Advanced Uses for the Google Algorithm

Previously...

In our article on Understanding Google's Algorithm, a brief explanation was given on what the Google algorithm is and a few general tips were given to help the beginner to optimize their website for it. This article will go into much more depth on different tactics to use to further optimize your site for higher rankings in Google's search engine.

Types of Optimization

As explained in the previous article, there is a myriad of things needed to be done in order to properly and completely optimize your site to take advantage of Google's algorithm. Here is a quick list of the things we will be learning to optimize, which will be explained in further depth shortly.

Things we will be going over in this article will include: Text Links and Optimization, Content Optimization, Domain Registration, Whois Information, Click Through Rates, PR (Page Rank), Traffic, Frequency of Updates, and IP address.

Text Links and Optimization

Although briefly explained in the first article, there are new ways of getting good links coming out almost daily, and having a deeper knowledge of getting links to your site from related ones is always important. As said before, try to stay away from the doorway pages or portals out there, as well as the FFA pages, as these will hurt your rankings on the major search engines more than help them. Be careful who you request links from, in regards to sites that are not within your specific category, or at the very least make sure they have a section for your general area on their links page, such as a "web services" section if you are a web hosting company.

Links from completely unrelated sites on a page with links from all different categories from all over the internet will not benefit your site much, if at all. This being said, don't worry if a site adds a link to your own without a request simply because they like your site or services or product. The added traffic is always a plus, and if you don't already have a lot of incoming links, every little bit helps.

Content Optimization

Be sure your content is all related to the subject your site is based on. Don't have articles on the latest video games if you sell furniture, as the keywords are much less likely to get picked up, and most people looking to buy furniture online don't want to be bogged down searching through hundreds of pages of video game reviews while trying to find a couch that will match their living room set.

Free content sites are always helpful, and although the content is duplicate, with the added articles and guides you will attract more visitors, increasing your rating through the quality of your traffic. Be sure to always include the article exactly as you got it, and include the actual author's name and a link to their site at the very least. Stay away from tactics such as simply copying another site's front page for an article, even if you plan on giving an author name and a link to where you got the information from. This can be seen as not only duplicate content, but is also a technique used by spammers to provide a huge collection of "content" in order to boost their rankings. Once the same information has been seen enough times by the Google spiders, it is considered "duplicate content" and therefore disregarded.

The most important thing to remember when trying to optimize your content is that writing your own articles and information will provide your site with free, unique content. This attracts browsers and at the same time impresses the Google spiders. Having unique content will even make other webmasters much more apt to link to your site as an "authority" in the field.

Domain Registration

Another thing checked for by the Google algorithm is how long your domain is actually registered for. Many Spam sites only register domain names for one year, leaving it to die so they can move on with an untainted domain name to attempt to spam their way into the top rankings on Google. Keeping your domain registered for five or more years, although it may cost a bit more initially, will help your rankings considerably in Google's search engine rankings.

Whois Information

Your Whois information, as stated in the previous article, is also taken into account when calculating your rankings on the search engine. Is your physical address a real place, or was it falsified? Is your contact information up to date, including your phone number and mailing address? Is your name associated with spam sites from the past? All this information is recorded and worked into the algorithm. Just be sure to have your actual information used when registering a domain name, and make sure your contact information is accurate. Another tip would be to use your full name when registering a domain name, including middle name as well as any titles, such as Junior or the Third, as this will help to prevent confusion between yourself and other webmasters.

Click Through Rates (CTR)

Click through rates on your site are now observed by Google as well. If your site is seen on the Google search results, how often is it clicked instead of the other 9 sites on the same page? This is tracked with many things in mind, including seasonal click through rates as well as current trends among browsers. In this system, if you own a ski shop online, obviously your site will be ranked higher during the winter on certain keywords than during the summer. Likewise, if you promote a beach resort online, then your site will be more likely to be ranked higher during the summer months and during spring break than during the winter or fall.

PR (Google's Page Rank)

PR, or Google's Page Ranking system, is a way to keep track of how popular your site is. This is determined through traffic to your site as well as the amount of related sites linking to your own. The complexities of this system have not fully been discovered yet, but the main thing to know is that the more related links and the more high quality traffic you have coming to your site the higher your PR will be. With links from high PR sites, your own PR will skyrocket, bringing you ever higher in Google's search results.

The algorithm also takes your PR into account when working out rankings. The higher PR your site has (on all of its pages), and the longer your site has a high PR, the more likely you are to get in the top rankings with Google. Even with a page ranking of 6 (out of 10), the results can be astounding, and your ranking within the search results will continue to grow.

