Mindset from Yahoo!- Changing the SEO Game

Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.

The beta version of Mindset is now online as Yahoo! tests and refines this concept. It depends on machine learning technology to rate sites on a scale to determine if they are primarily commercial or informational.

Sites are rated from -2 (mostly commercial) to +2 (mostly informational) with 0 being a balance between informational and commercial. This was done by manually rating a "seed set" of sites to base the rating algorithm. The software now needs fine tuning and Yahoo! welcomes comments about well it is rating sites.

At first glance Mindset looks like the regular Yahoo! search page. Type in a few keywords and you will get familiar looking results. The twist is the slider bar at the top of the page. Drag it anywhere between "Shopping" and "Researching" and the search results are automatically re-sorted.

This allows users to more easily find exactly what they are looking for. If they want to buy something, they slide the bar all the way to the left. If they need information, they move the slider bar to the right. The results are automatically updated without a page refresh.

This new technology represents the cutting edge of search engines and has the potential to affect the entire SEO industry. Since users are able to target their searches site designers and marketers can tailor web sites to a particular niche.

Mindset should be embraced by online marketers as a way to increase their revenues by targeting specific markets. Pay per click campaigns can become more effective if they can be restricted to commercial search results.

Copyright 2005 by Ross MacIver

This article may be redistributed freely on the Internet or in ezines as long as the resource box and hyperlinks remain intact.

Ross MacIver is the director of Best Online Content. We provide quality content for your web site and offer a full range of design and SEO services.

In The News:

10 SEO Myths Debunked  Business 2 Community
SEO vs. PPC: Which Is Better for Your Business in 2020  99Signals - Tech News, Tech Hacks, & More
SEO in 2020: Going Beyond Google  Search Engine Journal
SEO in 2020: What You Need to Know  Business 2 Community
Can SEO Be Made Predictable?  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal

The Changing Face of Search Engine Optimization

With the ever evolving internet market for just about anything... Read More

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine... Read More

Answers Count - Matching Keyword and Phrase Density

What's more important to your business success - the question... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a... Read More

Are You A Google Junkie

Google this, Google that, Google Google Google.......My name is Debbie... Read More

How to Increase Alexa Ranking of Your Website

Alexa toolbar also useful to Browse expired websites database. Many... Read More

Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative... Read More

Get a Number One Google Ranking With This Simple Technique

You probably do this already - complete regular searches in... Read More

Do the Search Engines Know Your Website?

Are you considering a search engine promotion campaign to improve... Read More

Black Hat SEO and the Sneaky Redirect

Are shades of grey SEO really Black Hat SEO?Black hat... Read More

Google Page Rank Is Dead - Part III

HELP! My PR page rank is grey, call the development... Read More

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

How to Get Non-stop Free Traffic to Your Website

Yet the simple truth is that without traffic a website... Read More

9 Ways to Keep Google Happy

A recent Google patent application has the SEO community buzzing.... Read More

Adding City Names At The End Of Your Keywords Can Bring You More Profits

In recent times, I have been closely studying keywords that... Read More

Adding Content To Your Site Every Day

If you have been a webmaster for more than a... Read More

Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner

So your company has a website ? an important step... Read More

3 Principles Of Google

When online "Use it. Use it. Use it."Google is our... Read More

Search Engine Ranking... Oh, the Mystery!

Rankings, Rankings, Rankings!How do you get your website ranked well... Read More

Optimze Your Web Site on a Shoe String Budget

Let me start off by saying I'm not a marketing... Read More

THREE Secrets to High Search Engine Rankings the Easy Way!

Let me guess, you've read article after article on how... Read More

The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!

Getting your website up and running is hard enough. After... Read More

Yahoo Listing Still Worth It?

In October 2002, the Yahoo! portal changed the way it... Read More