Crash Course in Getting a #1 Google Ranking

First, here's the rundown of some of the terminology I'm going to use ?

Inbound Links ? Links coming into your site
Outbound Links ? Links leaving your site
Cross Links ? Links that you have "traded" with another site (ie, they've got a link from their site to your and you've got a link from your site to theirs)
PR (Page Ranking) ? Google's measure of how "important" your site is

SEO Is Not Dead

Ok, now lets talk about what you really want to hear ? how to get those coveted 1-10 ranks for your keywords. Remember this - SEO is not dead. In fact, it is very much alive and important. The first thing to do in order to raise your site rank is target specific keywords. I say specific, because you need to target "keyphrases," meaning more than one word keywords. Some people use the words interchangeably (me included) so just ignore one-word keywords altogether. You will waste your money if you shoot for these, because chances are, there are other, MUCH larger companies who already have you beat, and will continue to have you beat unless you've got a bottomless wallet.

Check Out Your Competition

Take this example, for instance, if you sell computers, you should not try to optimize your site for the keyword "computer" or "computers." First, think about all of the businesses that do ANYTHING with computers. Yeah, that's a lot. They'll all show up if you search for "computer." Now try to think of who would show up at the top of that list. I'll make it easy, it's Apple, Dell, Computer World, Computer Associates, IEEE, Computer History Museum, Webopedia, ASUSTeK, WhatIs.com, and HP. I'm going to go out on a limb here and say that I 99.9% guarantee you that you'll never get into that top 10 list. The HP link has almost 5,000 backlinks (discussed later) and a PR of 7/10. Good luck.

Then What Should I Do?

So what should you try to target? Lets re-visit your computer store. What types do you sell? PCs, ok, what types of PCs? Custom. Ok, that's a little better, "Custom Computers" is still a vague keyword, though. (How many people build custom computers?) What kind of components do you use? Intel? AMD? SoundBlaster? GeForce? There you go, that's a little better ? "Custom GeForce Computers." That returned 476k results instead of our previous 633 million with "Computer." Just a little bit less competition.

I Want More

Want to go further? Forget what types you sell, go for what do your customers want. What do they use your computers for? Gaming? Try "Custom Gaming Computers" - There are 672,000 results here, but the #1 spot has a PR of 5/10 and only 41 backlinks. That shouldn't be too hard to beat, we've just got to know who is linking to them, and beat them at the backlink game.

Oh yeah, before we move on to beating the pulp out of your competition, don't forget to SEO optimize your site for your chosen keywords before spending any time on backlinks. Otherwise, this next section won't mean much.

But I Digress?

Ok, now that your site is thoroughly optimized, how do we find out who their backlinks are? Well, you can do it by hand, or you can purchase a VERY helpful tool called SEO Elite (http://www.GetSEOElite.com) that will analyze all of the backlinks to a site (and more). But, since you don't have SEO Elite yet, we'll do it the long way.

First, go to toolbar.google.com and download the Google toolbar, this will save you some time. Ok, now type in your keywords ? "Custom Gaming Computers." The first link should be overdrivepc.com (if it's not, then someone may have already read this column and risen above them!) click to go there. When the page loads, go to your Google Toolbar, click on Options > "More" Tab > Make sure the "Page Info" box is checked. Then, click on the blue circle with the i in it. (This is the aptly named: "Page Info") It should drop down and allow you to select "Backward Links," choose it. Now you should be looking at a Google search page again, but this one is different, it only shows pages that link to overdrivepc.com. (Wow, that's handy!) At the time of this article, there are 41 pages that link to the site, and you can view them all. Some are other pages in the site, others are third parties.

Get Your Site Some Friends!