Traffic

Traffic is also monitored to and from your site, and even how long your visitors stay. This allows Google to accurately gauge the amount of "real" traffic you get in any given month, as well as the type of visitors you receive and the overall popularity of your site. Now, for the younger sites that only get a few hits a day at most, this will not effect your rankings as much as the larger sites with hundreds or thousands of visitors a day. Instead of focusing on the amount of traffic you get to your site, focus on the quality of the traffic you receive. With more visitors that stay longer and actually stay to view your site and purchase your product or sign up as users, you should be able to get better rankings than some of the sites that have three times the volume of traffic but one tenth the amount of time spent by that traffic on your site.

Quality is king, while quantity is simply an added benefit on today's internet. Work on your quality and then you can focus on the quantity.

Update Frequency

Spiders from Google also check the frequency your site is updated with their new algorithm. The more your site is updated, in essence, with fresh and unique content, the higher it will become ranked in the Google search engine. If you take a month vacation, leaving your site to gather dust until you come back, be prepared for a drop in your rankings. If you update your site daily, on the other hand, you can expect to be ranked much higher (provided you have fresh, related content) than the sites that only update once a week.

Basically, as the old adage says, "You reap what you sew." Or, in other words, the more work you put into something, the better results will come of it. In general, this remains true for not only Google, but the other search engines and directories as well.

IP Address

Even the IP address is considered in the Google Algorithm, which can be a good or bad thing, depending on the other websites that are currently sharing your IP. If you are on a specific IP address that is dedicated to your site, you have little to worry about, but if your IP is shared between multiple websites, you could have a real problem. IP addresses are recorded and compared between your site and others on the web. If, for example, your site just happens to be on the same server as a spammer who shares your IP, not only will Google delete the spammer from their rankings, but they could also delete your site simply for being related to the Spam site.

Obviously, there are some simple solutions to this problem, including talking to your hosting company to get a dedicated IP address specifically for your own site. This might cost a bit more per month or year, depending on your billing schedule, but the benefits will be numerous. If you simply don't have the cash flow to pay the extra money per month, you can search through the sites that share your IP and report spammers to your hosting company. In nearly every case they will be ready and willing to get rid of spammers on their server.

Overview

Again, the basic idea is to keep your site reputable in its promotion practices. Stay away from anything that could possibly classify your site as a Spam site, and keep good, relevant links and content coming. For more information, please look at our articles below:

You can see other articles by Claude Beavers on this topic at: SuperFaster.com - Free Search Engine Optimization Articles and Resources

In The News:

