Google, Adsense, SEO, and How It All Works

Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc.

If your site is optimized for specific keywords than you will rank better in the search engines. There are many factors but onsite optimization is a must. You can research and fine out the information yourself or hire and SEO. I have put together some Free Basics on www.seo4dummies.com

Overture shows you the bid price of certain keywords. Wordtracker show you the amount the term is searched. You can use www.nichebot.com a free tool to see all this at once.

You can research keywords free online with these various tools.

www.nichebot.com ( my personal SEO Favorite)

http://www.webmasterautomation.com/cgi-bin/keywordtool.cgi

http://www.keywordd ensity.com ( Keyword density analyzer )

Adsense / Adwords.

Google Adwords have a bid price to display certain "keyword terms". Think of Adwords as TV commercials. Webmasters can put Adsense on there websites. Think of Adsense as the TV Program. If a viewer of your webpage clicks on one of your ads, you get a commission. That commission is based upon the price of the Adword. Google keeps about 60% of the bid price and passes about 40% to the webmaster or Adsense account.

The way the Adsense ads are displayed is determined by the Keyword Density of your individual sites. If you site is prominently about "say Dogs" then the Adsense will display ads about Dogs. However, Google in its new business model is now tracking IP numbers and providing more local ads. Think of the local TV commercials. They are not as expensive as the National Ads. Therefore you may have local ads that are displayed on your site that have only a$0.03 payout rather than a $5.00 payout.

If you optimize you site for your theme, or content, then you can generate more traffic to you sites based upon your keywords. The Google Adsense, will display ads relevant to your topics. If they are not displaying ads to our topic, then you must adjust your Density of your keywords in the body of text of the page.

Search Engine Optimization (SEO) is the practice of changing your website, so that it is spider friendly. If your site is brand new it will take a few months for Google to index your site and be visible in the SERPs. This is known as the "Google sandbox theory". Aged sites should already be indexed as long as the site has something for the spiders to grab. Excessive graphics, java scripts, PHP sessions are all not spider friendly.

To get spiders to come to your site often and grab your data, you must have links from outside websites to your site. This is the Coveted Page Rank factor. Page rank is only a factor of the amount of incoming and outgoing links to your site. Only a small percentage of Page Rank is attributed to the Google Algorithm for Search Engine Results at this time.

Spiders follow links, once there are links established the spiders will Crawl, your sites. They will gather minimal information. Several Weeks to months later, the spiders will Deep crawl you site and index all that is available. To speed this process along, back links or links to other sites is a must. The more links the spider can travel to get to your site the better. Linking to like minded topics is always best. You don't need to buy LINKS. You can acquire links via posts in forums, writing and submitting articles, using a Blog post, submitting to SEO friendly directories.

To view the spider activity on your site, first go to your traffic stats. Look for the googlebots. See how often they come and the amount of data they have "grabbed". You can also go to Google itself and if you are indexed view the Cache of your page. That cache date is a good indication of the last true crawl of your site.

To see if you are indexed go to Google and type in the search box, site:www.yourwebsite.com ( make sure the word site is not Capitalized and you replace he words your website with your actual URL). View the results. You should also repeat the process and this time leave out the www. , and just enter the site:yourwebsite.com Sometime webmasters leave out the www., but then look for Google using the www. Or link to sites using the www. Either way is fine, just pick one version and be consistent with www. Or non www throughout your website career.

As the spiders come to your site they will start to grab information, that information is sorted and returns the SERPS. Did you know that there are different DataCenters throughout the world that Hold that information? If you ask a friend on the say East Cost to search for a term and tell you where you site is in the SERPS, they result on the West cost may be completely different. As much as 5-10 or more positions depending on the activity of that keyword.

Ok that's enough for today.

Eric Gehler

Eric J Gehler

http://seowebsitefuel.com/

New Niche websites monthly

Permission is granted to publish all or any portion of this article. Author's name and website must appear with any publication.

In The News:

Can SEO Be Made Predictable?  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
SEO Hamilton  Search Engine People
Can SEO Have a Negative Effect?  Search Engine Journal
My experience with SEO  Practical Ecommerce
7 Coding Barriers to SEO Success  Practical Ecommerce
Keeping SEO in the everyday  Business MattersBusiness Matters
SEO Tricks For Email Marketers 10/17/2019  MediaPost Communications
What Is a Google Penalty in SEO?  Search Engine Journal
Google Shares Top 3 SEO Factors  Search Engine Journal
The High Cost of Ignoring SEO  Practical Ecommerce
What's the Value of SEO?  Practical Ecommerce

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created... Read More

Stay In The Know With Google SMS

The Short Messaging Service (SMS) from Google sends short, quick,... Read More

What are the Benefits Of Submitting To Directories?

Increasing your web traffic and rank in search engines is... Read More

SEO Expert Guide - Proposition Development (part 2/10)

It is literally amazing how many people start their online... Read More

Is Reciprocal Linking Dead?

I just read an article at SitePro News that really... Read More

Were You Bamboozled by Google?

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just... Read More

Driving Your Website through Google Sandbox

What is Google Sandbox?Google Sandbox is applied on new websites,... Read More

Surviving Googles Aging Delay

Google has always been the search industry's innovator and that's... Read More

Google Is Not Only A Search Engine!

When you now organize a street interview and ask people... Read More

How to Improve Your Search Engine Positioning and Increase Traffic Today

Every website has times when traffic is higher than others.... Read More

Crash Course in Getting a #1 Google Ranking

First, here's the rundown of some of the terminology I'm... Read More

Does The Number Of Links On A Page Affect Ranking?

Lots of research has focused on inbound links to a... Read More

The Easiest Way to Your Google Sitemap

Google Sitemaps is a new tool for website owners and... Read More

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed,... Read More

How to Make Better Use of Web Site Page Titles and META Data

We got down to the basics with web site page... Read More

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

Search Engine Optimization and Web Site Usability

Build a Web site and the people will come.Ha! If... Read More

Anatomy Of A Top Ranking Web page

Optimizing web pages for high rankings in the search engines... Read More

Google, Adsense, SEO, and How It All Works

Google uses an algorithm to determine the search engine results... Read More

Keyword Research Made Simple!

Keyword Research is the first task in optimizing your web... Read More

Easy Steps to Get Onto Google Top Search Pages

To get on Google's top pages can be accomplished by... Read More

Gaining Link Popularity Techniques

Link popularity is very important these days for all websites... Read More

Selecting The Title Of Your Link Exchanges

I want to touch base with selecting the title of... Read More

Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly

Getting your website listed in Google quickly simply requires that... Read More

How Do I Submit My Site To Search Engines?

You've built up a good site, put in a lot... Read More