Crash Course in Getting a #1 Google Ranking

First, here's the rundown of some of the terminology I'm going to use ?

Inbound Links ? Links coming into your site
Outbound Links ? Links leaving your site
Cross Links ? Links that you have "traded" with another site (ie, they've got a link from their site to your and you've got a link from your site to theirs)
PR (Page Ranking) ? Google's measure of how "important" your site is

SEO Is Not Dead

Ok, now lets talk about what you really want to hear ? how to get those coveted 1-10 ranks for your keywords. Remember this - SEO is not dead. In fact, it is very much alive and important. The first thing to do in order to raise your site rank is target specific keywords. I say specific, because you need to target "keyphrases," meaning more than one word keywords. Some people use the words interchangeably (me included) so just ignore one-word keywords altogether. You will waste your money if you shoot for these, because chances are, there are other, MUCH larger companies who already have you beat, and will continue to have you beat unless you've got a bottomless wallet.

Check Out Your Competition

Take this example, for instance, if you sell computers, you should not try to optimize your site for the keyword "computer" or "computers." First, think about all of the businesses that do ANYTHING with computers. Yeah, that's a lot. They'll all show up if you search for "computer." Now try to think of who would show up at the top of that list. I'll make it easy, it's Apple, Dell, Computer World, Computer Associates, IEEE, Computer History Museum, Webopedia, ASUSTeK, WhatIs.com, and HP. I'm going to go out on a limb here and say that I 99.9% guarantee you that you'll never get into that top 10 list. The HP link has almost 5,000 backlinks (discussed later) and a PR of 7/10. Good luck.

Then What Should I Do?

So what should you try to target? Lets re-visit your computer store. What types do you sell? PCs, ok, what types of PCs? Custom. Ok, that's a little better, "Custom Computers" is still a vague keyword, though. (How many people build custom computers?) What kind of components do you use? Intel? AMD? SoundBlaster? GeForce? There you go, that's a little better ? "Custom GeForce Computers." That returned 476k results instead of our previous 633 million with "Computer." Just a little bit less competition.

I Want More

Want to go further? Forget what types you sell, go for what do your customers want. What do they use your computers for? Gaming? Try "Custom Gaming Computers" - There are 672,000 results here, but the #1 spot has a PR of 5/10 and only 41 backlinks. That shouldn't be too hard to beat, we've just got to know who is linking to them, and beat them at the backlink game.

Oh yeah, before we move on to beating the pulp out of your competition, don't forget to SEO optimize your site for your chosen keywords before spending any time on backlinks. Otherwise, this next section won't mean much.

But I Digress?

Ok, now that your site is thoroughly optimized, how do we find out who their backlinks are? Well, you can do it by hand, or you can purchase a VERY helpful tool called SEO Elite (http://www.GetSEOElite.com) that will analyze all of the backlinks to a site (and more). But, since you don't have SEO Elite yet, we'll do it the long way.

First, go to toolbar.google.com and download the Google toolbar, this will save you some time. Ok, now type in your keywords ? "Custom Gaming Computers." The first link should be overdrivepc.com (if it's not, then someone may have already read this column and risen above them!) click to go there. When the page loads, go to your Google Toolbar, click on Options > "More" Tab > Make sure the "Page Info" box is checked. Then, click on the blue circle with the i in it. (This is the aptly named: "Page Info") It should drop down and allow you to select "Backward Links," choose it. Now you should be looking at a Google search page again, but this one is different, it only shows pages that link to overdrivepc.com. (Wow, that's handy!) At the time of this article, there are 41 pages that link to the site, and you can view them all. Some are other pages in the site, others are third parties.

Get Your Site Some Friends!

Follow each third party link and check out the page. Does it have to do with your business? Would their visitors benefit from coming to your site? (The answer is probably yes) If so, email the webmaster - there should be an email address somewhere on the site. Ask him or her if they would link to your site. Be willing to trade links with them, or to pay for a good link with a high PR. That reminds me ? look just to the left of the Page Info icon on your Google toolbar, and you should see a green bar. That is the Page Rank of the page you're currently on. You want to target pages with higher page ranks than your own, because for each of those sites that link to yours, they effectively "give" you a little bit of their PR. Kinda like in high school when the head of the cheerleading squad flirted with the nerd in the hallway, she "gave" him more popularity.

By the way, if you can manage to get a link from the #1 site itself, do it!

Do this for all of these links you can, then move on to the #2 listing for your keywords. Then #3, and so on. Don't get discouraged if some webmasters don't reply to you, it may take an email or two. If they say no, thank them for their time and move on. I try my best not to burn any bridges ? you never know when you'll need to contact that webmaster again, and if he remembers you were polite, that will make you look good.

Whew, Finally Done.

This is a very easy way to move up the Google SERPS, no "expertise" required, just good old-fashioned hard work. It will take some time for Google to re-index those pages and realize that they have a link to you now. And it will take even longer for your PR to go up (from what I hear, it's been around 3-4 months since the last PR change [Today is 7/14/2005]) But be patient, get links upon links, and keep adding great content to your site, and you will jump up in the SERPS by leaps and bounds.