12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's a new year, which brings new goals and a lot of reflection. As 2019 kicks off, it's time to consider your SEO goals — whether those are for you personally, ...
SEO resellers 101: 4 programs you should know about  Business MattersBusiness MattersIf you have an agency that specialises in marketing, it would be cost-efficient and possibly more effective to hire an SEO reseller to focus on all the SEO work that ...
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
These Are The Biggest SEO Trends Of 2019  ForbesSEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
How Good Strategies Can Help in Digital Marketing and SEO  Prague PostA strategy is an integrated model of actions designed to achieve the goals of the company. The *content* of the strategy is a set of decision rules used to determine ...
JumpCrew Expands Senior Leadership With Appointment of VP, SEO & Content  MarTech AdvisorJumpCrew, a client acquisition platform announces the appointment of Gordy Casasco as VP, SEO & *Content* to its leadership team.
Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It  ForbesBy 2020, 30% of all website sessions will be conducted without a screen. Now, you may be asking yourself, how is that possible? It turns out that voice-only ...
SEO: Converting Keywords to Link Authority  Practical EcommerceLink authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...
4 Ideas to Combine Email Marketing & SEO for Stellar Results  Search Engine JournalEmail and SEO can actually work together to help you reach your marketing goals. Here are four ideas to help you do just that.
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  ForbesYou can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
5 SEO Trends to Help Marketing Leaders Prepare for 2019  ForbesAs the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...
SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine LandSo, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
Machine vs. man: What really matters for SEO success  Search Engine LandOld methods of dynamically generating *content* and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of ...
A Small Business Owner’s Guide to SEO  Search Engine JournalAre you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
What marketers think of SEO and SEM in 2019 – Econsultancy  EconsultancyBrands have been doing search engine marketing for 20 years now, but marketers' ears still perk up when they hear tips on how to get higher in rankings ...
How Every Law Firm Can Improve Their SEO In 2019  ForbesSEO and *content* marketing deliver the lowest cost per acquisition (CPA), or cost per lead, of any other form of digital marketing. Even if your law firm dedicates ...
StrategiQ launches Spark, an SEO deployment platform  Search Engine LandStrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...
5 SEO Factors to Monitor in 2019  Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
What Is Edge SEO & Why You Should Adopt It  Search Engine JournalAre you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications.
Mueller: Focus your SEO on Google’s status quo  Search Engine LandThough web browsers are becoming more and more advanced, that doesn't mean you should build websites that you know only the latest web browsers support ...
Year in Review: Top 10 SEO expert columns of 2018  Search Engine LandAll year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and find ways to ...
What Is Local SEO & Why Local Search Is Important  Search Engine JournalLocal search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all ...
5 Ways Email Marketing Can Help Your SEO Efforts  Search Engine JournalEmail and SEO can be a powerful combination. Here are five ways that email marketing and SEO can help boost your rankings and search visibility.
SEO: 6 Critical Reports on the New Google Search Console  Practical EcommerceGoogle continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season. But the ...
9 Essential Local SEO & Listings Management Tools  Search Engine JournalHere are nine of the best local listings management tools and all-in-one local SEO software solutions available on the market today.
Improve Your Site's Google Ranking With This All-in-One SEO Toolkit  EntrepreneurSearch engine optimization, or SEO, is one of those internet concepts you might be tempted to disregard if you don't work directly in digital marketing or analytics ...
Free SEO Site Audit Tools  Search Engine JournalA huge list of Free SEO Audit tools that are useful for finding problems and ranking better.
From Salon Marketplace: Master SEO and help your website gain visibility  SalonBecome a certified SEO expert and help your webpage hit the first page of search results.
New Report Questions Whether Privacy Regulations Will Restrain The Web Content, Search Portals, SEO Services And Social Media (WC, SP, SEO & SM) Market's Growth  GlobeNewswireLONDON, Jan. 16, 2019 (GLOBE NEWSWIRE) -- While some have forecast that government regulations such as the EU's General Data Protection Regulation ...
A simple 3-step framework for improving your technical SEO  Search Engine LandIn a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...
Type of Online Referrals for an SEO Offline Campaign  TechnotificationWe compiled a list of some digital and seo marketing strategies that will help you get your product out there in 2019.
5 Ways Video Content Can Improve Your SEO  Business 2 CommunityIf you wanted a single reason why it's such a good idea to create video *content* for your business or brand, let it be this one: search engine optimization. Not only ...
SearchCap: SEO at Google, Sitelink ad tips & SMX Munich  Search Engine LandHow to avoid a site migration disaster. Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new ...
SEO still leaves most marketers puzzled. With this $30 training package, you won’t be.  The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...
The Ultimate Blog SEO Checklist  Search Engine JournalWant to make your blog SEO friendly? This checklist covers the top SEO points that can help improve your blog's performance.
Why NAP & User Experience Are Crucial to Local SEO  Search Engine JournalLearn why Name, Address and Phone (NAP) data consistency and user experience are both essential components to rank in local search.
Digital SEO processes in a successful marketing plan  EconoTimesDigital marketing: As the name describes, it is the online concept of marketing business that offers a vaster platform to promote different products and services.
Vietnam determined to win against Yemen: Park Hang-seo  VietNamNet BridgeVietnam will give everything to earn the full three points in the last group match with Yemen, coach Park Hang-seo told a press conference prior to the game at ...
5 SEO Pilots Each Organization Should Test  EContentWith every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice.
Top 5 SEO Mistakes Made by Bloggers  Business 2 CommunityOver the last two decades, the digital marketing landscape has changed tremendously. Today, search engine optimization (SEO) is incredibly important for ...
Checkbot does SEO differently than other tools. Right now, it’s $30.  The Next WebPoor tagging. Incorrect keywords. Broken links. Slipshot security. There are dozens of ways your website can fail to pass optimization muster. Assuming you're ...
Top Reasons Why You Should Consider SEO Reseller Programs  TheUSBportYou may be aware that search engine optimization reseller programs exist, but have you ever thought of having a go at it? If you haven't, then maybe it's time ...
AFC Asian Cup 2019: We know what we want against Yemen – Vietnam coach Park Hang-seo  FOX Sports AsiaVietnam head coach Park Hang-seo has said that his team will give everything to earn three points against Yemen in their final group match in the AFC Asian ...
9 Tips for Creating Your Best SEO Content in 2019  Search Engine JournalIn 2019, SEO *content* will be all about the audience. If you're looking to improve your *content* marketing and see real ROI, you have to use practices that will ...
Enterprise SEO Tips for Success with Eli Schwartz [PODCAST]  Search Engine JournalIn this podcast episode, Eli Schwartz talks about enterprise SEO – the challenges involved and how to achieve success internally at your company.
