Should You Be Linking for Traffic or Rankings?

Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to when the internet began, and reciprocal linking was being done properly. Now just sit back and picture the following.....

There you are running your bar, it's a fairly busy little bar with plenty of regular customers. You also get other customers who come from all directions. Some make their way to your bar using all the little country back roads (from links on other websites), others come on the big highway (the Internet) from the big bars in the city (The Search Engines).

Your customers usually stay and have a beer or two (read a few pages of your site), then decide they'd like to try somewhere different. Because you realize your customers are bound to leave at some point anyway, you recommend the bar down the road, telling them it is a great bar too. You even show them a little leaflet you made (your link section), which gives them directions on how to find it.

The bar down the road also has his regulars, plus a few visitors from you, and a few from the bars in the city. He knows you send him customers, so when his customers have had a drink or two, and fancy going somewhere different, he returns the favour, recommends your bar and gives them directions how to get there.

In fact, there are 10 little bars in your area that are all doing this and the local back roads are alive with customers going from bar to bar (The World Wide Web). Occasionally, when someone comes from the big bars in the city (the Search Engines), you recommend the other local bars and all your friends benefit from that visitor too.

Then one day the big bar in the city sent all the local bars a letter saying: "We are a much bigger bar than you, we have thousands of customers, and they are all looking for nice little country bars like yours. We would be glad to recommend your bar, however, we need to know that your bar is popular before we tell our customers. The busier your bar is, the more customers we will send you. We will of course be sending one of our employees to see just how busy your bar is (Search Engine link spiders).

Great you think, more new customers, more business, more profits. Oh no! Wait a minute! If you send your customers to the bar down the road, he would be busier than you, and get all the new customers from the city. Better stop sending them there. So you stop recommending his bar, and hide the little leaflets that gave directions. (You feature your link section only with a tiny little text link right at the bottom of the page.)

You can't get rid of your leaflets, or the other bar may take you off his leaflet, then when the employee from the city visits the other bar he will think you are not popular, because you are not listed. Maybe you could change the title of your leaflet, so it doesn't look like directions to other bars, that way your customers won't pick it up. (Call your links page "resources" or "partners").

Now, when your customer has had their first beer or two, you don't recommend your friend, and they don't find the leaflets, so they don't know there is a back road that leads to other bars. The result? They take the highway (the Internet) and go back to the big bar in the city where they came from (The Search Engine).

When they get to the big bar in the city, they don't stay there long, because they know the barman can recommend some other great country bars. Why does the barman do that? Because they are his busy friends, but he also recommends a few bars who pay him to give them a plug (Pay Per Click or advertising).

Meanwhile, the bar down the road has been thinking the same thing as you, he wants to be the busiest bar and get the extra customers from the city. He has hidden or renamed his leaflets, and stopped recommending you, like you stopped recommending him.

That road that used to carry customers between your two bars is now very quiet and no longer buzzing with customers driving up and down to the different bars. Eventually, it becomes unused, because the customers don't know it exists. (Hidden link sections). You never get customers from your friend, because they too go back to the city to ask the barman's advice. Your bar is much quieter without his referred customers, and his bar is much quieter without yours.

What can you do? Your bar is not as busy as it used to be, and you still want the customers from the city. Hey, that's it! Pay the barman to promote your bar (Pay-Per-Click or Advertising). Now what happens? The barman sends you a visitor and makes himself some money. When the visitor has had a few drinks at your bar, he goes back to the barman in the city who recommends your friends bar down the road. Why? Because your friends bar was empty, so he too paid the barman to send customers.

The WEB of back roads is closing down, and being replaced by a network of highways, all leading back to the barman who is making lots of money. Who is paying him that money? You, and your friend, who used to share those same customers for free. Meanwhile, the customers think the only way to find a good bar is to see the barman in the city. NOT TRUE IS IT? Both your bars are good, and before you had lots of people recommending you, not just the barman.

If a child read that story they would probably say how silly it is. This is what linking JUST for rankings produces. The alternative?? Link for traffic first, link only with sites who understand their visitors are leaving at some point anyway, sites who are willing to send their leaving visitors to other sites not straight back to search engines all the time.

I am not search engine bashing here, they are excellent and useful resources. However if webmasters are not careful and continue to hide link sections they will give the big search engines a monopoly on traffic. Try turning things around. Exchange only quality visible links, that will bring you visitors. If the current method of "Guru" thinking is correct, this will automatically increase your popularity and search engine rankings at the same time, the difference being, you get visitors while your rankings improve not WHEN they have improved.

