Top Ten Listing? Hmmmmmmmm

This is my question...

I spend a fortune on SEO and now I am #1. If there are 976,840 businesses like mine on the internet, why is that I am # 1?

Am I the only one who cares about being #1? Are 970,000 other business owners stupid? Are they all so poor they can't afford to bid? Am I really #1? Why is it that the next 3 listings just below mine are not the sites of my competitors but listing for directories? Is it really possible that I am the only one who understands search engine optimization? Or...

Maybe the the other sites have all the business they need, maybe people are finding their sites by specifically typing in their web address because someone told them to check it out. Maybe their web address is bookmarked on their clients computers. Maybe just maybe, their business came first and the website followed. Which came first the business or the web site?

The search engines are charging me for everyone who peeks in my store window whether they purchase or not. I focus my advertising budget on getting internet traffic but in fact most of that traffic does not translate into business. In addition, the clients I get from the internet show no loyalty at all. Here today.. gone tomorrow.

What is the point of becoming # 1? Volume of hits or volume of sales?

It is crucial that those starting internet businesses understand marketing, not just SEO.

I use about 75 different websites on a regular basis, but I have visited about 475,000 (including those who used tricks & programming to get and keep me at their site). Of the 75 that I use on a regular basis most are businesses that I used prior to finding their internet address; phone company, gas company, bank, stores that I shop at on a regular basis, etc. Many of the other sites I have bookmarked, I use for their free services but have never purchased anything from them. This includes games, internet tools etc. Then there are about 10 sites that I actually found as a result of a search engine and actually purchase from them on a regular basis. 10 sites out of 475,000 + sites that I have seen.

I think that it is crucial for net-preneurs to understand that the internet is not a marketing solution it is a marketing tool. It is a tool to market a business that has great customer service, quality products, and pricing to match. Marketing your business should start with marketing to family and friends, your neighbors, and local customers and then move to include a website to enhance customer service. Your primary goal should always be to gain customer loyalty and to have enough business to keep you happy but not to try to get 1000's of clicks from people who are surfing the web. Look for Coke.com under soda, or soda pop, or carbonated beverages, or cold drinks. They are not even in the top 50. But look for them under Coke and there they are! #1! Look for them under Coca Cola...there they are #1. The business came first!

Owner Lastingimpressions2.com
Client gifts and greeting card marketing.
Can be reached at [email protected]

In The News:

Stock Photography Impact on SEO  Search Engine Journal
SEO Executive for Centre for Science and Environment  Centre for Science and Environment
Top Tips to Improve Your Website SEO  Business 2 Community
How to Show the Value of Local SEO  Search Engine Journal
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
SEO How-to, Part 1: Why Use It?  Practical Ecommerce
Google's Advice on How to Hire an SEO  Search Engine Journal
What Is the Best Word Count for SEO?  Search Engine Journal

How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What?

Sometimes, the search engines act really strange. And this story... Read More

Advanced Uses for the Google Algorithm

Previously...In our article on Understanding Google's Algorithm, a... Read More

Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website

Want to drive more targeted traffic to your web site?Want... Read More

How to Boost Your Traffic and Profits with Content!

Are you aware of how vitally important and valuable CONTENT... Read More

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning... Read More

Meta Tags - What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they... Read More

Internet Marketing and Search Engine Indexing.

The world of internet marketing is a highly competitive place.... Read More

Click Click Boom: a Linking Strategy that will Blow Away Your Competition

Web marketers, do you hear what I hear?"Click-click BOOM"That's the... Read More

Beyond Search Engines

Some webmasters report that search engines account for 75% or... Read More

Link Popularity

In today scenario when we talk about Search Engine Optimization,... Read More

Give the Folks at Google What They Want

Recent developments on the Google front have web marketers and... Read More

Is New MSN Search More Precise? Just Ask Google

MSN finally unleashed its new search technology to the world... Read More

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can... Read More

Google Loosing Fan Base?

"Nothing last forever but the Earth and sky." - from... Read More

Search Engine Optimization that Works in the Long-Term

Search engines are constantly tweaking their ranking algorithms and when... Read More

Search Engine Optimization With Sitemaps

I just wanted to share a little Search Engine Optimization... Read More

Content Is King

Over the past few years, there have been many debates... Read More

Googles Good-Writing Filter

I was recently struck by the fact that the top-ranking... Read More

Link Popularity - Basic Overview

There are many techniques that SEM/SEO experts use to optimize... Read More

Can Invisible Text in CSSs Slip Under Search Engine Radar?

I'm literally inundated with questions on the subject of invisible... Read More

SEOs Relationship With Website Architecture

SEO's Relationship With Website ArchitectureSearch engine optimization for today's search... Read More

Fresh Content Improves Search Engine Optimization

Many search engine optimization companies will sell you a search... Read More

The Truth About Search Engines: Playing A Game You Cant Win

If you go strictly by the numbers, Yahoo, MSN and... Read More

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links

Reciprocal links are an important step in your overall plan... Read More

The Other Side of the Search Gods Abracadabra!

Thousands of servers ...billions of web pages.... the possibility of... Read More