Tools of the Trade, the SEO Must Have Utilities

Search Engine traffic accounts for nearly 80% of the Internet traffic. It is no wonder all website owners want their pages appear in the first 3 pages of the Search engine Results Pages ( SERPS). Getting there by itself is one tough job, and sustaining your place there is another day to day tussle. Unless most of the mundane tasks are automated the life of an SEO is going to be miserable. We constantly see new webmasters are clueless about the tools of the trade. Let's see a few main one's in this article.

Keywords describe the content to the search bots, they guide the search engine to decipher the theme of a webpage. These keywords should be employed in specific ways to acheive optimal results. The first thing to note is the keyword density, SE's still use the density to validate whether they are being guided towards relevant content as suggested by keywords. Keyword Density Analyzer is one important tool that should be employed to check the usage of keywords and phrases in each of your webpage.

Keyword Research tools are really godsend. In this competitive space, if everyone starts targeting the same phrase then you are going into a virtual stalemate. That is why we should find relevant phrases and target them rather than highly competitive keywords. It is better to be listed in page one of a relevant keyword than on page 6 of the main keyword. There are many tools out there that can provide you a list of keywords based on the popular searches, with cue from the SE's themselves. These are typically based on the current search terms employed the netizens.

Keywords are just one part of the SEO puzzle, there is a good tool to prepare your website for SE's. Checkout the resource box for the website with all the tools described in here, they are free to use. The search engine preparation tool helps analyze your website against many criterion. Another popular tool that is a must have is the position checker. The search engine index is really dynamic and hence keeping up with your position manually and that too twice a day is a redundant task that is best left to a script.

The pro tool that is employed by SEO's is the saturation tool that finds how many pages have been indexed and figures out your presence in the top search engines. This is really helpul because as you know each page in the website is indexed separately and seen as one individual entity in the web. This tool figures out which one's got indexed and which did not and you can further analyze the reasons and try to enhance the optimization. The free SEO tools can found in http://www.web-inspect.com.

Author freelances for many great web companies and can be found in Aplora Web Solutions and No Fee Free Freelance.

In The News:

Law Firm SEO: The Complete Guide  Search Engine Journal
What Is SEO & Why Is It Important?  Santa Clarita Valley Signal
Top five SEO experts of 2021  Yahoo India News
10 SEO Tips for Podcasts  Practical Ecommerce
Startups Under 30: Jon Hart, Hart SEO  Jacksonville Daily Record
How Important is Content for SEO?  Search Engine People
How to Learn SEO: A U.S. News Guide  U.S. News & World Report
10 Reasons Why SEO Doesn't Work  Search Engine Journal

One Way Linking Campaigns II

There is a way to generate links with the content... Read More

Search Engine Optimization With Sitemaps

I just wanted to share a little Search Engine Optimization... Read More

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see'... Read More

Search Engine Optimization and Web Site Usability

Build a Web site and the people will come.Ha! If... Read More

How To Start An Internet Business ? Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now... Read More

How to Get the Ranking You Always Wanted!

Is your web site well ranked (In the top ten... Read More

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got... Read More

Five Short Quick Tips on Web Page Titles

By Catherine FranzSearch engine spiders read and record page titles... Read More

SEO = Search Engine Optimization, tips on successful page ranking

One of the key things to remember when developing your... Read More

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine... Read More

Google Rank Cake

6 cups thick content mix 1 jar word of mouth,... Read More

Search Engine Optimization - Enhancing Web Site Visibility

I've had several prospects and clients say to me "I... Read More

Make The Search Engines Love Your Site

Most webmasters have no idea on how to make a... Read More

Google Rankings -- Achieve Top 10 Rankings with Free Tools

In order to get a top 10 google ranking it... Read More

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization)... Read More

Release from Google Sandbox Only to Search the Playground

The Google Sandbox Effect has been discussed at length in... Read More

Yahoo!/Overture Site Match: A License To Steal

Unless you've been living in a cave somewhere, I'm sure... Read More

Advertise Locally Using Search Engines

While search engine advertising has been a great advertising medium... Read More

Simple Way to Get High Pagerank

Everyone knows that if your website has a high Google... Read More

Google Gunning For Directories?

Why is it that webmasters are so quick to blame... Read More

Search Engine Optimization For Blogs

Blogging software is really a simple Content Management System (CMS)... Read More

SEO: When Being Optimized Can Hurt

It's a marketing dream come true: A potential customer, looking... Read More

60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next

Search engine listing delays have come to be called the... Read More

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links

Reciprocal links are an important step in your overall plan... Read More

Easy Web Tips

How can you be found on the web?The web is... Read More