became your new goal. (Position zero is the snippet ...
5 Critical SEO Considerations When Optimizing News WebsitesSearch Engine Journal
6 Ways to Analyze Your Site's SEOBusiness 2 Community

all 5 news articles »

Telegraph.co.uk

Marketing guides
Telegraph.co.uk
It's a bit convoluted to say why this is important for your SEO strategy, and Google denies that it's the case outright, but it's a fair bet that if a SEO or PPC manager, or your company, are paying thousands of pounds for those adverts, there's going ...

and more »

Search Engine Land

Is SEO table stakes? (Hint: No!)
Search Engine Land
Back in late 2006, the topic of the day was β€œIs SEO rocket science?” It wasn't, of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for ...
3 Ways PPC and SEO Teams Can CollaborateVertical Measures (blog)
3 SEO Strategies That Don't Require an Expert to ManageBusiness 2 Community

all 19 news articles »

Search Engine Journal

The Ultimate Guide to Seznam SEO
Search Engine Journal
The latest data puts it at around a 16 percent market share, with Google dominating the market at 79 percent. Seznam Search Homepage, September 2018. Seznam includes some SEO guidance through this Napoveda entry. Like other search engines, ...


Forbes

Try These Three SEO Strategies For Best Results
Forbes
What are the top techniques for SEO? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Claire Perez, Director of Strategic Account Management at ...
How to recover from a negative SEO attack – Part 5Search Engine Land
SEO Is Back! But Was It Ever Really Gone?Search Engine Journal
SEO: Retaining Performance on Site MigrationsPractical Ecommerce
Business 2 Community -Search Engine Roundtable
all 11 news articles »

Net Newsledger

15 Title Tag Optimization Guidelines for Usability and SEO
Net Newsledger
Summary:If you know how important title tag optimization is, you are surely interested in finding out how you can do it. Here are the 15 top tips and tricks to optimize your title tags like a SEO pro. All tips are explained, so anyone can use this ...


Forbes

Local Reviews Can Help Your Business Rank Higher In Local SEO
Forbes
Many facets go into a marketing strategy, and that's what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create ...

and more »

Vertical Measures (blog)

SEO 101 Tutorial Videos
Vertical Measures (blog)
The SEO Tutorial Videos below expand on our SEO 101 series of optimization fundamentals. Dive deeper into advanced SEO strategies, including a focus on localized optimization as well as global implementation, along with other varied topics. These ...


Forbes

How Google Thinks: SEO Done The Right Way
Forbes
People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this does not exist, but if there were one SEO factor that summed it up, then it would be to ...

and more »
Google News

Absolute Top Five Search Engine Marketing Myths Uncovered!

It's no secret that Search Engine marketing can drive significant... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

SEO: When Being Optimized Can Hurt

It's a marketing dream come true: A potential customer, looking... Read More

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our... Read More

SEO Basics - 8 Key Strategies For Online Business Success

The world of search engine optimization (SEO) can be a... Read More

Stay In The Know With Google SMS

The Short Messaging Service (SMS) from Google sends short, quick,... Read More

SEM - Research Measures Success

SEM - Research Measures SuccessSearch engine marketing success comes from... Read More

Keyword Optimization - How To Achieve It

The most important thing you can do for your business... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

Is Page Not Found Making Google Tell The World Site Not Found?

Search Engines are hard to tame, that's for sure. But... Read More

2 Lesser Known Ways to Brainstorm for Internet Home Business Keywords

Search Engine Optimization (SEO) doctrine states that you should always... Read More

Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools

In this three part article, you'll find many tools that... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame... Read More

Beat Google?s Dampening Link Filter with SEO Articles

Most Search Engine Optimization (SEO) experts agree that links back... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

What You Can Expect From Search Engine

Search engines will be a way for you to generate... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Search Engine Optimization: Site Structure and Popularity

In the Global Internet era the industry presence is undoubtedly... Read More

You Cannot Hide From the Public Record Search Engines

As a search engine optimization specialist, I often run across... Read More

The First Search Engine Marketing Method: Content That Meets Customers Needs

For your business web site, good search engine rankings and... Read More

How You Can Easily Compile A Gigantic Keyword List

It doesn't matter what kind of marketing you are involved... Read More

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would... Read More

To Understand the Success of Website Ranking

Time is a factorTo obtain positive results is not very... Read More

How Google Indexes Content From Your Web Directory

In a fluke, I was able to notice something about... Read More