How To Start An Internet Business ? Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.

Meta Tags

Meta tags are html code blocks that "tell" a search engine what is on a particular site page. Meta tags are not visible on the pages of your site, but search engine robots focus on them. Three different meta tags should appear on each page of your site.

The meta title essentially acts as the title of the page. When you do a search on Google, the meta title is the first underlined text in each listing. The content of the meta title should include the keywords you want to push with the most important being listed first. Each word should be included no more than 2 times and the total word count should not exceed 13 words.

The meta description tag allows for an expansion of the meta title. Use short sentences to emphasize the who, what, why and where of your business. Make absolute sure that every keyword in your title also appears in your description.

One of the aggravating things about search engines is how they use meta descriptions. Most pick only certain sections of your description. When your link appears in the search results, the description may make little if any sense. Unfortunately, there isn't much you can do about it.

Historically, meta keywords were a very important factor in the ranking process. How times have changed. Google doesn't even look at them, while MSN and Yahoo give them marginal value. You should still use them, if for no other reason then forcing you to focus on your keyword phrases when creating content.

Keyword Density

Keyword density simply refers to how often keywords appear in a page as a percentage of the total text. A few years back, it was common practice to cram and hide keywords all over a page. You probably remember seeing pages with thousands of keywords listed at the very bottom. This no longer works and is considered spamming by search engines.

Much like the meaning of life, the best keyword density percentage is a hotly debated topic. Theories and opinions ranged from 1.5 to as high as 20 percent. We recently ran a test with a page that only had a keyword phrase on it, thus representing a 100% keyword density. The only search engine that reacted was Yahoo, which listed it at number 1 for 25 days before dropping it. Notwithstanding this test, the simple fact is that nobody really knows the optimal density, except for programmers at the search engines. Rumor has it that they are permanently locked away in the Himalayas, so there isn't much hope of getting any information from them.

Our experience is keyword density really doesn't matter if you have flowing text on the page. The point of your site is to sell, so write copy that accomplishes that goal. Once you have completed the copy, modify it to make sure the important keywords appear at least once in the first paragraph. Do not force the keywords into sentences; just make sure they appear at least once. We have clients with number 1 rankings on Google, Yahoo and MSN that have keyword densities ranging from .5 to 18.5 percent. Yes, these rankings are on keywords with lots of competition and traffic.

In Closing

In my opinion, meta tags and keyword density are mystified far too much. They are important factors, but the content on your pages is far more so. Be judicious with your content, pursue a targeted linking campaign and the rankings will follow.

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company in San Diego, California comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

In The News:

What is SEO?  Business 2 Community
How Can I Set Up an SEO Agency?  Search Engine Journal
Know Why Should You Pick SEO as a Career  http://www.newsgram.com/
How to Choose an E-commerce SEO Agency?  https://www.indianretailer.com/
The Ultimate eCommerce SEO Checklist  Business 2 Community
SEO in 2020: Going Beyond Google  Search Engine Journal

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set... Read More

Is Reciprocal Linking Dead?

I just read an article at SitePro News that really... Read More

Attack Smaller Searches To Get The Big Ones!

Searching online can not only be fun, but you sometimes... Read More

The Life Blood of Internet-Based Home Businesses...Search Engines

Anyone involved in an Internet-based home business will soon come... Read More

The Simple Formula To Search Engines

Search engines are one of the best tools to bring... Read More

Do Not Ever Link to a Site Without Doing This First!

Links are a crucial part of attaining high search rankings,... Read More

Why Do You Want to Link With A Home Business And Affiliate Website?

No, it's not a general question for all and sundry.... Read More

A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!

Extra, Extra Google Now Gives you feedback. By Creating a... Read More

How To Use Google As A Niche Website Builder

The popularity of weblogs or blogs has gotten a lot... Read More

Search Engine Metrics: Organic Search vs. Paid Placement

Let me preface this report by citing advertisers in 2004... Read More

Search Engine Visibility - The Mantra of Corporate Profitability

The corporate fundamentals are par excellence! The product is unsurpassable... Read More

An SEO Checklist

Would you like a checklist of the important steps to... Read More

Top 2 Ways To Get Higher Rankings in Major Search Engines

Top 10 search engine rankings. Everybody wants it but a... Read More

Search Engine Marketing (SEM) - Houses on Sand

Do you depend on free search engine traffic for your... Read More

10 Easy Steps to Boost Your Search Engine Rankings!

In order that someone finds your website and buys your... Read More

How To Make Your Website More Successful? (Part II)

In part I of our series of how to make... Read More

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look... Read More

3 Principles Of Google

When online "Use it. Use it. Use it."Google is our... Read More

Ten Steps To A Well Optimized Website - Step 2: Content Creation

Welcome to part two in this search engine optimization series.... Read More

Here Today Gone Tomorrow

Its a matter of here today, gone tomorrow at the... Read More

8 ways to build a really bad web site for Search Engines

Some web sites receive hundreds or thousands of unique visitors... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

How To Conceal Your Website?s ?Fingerprint? From The Search Engines

The internet marketing industry is now flooded with various page... Read More

Arrogant Overture Placing Greed Ahead Of Their Customers Needs

According to the dictionary, the definition of the word "overture"... Read More

Google Wireless - Search Away From Home

For so many web surfers, it's almost automatic to type... Read More