Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Do Search Engines Scare You? > NetSparsh - Viral Content you Love & Share

Do Search Engines Scare You?

What do the words "Search Engine" make you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those tiny submarines which are used to explore the deepest parts of the ocean bed. I have this picture in my mind of the tiny submarine underwater in complete darkness apart from the beam of its searchlight which is probing the gloom. Other times I see a horse-drawn carriage driving through dense fog with only its weak lamp relieving the darkness. This scene is from a movie where the police are racing through London in search of Jack The Ripper. The final picture is of a line of policemen in old-fashioned uniforms advancing across a moor in darkness through rising mist with only their flashlight-beams to light their way.

It can get a bit scary inside my mind at times. If these were dreams rather than passing thoughts, they would probably be analysed as meaning an obsession with darkness and getting lost. Maybe the lights penetrating the darkness symbolise a fear of ignorance (or maybe a fear of getting found out). The obvious link is that these pictures all relate to a search of one kind or another. The first one might represent a search for knowledge, the second one is obviously the search for a criminal and the final one a search for clues at the scene of a crime.

Why would the words "search engine" conjure up these dark visions? If you look at the words we associate with search engines, I think the connection will be clear. We talk about "submitting" our websites to search engines. We don't "send" our websites or "apply" to search engines or "register" our websites with search engines. We are submissive and the search engines dominate us.

We adopt this submissive posture and the search engines send their robots to "crawl" over our websites. Doesn't sound very pleasant does it? The future of your website is entirely in the power of these monsters. You have spent time and perhaps some cash getting your website ready for the visit. Your website, the shop window to your home business, has been tweaked and "search engine optimised", now you can do nothing except hope that your efforts will be rewarded with approval by these invisible inspectors.

Web site owners act as if the search engines are neighbourhood dignitaries: "We must tidy up, the search engines are coming to visit". An anxious time follows while your website, brushed, polished and optimised to the best of your ability, waits to greet these visitors. The most respected visitor is Googlebot. He causes most anxiety and is renowned for being unpredictable. Webmasters try to analyse the "Googledance" in the hope of making Googlebot's visit enjoyable. If we can get the mighty Googlebot to dance instead of merely crawling, he might give us a good report, but Googlebot can't seem to decide what algorithm he prefers. How are you supposed to get his feet tapping? Unfortunately, the search engines are not the most communicative visitors and you only realise they have carried out their examination when something (either good or bad) happens to your protégé's page rank.

The search engines are not like your school teacher who gives you a class test, they are more like the university Board Of Examiners: when you have passed or failed their test, you will never get to know which questions you got right or where your weakness lies. Further improvement will have to be a matter of guesswork but suppose your guess is wrong? You might destroy the very things which met with the search engines' approval. Then you hear that the search engines don't agree amongst themselves, so what pleases some of them might lose you points with others. Which ones should you try hardest to impress? Should you turn your website into some sort of private Googledancer and risk offending the rest of the robots? Would it be better to try to please one or two of the larger search engines or a big bunch of the lesser ones? Finally you hear a rumour that the search engines are changing their secret rules anyway but nobody knows what the changes will entail. You despair of ever satisfying the masters of your fate, you feel as if you are stumbling around in the dark. Panic takes you over.

Should you be afraid of search engines?

Anybody in his right mind should be afraid, very afraid.

This is one of a series of articles published by the author, Elaine Currie, BA(Hons) at http://www.Huntingvenus.com.

For honest advice on working from home subscribe to Online Profits newsletter by
mailto:huntingvenus@SubscribeMeNow

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

SEO Is A Must For Small Businesses: Here's How To Get Started
Forbes
If this means you have to take a crash course on search engine optimization (SEO), so be it. Another option is to create your website and then solicit SEO services from a reputable company. Although you may not have a large budget as a small business ...
Move Past Beginner's Level Link-Building Practices to Improve SEOMarTech Advisor

all 6 news articles »

Forbes

15 Common SEO Mistakes To Avoid
Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the ...
The benefits of using SEO for your small businessAugusta Free Press

all 8 news articles »

Forbes

Three Simple Steps To Seasonal SEO Success
Forbes
'Tis the season for seasonal SEO. Now you're asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing -- a big thing -- that should work hand-in-hand with your long-term strategy.


