Great Site Ranking in Google The Secrets Out

How many years did you register your domain name for? If it was only one then Google could hold that against you.

Why?

Because the majority of Spam websites only register a domain name for one year. A domain name registered for a longer period implies that the owner is more likely to be legitimate and serious about their web site.

This is just one of the unusual factors possibly considered by Google when indexing and ranking a website. Factors you could never even have guessed at in some cases.

How do I know this?

Google have recently made public, March 31 2005, the contents of their filing of United States Patent Application 20050071741.

In which many of the search giants secret ranking criteria is revealed and it makes very interesting reading. You must read this if you are serious about ranking well in Google. The days of Spaming Google are drawing to a close. With this patent they reveal just how hard they're coming down on Spam sites. You Do Not want to get caught out.

Listed below you will find the hard facts, I recommend you bookmark this page now. You will need to reference it each time you optimize a new site.

? Links.

It's common knowledge that Google relies heavily on inbound relevant links to rank a site. Now they explain exactly how it works.

As well as the number, quality and anchor text factors of a link. Google seems to also consider historical factors. Apparently the Google 'sandbox' or aging delay begins count down the minute links to a new site are discovered.

Google record the discovery of a link, link changes over time, the speed at which a site gains links and the link life span.

With this in mind fast link acquisition may be a strong indicator of potential search engine Spam.

Gone are the days of pages and pages full of links. You must grow your links slowly to stay below the radar and be careful who you exchange links with. That means no more buying hundreds of links at once or other underhand tactics.

PR is now very valuable.

Your link anchor text should vary but remain consistent with your site content. No more using your main keywords on every link exchange you gain. That's 'anchor Spam'. Instead vary them around your top five to ten keywords.

Link exchanges are still very important but you must work and utilize them ethically. If you don't and you get caught the recovery from a ban can be months in coming and your host and IP may also be recorded.

Softly softly seems to be the message. The fact is fewer but better quality links will benefit you more anyway and they will be much more likely to long-term which is good to.

? Site click through rates (CTR)

CTR may now be monitored through cache, temporary files, bookmarks and favorites via the Google toolbar or desktop tools. Many have suspected for some time that sites are reward for good CTR with a raise in ranking. Similar to how Adwords works.

CTR is monitored to see if fresh or stale content is preferred for a search result.

CTR is also analyzed for increases or decreases relating to trends or seasons.

? Web page rankings are recorded and monitored for changes.

? The traffic to a web page is recorded and monitored over time.

? Sites can be ranked seasonally. A ski site may rank higher in the winter than in the summer. Google can monitor and rank pages by recording CTR changes by season.

? Bookmarks and favorites could be monitored for changes, deletions or additions.

? User behavior in general could be monitored.

As Google is capable of tracking traffic to your site you should closely monitor the small amount of copy returned in search results. Ideally you want to integrate a call to action in there to increase your listings CTR.

Clicks away from your site back to the search results are also monitored. Make your site as sticky as possible to keep visitors there longer. As mentioned above it may also help if you could get your visitors to bookmark you.

? The frequency and amount of page updates is monitored and recorded as is the number of pages.

Mass updates of hundreds of files will see you pop up on the radar.

On the other hand few or small updates to your site could see your rankings slide. Unless your CTR is good. A stale page that receives good traffic may hold it's own and not require an update. So don't update for the sake of it.

Depending on your market fresh content may not be a requirement. If the information your pages contain does not go out of date then updating may not be necessary. If your market is more news based for example then changes regularly are a must. In general changes don't necessarily have to mean fresh content. They could involve simple edits to current content.

A further indicator that Google is really cracking down on Spam is made clear in the following extract from the Patent. Mention is made of changing the focus of multiple pages at once.

Here's the quote - "A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate Spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a 'stable' period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a 'doorway' document.

Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document."

There's still more to look out for:-

? Changes in on page keyword density is monitored and recorded as are changes to anchor text.

? The domain name owner address is considered, most likely to help in a local search result.

? The technical and admin contact details are checked for consistency. These are often falsified for Spam domains.

? Your hosts IP address. If you are on a shared server it's possible somebody else on that server is using dirty tactics or Spaming. If so your site will suffer since you share the same IP.

The impression I get here is that Google have learned from the Spam 'attack' they suffered in early 2004 and they are determined to eradicate it from their listing results.

So what do you do?

There's a lot to take onboard here and consider. But you can't go far wrong with your SEO if you try to grow your site as organically as possible.

If you know what you are doing you can take short cuts. Carry on with link exchanges but consider each site carefully and slow down in your gathering of them. Vary your anchor text. Add small amounts of good quality content to your site regularly. Check your search engine listings and edit your site to include a call to action in them if possible. Make your site more 'sticky' to encourage visitors to stay a while. Encourage visitors to Bookmark your site. Oh and register new domain names for at least two years.

Before you do anything remember to reference the above info first. It may just save you months of misery as your site gets banned and 'Sand boxed'.

Overall keep it ethical and you can't go far wrong. Do not be tempted to Spam. Stick to the guidelines above and you are much more likely to outlast and out rank your competition.