Just because Google or any other search engine does not consider a site important, it does not mean that site does not have great content, it does not mean that site is not busy, and it does not mean the site will not send you visitors.

There are millions of great sites with no PR and millions of great sites who are not on the first page of search engine results. The only people who have the right to judge a sites importance, and indeed the only people who's opinion REALLY matters, are the users of your site.

Gary McHugh is co author of HonestLinks.Net, a site dedicated to teaching webmasters to exchange links that bring traffic. He also runs his own web design and hosting company 2001web.com

In The News:

Google adds JavaScript SEO basics to its Search developer’s guide  Search Engine LandOn July 18, Google added a JavaScript SEO basics section to its Search developer's guide. It includes general descriptions of how Google processes JavaScript ...
Emoji SEO presents opportunities for video  Search Engine LandJuly 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food ...
Google Publishes a New Guide to JavaScript SEO Basics  Search Engine JournalGoogle has published a new developer document that goes over the basics of JavaScript SEO.
Arc Digitech To Offer Free SEO Consultation And Website Audit For Businesses  The India SagaArc Digitech is turning heads with its free SEO consultancy to businesses from all industries and market segment. This organization is well aware of the ...
Solstice Sunglasses overhauls its SEO strategy  DigitalCommerce360The sunglasses retailer redesigned and recoded its ecommerce site to double down on SEO. Since the relaunch, its overall web traffic increased 66%, traffic ...
The Truth About Domain Authority: What Every SEO Needs to Understand  Search Engine JournalThird-party SEO metrics are not the only indicators of a site's authority and shouldn't be confused as being actual Google metrics. Here's why.
How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]  Search Engine JournalSchema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.
Yandex SEO: An Interview with the Yandex Search Team  Search Engine JournalThe Yandex seach team offers insight into the changes that have happened in Russian search over the past two years and answers some common Yandex ...
Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
7 Reasons Marketers & SEO Pros Should Use Social Media at Work  Search Engine JournalWith the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.
UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
State of SEO in 2019  Promotion WorldWhether you're a digital marketer or a website owner, knowing the ins and outs of search engine optimization would be a vital practice for you.
SEO: Optimizing Crawl Budget for Ecommerce Sites  Practical EcommerceOptimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears ...
Predicting the ROI of SEO [PODCAST]  Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
Overall leader Seo sends message with semi-final win at IFSC Lead World Cup  Insidethegames.bizSeo Chae-hyun of South Korea sent a warning to her rivals by winning the semi-final at the International Federation of Sport Climbing Lead World Cup in ...
SEO Checklist to the Perfect Location Page  Search Engine JournalThis local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.
How a localized SEO campaign delivered global market share, lifted revenue  Search Engine LandFor businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...
Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies  Search Engine JournalA study of top marketing agencies reveals the most common mistakes made when it comes to SEO.
40+ SEO Statistics for 2019  G2SEO can dramatically improve your website's visibility. Here's a look at engaging SEO statistics and what an effective SEO strategy looks like in 2019.
Learn Why SEO Is Crucial To Your Success  ValueWalkWhen your business depends on your website for leads or sales, your site has to have a prominent position in the search engine results page. This is business ...
SMX replay: SEO that Google tries to correct for you  Search Engine LandSearch engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...
Is content still king for SEO in 2019?  TechaerisAt the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.
Google’s John Mueller on Retaining SEO After Migrating Web Platforms  Search Engine JournalGoogle's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
Why Having a User-First Approach to SEO Is Important  Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
Report: SEO vital in age of voice search  CMOA *fresh* study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants ...
7 Best Alternatives to Yoast SEO WordPress Plugin  Search Engine JournalThere are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.
Holy Grail SEO: High Volume, Low Competition Keywords  Search Engine JournalDiscover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.
SMX Advanced through the lens of a young SEO professional  Search Engine LandAt a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...
WordPress Plugin SEO by RankMath Security Update  Search Engine JournalSEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.
Search Engine Optimization Market Key Manufacturers, Drivers and Forecast to 2024 by: WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US).  News ExteriorThe latest research Search Engine Optimization Market both qualitative and quantitative data analysis to present an overview of the future adjacency around ...
5 Actionable Steps to Improve the SEO Performance of Your Site  Social Media TodayAccording to research, some 93% of all online experiences begin with a user entering a search term into one of the major search engines. That means that ...
7 SEO Insights You Can Learn by Mining Your Help Desk  Search Engine JournalYour help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...
Six SEO Tips To Boost Search Traffic For Law Firms  ForbesTackling the world of search engine optimization and organic traffic may seem overwhelming.
