Search Engine Optimization for Everyone

There are many facets to SEO and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.

Here are some strategies we have personally used with our web design firm:

1. Google AdWords. This is an excellent and cost effective method of getting good search results. You set the maximum daily amount you would like to spend on your key words and phrases. Within the first month we were getting more client contacts through using AdWords.

2. Overture Keywords. This is a lot like AdWords, but we found that their system did not really allow you to set a daily limit to how much you wanted to spend and it quickly got out of hand with some of the phrases we had chosen! Still, it was pretty cost effective in the grand scheme of things.

3. Yahoo Regional Directories. Once you are able to get your site indexed by the Yahoo Regional Directories, I think you stay in there for good! We've been in there for years now and continue to get clients who found us through this directory. (And it is free to submit your site.)

4. Keywords / Description / Alt Tags / Title Tags / Page Content. All the big SEO companies rely heavily on these 5 things - all of which are contained in the code of your web pages. However, with a little research, you could do these yourself (or have it done by your web designer). A few great tools to help you with this task are: Overture Keyword Selector Tool (http://inventory.overture.com/d/searchinventory/suggestion/), Google Suggestion Tool (http://www.google.com/webhp?complete=1&hl=en), Meta Tag Analyzer (http://www.iboost.com/tools/meta_tag_analyzer.htm), and Keyword Density Analyzer (http://www.keyworddensity.com/).

The main benefit to hiring a professional SEO company is that they work for you to constantly update your keywords, etc. and submit your URL to search engines. They know exactly how many of each keyword to use, etc. And this is often a service worth paying for if optimization is a real concern in your industry. A good SEO company will also stay up on what the search engines are doing and change their tactics accordingly. They will also never use an "illegal" tactics that could get you banned from the search engine. Be wary of companies that "guarantee top 10 placement". I recommend http://www.submitsolutions.com.

5. Online Directories. Submitting your website URL to free online directories is a great avenue of promotion. One way you can find directories is to use Google or another search engine and type in "(type of your business) online directories". Some that come up may ask for a small amount to list your site. If they do, you should always contact them and ask them for more information such as how many unique visits their directories get per month to see if the price is a good value.

6. Open Directory Project. http://www.dmoz.org The ODP is one of the main sources the the Googlebot uses to find new websites. This is a human-maintained directory - meaning that when you submit your URL, an actual person reviews your submission to decide if the site is appropriate, etc. It may take some time to get your site indexed by the ODP, but once it is, you should not have to keep sending your links.

7. Blog. Having a Blog on your website is a great way to attract visitors to your site with fresh content. And the search engines love content rich blog pages. There are free services out there such as http://www.blogger.com, http://www.blog-city.com, http://www.livejournal.com and many more that allow you to sign up for a free blog. Of course the best way to blog to have the blog "software" actually installed on your site. This is something your web designer/programmer could do for you. I highly recommend sBlog (http://servous.se/) as a free php based Blog script (you will need php and a MySQL database installed with your web hosting service to run this).

8. Submit to Google and Yahoo. These two are the top dogs in the search engine world and both still accept FREE submissions. For Yahoo, you must go through the categories until you find the most appropriate one for your website. For Google, you can go to the following URL to submit your site: http://www.google.com/addurl/?continue=/addurl

9. Print advertising. Many companies forget that print advertising is still a very valid way to get visitors to your website. Although this can get costly, even having your URL printed on your business cards, letterheads and envelopes is considered print advertising.

10. Be the best you can be. It sounds simple, but a lot of people get so wrapped up in SEO that they neglect the quality of their website. Remember that your website reflects your business and should offer a professional, high quality appearance and useful content. No matter what your business is, your visitors will be more inclined to stick around or make a purchase if your site is easy to navigation, has useful information, and looks professional.

I also highly recommend visiting Site Pro News (http://www.sitepronews.com) and signing up for their free newsletter. They have the most up to date info on SEO.