About the Author
Darren Yates is owner of How-to-make-money-online.info a site focused on Making Money Online and Internet Marketing, listing the many and varied ways of making money online. Featuring, resources, thousands of Internet Marketing articles and useful links.

This article comes with reprint rights. You are free to reprint and distribute it as you like. All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Small Business Trends

Spotlight: Nightwatch Offers an Intuitive SEO Tool for Businesses
Small Business Trends
SEO is a major concern for a lot of businesses. And many of the ranking or analytics tools out there are difficult to make sense of if you're not experienced in the field. But Nightwatch offers a tool that is meant to be flexible and intuitive. And the ...


Search Engine Journal

How SEO & PPC Keyword Research Can Work Together
Search Engine Journal
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. To me, this ...
How reliable are search terms for SEO and SEM results?EurekAlert (press release)
6 ways to boost organic video results - Search Engine LandSearch Engine Land

all 29 news articles »

Three key tips for SEO optimization | Articles | Chief Digital Officer ...
Innovation Enterprise
It's challenging to choose a good SEO technique to use for marketing with so many different and conflicting techniques out there.

and more »

Search Engine Journal

How Reliable is Google's Web.dev SEO Score?
Search Engine Journal
By making sure search engines can find and automatically understand your content, you are improving the visibility of your site for relevant searches. This is called SEO, or search engine optimization, which can result in more interested users coming ...

and more »

Branding in Asia Magazine

Google Fails to Impress Some Performance Marketers with SEO Tool in Beta
Branding in Asia Magazine
“When compared to other SEO tools, the data discrepancy is too significant,” said Vijayaraj. “Thus, in its current BETA state, Google's SEO audit is inaccurate and inadequate which is expected during the testing phase. For example, the tool shows 100 ...


Search Engine Land

5 SEO trends that will matter most in 2019
Search Engine Land
This year, Google's shaken the world with its mobile- and speed-related efforts. As a result, most of next year's SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns.
Google Launches New Tool That Grades A Site's SEO ImplementationSearch Engine Journal
Get Your Website on Google's Front Page with These SEO ToolsXDA Developers (blog)

all 20 news articles »

Business.com

How Artificial Intelligence Is Changing SEO
Business.com
AI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future. Artificial intelligence and digital marketing are quickly becoming intertwined systems. AI development is ...
3 advanced Google SEO strategies for financial marketers - CUInsightCUinsight.com (press release)
Visual Search: What It Is and How It Is Changing the SEO Industry? [Infographic]Business 2 Community

all 6 news articles »

soompi

Lee Seo Won Enlists In The Military + To Attend Hearing For Sexual ...
soompi
Lee Seo Won has enlisted in the military. On November 22, his agency Blossom Entertainment stated, “Lee Seo Won received a notice of enlistment on ...
Actor Lee Seo-won joins army amid sexual harassment scandalKorea Times

all 3 news articles »

Forbes

Four E-Commerce SEO Trends To Prepare For In 2019
Forbes
Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business ...
SEO Friendly Pagination: A Complete Best Practices GuideSearch Engine Journal

all 3 news articles »

Search Engine Roundtable

Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
Search Engine Roundtable
It's too broad to be a useful metric. It would do more harm than good - SEOs would be judged on it incorrectly. E.g. a small site, perfectly "SEO'd" gets score of 100%. SEO is "complete". Create another 50 pieces of great content, score drops, traffic ...

Google News

How to Manage SEO

Whether you launch a search engine optimization program in-house or... Read More

The Golden 5: Steps to Google Success

The Dream: You wake up one morning and notice your... Read More

SEO Expert Guide - Page Optimization (part 5/10)

In parts 1 - 4 you learnt how to develop... Read More

Are You Getting Nuked By Google Lately?

Since the last Google update, there have been many instances... Read More

When to Hire a Professional SEO Firm?

In efforts to increase sales and profitability, more and more... Read More

How To Design A Search Engine Friendly Website

There are many websites that fail to target their required... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More

Hens Lay Eggs (HLE) by Silke Stahl

"HLE" is a bit of a joke term, (or possible... Read More

The Role of the Robots.txt File to Improve Site Ranking!

Not many web master take the time to use a... Read More

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed,... Read More

Supply & Demand - Stop Attacking Good SEO Companies!

As I read the latest news online about what Google... Read More

Google PageRank Explained

PageRank - an exclusive technology developed by Google which can... Read More

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created... Read More

Understanding Googles Algorithm

What is the Google Algorithm?An algorithm is a mathematical equation... Read More

Diary of a Google Gazumpee

Back in November, when the Google Dance began, Barry Lloyd... Read More

How to Choose Keywords to Theme Your Pages and Boost Your Traffic

One of the most frequent questions I get asked is... Read More

Search Bots, Crawlers, and Spiders

If you are a webmaster and you review your logs,... Read More

Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy... Read More

Shopping Carts and SEO

Shopping and the Web. They go together like Mr. and... Read More

Lets Make Your Website #1

Their is simple way of making your website rank top... Read More

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings... Read More

Is Google Fair?

If you are the owner of a new website, trying... Read More

Google Adsense Optimization Tips

There are plenty of tips to help you enhance your... Read More

Onpage Optimization: Essential for Effective Offpage Optimization

Onpage optimization is the process by which various elements on... Read More

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More