SEO vs. PPC: A Few Forgotten Truths  Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Only 30% of SMBs would recommend their current SEO provider, survey finds  Search Engine Land“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...
5 Ways to Build a Google Algorithm Update Resistant SEO Strategy  Search Engine JournalHere's how you can set up your websites to be more resistant to Google's algorithm updates and less dependent on organic traffic from the search engine.
Increase Enrollments with these 6 Tips for SEO for Higher Education  Pacifc54 BlogReady to make your university website more search engine friendly? Use these SEO for higher education tips to drive enrollments.
SunCity Advising Releases SEO Case Study for San Diego Phlebotomy Training School  EIN NewsDigital marketing firm, SunCity Advising, publishes case study demonstrating SEO and sales conversion improvements for client in San Diego, CA.
Negative SEO Is Not Your Problem  Practical EcommerceWebmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.
How to Increase SEO Lead Volume by 300% [Webinar]  Search Engine JournalJoin our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.
Melissa Fach on Content, Managing Communities & Helping People Break Out [PODCAST]  Search Engine JournalIn this podcast episode, industry veteran Melissa Fach shares her thoughts on *content*, managing communities, and helping people break out.
The High Cost of Ignoring SEO  Practical EcommerceIgnoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
How to avoid an SEO nightmare when changing domain names  TechRadarChanging domain name can be stressful and create a host of problems. Here's what we did to minimize both.
Possible Google Search Ranking Algorithm Update July 11 & 12th?  Search Engine RoundtableI am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ...
New report: SEO and Content Marketing jobs see salary boosts in 2019  ClickZSeven of 10 types of *content* marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...
Yoast SEO 11.5 updates the mobile snippet preview  Search Engine LandWith its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...
Retargeting Improves Conversions from SEO  Practical EcommerceRetargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...
15 SEO Plugins for WordPress  Practical EcommerceHere is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...
7 Tips to Improve Your SEO in 2019  CMSWireSEO continues to be the smart long-term strategy but what SEO means keeps evolving. Here experts offer tips on how to improve your SEO strategy.
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes  Search Engine LandYoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...
Google Search Ranking Algorithm Update Again: Update Maverick  Search Engine RoundtableWhat is going on? Again, three times in about a week, we are seeing increase chatter and the tools are lighting up around a Google search ranking algorithm ...
SEO Checklist for Website Redesigns and Replatforms  Practical EcommerceMajor website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Does Your Sitemap Help Your SEO?  Business 2 CommunityEver wonder what a sitemap is, how to update it, or if it really helps your website SEO? In this article, I will explain what to include in your website sitemap so that ...
Important Key Vendors of SEO Testing Service Market 2019 Forecast till 2025 Presents Latest Data by Leading Countries, Market Size and by Geography  Boston Life NewsGlobal “SEO Testing *Service* Market” 2019-2025 analysis by growth, manufactures, types, applications, and geographical regions. SEO Testing *Service* market ...
Best SEO Strategy for Law Firms Is Content Marketing  The National Law ReviewIf you want to attract more visitors to your firm's website, you need both SEO and a *content* strategy. You need to set up your website pages correctly so that ...
How Dofollow and Nofollow Links Impact SEO  CMSWireWe've asked SEO experts to explain the difference between Dofollow and Nofollow links, why they both matter, and how you can start building them.
SEO Mythbusting Video On The Future Of The Web (Web Evolution)  Search Engine RoundtableMartin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ...
Senior SEO Strategist, Content & Optimization - Trunk Club  Built In ChicagoTrunk Club is hiring for a Senior SEO Strategist, *Content* & Optimization in Chicago. Find more details about the job and how to apply at Built In Chicago.
Sarah A. Seo  CityLabSarah A. Seo is an associate professor at the University of Iowa College of Law and the author of Policing the Open Road.
New Data on Voice Assistant SEO is a Wake-up Call for Brands  Voicebot.ai58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..
Park Seo Joon Jokes About Why “Parasite” Director Bong Joon Ho Said He'd Want To Set Him Up With His Daughter  soompiDuring a recent radio show appearance, Park Seo Joon dished on working with director Bong Joon Ho on his award-winning film “Parasite”! On July 19, the ...
Have You Conducted an SEO Analysis of Your Website?  MD MagazineIn order to keep your site at the top of the search page, you'll have to assess your website for its strengths and weaknesses when it comes to search engine ...
Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back  Inside Self-StorageTwo years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...
Citation Building Still Matters for Local SEO and We Have Proof  Business 2 CommunityYour business isn't appearing when you search for your keywords on Google, and that's a real bummer. Or, maybe your competitors are simply out-ranking you ...
WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module  MarTech SeriesWebCEO has launched a fully packed module for local SEO that provides integrated data from the Google My Business *service*, as well as proprietary data on ...
Park Seo Joon Reveals What Kind Of Film Role He'd Like To Take On Next  soompiPark Seo Joon is ready to take on a new kind of role! During a guest appearance on Naver V Live's “Actor & Chatter,” the actor talked about his upcoming film ...