Search Engine Land

5 ways ignoring SEO could affect your bottom line
Search Engine Land
There's a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC.

and more »

Business 2 Community

How Much Should You Budget for SEO?
Business 2 Community
SEO is only one part of digital marketing. Knowing how much of your budget to dedicate to SEO lies in understanding what your goals are, and your current progress toward those goals. Answering these questions can help you determine how much of the ...


Forbes

Rich Snippets: A Valuable And Underutilized SEO Strategy
Forbes
In reviewing your latest digital marketing strategy, perhaps you feel like you've dotted all your i's and crossed all your t's, yet you're still not ranking as high as you'd like. You've optimized the title tags and meta descriptions and targeted all ...


CMSWire

Why SEO Efforts So Often Fall Short
CMSWire
The inability to get people to implement SEO recommendations is the most common SEO fail of them all. I know, this sound like a no-brainer — but it's one of the biggest issues that we deal with as an industry. Often SEOs can explain perfectly why ...


Vertical Measures (blog)

The Weekly Measure: Talk Triggers, Leaving Facebook & Small Business SEO
Vertical Measures (blog)
Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine ...


CMSWire

How to Ensure Your SEO Plan Is Put Into Action
CMSWire
Businesses opt not to implement SEO recommendations for a variety of common reasons: lack of understanding, limited resources, bureaucracy and more. While this stonewalling will unfortunately sound all too familiar to SEO practitioners, there are ways ...


Forbes

The Truth About Launching An SEO Strategy
Forbes
I've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X amount of months and “they” will just come to your website. It sounds too good to be true. The fact ...

Google News

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created... Read More

7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank

My Grandfather ran a small Grocery Store and when you... Read More

Guide to Getting Linked

Getting links from other websites pointing to your site can... Read More

How to Manage SEO

Whether you launch a search engine optimization program in-house or... Read More

Utilizing Popular Directories as Free Link Sources

If you're a webmaster, you've probably spent almost as much... Read More

Optimize Your Website or Get Lost In The Crowd!

It used to be that designing an attractive website to... Read More

Companies Cash In on Your Search Engine Ignorance

This article will cause many companies to stir, but it's... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

Torpedo and Sink the Ship SS Search Engine Ranking

I was recently contacted by one of my best clients... Read More

Google Rankings -- Achieve Top 10 Rankings with Free Tools

In order to get a top 10 google ranking it... Read More

How to Pick an SEO Firm

If you're looking for an SEO firm, we recommend that... Read More

Designing a Website So the Search Engines Will Like You

Before you go and spend big money on a professional... Read More

SEO Expert Guide - Proposition Development (part 2/10)

It is literally amazing how many people start their online... Read More

Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective

The objective of all search engine providers is epitomized by... Read More

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our... Read More

SEO #3: Getting Listed In Google in Under 24-Hours!

Yesterday you should have read the second course out of... Read More

3 Deadly Search Engine Marketing Sins

My inbox this week provided glaring examples of three all... Read More

Does Google Hire Mad Scientists?

Online search giant, Google, often tests the waters for new... Read More

Creating a Google SiteMap For Your Work At Home Business Web Page

Search engine traffic is the best traffic You can get... Read More

Google Is Taking Descriptions From Alexa!

In a recent study looking at the "descriptions" of website... Read More

Adding City Names At The End Of Your Keywords Can Bring You More Profits

In recent times, I have been closely studying keywords that... Read More

Dont Submit Your Website To Any Search Engines

We all want to get our websites high up in... Read More

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings... Read More

Meta Tags - What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they... Read More

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search... Read More