PageRank and How It Gets Assigned

We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. Linking between websites both internally and externally pass a value or Page Rank.

If site A links to site B, a percentage of Site A's Page Rank is passed or credited to site B. Nothing is lost from site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood.

The amount of Page Rank Site A passes is determined by the amount of Outbound links of site A's page. The more Outbound links, the smaller percentage of Page Rank is passed. Pages with large amounts of outgoing links pass very little Page Rank and in some cases may cause more harm than good. Try to avoid linking to pages that have large amount of outgoing links, Like Link Farms etc.

A real life true example. Site A had a Page Rank of 4, there were only 2 outbound links on Site A. One of those outbound Links was to brand new Site B. Brand new Site B had 3 out going links, and NO other Incoming Links, besides the one from Site A. Google awarded Site B a new Page Rank of 4.

From this real life example, we see that the fewer outbound links per page, the more Page Rank is passed.

If Site A in the example above had a large number of outbound links on the page, then a smaller percentage of Page Rank would have been passed and New Site B would have received a lower rank then the equal rank that was passed.

Higher Page rank sites linking to your site to pass PR is consider valuable, but normally the higher Page Rank sites have a tremendous amount of existing outbound links so the true Page Rank Passes is normally minimal. It is also hard at times to get a quality higher Page Rank page to link to your site. Lower Page Rank sites are very important in Passing Page Ranks and link exchanges. Their Page Rank usually grows with age and has more inbound links than outbound links, creating a higher Page Rank, which in turn passes to your site via it's outbound link.

In general terms, an individual page's Page Rank is determined by the amount of links going out of that page (outbound) and the amount of links coming to that page (Inbound). A general rule of thumb: you want to have more inbound links than outbound links.

Definite things to avoid.

When doing reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn't like Link Farms ( 1000's of links on the site), gambling sites and pornography. Unless that is your business, don't link to any of those types of sites.

You can lose Page Rank and Search Engine Results by Linking to sites that are considered Banned, or Bad Neighborhoods. Be aware and check before linking. Even if you aren't "punished", you will gain no benefit and the PR leached away from your site is not worth it.

Be aware to whom your site is linking to via outbound links. Periodically check your outbound links making sure that they are:

1) Still an active website

2) Still a resource for the reason you linked to them in the first place

3) They have not changed theme formats and are still a quality site.

Page Rank grows over time. Google updates visible Page Rank infrequently, like every 4-8 months or so. The best SEO strategy is to link to and link exchange with like themed sites or quality sites.

Article by Ed Charkow - Ed is the webmaster at http://www.seoengine.info and http://www.nichesitespecial.com . Reprint rights are granted with live hyperlinks and resource box intact.

In The News:

SEO myths busted by an ex-Googler  Search Engine Land
How to Make SEO Happen in 2020  Practical Ecommerce
Is SEO dead? -  VENTS Magazine
10 Best SEO Podcasts to Master the Art of SEO  99Signals - Tech News, Tech Hacks, & More
Poll: After The SEO Audit; Next Steps  Search Engine Roundtable
What Does It Mean to ‘Do SEO’?  Search Engine Journal
5 Easy SEO Wins with Powerful Results  Search Engine Journal
My experience with SEO  Practical Ecommerce
Can SEO Be Made Predictable?  Search Engine Journal
How to Create Content for SEO  Search Engine Journal
How to Avoid SEO Misinformation  Search Engine Journal
The Complete Guide to On-Page SEO  Search Engine Journal

See No Google, Hear No Google, Speak No Google

That's right - I dreamt of a World Wide Web... Read More

Google Love - Five Top Tips To Make Google Love Your Site

1. Google love ...Google and all its programming is not... Read More

Get Traffic You Need - Make Your Links Work

So you have built a nice web site with good... Read More

How To Start An Internet Business ? Meta Tags and Keyword Density

Okay, you have a domain name, layout and content. Now... Read More

All About Google

If you read The Search Engine Showdown, you... Read More

Building Link Popularity with Topical Articles

One of the important factors in ranking high in search... Read More

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a... Read More

King + Queen = Royal Success

Ever wonder how or why your competitor gets better search... Read More

Using Meta Tags Wisely to Attract Search Engines and Visitors

There are certain tricks and techniques in SEO industry, which... Read More

Design A Spider Friendly Site

To be successful in the search engines it's important to... Read More

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

Top Ten Listing? Hmmmmmmmm

This is my question...I spend a fortune on SEO and... Read More

Search Engine Optimization :: The Basics and Why Websites Need It

We all know that the most targeted traffic we can... Read More

The Great Search Engine War, Where Content is King

When search engines first appeared, they were simple affairs consisting... Read More

SEO 101

SEO (search engine optimization) is a booming businees these days.... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More

Copywriters: Make Friends with Search Engine Optimization

I don't know about you, but I felt a lot... Read More

Search Engine Marketing Hype Killing Small Businesses

Think about the first thing you ever heard about "marketing... Read More

Keyword Popularity Check

Before using keywords for your site, it is always better... Read More

SEO - Are You Making The Search Engines Mad?

If you've been involved in SEO (search engine optimization) for... Read More

Link Exchange Tips, No Tricks

Use text links, avoid image links. Anyhow, if you... Read More

How To Design A Search Engine Friendly Website

There are many websites that fail to target their required... Read More