Optimizing Ecommerce Sites for Crawl Budget may Positively Impact SEO  Bigtime DailyDeveloping and optimizing e-commerce sites for the crawl budget may impact Google's web crawler, which visit the given pages. Due to this, the updated ...
Is Boris Johnson a bus-building SEO genius?  New ScientistBoris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.
Endless AI-generated spam risks clogging up Google’s search results  The VergeThe ability of AI to generate text is becoming increasingly worrying. Experts have warned it could be used for political misinformation, but another target is ...
Park Seo Joon, Kim Da Mi, And Yoo Jae Myung Confirm For Drama Adaption Of Popular Webtoon  soompiPark Seo Joon, Kim Da Mi, and Yoo Jae Myung have been confirmed for an upcoming JTBC drama called “Itaewon Class” (literal title). “Itaewon Class” is based ...
Park Hang-seo representative releases statement regarding status of his Vietnam contract  FOX Sports AsiaPark Hang-seo and his Vietnam contract extension has been a subject of several news stories in the recent months, and now the coach's representatives have ...
Update: Seo Ji Suk Confirmed To Replace Kang Ji Hwan In “Joseon Survival” + Drama To Reduce Episodes  soompiUpdated July 16 KST: “Joseon Survival” will be reducing the number of episodes. On July 16, the broadcasting network TV Chosun revealed, “'Joseon Survival,' ...
Park Seo Joon Shares His Respect For Woo Do Hwan + Updates On Park Hyung Sik From The Military  soompiPark Seo Joon talked about his friendship with other actors and expressed love for his fans. On July 17, the actor appeared as a guest on V Live's “Actor ...
5 Non-Spammy Link Building Tips that Work  Search Engine JournalThe bright side of a new link building project is you don't have to burden yourself with old-school SEO. Throw on a leather sportcoat, put on the business suit.
Park Seo Joon On Preparing For Shirtless Scene In “The Divine Fury,” Expresses Admiration For Co-Star Ahn Sung Ki  soompiPark Seo Joon and Ahn Sung Ki, the stars of the upcoming film “The Divine Fury,” appeared together on the July 16 broadcast of SBS Power FM's “Cultwo Show.
What types of links you should build to boost your website SEO?  Best in AustraliaLinks improve your websites google search rankings. More links simply mean higher rankings. An SEO expert will help you build useful backlinks to boost your ...
Watch: Park Seo Joon, Ahn Sung Ki, And Woo Do Hwan Deal With Powerful Forces In “The Divine Fury” Teaser  soompiThe Divine Fury,” starring Park Seo Joon, Ahn Sung Ki, and Woo Do Hwan, has released a new poster and teaser ahead of its premiere! The upcoming film is a ...
Global Local SEO Software Market 2019 Competition Landscape and Growth Opportunity 2024  Market Research TimeNew research by Fior Markets gives complete guidance, providing the most recent Local SEO Software industry patterns including market development ...
Paid Search Software Market Professional Report 2019| WordStream(US), Moz(US), SEO Book(Greece)  Weekly WallLos Angeles, United State, July 19, 2019, – – The report comes out as an intelligent and thorough assessment tool as well as a great resource that will help you ...
Park Seo Joon Shares Excitement For His Upcoming Film, Talks About His Celebrity Friendships, And More  soompiPark Seo Joon posed for the August cover of fashion magazine @star1! In the pictorial, the actor captivated hearts with a masculine charm and soulful gaze that ...
Adam Ondra and Chaehyun Seo stars in Chamonix  PlanetmountainThe second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...
SEO Junior Consultant job, Johannesburg, Kyalami  Bizcommunity.comA digital marketing company in Kyalami, Johannesburg, is looking for an SEO consultant.
Park Seo Joon's Memorable Roles That Have Defined His Career Thus Far  soompiPark Seo Joon is one of Korea's hottest actors. After making his entertainment industry debut in Bang Yong Guk's “I Remember” music video, he garnered tons of ...
7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
Junior SEO Content Specialist - German in North Holland, Amsterdam  IamExpat in the NetherlandsRandstad Multilingual Recruitment is hiring a Junior SEO *Content* Specialist - German in North Holland, Amsterdam. Are you an expat looking for jobs in English ...
10 Essential On-Page SEO Factors You Need to Know  Search Engine JournalEditor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...
Jang Hyuk, Sooyoung, And Jin Seo Yeon Receive Offers To Star In Upcoming Crime Thriller  soompiJang Hyuk, Sooyoung, and Jin Seo Yeon may be appearing in a new OCN drama! On July 18, OCN stated, “It is true that we have offered roles to Jang Hyuk, Jin ...
Is SEO Really Complex or Are We Overcomplicating It?  Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...
6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
“The Divine Fury” Cast Praises Park Seo Joon, Director Describes How Park Seo Joon's Character Is Different  soompiJuly 11, “The Divine Fury” stars Park Seo Joon, Ahn Sung Ki, and Woo Do Hwan got together for a film showcase. The upcoming film is a supernatural action ...
SEO Versus SEM: What's The Difference?  ForbesSeparate and clearly understand the categories before defining your marketing plan.
The real-time SEO shift: Research, ranking and recommendations  Search Engine LandEvolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...
Improve Your Website Rankings by Hiring An SEO Expert  YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...
A quick and easy guide to understanding search intent for SEO  Search Engine LandIn 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world. The Zero Moment of Truth ...
Leaning into SEO as Google shifts from search engine to portal  Search Engine LandGoogle's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...
What Is Search Engine Optimization And Its 5 Key Elements  YourStory.comAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site?
Korean Actress Oh Yeon-Seo Teases Her Upcoming TV Drama With Ahn Jae-Hyun  E! OnlineThe Korean actress tells us what she looks out for in roles and why she loves to play strong, independent characters.
The Best Free SEO Tools to Increase Your Rankings  EntrepreneurYou don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.