To Your Success, and Your #1 Website!

Jason a long time web developer and the owner of Premier MicroSolutions, LLC. If you're looking for more articles about getting higher SE rankings, go to http://www.Content-Articles.com and check out their great directory of articles.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

SEO Secret: Making Schema Markup Work For You
Forbes
What if I told you there's a surefire way to boost your page rankings and cultivate better, higher quality traffic for your website? Does it sound too good to be true? It's not. What if I also told you that just under half of all websites take ...


Search Engine Land

5 SEO trends that will matter most in 2019 - Search Engine Land
Search Engine Land
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
Google Launches New Tool That Grades A Site's SEO ImplementationSearch Engine Journal
The Search Future: Plan Your 2019 SEO TacticsValueWalk
Get Your Website on Google's Front Page with These SEO ToolsXDA Developers (blog)
Born2Invest -Technotification -Search Engine Roundtable
all 20 news articles »

Google Launches New SEO Tool To Help Developers, Websites
ValueWalk
The SEO tool also offers detailed and actionable guidance on how they can "apply the web's modern capabilities to improve their own websites.

and more »

Search Engine Journal

When Does User-First SEO Not Apply?
Search Engine Journal
Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!


Business MattersBusiness Matters

How your small business could benefit from an SEO campaign
Business MattersBusiness Matters
This is where an SEO (search engine optimisation) campaign can prove to be useful. While you may think that an SEO campaign is something that only big businesses use, in reality, any business of any size can benefit from it. Still not convinced? Not to ...


Search Engine Journal

3 Social Media Strategies You Can Use to Boost Your SEO
Search Engine Journal
One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media marketing should be one of the most ...

and more »

Search Engine Journal

SEO Contest Exposes Weakness in Google's Algorithm
Search Engine Journal
Search Engine Journal - SEO, Search Marketing News and Tutorials · Rss · Twitter · Facebook. Follow Us. LinkedIn · YouTube · Instagram · Reddit · Google Plus · Pinterest. Follow Us. Rss · Twitter · Facebook · Instagram · Youtube · google plus. SEO. All ...


3 Tools to Analyze Content for Marketing, SEO
Practical Ecommerce
Screaming Frog SEO Spider crawls your website as a search engine would. It provides information about each of the URLs it discovers. It can be a good tool for auditing redirects, identifying duplicate content, or even generating an XML sitemap. So a ...


BBN Times

Top 6 SEO Tips for Small Businesses
BBN Times
For most things online, especially for us at RedAlkemi, everything begins with the keywords. In order to implement successful SEO for small businesses, you must select highly relevant keywords and key phrases that represent your business. This is one ...


Forbes

Four E-Commerce SEO Trends To Prepare For In 2019
Forbes
Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business ...
SEO Friendly Pagination: A Complete Best Practices GuideSearch Engine Journal

all 3 news articles »
Google News

PageRank and How It Gets Assigned

We know that each and every website page is assigned... Read More

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick... Read More

7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content

The task is to build a Content Rich Search Friendly... Read More

SEO and the Outsourcing of Inbound Link Building

Search Engine Optimization nowadays has a lot to do with... Read More

7 Essential SEO techniques

1) Title Tag ? When we're talking about SEO Technique,... Read More

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content... Read More

Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be... Read More

The Write to Link Popularity

Incorporating writing as a means of boosting your link popularity... Read More

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set... Read More

Yahoos Back!

I was all set to write an article predicting the... Read More

Tops In Toolbars?

Most internet marketers are aware of, and probably use, the... Read More

Link Popularity Pitfalls

As we all know Google uses their PageRank technology to... Read More

Making Money with Popular Search Engines

With so many internet and home business opportunities on the... Read More

Getting Listed in the ODP, Google Directory

First of all, the Google directory is really just the... Read More

How To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

Why Does The Link Page Have A PR Zero?

For beginners, link exchange campaigns can be a minefield of... Read More

?Web Content Management System fr Window?: Search Engine Typos

Oops! I meant "web content management system for windows." Do... Read More

Is Something Missing From Your Keywords Research? (Part 2)

In my previous article, I raised the issue that proper... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

Google Slavery...Old Habits Die Hard

For the first few months after Yahoo decided to go... Read More

SEO Hints and Tips and Free SEO Tools

Do you realize that if you manage your website, SEO... Read More

The Disease of Google Banning: Are You At Risk?

Definition:Google banning occurs when Google removes your site from its... Read More

Arrogant Overture Placing Greed Ahead Of Their Customers Needs

According to the dictionary, the definition of the word "overture"... Read More

SEO Help: Dont Try to Fool the Search Engines

Writing articles is all the rage these days on the... Read More

Goofy Mistakes that Hurt Your Search Engine Rankings

One thing is for sure, you don't want to spend... Read More