Follow each third party link and check out the page. Does it have to do with your business? Would their visitors benefit from coming to your site? (The answer is probably yes) If so, email the webmaster - there should be an email address somewhere on the site. Ask him or her if they would link to your site. Be willing to trade links with them, or to pay for a good link with a high PR. That reminds me ? look just to the left of the Page Info icon on your Google toolbar, and you should see a green bar. That is the Page Rank of the page you're currently on. You want to target pages with higher page ranks than your own, because for each of those sites that link to yours, they effectively "give" you a little bit of their PR. Kinda like in high school when the head of the cheerleading squad flirted with the nerd in the hallway, she "gave" him more popularity.

By the way, if you can manage to get a link from the #1 site itself, do it!

Do this for all of these links you can, then move on to the #2 listing for your keywords. Then #3, and so on. Don't get discouraged if some webmasters don't reply to you, it may take an email or two. If they say no, thank them for their time and move on. I try my best not to burn any bridges ? you never know when you'll need to contact that webmaster again, and if he remembers you were polite, that will make you look good.

Whew, Finally Done.

This is a very easy way to move up the Google SERPS, no "expertise" required, just good old-fashioned hard work. It will take some time for Google to re-index those pages and realize that they have a link to you now. And it will take even longer for your PR to go up (from what I hear, it's been around 3-4 months since the last PR change [Today is 7/14/2005]) But be patient, get links upon links, and keep adding great content to your site, and you will jump up in the SERPS by leaps and bounds.

To Your Success, and Your #1 Website!

Jason a long time web developer and the owner of Premier MicroSolutions, LLC. If you're looking for more articles about getting higher SE rankings, go to http://www.Content-Articles.com and check out their great directory of articles.

In The News:

WordPress SEO Without an SEO Plugin  Search Engine Journal
SEO Agency: Search Engine Optimization  JumpFly PPC Advertising News
4 Ways SEO Changed in 2020  MarketingProfs.com
What Is Law Firm SEO?  Search Engine Journal
How to Strengthen Your Website's SEO  Business 2 Community

Keep Your Content Fresh with this Quick and Easy Tip

Some of the Search engines want only original content. So... Read More

The Myth of Guaranteed #1 Ranking in Search Engine Marketing

You've seen the ads: Guaranteed #1 Ranking! There are no... Read More

Have You Heard Of Website Optimization

Have you heard of website optimization ? If you are... Read More

Buying Textlinks: The Latest SEO Craze

With search engine algorithms changing seemingly daily, the quest to... Read More

Torpedo and Sink the Ship SS Search Engine Ranking

I was recently contacted by one of my best clients... Read More

Keywords ? Key For All Doors

Keyword research is certainly the most important phase in Search... Read More

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created... Read More

World of Website Promotion

Website promotion is a big and ongoing process. Every person... Read More

SEO 101

SEO (search engine optimization) is a booming businees these days.... Read More

PageRank and How It Gets Assigned

We know that each and every website page is assigned... Read More

The Importance of Search Engine Optimization

Search Engine Optimization is a key to any successful internet... Read More

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are... Read More

Link Popularity

In today scenario when we talk about Search Engine Optimization,... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

Internet Marketing and Search Engine Indexing.

The world of internet marketing is a highly competitive place.... Read More

1 Simple SEO Strategy To Get More Visitors To Your Site From Google

Did you know that you can dramatically increase the number... Read More

Search Engine Saturation Tool ? A Must Have SEO Tool

Search Engines have become the soul of the Internet. They... Read More

Your Top Search Rankings at Yahoo & MSN Search are Worthless

It seems I now do this rant every single year... Read More

Is a High Search Engine Ranking Important for YOU?

In the process of designing a website for clients the... Read More

Importance of Keywords in Anchor Text or Title Text

Keywords are indisputably, the single most important element of an... Read More

Getting Noticed by Search Engines

We all, meaning us webmasters want to have the best... Read More

Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned... Read More

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

Creating a Google SiteMap For Your Work At Home Business Web Page

Search engine traffic is the best traffic You can get... Read More

Adding City Names At The End Of Your Keywords Can Bring You More Profits

In recent times, I have been closely studying keywords that... Read More