Increase Page Rank with Search Engine Optimization

Utilizing effective search engine optimization techniques will improve the page rank of your website.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website's popularity. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines. Therefore, understanding the fundamental elements of SEO is critical to online business' success.

Search engines are sophisticated pieces of technology that allow users to quickly find relevant websites by searching for a simple word or phrase (e.g. "day spas"). While there are many tricks that can be used to increase page rank, the most effective methods must include providing consistently high quality online articles. This seems like a simple concept, but there are many websites that fail to provide content that visitors find interesting. If you can set your website apart from these boring, lifeless sites, then you're already a step closer to achieving high page rank via search engine optimization. Sites that provide articles that are informative, well-written, and regularly updated create highly engaged online visitors who are more likely to return to the site I the future.

The second critical component of effective search engine optimization is to include key words and phrases within your articles. These keyword phrases should mirror the phrases that website visitors use when traversing the web. Visit your site's traffic report to determine what keywords are drawing visitors to your site already, and make an effort to incorporate those words into your articles. Alternatively, study your competitors' websites to determine what words they use to attract traffic. Be sure to use simple titles that clearly state what the article is about, and try to include a keyword or two in the title if possible. The more key words you use in your articles, the more likely it is that visitors will find your site when they conduct a search with those words. If you are consistent with these methods, your overall search engine optimization will increase, which will in turn boost your page rank.

Next, when writing articles to post on your site, make sure you develop a clear means of organizing their content. This can often be done by simply adding a new page to your site. This will allow room for more articles to be added as you write them, and allow you to develop an archive of articles that will continue to draw unique visitors. Be sure to include your archived articles in a directory that is near the root web of your site, to ensure that search engines effectively index your online articles. Don't forget to add the pages to your site navigation, and include links to and from the main page and the articles page. Creating an articles page that is easy to find not only makes your content more readily accessible, but also allows spiders searching the web to tag a larger percentage of your sites' information.

Finally, consider allowing others to link to your website. Not only does this provide free advertising for your site, but it creates the impression that your site is important because of its affiliated links. Just be sure that you avoid linking to pages that have a lower page rank than your own; it actually could reduce your site's popularity within the rankings.

Search engine optimization strategies are important in developing your site's popularity. Therefore, write high quality, keyword rich content and link your site to and from a strategic family of other sites. In so doing, you will help improve your site's popularity and, hopefully, drive increased business through your online business.

Online reprint rights granted as long as the article is published in its entirety, including links and resource box. © John Doetsch 2005.

John Doetsch is SEO specialist at Websition.com where you will find additional articles and free web site content written by the Internet's most gifted authors.

Visit his site http://www.websition.com.

In The News:

SEO in 2020: Going Beyond Google  Search Engine Journal
How Hackers May Be Hurting Your SEO  Search Engine Journal
Long Tail Keywords and SEO  Search Engine Journal
Best SEO  WhaTech
SEO: When to Scale (or Not)  Practical Ecommerce
A Definitive Guide to Mobile SEO  Search Engine Journal
Improve your website ranking with the best SEO firms  Business MattersBusiness Matters
The Biggest SEO Conference In 2020  Islington Tribune newspaper website
How to find a reputable SEO company  Business MattersBusiness Matters
Lawyer SEO Benefits When Using SEO Vs PPC  Legal Desire News Network
SEO Expert India  WhaTech
New local SERP live in Europe  Search Engine Land
What Does It Mean to ‘Do SEO’?  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal

How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines

Your title tag is the most important 3 to 12... Read More

Selecting The Title Of Your Link Exchanges

I want to touch base with selecting the title of... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

Your Online Home-Based Business Can Lead To Search Engine Stress

As a member of several search engine optimization forums, I... Read More

SEO - Get Your Site Out of the Google Sandbox Fast!

Is your new site sitting in the infamous Google "sandbox"?... Read More

How Do I Submit My Site To Search Engines?

You've built up a good site, put in a lot... Read More

Google Local Search And The Impact On Natural Optimization

With the advent of Google Local, a service that helps... Read More

Creative Search Engine Optimization ? A Case Study

Search engine optimization this and search engine optimization that. You... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

How To Improve Your Search Engine Ranking

With search engines like Google currently indexing over 8 billion... Read More

Diary of a Google Gazumpee

Back in November, when the Google Dance began, Barry Lloyd... Read More

Google WebSearch? & Google Adsense - Yahoo!

The makers of the world renowned search engine, Google, have... Read More

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet... Read More

Search Engine Wars - Quality Searches Vs Quantity!

It is no secret that Google and Yahoo are on... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR)... Read More

The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!

Getting your website up and running is hard enough. After... Read More

Tools of the Trade, the SEO Must Have Utilities

Search Engine traffic accounts for nearly 80% of the Internet... Read More

Google Sitemaps: 7 Benefits You Cant Ignore

Google Sitemaps enables Webmasters to Directly Alert Google to Changes... Read More

Guide to Getting Linked

Getting links from other websites pointing to your site can... Read More

Getting One Way SEO Links - The Easy and FREE Way

What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools

This is the second part of an article series in... Read More

Gaining Link Popularity Techniques

Link popularity is very important these days for all websites... Read More

Google Traffic Report Card-Does Your Website Pass? Part 1

This is part 1 of a 7 part series that... Read More