Is Something Missing From Your Keywords Research? (Part 1)

As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach.

What is missing is a consequence of one of the major advantages of the Internet. Let me explain . . . When I use the Internet to look for information, or software, . . . I don't care about what country is hosting the site, nor do I care about the nationality of the owner of the site. I am only concerned about finding what I am after. So, for me, when I use the Internet, the fact that the world is made up of countries is not something I think about, nor is it an issue because the Internet has in some ways effectively removed the existence of country borders.

Yet, it is this very positive aspect of the Internet that, I believe, leads us to perform incomplete keywords research when we look for keywords to target with our site.

You see, while the Internet has helped us forget about the existence of countries, when it comes to keywords, we must not forget that the world is made up of countries. The reason for this is that the demand for keywords can be country specific. This means that a keyword in high demand in one country, may not be in the same demand in another country. And in some cases, a keyword in demand in one country will not be in demand anywhere else.

To illustrate this idea, consider the following demand numbers for the stated keywords, as reported by Overture (the research being done in June 2005).

Using the keyword "keyword",

- Australia: 669

- Canada: 17

- United Kingdom: 10,770

- USA: 125,177

Another example, looking at the keyword "meta tag",

- Australia: 127

- Canada: 15

- United Kingdom: 2,653

- USA: 10,851

And still another example, looking at the keyword "meta keyword",

- Australia: 10

- Canada: 0

- United Kingdom: 57

- USA: 552

If you had a web site that dealt with SEO and you were looking for keywords to target, then surely the above results would prove interesting. For example, you could see which of the 4 countries above had an interest in what your web site is about. This in turn would tell you which countries you should target, and which you could safely ignore.

In case you are wondering how we obtained the above results . . . We did some basic research at the Overture site and found that it wasn't all that difficult to do. We also found that Overture provides the demand data in 19 countries around the world, covering Europe, Asia, North America, South America and Australasia. We need to point out that some areas were better represented than others. South America, for example, is represented by 1 country only, while Europe is covered by 11.

By going to the Overture site, anyone can likewise discover how to use Overture to research the demand for keywords in any of the 19 countries it supports.

To go back to the title of this article . . . I feel, and I hope that you will now agree with me, that any research on keywords that does not take into account countries is not complete. For one thing, don't you want to know where your visitors are most likely to come from?

In case you are not convinced about the point I am trying to make, I will try to explain in my next article other reasons why I think that proper keyword research should take into account countries.

Serge M Botans

Serge M Botans is the CEO of Meta Keywords Advice, a web site that provides advice on keywords. Free evaluation available. He is also the inventor of CID, which is an altenative to KEI.

In The News:

SEO in 2020: Going Beyond Google  Search Engine Journal
How Hackers May Be Hurting Your SEO  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
How to Beat Big Brands in SEO  Search Engine Journal
A Definitive Guide to Mobile SEO  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
Why should get to know BERT?
Can SEO Be Made Predictable?  Search Engine Journal
SEO Specialist  Charlotte Agenda
Can SEO Have a Negative Effect?  Search Engine Journal
A New Twist In SEO  Business 2 Community

How To Avoid These Ten Costly Search Engine Mistakes

If you have a website then you already know the... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More

SEO, the Simplified Version

Lets get things straight. SEO is a very competitive market.... Read More

Google Page Rank - Important Or Just Another Number?

In my last newsletter I wrote about how your websites... Read More

The Write to Link Popularity

Incorporating writing as a means of boosting your link popularity... Read More

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you... Read More

Keywords, Choose Them Wisely

By now you have likely heard that keywords and keyword... Read More

The First Search Engine Marketing Method: Content That Meets Customers Needs

For your business web site, good search engine rankings and... Read More

An Easy Way Not to Get Banned by Google

Strategic search engine optimization involves far more than keyword research,... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR)... Read More

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

See No Google, Hear No Google, Speak No Google

That's right - I dreamt of a World Wide Web... Read More

Get Listed in Google Without Submitting Your Site

With Google delivering so much traffic, it is only normal... Read More

Site-Digest 7 Simple Steps To Place Your Site Map On Steroids

The Site Map is a too often overlooked piece of... Read More

How to Improve Your Search Engine Positioning and Increase Traffic Today

Every website has times when traffic is higher than others.... Read More

Finding the Right SEO Company

I often talk to people who have lost faith in... Read More

Opinion ? Search Engine Success

This article is actually the summary to a book soon... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

The Myth of Search Engine Submission

Contrary to what most people think, it is not necessary... Read More

Search Engine Optimisation ? Why And How To Do It

In the following article I will give you some basic... Read More

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

Organic SEO: Patience For Long Term Ranking Results

When does long term SEO show ranking results? It takes... Read More