How to Use On-SERP SEO to Increase Brand Awareness & CTR  Search Engine JournalPage 1 on Google is changing. Organic search results are now competing for the user's attention with paid ads, knowledge panels, maps, videos, featured ...
The Marketer’s 2019 SEO Checklist  Business 2 CommunityWith an eventful 2018 behind us, there isn't any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months.
BVM is Now Providing SEO Services to Businesses in Fort Worth, TX  PR WebBVM (http://www.brazosvalleymarketing.com), an award-winning SEO and digital marketing firm, has expanded to Fort Worth, TX. “What started as a small ...
PageTraffic Wins ET Now Stars of the Industry Award for Best SEO Agency - Press Release  Digital JournalPageTraffic is a leading and award-winning digital marketing and SEO company offering comprehensive search engine optimization and digital marketing ...
How Big Companies Should be Using SEO  SEO SharkEven the largest brand names need to be clever in how they go about Search Engine Optimisation. This blog looks at some of the ways they can do that.
What is Evergreen Content and How Can You Use It?  SEO SharkEvergreen *content* can seem daunting to attempt to engineer, but once you learn what ingredients make it, it's not so hard to implement.
WordPress Targeted with Clever SEO Injection Malware  ThreatpostThe malware does its best to obfuscate SEO injection in WordPress and evade notice from web admins.
Good Strategic Vision are Necessary for Digital Marketing and SEO Branding  AXcess NewsThe brand is now the essential marketing tool that drives consumer sentiment, and hence the volume of sales, the level of profit, and other of the most important ...
Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real  Search Engine LandLocal SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business *content* and reviews, including ...
Seven SEO mistakes you might make in 2019 and how to avoid them  Eastbourne HeraldThere are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time.
Is Link Building Still the Most Effective SEO Strategy in 2019?  Business 2 CommunityFrom the beginning, backlinks have always been at the crux of SEO. And I really don't think 2019 is going to be an exception. The sheer number and quality of ...
Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy  Business 2 CommunityJanuary is the coldest month of the year across most of the United States, but that hasn't stopped B2B marketers from cranking up the heat up on their 2019 ...
Jeonghwa Seo creates cast aluminium and brass furniture for Seoul cafe and wine bar Et Cetera  DezeenSeoul-based designer Jeonghwa Seo has furnished a cafe and wine bar with furniture that celebrates the qualities of raw materials.
Google Search Ranking Algorithm Update Chatter January 15th  Search Engine RoundtableOver the past 24-48 hours, I've been seeing some chatter amongst the SEO communities, a bit more in the black hat space, but still chatter. Chatter of a Google ...
Demystifying Google’s guide to clicks, impressions and position in Google Search Console  Search Engine LandGoogle Search Console is packed with important information for site owners and SEOs. Via GSC, Google has done a great job providing reporting and ...
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalWhile SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand ...
Vietnam must be at very best against Iran: Park Hang-Seo  Persian FootballTasnim – ABU DHABI, Vietnam head coach Park Hang- seo says they must be at their very best when they play against Iran. Vietnam lost to Iraq 3-2 in the 2019 ...
Google is Partnering With WordPress to Develop a News Publishing Platform  Search Engine JournalGoogle is partnering with Automattic/WordPress to develop a low-cost system specifically designed for publishing local news.
Google Search Console Makes ‘Inspect URL’ Tool More Useful  Search Engine JournalGoogle Search Console has updated the Inspect URL tool with information about HTTP response codes, JavaScript logs, and rendered screenshots.
11 Best Practices to Boost Landing Page Conversions with Video  Search Engine JournalWhen it comes to video *content* on landing pages, marketers tend to either totally crush it, or completely bomb. Your landing page videos may fail for several ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
SEO 101 Tutorial Videos  Vertical MeasuresThe SEO Tutorial Videos below expand on our SEO 101 series of optimization fundamentals. Dive deeper into advanced SEO strategies, including a focus on ...
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
Coding Error Causes Google to Ignore Noindex Directive  Search Engine JournalCCoding error causes Google to ignore a noindex directive. How to spot this error and prevent it from happening.
In Memoriam: The Rise, Fall & Death of Google Plus  Search Engine JournalDid you think Google Plus was a social network? It wasn't. At all. Here's the real story of the rise, fall, and death of Google Plus.
YouTube to Remove Automatic Sharing to Twitter on January 31st  Search Engine JournalYouTube is removing the ability to automatically share videos on Twitter after they've been published. After January 31st, YouTube videos can no longer be ...
SEO Software Market Technology Advancements and Business Outlook 2019 to 2025  Honest VersionThe report provides a unique tool for evaluating the Market, highlighting opportunities, and supporting strategic and tactical decision-making. This report ...
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine JournalLet's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
SEO vs. SEM: What's the difference? | Articles  telegraphherald.comIf you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
How SEO Has Evolved (And What's Next)  ForbesSince the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine JournalDear Santa, I've been pretty good this year. I haven't cloaked one page or bought one link. So can you grant all the items on my SEO wish list?
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
Are Any of These 3 Things Draining Your Passion for SEO?  Search Engine JournalWorking in the SEO field is exciting, but it's not all fun and games. Here are three challenges SEO professionals face and how we can address them.
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
Boost Your Site's Google Ranking With This $20 SEO Software  EntrepreneurThere's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
Iran Securities and Exchange Organization Improves Anti-Money Laundering System  Financial TribuneThe Security and Exchange Organization is working on a RFP (request for proposal) to launch a new comprehensive and intelligent anti money laundering ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
The 9 Most Common SEO Errors That Hurt Your Rankings [DATA]  Search Engine JournalWhich SEO errors are negatively impacting your search rankings? Is it your meta tags? Page speed? Duplicate *content*? According to new data, all three of ...
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
9 Ways to Deal with Unresponsive SEO Clients  Search Engine JournalHas one of your SEO clients fallen off the map? This can be extremely frustrating. Use these nine ideas to reopen channels of communication.
5 Reasons why eCommerce businesses should consider SEO as part of their marketing budget  TechGenYZTalking about digital marketing without mentioning SEO doesn't make sense! If you aren't familiar with the growing importance of SEO on eCommerce, consider ...
SEO: 6 Ways to Optimize Category Pages  Practical EcommerceCategory pages are important to optimize because they target the keywords that consumers search for. But it can be difficult since the pages tend to have little ...
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
Why following SEO trends guarantees SEO budget waste.  Search Engine LandSearch engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
The 8 Things Most People Get Wrong About SEO  Forbes NowI've been working in the search engine optimization (SEO) space for years, yet I'm still pleasantly surprised to learn new things about the industry. I'll discover a ...
How to Use XML Sitemaps to Boost SEO  Search Engine JournalHere's a guide to everything you need to know about generating and optimizing XML sitemaps, including a best practice checklist.
10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine JournalYou've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website... Read More

