How to Manage SEO

Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:

? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;

? Comprehends keyword weighting, proximity, density and related factors;

? Search term ranking analysis;

? Link popularity building research, management and strategy;

? Online forum and industry newsletter monitoring;

? National SEO conferences;

? HTML and advanced programming languages;

? Web site content writing;

? Essential Web site usability practices;

? Keyword research, including a firm understanding of language and the way people search;

? Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;

? Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;

? Appreciation for ethical standards (i.e. should know about cloaking, keyword stuffing and the differences and nuances associated with "black hat" and "white hat");

? Marketing and branding experience;

? Project management, including ability to effectively communicate needs and foster cooperation from appropriate stakeholders;

? Familiarity with pay per click (PPC) programs and how their performance directly relates to natural SEO results;

? Management of paid inclusion (72-hour rapid indexing programs);

? How to adjust to the changing algorithms of search engines.

The search engine optimization field is complex and ever-changing. To keep pace, you should have plenty of skills on hand. Overall, the SEO program process should be simple: set goals, choose the best keywords, optimize pages, submit to search engines and refine efforts in light of rankings and web analytics.

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based SEO firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game." [email protected]

In The News:

Top 5 Challenges of Enterprise SEO  Search Engine Journal
Ditching Private Seo  Korea Times
SEO Manager  Pedestrian TV
What Is Seo  Global Banking And Finance Review
SEO in 2020: Going Beyond Google  Search Engine Journal
What Is Enterprise SEO?  Search Engine Journal

Dont Get Banned by Google

There are many Black Hat techniques that people use to... Read More

Find Best Keywords For Your Site

Keyword optimisation is probably the most important thing that you... Read More

Whats the Big Hurry?

Quite often I get asked what the magic solution is... Read More

The Google Strategy

Webmasters across the Internet were totally floored by what happened... Read More

Google Ranking WITHOUT Ever Submitting To Google!

A while back, I read an article that explained how... Read More

Its Not Just All About Google Anymore

Those webmasters that stick to the old ways and focus... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a... Read More

SEO Tips for Google

Getting a high ranking on Google is a big achievement.... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

Web Site Copy is about More Than Keywords

Let's say you are writing a web site to sell... Read More

Search Engine Optimization With Sitemaps

I just wanted to share a little Search Engine Optimization... Read More

How to Improve Your Search Engine Rankings

When people think of search engine optimization, they immediately think... Read More

What is Google Talk ?

The advent of Internet has affected lives of almost the... Read More

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting... Read More

Link Exchange Tips, No Tricks

Use text links, avoid image links. Anyhow, if you... Read More

Google: The Ultimate Web Writer?s Style Guide

Indulge me for a moment.Forget that Google is a search... Read More

What Size Body Section Ranks Highest?

This is another one of the controversial questions in many... Read More

SEO India: Tips & Techniques

SEO is all about "Individualism"According to me SEO is not... Read More

The Search Engine Optimization Game Is Getting Tricky

For more than 4 years now I have been modifying... Read More

SEO Help: Dont Try to Fool the Search Engines

Writing articles is all the rage these days on the... Read More

Increase Page Rank with Search Engine Optimization

Utilizing effective search engine optimization techniques will improve the page... Read More

Paris Hiltons Reputation is SHOT! Hows Yours?

With apologies for the cheap trick of mentioning Paris Hilton... Read More

See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher!

Does Creating a Google Site Map and Telling Google About... Read More

Torpedo and Sink the Ship SS Search Engine Ranking

I was recently contacted by one of my best clients... Read More