Sherry Holub is the Lead Designer and Manager at Southern California design firm, JV Media Design. http://www.jvmediadesign.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business MattersBusiness Matters

How reliable are search terms for SEO and SEM results?
EurekAlert (press release)
CATONSVILLE, MD, November 20, 2018 - With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing ...
The secret of modern SEOBusiness MattersBusiness Matters
Mobile SEO Trends & Strategies To Follow In 2019HostReview.com (press release) (blog)
The Challenges of Scaling SEO (and How to Overcome Them)Toolbox (blog)
Business 2 Community -NewsPatrolling (press release) (blog)
all 25 news articles »

Search Engine Journal

How Reliable is Google's Web.dev SEO Score? - Search Engine ...
Search Engine Journal
Google's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?

and more »

Business.com

How Artificial Intelligence Is Changing SEO
Business.com
AI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future. Artificial intelligence and digital marketing are quickly becoming intertwined systems. AI development is ...

and more »

Search Engine Journal

5 SEO trends that will matter most in 2019
Search Engine Land
This year, Google's shaken the world with its mobile- and speed-related efforts. As a result, most of next year's SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns.
Google Launches New Tool That Grades A Site's SEO ImplementationSearch Engine Journal
Get Your Website on Google's Front Page with These SEO ToolsXDA Developers (blog)

all 20 news articles »

The Straits Times

Telemad: The enigmatic charms of Seo In-guk in K-drama The Smile Has Left Your Eyes; the gleam in Ryoko ...
The Straits Times
South Korea's Seo In-guk broke into the limelight in the period drama Reply 1997 (2012), playing a high school jock nursing a secret crush on his long-time friend. Since then, the almond-eyed singer-actor has charmed his way through High School King Of ...


Digital Journal

SEO Firm Los Angeles, Branding Los Angeles, Does The Marketing Job Right
Digital Journal
LOS ANGELES, CA, November 21, 2018 /24-7PressRelease/ -- SEO firm Los Angeles company, Branding Los Angeles, makes sure to do any marketing job correctly. SEO firm Los Angeles, Branding Los Angeles, has been able to help companies rank high ...


Search Engine Journal

9 Ways to Deal with Unresponsive SEO Clients
Search Engine Journal
Unresponsive SEO clients are a common problem that most agencies have to deal with at some point. Fortunately, re-establishing contact is often simpler than you might think. A little extra preparation can also help you avoid situations like this in the ...


Search Engine Roundtable

Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
Search Engine Roundtable
It's too broad to be a useful metric. It would do more harm than good - SEOs would be judged on it incorrectly. E.g. a small site, perfectly "SEO'd" gets score of 100%. SEO is "complete". Create another 50 pieces of great content, score drops, traffic ...


EContent (press release)

WhiteHat Security: Using AI to Enable Better SEO Results
EContent (press release)
BrightEdge's SEO platform is powered by a sophisticated AI and machine learning engine. Because it crawls the web and collects first-party data, it is the only company capable of web-wide, real-time measurement of digital content engagement across all ...


Forbes

Four E-Commerce SEO Trends To Prepare For In 2019
Forbes
Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing. Meanwhile, e-commerce ...
SEO Friendly Pagination: A Complete Best Practices GuideSearch Engine Journal

all 3 news articles »
Google News

Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox

Seventy-two days ago Googlebot first showed up and crawled over... Read More

Playing By Googles Rules

As the undisputable leader in search engines, Google places a... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

Companies Cash In on Your Search Engine Ignorance

This article will cause many companies to stir, but it's... Read More

Search Engine Musical Chairs

News broke this week that Yahoo has purchased the Inktomi... Read More

SEO Blues

SEO, not again!, you may groan. The webmaster world is... Read More

Do It Yourself SEO

Internet surfers use search engines more than any other tool... Read More

How to Manage SEO

Whether you launch a search engine optimization program in-house or... Read More

Building Link Popularity with Topical Articles

One of the important factors in ranking high in search... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 1

Achieving a top ranking position in Google is every webmasters... Read More

History of World / Regional Search Engines and Directories

Computers have become a way of life for people around... Read More

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a... Read More

All about SEO or SFO?

First let's start with definitions:SEO: Search Engine Optimization, SFO: Search... Read More

Search Engine Metrics: Organic Search vs. Paid Placement

Let me preface this report by citing advertisers in 2004... Read More

Google Is Not Only A Search Engine!

When you now organize a street interview and ask people... Read More

Pay Per Click Versus ?Organic? Search Engine Listings - The Pros and Cons and Best Uses for Each

What's the difference?For those who aren't quite clear what the... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

Meta Tags - What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they... Read More

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization)... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

Link Popularity: Improve Your Search Engine Rankings

What is link popularity?Link Popularity is simply the total number... Read More

Search Engine Wars - Quality Searches Vs Quantity!

It is no secret that Google and Yahoo are on... Read More

Google Search Algorithm Patent Application Creates Spring Buzz!

Google applied for a patent on their ranking algorithm as... Read More

SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop... Read More

Basic Search Engine Promotion

I can't tell you how many times people have asked... Read More