Understanding Googles Algorithm

What is the Google Algorithm?An algorithm is a mathematical equation... Read More

Beyond the Box with Googles Web API

Google, the most popular, and many say best, search engine,... Read More

An Introduction to Google Sitemaps

... and why I 'm dying to get finally in... Read More

Keyword Selection- The Dark Horse of Search Engines Optimization

Below are what I call the "10 Commandments" for Keywords.To... Read More

Why Optimize Your Site For Search Engines?

Sometimes a search engine optimization company will miss that glaring... Read More

The Unethical SEO Myth

"The use of black hat SEO techniques are completely unethical."... Read More

Has Google Indexed Your Site ?

So has Google found your site yet?Over the last 12... Read More

9 Steps to Getting Better Search Engine Rankings

You finally have a website and you are ready to... Read More

SEO Expert Guide - Free Site Promotion (PR) (part 6/10)

In parts 1 - 5 you learnt how to develop... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR)... Read More

Marketing to Search Engines AND Humans

When you were just a young and precocious student of... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

SEO Made Easy!

Search engine optimization remains a minefield of old advice, outdated... Read More

Two Myths About the Search Engine Listing

Getting top search engine listing is perhaps one of the... Read More

How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines

Your title tag is the most important 3 to 12... Read More

Search Wars! - MSNs Opening Salvo

With all the recent publicity given to Google as the... Read More

Google, BackRub, Backlinking, and the Link Hunting Obsession that Takes Its Toll

Google is currently one of the dominant entities on the... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

Dynamic Pages

Dynamic pages and the Search Engines By Clare Lawrence 10th... Read More

Search Engine Marketing Hype Killing Small Businesses

Think about the first thing you ever heard about "marketing... Read More

Determining the Value of Your SEO Service

Every once in a while--and probably more often than we... Read More

Understanding Google - What You Need To Know To Conquer This Search Engine Giant

Use a keyword density of about 1 to 2%. Use... Read More

The Myth of Guaranteed #1 Ranking in Search Engine Marketing

You've seen the ads: Guaranteed #1 Ranking! There are no... Read More

Search Engine Optimization: Site Structure and Popularity

In the Global Internet era the industry presence is undoubtedly... Read More