Search Engine Optimization (SEO) - Fix Your OnPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

The (Not So) Shocking Truth About Getting A High Search Engine Ranking

I have seen my site hit #3 at Google, and... Read More

Learn about the Google Search Engine Tools

Think you know everything about searching with Google? Think again.... Read More

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting... Read More

An Introduction to Google Sitemaps

... and why I 'm dying to get finally in... Read More

Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned... Read More

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you... Read More

Google, Yahoo! and MSN Line up More Goodies for Internet Users

Internet users have never had it better what with Yahoo!,... Read More

Google Wireless - Search Away From Home

For so many web surfers, it's almost automatic to type... Read More

Why Optimize Your Site For Search Engines?

Sometimes a search engine optimization company will miss that glaring... Read More

These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search... Read More

Search Bots, Crawlers, and Spiders

If you are a webmaster and you review your logs,... Read More

How To Get Your Web Site Banned ? or Search Engine Promotion, How Not to do it!

Search engines constantly strive to advance their technology and algorithms... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

Keyword Demand Isnt Enough

I get half of the world traffic for the term... Read More

How Important is PageRank, Really?

Webmasters can spend most of their waking hours doing everything... Read More

Google Patent Application - User Data As Part of Ranking Process

In this third article, we continue to dig into the... Read More

Submitting Your Site To The Open Web Directory: Some Dos And Don?ts

One of the most important steps in any site's publicity... Read More

Google Local Search And The Impact On Natural Optimization

With the advent of Google Local, a service that helps... Read More

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that... Read More

Link Popularity - Basic Overview

There are many techniques that SEM/SEO experts use to optimize... Read More

Webmaster-Friendly Google Operators

There are a lot of operators (commands you can enter... Read More

Link Popularity: Distribute Content, Not Just Links

You've spent many hours trying to increase your online traffic... Read More

If You Could Submit Just One Page To The Search Engines Which Should It Be?

Listen. Some make submitting pages to search engines sound like... Read More

How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2

'Are Google's Days in the Dominant Position in Search Technology... Read More